Naubahar Botteling Company Gujranwala Intership Report

Naubahar bottling Co.(Pvt)Ltd.
Report based on internship

Naubahar botteling company Gujranwala
University of Gujrat
City campus
Gujrat
Page 1

ACKNOWLEDGEMENT
At the outmost uncountable thanks to Almighty & Omnipotent Allah, WHO created
us humans and gave us abilities to think and understanding, WHO has made me to
complete this quite learning and useful report, WHO showed me the true path and
enables us to walk on it.
I dont have words to thank my beloved Parents whom best wishes and prayers are
always with me and always play their vital role in my success. They gave me courage,
developed my mind and their good training made me to come up with such reporting
results.
I have no more words to pay regards and thanks to my Mother and Father. May Allah
Almighty keep them happy in this World and the World here after (Amen).
I also pay my special regards to NBC Team for the cooperation, consideration and
help at each and every step of this project.
I am obliged to all those who have good wishes for me and all those who contribute
in this effort directly or indirectly.
ANSAR IJAZ
Page 2

EXECUTIVE SUMMARY
This report highlights the basic functions and operations of PEPSI COLA
Internationals franchise Naubahar Bottling Company located in Gujranwala where I
did my (6) weeks internship. This report contains the history of PCI that how it was
started in Atlanta, when it was entered in Pakistan and how Naubahar Bottling
Company Pvt. Ltd. Gujranwala changed its business from Coca Cola to Pepsi in
1980-81. This report basically has detailed information about the workings of the
major functions of the NBC i.e. production, market research and development
(MR&D), sales, market equipment management (MEM), management information
system (MIS) and shipping etc.
This report contains observations and findings of NBC working environment in a
summer season which is almost peak season for the bottling companies. It is dealing
in all beverage brands as by PCI internationally e.g. Pepsi, Mirinda, Mountain Dew,
7-up, 7up Free etc having 5 plants to produce these brands.
NBC is not only the largest franchisee of PCI in Pakistan but also the largest one from
all working in south Asia. SWOT analysis is given at the end of the report which
analysis the strengths, weaknesses which are internal influencing factors and
opportunities and threats which are external influencing factors. This analysis helps in
analyzing the current situational position of the company, tells which external or
internal factor is to avail which to retain and from which to sustain.
NBC is the company having many achievements in shorter span of time like; best
bottler of the year, ISO 9000 certified high performance award and many more that
shows that how this organization is working efficiently and effectively. This
organization is expanding more than its expectation thats why there are some
problems facing this organization which are mentioned in it. To cope with the demand
Page 3

and to overcome the problems arising due to expansion it has started its new
automated plant at Ottawa, Gujranwala where production of PET bottles is being
made.
VISION
PepsiCos responsibility is to continually improve all aspects of the world in which
we operate environment, social, economic creating a better tomorrow than today
Tomorrow greater than Today.
We believe Sustainability lives at the intersection of public and corporate interest. It
encompasses citizenship and corporate social responsibility, which are about doing
the right things for society and for the business. It encompasses the health of the
Company, which is about fulfilling our mission of creating financial rewards and
growth.
Page 4
MISSION STATEMENT
To be the world's premier consumer Products Company focused on convenient foods
and beverages. We seek to produce healthy financial rewards to investors as we
provide opportunities for growth and enrichment to our employees, our business
partners and the communities in which we operate, and in everything we do, we strive
for honesty, fairness and integrity.
Page 5
OBJECTIVES OF STUDYING THE NBC

In different courses, various principles and techniques provided to us a detailed
overview of Business Administration especially in marketing. But the actual learning
is to have a practical demonstration of the theoretical by observing the systematic
business operations.
Following are the important objectives of studying the organization:
Studying the organizational structure of the organization.
Understand the procedure of the all department.
Analyzing the marketing activities.
Analyzing the marketing structure of the marketing department.
Considering the communication flow of the marketing department.
Evaluating the working style of the finance employees.
Analyzing the weaknesses and strengths of the departments.
How NBC manage its product line.
How NBC copes with the environmental changes.
To know the competitiveness of the organization.
Page 6

OVERVIEW OF THE ORGANIZATION
BRIEF HISTORY OF PCI
Born in the Carolinas in 1898, Pepsi-Cola has a long and rich

history. The drink is the invention of Caleb Bradham (left), a
pharmacist and drugstore owner in New Bern, North Carolina.
The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So a
young pharmacist named Caleb Bradham began experimenting with combinations of
spices, juices, and syrups trying to create a refreshing new drink to serve his
customers. He succeeded beyond all expectations because he invented the beverage
known around the world as Pepsi-Cola.
Caleb Bradham knew that to keep people returning to his pharmacy, he would have to
turn it into a gathering place. He did so by concocting his own special beverage, a soft
drink. His creation, a unique mixture of kola nut extract, vanilla and rareoils, became
so popular his customers named it "Brad's Drink." Caleb decided to rename it "PepsiCola," and advertised his new soft drink. People responded, and sales of Pepsi-Cola
started to grow, convincing him that he should form a company to market the new
beverage.
In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and
applied to the U.S. Patent Office for a trademark. At first, he mixed the syrup himself
and sold it exclusively through soda fountains. But soon Caleb recognized that a
greater opportunity existed to bottle Pepsi so that people could drink it anywhere.
The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially
registered with the U.S. Patent Office. That year, Caleb sold 7,968 gallons of syrup,
Page 7

using the theme line "Exhilarating, Invigorating, Aids Digestion." He also began
awarding franchises to bottle Pepsi to independent investors, whose number grew
from just two in 1905, in the cities of Charlotte and Durham, North Carolina, to 15
the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola
franchises in 24 states.
Pepsi-Cola international provides advertising, marketing, sales and promotional
support to Pepsi-Cola bottlers and food service customers. This includes some of the
world's best-loved and most-recognized advertising. New advertising and exciting
sales promotions keep Pepsi-Cola brands young. The company manufactures and sells
soft drink concentrate to Pepsi-Cola bottlers. The company also provides fountain
beverage products.
Pepsi is a leader in convenient foods and beverages, with revenues of about $27
billion and over 143,000 employees. PepsiCo brands are available in nearly 200
countries and territories.
Many of PepsiCo's brand names are over 100-years-old, but the corporation is
relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and
Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker
Oats Company, including Gatorade, in 2001.
PepsiCos success is the result of superior products, high standards of performance,
distinctive competitive strategies and the high integrity of our people
Page 8

Pepsi Logos:
The Pepsi logo has changed many times over the years. Here's a chronological history
of the various logos.
In 2010 PEPSI changed logo as per following:
Pepsi Cola Int. operations in Pakistan are being monitored by West Asia Division of
Pepsi Cola International.
The West Asia Division comprised four countries
Afghanistan
Bangladesh
Pakistan
Sri Lanka
The company in Pakistan had its head office in Lahore. The business with the Bottlers
was handled through Franchise Managers. Eight bottling companies in Pakistan
produced the Pepsi brands of soft drink. These companies bottling plants located in
Page 9

o
Faisalabad
Lahore
Islamabad
Multan.
Gujranwala.
Karachi
Hyderabad
o Sakkar
Page 10

