04/05/2015

ColorWheelPro:ColorMeaning

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Red
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Redisaveryemotionallyintensecolor.Itenhanceshumanmetabolism,increases respiration
rate,andraisesbloodpressure.Ithasveryhighvisibility, which is why stop signs, stoplights,
andfireequipmentareusuallypaintedred.Inheraldry,redisusedtoindicatecourage.Itis a
colorfoundinmanynationalflags.

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Redbringstextandimagestotheforeground.Useitasanaccentcolortostimulatepeopleto
make quick decisions it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet
bannersandwebsites.Inadvertising, red is often used to evoke erotic feelings (red lips, red
nails,redlightdistricts,'LadyinRed',etc).Rediswidelyusedtoindicatedanger(highvoltage
signs,trafficlights).Thiscolorisalsocommonlyassociatedwithenergy,soyoucanuseitwhen
promotingenergydrinks,games,cars,itemsrelatedtosportsandhighphysicalactivity.

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ColorMeaning
Glossary

Lightredrepresentsjoy,sexuality,passion,sensitivity,andlove.
Pinksignifiesromance,love,andfriendship.Itdenotesfemininequalitiesandpassiveness.
Darkredisassociatedwithvigor,willpower,rage,anger,leadership,courage,longing,malice,
andwrath.
Brownsuggestsstabilityanddenotesmasculinequalities.
Reddishbrownisassociatedwithharvestandfall.

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Redisthecoloroffireandblood,soitisassociatedwithenergy,war,danger,strength,power,
determinationaswellaspassion,desire,andlove.

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ColorMeaning

Orange
Orange combines the energy of red and the happiness of yellow. It is associated with joy,
sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity,
determination,attraction,success,encouragement,andstimulation.
Tothehumaneye,orangeisaveryhotcolor,soitgivesthesensationofheat.Nevertheless,
orangeisnotasaggressiveasred.Orangeincreasesoxygensupplytothebrain,producesan
invigoratingeffect,andstimulatesmentalactivity.Itishighlyacceptedamongyoungpeople.As
a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the
coloroffallandharvest.Inheraldry,orangeissymbolicofstrengthandendurance.
Orange has very high visibility, so you can use it to catch attention and highlight the most
important elements of your design. Orange is very effective for promoting food products and
toys.
Darkorangecanmeandeceitanddistrust.
Redorangecorrespondstodesire,sexualpassion,pleasure,domination,aggression,andthirst
foraction.
Goldevokesthefeelingofprestige.Themeaningofgoldisillumination,wisdom,andwealth.
Goldoftensymbolizeshighquality.

Yellow
Yellowisthecolorofsunshine.It'sassociatedwithjoy,happiness,intellect,andenergy.
Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and
generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an
attentiongetter,whichisthereasontaxicabsarepaintedthiscolor.Whenoverused,yellowmay
haveadisturbingeffectitisknownthatbabiescrymoreinyellowrooms.Yellowisseenbefore
othercolorswhenplacedagainstblackthiscombinationisoftenused to issue a warning. In
heraldry,yellowindicateshonorandloyalty.Later the meaning of yellow was connected with
cowardice.
Useyellowtoevokepleasant,cheerfulfeelings.Youcanchooseyellowtopromotechildren's
productsanditemsrelatedtoleisure.Yellowisveryeffectiveforattractingattention,souseitto
highlight the most important elements of your design. Men usually perceive yellow as a very
lighthearted,'childish'color,soitisnotrecommendedtouseyellowwhensellingprestigious,
expensive products to men nobody will buy a yellow business suit or a yellow Mercedes.
Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest
stabilityandsafety.Lightyellowtendstodisappearintowhite,soitusuallyneedsadarkcolorto
highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and
becomedingy.
Dull(dingy)yellowrepresentscaution,decay,sickness,andjealousy.
Lightyellowisassociatedwithintellect,freshness,andjoy.

Green
Greenisthecolorofnature.Itsymbolizesgrowth,harmony,freshness,andfertility.Greenhas
strong emotional correspondence with safety. Dark green is also commonly associated with
money.
Green has great healing power. It is the most restful color for the