Introduction to NBC
Organization Name:
Naubahar Bottling Company
Address:
38-40/A, S.I.E, Gujranwala, Pakistan.
Introduction:
The Company established in 1971. From 1974-1979 there
was production of Coca Cola products. But in 1980 achieved license of PCI and start
the production of PEPSI products in May 27, 1981. In 1998 they attain the ISO 9002
certification. NBC have five plants and in 2002 they also start the production of
7up.NBC is the largest bottling plant in Pakistan. They produce 100,000 cases/day,
and their production capacity also largest in South Asia. Total 1050 employees are
working in NBC and 1500 workers.
The company operates through a well-established network of a number of
distributors. The company has two types of delivery systems i.e.
Director delivery system
Indirect delivery system
Direct Delivery System:

Manufacturer
Retailers
Indirect Delivery System:
Page 11
Customers

Manufacturers
Distributor
Retailers
Customers
The basic difference between the direct and the indirect delivery system is that in a direct
distribution system, the company spends its own sources while in an indirect distribution;
the dealer spends his own resources on all the factors which increased the sale. The
company also has its depots in different cities. This helps a lot in increasing its sale and
directing the distribution system.
They are in following ares:
o Sialkot
o Narowal
o Mandi Bahauddin
o Gujrat
o Shahdara
o Jehlum
o Sheikhupura
Page 12
Nature of the Organization

Naubahar Bottling company (Pvt.) Ltd. is a manufacturing company. It produces
various types of carbonated drinks and Juices. NBC is committed to provide the
quality soft drink to the customers. The organization is equipped with all pre-requisite
for meeting the future challenges successfully. Naubahar Bottling Company has a
high number of professionally qualified persons in Sales, Marketing, Production,
Shipping, Finance, Administration and Technical Departments. The company is
offering most popular brands of soft drinks.
ACHIEVEMENTS OF THE ORGANIZATION

In 1998 the company has achieved ISO 9002 Certificate, for its best production and
services. The company has already received different awards for its best quality,
maximum production and even growth. They are
Exemplary performance award
International quality award
Bottler of the year
Excellence on 1st position in sales
1993
Bottler of the year
1993
Bottler of the year
1994
1987
1987
1989
Page 13
Bottler of the year
1995
2006
2009
Excellent on 1st position in sales
2009
2010
Currently Offering Products

By the passage of time company is expanding its offerings. Initially company was
involved in manufacturing soda water. Now it is also producing juices and energy
drinks.
Pepsi Cola
Pepsi Diet
7up
7up Free
Mirinda
Mountain Dew
Teem
Page 14
Slices Juice
Sting Energy Drink
COMPLETE
PRODUCT
LINE
Complete
Product
Line of
NBC
BRANDS
PACKING
UNITS
Page 15
VOLUME
PEPSI
MIRINDA
250 ML
24 bottles per case
250 ML per bottle
1000 ML
12 bottles per case
1000 ML per bottle
1500 ML(PET)
6 bottles per case
1500 ML per bottle
1000 ML(PET)
6 bottles per case
1000 ML per bottle
2250 ML (PET)
4 bottles per case
2250 ML per bottle
500 ML
12 bottles per case
500 ML per bottle
300 ML(NR)
12 bottles per case
300 ML per bottle
300ML CAN
12 T.P per case
300ML per T.P
250 ML
24 bottles per case
250 ML per bottle
1000 ML
12 bottles per case
1000 ML per bottle
1500 ML(PET)
6 bottles per case
1500 ML per bottle
1000 ML(PET)
6 bottles per case
1000 ML per bottle
500 ML
12 bottles per case
500 ML per bottle
Page 16
TEEM
7UP
300 ML(NR)
12 bottles per case
300 ML per bottle
300ML CAN
12 T.P per case
300ML per T.P
250 ML
24 bottles per case
250 ML per bottle
1000 ML
12 bottles per case
1000 ML per bottle
1500 ML(PET)
6 bottles per case
1500 ML per bottle
250 ML
24 bottles per case
250 ML per bottle
1000 ML
12 bottles per case
1000 ML per bottle
1500 ML(PET)
6 bottles per case
1500 ML per bottle
1000 ML(PET)
6 bottles per case
1000 ML per bottle
2250 ML (PET)
4 bottles per case
2250 ML per bottle
500 ML
12 bottles per case
500 ML per bottle
300 ML(NR)
12 bottles per case
300 ML per bottle
300ML CAN
12 T.P per case
300ML per T.P
Page 17
MOUNTAIN DEW
PEPSI DIET
7UP Free
250 ML
24 bottles per case
250 ML per bottle
1000 ML
12 bottles per case
1000 ML per bottle
1500 ML(PET)
6 bottles per case
1500 ML per bottle
1000 ML(PET)
6 bottles per case
1000 ML per bottle
2250 ML (PET)
4 bottles per case
2250 ML per bottle
500 ML
12 bottles per case
500 ML per bottle
300 ML(NR)
12 bottles per case
300 ML per bottle
300ML CAN
12 T.P per case
300ML per T.P
330 ML CAN
12 bottles per case
330 ML per bottle
300 ML(NR)
12 bottles per case
300 ML per bottle
250 ML
24 bottles per case
250 ML per bottle
1500 ML(PET)
6 bottles per case
1500 ML per bottle
1000 ML(PET)
6 bottles per case
1000 ML per bottle
Page 18
Sting
Slice
500 ML
12 bottles per case
500 ML per bottle
300 ML(NR)
12 bottles per case
300 ML per bottle
300ML CAN
12 T.P per case
300ML per T.P
240 ML
24 bottles per case
240 ML per bottle
500 ML
12 bottles per case
500 ML per bottle
240 ML
24 bottles per case
240 ML per bottle
Page 19

ORGANIZATIONAL STRUCTURE
Page 20
Departments of the Organization An Overview

There are following departments in NBC
Production Department
Sales & Distribution Department
Marketing Services Department
Marketing Research & Development Department
MEM Department
Key Accounts Department
Finance & Accounts Department
Quality Control Department
Planning Department
IT Departments
Procurement Department
Page 21
Human Resource Department
Shipping department
Advertising & Publicity Department
Audit Department
Cash Deprtment
Excise & Taxation Department
Shipping Department:
Shipping is a very critical area for any beverage organization. It serves the role of
coordinator or middleman between production and sales. Ensuring appropriate
quantity and on time availability of empty & liquid stock is most important. Any
malfunction in empty receiving, storage and supply to plants, liquid stock and
distribution directly affects sales. This is a complete chain or cycle and any weak link,
bottleneck or disturbances will slowdown the whole operations.
Production Department:
Production is like a back bone in any manufacturing organization. In NBC the main
production materials are
Page 22
Sugar
Co2
Water
Ammonia etc
The production starts with the empty wash department where the empty bottles are
washed with detergents so that the syrup can be filled into these bottles. then second
department in the production is syrup preparation department where the syrup of
different flavors ids prepared then the empty bottles are filled with the syrups at this
stage water and co2 is mixed with the syrup and crowns are fitted on the bottles then
these bottles are put into the plastic shells where these are transferred to the stock.
Market Research & Development Department:

This is also very important Department of NBC. This department performs a lot of
activities such as retail Audit, Sampling & discounting, every dealer survey. Market
surveys are conducted to check out the market share of the respected territory & to
check out the performance of the Relative sales officer, for this purpose raw data is
collected from market and then analyze in order to prepare reports. This department
also performs activities of investment verification annually or semi annually.
Marketing Services Department:

As shown by name this department deals with the services and performs various
activities to give reliable services to their Distributors and then final consumers. it
Page 23

deals with the third parties and also with the distributors of the company for vehicle
issuance etc.
Key Accounts Department:

Two Key Accounts Executives are working under a key accounts manager to perform
activities like Developing, retention or converting new Accounts.
A Point is a Key Account Point it fulfill two conditions
1: Good Location
2: Annual Sell is 2000 Cases of 250ml Bottle
This Department also performs activities to make contract with high sell points i.e.
K.F.C or any other big restaurants.
Quality Control Department:
This Department deals with the assurance of High quality providence. it consist of 35
workers, who performs different Activities related to quality control. It is checked that
required standards are followed during production as defined by PCI. It also involves
the activities of preparation of syrup according to standards.
Procurement Department:
This department deals with the Purchasing of raw material,co2 Gas which are used in
production process. Availability of these things at proper time is key responsibility of
this department so that production is done according to planning. All things are issued
against out gate pass and received against inward gate pass.
Human Resource Department:
This department deals with the activities like recruitment, employee records. Strength
of HR department is 5.This department interlinks with time office department time to
time in order to check the attendance of turnover ratio of the employees.
Planning department:
Page 24

This Department deals with the planning matters of the organization such as Annual
plan of the organization, Forecasting, Investment plan for the year, production plan,
pricing strategy, Schemes Which will be introduced etc. MIS Departments:
This Department Handle the activities related to networking using by different
departments of the organization in order to interact with each other. There are 8
employees who are working in this department. Each is assigned different task.
Sales:
Sale is a very important tool of any customer based company. Sale is not only selling the
products to its retailers. It has many requirements which are under.
1. Keeping a positive, optimistic attitude.
2. Being organized.
3. Being persistent.
4. Being original
5. Asking for the sale
6. Asking for more
Structure:
Page 25
Head Sales &

Marketing
Manager S & D
Manager S & D
Unit Manager
Unit Manager
Territory
Coordinator
Sales Officer
/Sales Supervisor
Territory
Coordinator
Salesman
TDM
A.D.R
CR
Regions & EmployeeNon

Strength:
T.U Setup
T.U Setup
As defined above NBC works in nine district of Punjab. For proper Sale and make the
product easily to the customer it makes 6 regions and 17 units. Unit wise detail of
employees is as under.
Regions are as under:
1: Sialkot
2: Sheikhupura
3: Gujrat
4: Jhelum
5: Gujranwala out
Page 26

6: Gujranwala Local
DISTRIBUTION AREAS
Page 27

Market Research & Development Department
This is also very important Department of NBC. This department performs a lot of
activities such as retail Audit, Sampling & discounting, every dealer survey. Market
surveys are conducted to check out the market share of the respected territory & to
check out the performance of the Relative sales officer, for this purpose raw data is
collected from market and then analyze in order to prepare reports. This department
also performs activities of investment verification annually or semi annually.
A) Market Research & Development Department:

Structure:
Page 28
MMR&S
A.M
Marketing
Services
A.M
MR&D
Computer
Operator
Computer
Operator
MRE
MSE
MRO
MSO
MRS
MSS
Employee Strength:
There are total 108 employees are working in the MR&S department. The detail of the
employees according to designation is as following:
Designation
Number of Employees
Manager
01
Page 29

Assistant Managers
02
Marketing Research Executives
04
Marketing Services Executives
05
Marketing Research Officers
19
Marketing Services Officers
25
Marketing Research Super visors
09
Marketing Services Supervisors
28
Computer Operators
04
Drivers
11
________________________________________________
Total
108
Activities and functions of the MR&S Department:

The research executive, research officer and the research supervisor work as a team and
this team goes into the field on daily basis each day a new team is formed means that the
assistant manager can change the members of the team when he desires.
Scope:
Calculating the sales volume.
Making research and analysis for company before making investment in

market & Advertising e.g. investment on the outlet in the form Tots injection,
publicity.
Area verification.
Page 30
Complaints handling and tracing the responsible person or department.
Market intelligence.
Pre-field work.
Analyzing & interpreting the data.
Making Results.
EDS (every dealer survey) here the term dealer means retailer.
Franchise Report (Annual basis).
Retail Audit (Quarterly basis).
Activities:
Page 31
Census
Market
Developm
ent
Reporting
Tools of
Trades
MR&D
Working
Retail
Audit
Sales
Workings
Page 32

1- Retail Audit
The retail audit is done by the MR&S team consisting of 4-5 members. They ensure
the availability of the brands and also check out the other brands available at that
store of competitors and b-brands.
2- Census
This task is done by the teams according to instructions by the head of the
department.
Usually census is made at division, District, Tehsil and Village levels.
In census they are going to conduct two types of surveys;
a-Consumer Surveys
b-Retailer Surveys
a- Consumer Surveys
Analyzing the use of daily used products and the market basket analysis to check
out their consumption patterns and income level
b- Retailer Surveys
Visit every shop selling carbohydrate soft drinks (CSD's). The teams collect
information about everything having forms containing following information;
-Name of the store
Page 33

-Address
-Category of shop
-Total SSRB
-Total MSRB
-Total NR
-TOT's
Shops Categories:
Shop have categorized as:
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
m.
Keryana Stores
General Stores
Super Stores
Departmental Stores
Cold Corners
Tuck Shops
Canteen
Tea Stall
Bakery
Confessionary
Hotel
Motel
Restaurant
Keryana Stores:
Shops having open goods of daily use more than 50% i.e. salt, tea, ghee, sugar, pulses
etc are called Keryana Stores. Types of Keryana Stores are:
-Small Keryana Stores
-Medium Keryana Stores
Page 34

-Large Keryana Stores
Small Keryana Stores (SKS):

The area of this store is 100 sq feet.
Medium Keryana Stores:

Area of this Keryana store is 100-200 sq feet
Large Keryana Stores:
The area of this Keryana store is 200-500 sq feet
General Stores:
The stores in which packed goods are more than 50 % are called general stores.
Area is the same as Keryana store.
Super Stores:
The stores having;
-Area 500 sq feet
-All items of daily use are available
-Counter and self services both are available
-Minimum one cash machine available, are called Super Stores.
Departmental Stores:
The stores where;
-Maximum self service and minimum counter service is available
-More goods and arranged one of daily use
Page 35

-Portions are available, are called departmental stores.
Cold Corners:
Small shops having cold drinks, juices, etc are called cold corners.
Tuck Shops:
The shops at petrol pumps, CNG stations etc are called tuck shops.
Canteen:
The shops particularly in institutions, firms or factories and for specific people are
called canteens.
Tea Stall:
The shops where tea, the key element, and some sort of cold drinks are being sold are
called tea stalls.
Bakery:
The shop where baking items are available e.g. biscuits, cakes, breads, bun etc are
available, they also have some sort of cold drinks, are called bakeries.
Confessionary:
The shop dealing in toffees, chocolates, juices etc is called confessionary.
Hotel:
The place where food and accommodation is available is called hotel.
Motel:
Page 36

The place where only accommodation is available is called motel.
Restaurant:
The place where only food is available is called restaurant.
3- Sales Workings
MR&S is the back bone of sales department which check flaws, gaps, and all
discrepancies in sales. Its the duty of the MR&S department to maintain a check over
sales staff and keenly observe the workings of the sales department. They also
maintain customer demand forecast (CDF) report to help out sales and other
departments.
4- Tools of Trades (TOT's)

MR&S is responsible for checking the availability, purity and integrity of the TOTs.
-Availability: They check that the tool issued has properly reached to the desired
store or not.
-Purity: In purity function they check the presence of competitor's brands or any
other brand available in the market, in their chillers. The presence of other brands in
the chiller is called impurity (e.g. Coca Cola brands present in the Pepsi chillers), and
exclusive presence of their brand is called purity (e.g. Only Pepsi brands are present).
Sales officers make a requisition on a form having a complete information about the
sale of the outlet to which the TOT is to be issued plus the product mix he has means
that does that outlet deals in mix beverages or it is a Pepsi exclusive or it is a Coke
Page 37

exclusive and the detail of the existing equipment on the outlet along with the name
of the provider.
The process is as follows:

Demand
Verificati
Approval
By Sales
By MR&D
By MS
Issuance &
By MEM
Department
[
Integrity:
If the chillers issued against specific space are being filled accordingly is called
chillers' integrity. The integrity of the chiller is being violated if the space provided is
over or under filled.
5- Market Development Reporting (MDR)

These reports consist of;
Competitors influence study
Page 38
Self analysis
Market share
Floor stock of common bottles both that of competitors and own
Chilled stock of cold bottles that of competitors and own
And also some verifications;
Publicity verification
Promo verification
Sampling verification
Stock verification
Publicity verification:
These are some sort of information that cater public image about the product through
event, groups, product or service sponsoring
Promo verification:
Page 39

The company's particular scheme that is introduced time by time called promos are
checked by the MR&S team that this promo is being run everywhere in the territory
in the same time. These promos may be for both;
The customers
The retailers
Sampling verification:
This also comes under the head of promo in which free delivery of goods is made to
either consumer or retailer. For this a specific segment is selected and sampling is
made in high demand area. All these activities are checked out by this department.
Finance Department
It deals with the financial matters of the company. It collects the revenues and makes
different payments and maintains proper record of the financial performance of the
companys business to show the net result in the form of either profit or loss.
Page 40
The job of the Accounts section is to maintain books of accounts. There are following
main activities of accounts.
Issuance of purchase vouchers for raw material, plant and machinery and general
store items
Check payment of payroll to employees including wages, overtime, bonuses etc.
Handling of monthly tax statements.
Computerized general ledger system is working and shows the result of each
transaction up to balance sheet and income/profit and loss statement.
Business Volume of Previous Years
Balance Sheet of Previous Years:
Page 41
S. No
Years
Amount (Rs.)
2007
10,377,568,400
2008
10,617,116,000
2009
9,864,139,278
2010
9,156,873,203
2011
9,560,659,100
12000000000
10000000000
8000000000
BALANCE SHEET
2006
2007
2008
Page 42
2009
2010

Cash Flow Statement of previous Years:
S. No.
Year
Amount (Rs.)
2007
3,280,475,629
2008
5,787,512,364
2009
4,828,421,450
2010
7,325,416,546
2011
7,530,520,856
Page 43
8000000000
7000000000
6000000000
5000000000
4000000000
CASH FLOW STATEMENT
3000000000
2000000000
1000000000
0
2006
2007
2008
2009
2010
Fi
nancial Performance of Previous years (Income Statement):

Rs. (000)
Revenue
Direct Cost
Gross Profit
Operating
Expenses
Operating Profit
Net Other Income
EBIT
Financial Charges
2007
2008
12,756,8
53
8,367,94
5
4,388,90
8
2,218,67
5
15,617,4
50
11,841,2
17
3,776,23
3
1,901,21
7
17,918,4
27
12,957,3
98
4,961,02
9
2,571,81
3
16,289,9
73
11,911,4
20
4,378,55
3
2,057,29
6
18,309,07
0
1,292,622
2,170,23
3
195,637
2,365,87
0
208,794
1,875,01
6
154,824
2,029,84
0
334,905
2,389,21
6
498,566
2,887,78
2
529,316
2,321,25
7
435,872
2,757,12
9
689,561
2,532,460
Page 44
2009
2010
2011
4,580,665
2,288,498
466,474
3,060,230
789,665
Profit Before Tax

Taxes
Profit After Tax
2,157,07
6
249,000
1,908,07
6
1,694,93
5
172,500
1,522,43
5
2,358,46
6
430,000
1,928,46
6
2,067,56
8
520,075
1,547,49
3
3,077,678
720,085
1,767,695
Management Information System (MIS)

In today's fast moving business environment, organizations are rapidly
moving towards computerization and information systems. In this era of rapid of
frequent changes, it provides current, reliable
accurate information to the
management. This information is very useful in decision making. Information systems

are generally defined as the system which provide regular and current information to
management for decision making. MIS department of Shamim & Co. is playing a vital
role in this regard. The
information
department is working with a small setup & satisfying the
requirements the organization with a smart staff and developed setup, the
department has eliminated much work load, paper work and saved a lot
previous
time. The software system have two basic parts and these are developed in some
programming language. The post important part of any information system is
Page 45
database. The database is the basic structure of data and defines how data
is organized,
stored and retired from memory. The database operates at the back end. At the front end
, data is entered and retired through input screens. The MIS department is currently
performing its day-to-day operations as
also provide technical
8.0 is in
well as involved in software development. It
assistance and training to other departments. At the time oracle
execution. All computer in the department are networked by LAN (local
area network) the department has licensed software working. The following
systems are working in the department. Plant Efficiency System: The system is
designed to keep current information about what is going on
The system is helpful in getting production figures
line efficiency, mechanical efficiency,
allowances, tax, net pay and any other
. Sales & Distribution System:
distribution system. It
mix system
by
in production & plants.
and reports about line utilization,
employee code, name, basic salary,

adjustments supplied by time office
The most comprehensive system of MIS is sales and
incorporates Sales system Cash system Shipping system Post
The basic input of this system is empties slip, liquid out slip, full in slip
order sips. empty short slip, the reports of the system are load report ( dealer
wise, depot wise ) settlement sheet ( dealer wise, depot wise ) Shipping shift summary
. Daily liquid out report. Pending report. Agent wise load out summary. Agent wise sales
summary . District wise sales summary . Computerize sales statements (monthly, semi
annually, annually) Cash report
time, stoppage,
Filled inspection, breakage, actual production, paid
production time etc.
Excise And Sales Tax System: Shamim S
Page 46
Co. is a regular tax payer of govt. of Pakistan. it pays excise and
sales tax according to
its production and sales. the system is developed to keep complete record of the tax
transactions. stock of the product at the RG
is moved to DP
(duty paid)
payment of 15 % tax. at
production
I is maintained after production. the stock
godown after its clearance by excise inspector and
RG I, closing stock of a day is opening RG I stock plus day's
and minus tax clearance. Payroll System: There is separate payroll
ystem for Shamim & Co. and Friend's Agency.

and payroll report at the end of month.
The output of the system is pay slips
Payroll report incorporates. All these
reports are extremely important in the day-to-day operations of

departments. In addition, customized reports can be
the abovementioned
obtained as required. The
system is implemented at each depot as well
SHIPPING DEPARTMENT
Shipping is a very critical area for any beverage organization. It serves the role of
coordinator or middleman between production and sales. Ensuring appropriate
quantity and on time availability of empty & liquid stock is most important. Any
malfunction in empty receiving, storage and supply to plants, liquid stock and
Page 47

distribution directly affects sales. This is a complete chain or cycle and any weak link,
bottleneck or disturbances will slowdown the whole operations.
The Shipping System of NBC is responsible for the management of the
following
tasks:
Shipping is responsible for managing the empties that are required for
production.
Shipping is responsible for receiving the liquid clearance from excise to

dispatch it further to Depots & distributors or parties.
Shipping is also responsible for maintaining proper stock of liquids and

empties as they appear in the liquid and empties stock register, so as the stock
appears in the registers, it should also be physically present in the depots.
Shipping is also responsible for proper management of empties and liquid

vehicles loading and off-loading i.e. time management is very important in
this case.
Shipping also receives new empties of both RB and NRB and manages their
storage and handling and their proper supply to production, as they are
required by the production for filling purpose.
The management of other empty stock is also the responsibility of Shipping

Department and its exchange is especially important in this case.
Insight in the shipping Department:
Page 48

These are the core functions of shipping department described in summarized form
because the detail is too long and will take another 20-30 pages to describe the
activities of the shipping department.
No duty was assigned to us in the shipping department and we were allowed to move
in the different warehouses of empty and liquid. This department was the one of the
most organized departments of NBC, the other one was the inventory control
department, this department was equipped with the database facility which was the
main factor contributing to the efficiency of the department. Only this department has
the complete system built on the ORACLE licensed from Oracle Corporation. This
software running in the oracle was especially designed to serve the needs of the
shipping system and that is why the shipping department can take on time and right
decision and handle such a huge amount of empty and liquid at NBC.
I used the word remote warehouse several times in this report these warehouses are
also attached with the shipping system at the NBC factory through wireless
networking this setup is owned by the factory itself. Apparently it seems as if the
company itself is taking interest in improving the operations or collecting and
analyzing the data to better control the things to avoid the loses and also trace the
reasons, this is true as far as the development of the system in oracle is concerned but
this mere records the things and generates reports as demanded, developing any
system for the sake of finding out something, collecting data on their own and then
interpreting the results on their own is lacking in this organization.
What they are doing is just working on the lines provided by the PCI. This was told to
me by one of the persons in the shipping office and it was also quite obvious from the
excel worksheets because all of them were made by the PCI and given to the
franchises to feed the data and get the results, formats and formulas were specified by
the PCI, all what franchise have to put it on the system collect the data, feed it and get
the results.
Page 49

Daily Shipping Reports:
1. Daily shipments report
2. Daily carton report
3. Daily packing report
4. Daily pet empty report
5. Daily net empty report
6. Daily filled stock report
7. Daily production (filled stock) report
8. Daily liquid stock tacking report (Shift wise)
9. Daily empty stock tacking report (Shift wise)
10. Daily plastic shells report
11. Daily excise report
12. Daily dirty empty wash repot
13. Daily post mix report
14. Daily fm report
15. Daily pending load report
16. Daily vehicles (Loading / Un-loading) report
17. Daily other empty report
Page 50
Daily production report. Report Product Loss Dirty Return To Sign of

production office
RG I
LIQUID STOCK & DISTRIBUTION
Excise
Clearance
DP
Godown
Plant
Distribution
& payment .PRODUCTION
DEPARTMENT
Production is like a back bone in any manufacturing organization. In NBC the main
production materials are
Sugar
Co2
Water
Ammonia etc
All the raw material which is used in the production process is approved by the PEPSI
cola international. These materials should be according to the standards of the PCI. If in
any case the material does not match with the standards of the PCI has a right to return it
to the supplier. In this case the entire cost of the material is bearded by the supplier. This
strong check on the material is because of maintaining the high quality in the products
which is the credentials of the PEPSI cola products.
Page 51
Capacity of each Plant:

Currently the company is operating with five (05) plants. Out of these five (05) plants,
three plants are dedicated for the production of only 250 ml RB bottles. While plant No
01 produces 1500 ml (pet) & 1000 ml (glass) bottles plant No 02 produces 1000 ml (pet),
300ml and 1500ml (pet) bottles.
Quality Control:
Quality control is the basic organizational objective of NBC. Quality check is made
from zero level to final products. For this purpose samples are taken from the
production to check the quality.
This sampling is done after each an hour or half an hour. These samples are tested
according to the PCI standards.
Page 52

Production Staff:
Employees are directly involved in the production process. Whereas the helpers are
the indirect employees moreover direct supervisor and helpers are also there. Indirect
employees are about 350 in number, who are not directly involved in the production
process but they are essential part of the production department.
Laboratory:
In order to maintain the high quality the plant has a well equipped lab. Laboratory is
sufficient to measure the standards and to test syrup of different flavors. The well
equipped lab enables the smooth flow of production process.
Co2 (Carbon Dioxide) PLANT:
CO2 assures the product a measure of added sanitary protection and greater shelf life.
CO2 gas in addition to product carbonation, contributes to the production process
itself by:
Displacing air from water and product during processing.

Supplying counter pressure needs for some filler bowls.
Page 53

CO2 enhances both beverage's taste and appearance. Carbon Dioxide imparts a
pungent, slightly acidic taste to the finished product as well as creating greater eye
appeal. Each individual product should be carbonated to a level most suited for that
flavor.
Production Process:
The production starts with the empty wash department where the empty bottles are
washed with detergents so that the syrup can be filled into these bottles. then second
department in the production is syrup preparation department where the syrup pf
different flavors ids prepared then the empty bottles are filled with the syrups at this
stage water and co2 is mixed with the syrup and crowns are fitted on the bottles then
these bottles are put into the plastic shells where these are transferred to the stock.
Page 54
CASH DEPARTMENT
Cash department does cash handling (collection and payment). The major
part of
cash collection is from dealers and salesman based on their settlement sheet and daily
sales report. Cash payment is done on the
Payments include employee's pay,
to day general
vouchers issued by accounts department.
bills, allowances, procurement expenditures and day
expenses. AUTO WORKSHOP :
workshop department is top provide repair,

to the vehicles used in the
Hino, Suzuki, Honda
capacity. Total number
The function of auto
overhauling and maintenance services
organization. These vehicles include Mazda, Toyota,

and forklifts (Toyota, TCM) of different models and
of vehicles served by the auto workshop is about 140. the
responsibility of auto workshop is to keep PEPSI fleet efficient, deendable and

energetic.
Different departments particularly shipping and sales use these vehicles.
Vehicles outside # are mostly used by sales staff. In case of some major
work, it comes to workshop however if there is nominal repair work, they
done locally. The staff of the department consists of 20 persons
mechanics. Record keeper, supervisor and headed by auto0
DOCUMENTS / REPORT IN THE DEPARTMENT:
have it
including
workshop manager.
Daily performance report:
Vehicle # Detail of work Visit outside work Job complete/Incomplete Name of

mechanic Drivers name Sign. Remarks
workshop:
Monthly performance report of auto
Maintenance work Engine Complete overhauling Welding Fabricating
Page 55

Denting Painting Engineering work from local market Engine Oil changing Tier tube
changing repair work Servicing & Greasing work Motorcycle repair work
Work order
indicating defect, repair work and remarks and after repair a certificate showing that
maintenance work is alright signed by the driver of the vehicle. Work order for market.
Log book in each vehicle for each driver.
Gate pass
Store requisitions for transport
spare parts and stationary. A small section of store working under main store is
maintained in the workshop
THE DEPARTMENT HAS FOLLOWING SECTIONS
Electrocution section Tire maintenance section (compressor) Body welding section

Service section Tool room
WORKING PROCEDURE For any repair work, the driver
must fill a work order signed by his respective in charge. The work order is also
necessary for cars and motorcycles. The work order is refereed to record keeper who
hands over to supervisor after entering in register and reports to work shop manager in
case of accident.
The supervisor is responsible for assigning the job to mechanic by
matching the type of work and his skills. In case of some work required from market,
supervisor himself goes with the vehicle or assigns one mechanic to monitor market
work. The driver signs the work order certificate after his complete satisfaction.
ACCOUNTS DEPARTMENT
Page 56

The job of the department is to maintain books of accounts. There are following main
activities of accounts.
machinery
Issuance of purchase vouchers for raw material, plant and
and general store items Check payment of payroll to employees including
wages, overtime,
bonuses etc. Handling of monthly tax statements.
general ledger system is working and shows the result of
Computerized
each transaction up to
balance sheet and income/profit and loss statement.
EXCISE
DEPARTMENT
Shamim & Co is a regular taxpayer of excise and sales tax to govt. the procedure is that
production per hour of each plant is counted and noted in cases and bottles. The excise
duty and sales tax is calculated as per govt.
DP godown after clearance and
dealers pay sales tax at
rate. The liquid stock of RG 1 is moved to
daily deposit of sales tax. The company and all its
the end of each month. Sales tax and excise duty is also paid on
some raw material as sugar, crown caps, concentrate etc. the department maintains
following documents
RG 1 register RG2 register AR 1 form Daily production report
(shift bases) ACL register

excise and sales
The department is concerned with collector rate of central
tax, production department, shipping department and MIS department.
Major Competitors
Page 57

Pepsi's direct competitor is Coca-Cola. The non-soft drink competitors are tea, coffee,
water, Energy drinks, milks, etc which are all consumed on beverage occasions. Pepsi
aims to gain a greater share of these occasions.
Without Coke, Pepsi would have a tough time being an original and lively
competitor. The more successful they are, the sharper we have to be. If the Coca-Cola
Company didnt exist, wed pray for someone to invent them, And on the other side
of the fence, Im sure the folks at Coke would say that nothing contributes as much to
the present-day success of the Coca-Cola Company than Pepsi.
Following are the competitors of Pepsi Cola
Coca cola is one of the major competitors
Gourmet
Macca Cola
Amrat Cola
Page 58
The Coca Cola Company versus PepsiCo

Market Share: Pepsi-Cola ranked as the second -best selling soft drink in American
supermarkets in 2000. A consistent runner-up to Coca-Cola Classic,
Pepsi- Cola was
joined by three other PepsiCo products in the year 2000 rankings Mountain Dew, Diet
Pepsi and Caffeine-Free Diet Pepsi.
share to the
Pepsi Coranked second in American CSD market
Coca-Cola Company, holding 31.4% during the same year. Coca-Cola
Classic outsold all soft drinks in America during the year 2000, netting over USD$ 2
Billion at the cash register. The Coca-Cola Company maintains the CSD market as its
primary line of business. With subsidiaries located throughout the globe, Coca-Cola is
easily able to dominate the Global CSD market. In the year 2000, Coca-Cola generated
only 29% of its operating income in North America, representative of its large volume of
international sales.4 inversely; PepsiCo maintains lines of business in both the CSD
market and the snack foods market.
According to the Beverage Marketing
Corporation (BMC), Coca-Cola has held command of over half of the world's CSD
market since 1998.
On abrand-by-brand scale, Coca-Cola took five of the top seven
spots globally in 1999, with standard-bearer Coca-Cola holding a 28.6% share of global
CSD volume. Pepsi-Cola was in second place with a 10.8% share, while PepsiCo's
Mountain Dew place Pepsi Cola Coca Cola Market Share 31.4 % 44.1 % No. of
Countries 160 200 Variety of Product Large Large Target Market Youth General Strategy
Focus Diff. Differentiation Diversification Related.Related. Companys Core
Values
1.
Focus on customer:
In which our basic focus on customer according to need and want and satisfy the
customers to our product. We treat each of our customer equality & as the most
important person while we interact with him/her. We must ensure that we do
Page 59

everything to meet and exceed the customers expectations with perfect to times,
accuracy & quality services.
2.
Focus on quality:
We ensure that each moment of our time is spent on value adding activity. We always
seek ways for exceeding expectations of customers & colleagues. We also ensure that
we do things right, first time every time.
3.
Focus on employees respect:

In which company are respects the customer and employees which is involve in the
company working .We treat each of our employees with fairness, which includes
giving constructive feedback for their development.
4.
Team based approach:

We work towards achievement of our vision & mission as a combines group. We
encourage inter & intra-departmental communications. We treat our colleagues as our
internal customers & ensure that the requirements of internal customer focus are
always met.
Success and Failure of Products:

Ideas and opportunities have always been plentiful and there is no reason to believe in
that the imagination of mankind has been exhausted. We must understand that
Page 60

marketing is a learning experience. We have to apply quickly the lessons we have
learned. Education is not simply valuable unless it is applied. Product success is the
result of an effective dialogue with the market place. Failure comes when a
breakdown comes in that process.
Why Product Succeed:

Product dont suddenly appear in on midst and overwhelm us. Most successfully
technology based new products have certain characteristics.
They appeal to new market an expansion of existing markets so that thousands

of new and potential customers for the products are created.
They are not invention, in the true sense, but assemblages of interrelated
technologies. Their creator take advantages of existing technology, achieving
leverage by combining what they find in the world around them into a unique
package. Product innovators are student of market and technology. Successful
products are created by the addition of a new dimension to existing products
and market.
They are adjusted to market requirements. Technology products must be

molded to the market. They must be adopted, enhanced, and incrementally
improved. Success comes to those who keep improving and adopting there
products.
They are developed by small teams. A sense of purpose and mission can be
better generated in small communities.
Page 61
Key customers often play a central role in their design and incremental
improvement. As we move into the future of custom designed products, the
customer will be integrated in some way in the design process.
They are used in seminars, workshops, and demonstration and are discussed in
the newsletters and at conferences to educate and develop the market.
Why Products Failed:

Failure is the flip side of the coin from success. More often then not, failure is the
result of poor management and inability to efficiently implement product
development. I have observed a number of company and product failures over the
years and in poring tough notes. I have noticed that they seem to have several things
in common.
The product does not create or expend the market. Generally the product has
undergone an incremental technical improvement with little or no
cost/performance benefit. It ends up competing with existing successful
products.
The people who develop the first product have moved on or are no longer in a
position to judge the technology and market share.
Due to success of initiate product, arrogance sets in. Success blinds

management to the possibility of failure. They convince themselves that the
market will embrace whatever they create.
Page 62
The company loses track of the market guiding influence. In which customer
interact with the product development team.
Promotional marketing techniques replace relationship marketing and market

development.
Failure Product of NBC:

Overall Naubahar Bottling Co. producing quality products and most of the products
are successful in the market. Mountain Dew was the only product which was failed in
the market at the time of first time launching in 2002, so company stopped the
production of this product at that time.
Reasons of the Failure:
Page 63

In 2002 when Mountain Dew was failed in the market due to insufficient publicity.
There was no awareness in the public about this product that it is also a product of
PEPSICOLA. They consider it a local beverage product without quality standards.
But after a period of 3 years this product launched once again with highly advertising
campaign. Now Mountain Dew is a successful product of the Company.
Successful Products of NBC:

All the products of company existing in market are successful like,
PEPSI
TEEM
MIRINDA
7 UP
7 UP Free
MOUNTAIN DEW
SLICE JUICE
AQUAFINA (Mineral Water)
STING (Energy Drink)
Page 64
Reasons of the Success:

All of the products are matching with the requirements of the customer and found no
defect or low quality standard.
Critical Analysis of the Management Patterns
Following weak areas, which need to be improved of marketing operations of
Naubahar Bottling Co.
Close customer relationship.
Try to increase regional offices in different areas of territory or franchise.
Marketing personals are not fully involving in new product development with
companys production department.
Visit to various markets for awareness of competitors activities.
Develop new ideas.
Improve their professional skills.
Have a birds eye view on customers requirement.
Marketing department is not fully satisfying the customers with regarding

customer complaints.
Page 65
Training and development required for marketing personnels for improving

their professional and selling skills.
Marketing personnels should participate in different exhibitions and visiting

different markets for improving the market share.
SWOT ANALYSIS
SWOT Analysis, is a strategic planning tool used to evaluate the Strengths,

Weaknesses, Opportunities and Threats involved in a project or in a business venture.
It involves specifying the objective of the business venture or project and identifying
the internal and external factors that are favorable and unfavorable to achieving that
objective. The aim of any SWOT analysis is to identify the key internal and external
factors that are important to achieving the objective. SWOT analysis groups key
Page 66

pieces of information into two main categories Internal factors The strengths and
weaknesses internal to the organization. External factors The opportunities and
threats presented by the external environment. The internal factors may be viewed as
strengths or weaknesses depending upon their impact on the organizations objectives.
What may represent strengths with respect to one objective may be weaknesses for
another objective. The factors may include all of the 4Ps; as well as personnel,
finance, manufacturing capabilities, and so on. The external factors may include
macroeconomic matters, technological change, legislation, and socio-cultural
changes, as well as changes in the marketplace or competitive position. The results
are often presented in the form of a matrix.
SWOT analysis is just one method of categorization and has its own weaknesses. For
example, it may tend to persuade companies to compile lists rather than think about
what is really important in achieving objectives. It also presents the resulting lists
uncritically and without clear prioritization so that, for example, weak opportunities
may appear to balance strong threats.
Page 67
Strengths:
Brand reputation:
Page 68

PEPSI has a strong reputation globally. And traditionally when someone asks
someone to take soft drink they dont call it soft drink or else but take PEPSI
Broader Product Line:

PEPSI has broader product line than its competitors which is a strength in itself.
Increasing Market Share:

Increasing market share of NBC products is an evidence of strength in itself.
Scheduled Production System:

Organized and tight production system results in time delivery of the products in the
market without showing any fluctuation in supply.
Strong Distribution:
Great brands, strong distribution, innovative capabilities are strengths of Naubahar
Bottling Company.
Page 69

Advertisement:
Strong advertisement campaigns in comparison with Coca cola. Heavy budget is
assigned on promotional activities.
Production Capacity:
NBC is the biggest plant of South Asia with production capacity of 100,000 crates per
day.
Management:
Skilled managerial level staff have placed NBC at a distinguishable place by which
further peak can be forecasted.
Page 70

Weaknesses:
Anonymity:
Not all PepsiCo products bear the company name.
Preferential treatment:
Bit biasness is still being experienced by NBC regarding hiring of new employees.
Effectiveness but no efficiency:

Company is experiencing effectiveness in operations but not efficiency particularly in
case of lower staff.
Page 71

Opportunities:
IT solutions:
With up to date IT solutions and ERP information systems the operational cost can be
minimized.
Convenience:
Focus on most important customer trend - "Convenience, which refers to increased
availability of the Pepsi brands at outlets.
Consumer Trend:
There are increasing trend toward SUGAR FREE soft drinks, and caffeine mixed
drinks.
Threats:
Maturity:
Beverage industry is fully matured. Competitor is well-run and financially
sounds.
Page 72

Varied marketing program:
Size of company will demand a varied marketing program; Social, cultural,
economic, political and governmental constrains.
Anti Pepsi campaigns:

Religious sectors may uplift anti Pepsi campaigns resulting in ban on Pepsi products.
Imitators:
Copying of Pepsi brands have ever been a threat for NBC which is being viewed
legally but still this problem exists.
Conclusion and Recommendations for Improvement
Conclusion:
I did my internship approximately six weeks. It was a great job. I was not expecting
such a great learning it was a good experience with different people in the
organization and I am really thankful to my immediate bosses who gave me a lot of
knowledge with due respect.
The learning is helpful for my upcoming career that I am going to start after
my MBA program.
Page 73
Things were very close to me which I read in my course books and heard from
my instructors.
It was real practice what I saw in the organization and experienced to deal
with the different people.
The real picture is totally different in the organization and after this internship I felt
relax and comfortable that now I am somewhat confident to join any organization. It
was really marvelous job which I did there at NBC.
The staff from the high authority to tea boy was very kind and helping. They gave
respect and attention a lot. Our bosses even did not hide anything related to our
courses..
By doing this internship I realized that it is not an easy job whether you are in any
department. You have to work on daily tasks and assignments and have to add value
in assigned projects.
Time management is very important while you are doing a job. Behaviors and
attitudes are also important while interacting the people in the organization.
Recommendation:
On the basis of analyzing and studies, following areas are recommended to
improve the results of the organization.
The company should arrange the training programs to relevant to technical

knowledge of product; this would improve the efficiency of finance
department.
Hire only those employees having technical or science background

qualification with MBA.
Page 74
Meeting should be arranged with production manager for discussion about

complaints on monthly basis.
The company should focus the attention to customer services and proper
complaint handling to improve the company image in the market.
The company is going for expansion; therefore company should increase the
staff of Finance and marketing department for better results.
Decision making power should be decentralized in each distribution territory.
The company should improve the communication process among the different
departments for getting better results.
Appreciation and monitory regard is necessary on better performance of sales

executives.
Marketing personnels should visit to factory premises for getting product

information, so that they are fully aware the product and its specifications.
Page 75

Responsibilities as a Student Internee
There were a lot of responsibility on me as I was the internee .Firstly, I want to prove that
Im the student of good reputed university so thats why I have to show a good manner ,
my abilities , my knowledge , to leave a good image of my institution which I did . This
can I prove them through my working. That I was the internee so that It was my duty to
learn what was happening actually in an organization. After seeking all the practical
knowledge so then I have to prove to my internship supervisor that I did my
responsibility in an effective way. So thats why for prove I make my complete corporate
internship report.
New knowledge acquired:

I feel many changes in my personality after enhancing my knowledge form NBC. A new
knowledge is that I learnt all the department working.
How they control the Working of each department.

How we have to communicate in an organization.
How they handle their department staff.
How the departments achieve their targets
Work efficiency
Dealing with others
Survey thought me a lot because that was totally market based.
How to do work in a practical life.
Problems encountered:
As I was internee there so as such I nothing feel any problem there but the NBC
organization Facilitate me and help me a lot. I think that I spent my golden period here.
Page 76
Page 77

How Internship Experience Impacts My Career
I achieve my goal in working NBC organization. I think it was my golden period of my
life. During my internship in the NBC, I enjoyed to work with the staff of Company and
have a wish to be employee of Northern Bottling Company. It was almost impossible to
work in all the departments within that limited time. But on my request, the staff of the
company provided me the opportunity to work in different departments for the sake of
practical knowledge. I polish my knowledge in these 6 weeks.
Page 78
References and Sources Used

For completing this project, I have taken help from following books as references.
Marketing
Walker and Stanton
Marketing Management
Phillip Kottler
E-marketing
Judy Straus
As a source for better material of my report, I have taken help from marketing and
shipping personnels and also website of NBC and PEPSICO.
www.nbcpepsi.com
www.pepsico.com
Page 79

Naubahar Botteling Company Gujranwala Intership Report

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Naubahar Botteling Company Gujranwala Intership Report

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Naubahar bottling Co.(Pvt)Ltd.

Report based on internship

Naubahar bottling Co.(Pvt)Ltd.

Naubahar bottling Co.(Pvt)Ltd.

Naubahar bottling Co.(Pvt)Ltd.

Naubahar bottling Co.(Pvt)Ltd.

Naubahar bottling Co.(Pvt)Ltd.

OBJECTIVES OF STUDYING THE NBC

Following are the important objectives of studying the organization:

Studying the organizational structure of the organization.

Understand the procedure of the all department.

Analyzing the marketing activities.

Analyzing the marketing structure of the marketing department.

Considering the communication flow of the marketing department.

Evaluating the working style of the finance employees.

Analyzing the weaknesses and strengths of the departments.

How NBC manage its product line.

How NBC copes with the environmental changes.

To know the competitiveness of the organization.

Naubahar bottling Co.(Pvt)Ltd.

Born in the Carolinas in 1898, Pepsi-Cola has a long and rich

Naubahar bottling Co.(Pvt)Ltd.

Naubahar bottling Co.(Pvt)Ltd.

In 2010 PEPSI changed logo as per following:

Naubahar bottling Co.(Pvt)Ltd.

Naubahar bottling Co.(Pvt)Ltd.

Naubahar Bottling Company

38-40/A, S.I.E, Gujranwala, Pakistan.

The Company established in 1971. From 1974-1979 there

Director delivery system

Indirect delivery system

Direct Delivery System:

Indirect Delivery System:

Naubahar bottling Co.(Pvt)Ltd.

Naubahar bottling Co.(Pvt)Ltd.

Nature of the Organization

ACHIEVEMENTS OF THE ORGANIZATION

Exemplary performance award

International quality award

Bottler of the year

Excellence on 1st position in sales

Bottler of the year

Bottler of the year

Naubahar bottling Co.(Pvt)Ltd.

Bottler of the year

International quality award

International quality award

Excellent on 1st position in sales

International quality award

Currently Offering Products

Naubahar bottling Co.(Pvt)Ltd.

Sting Energy Drink

Naubahar bottling Co.(Pvt)Ltd.

24 bottles per case

250 ML per bottle

12 bottles per case

1000 ML per bottle

6 bottles per case

1500 ML per bottle

6 bottles per case

1000 ML per bottle

4 bottles per case

2250 ML per bottle

12 bottles per case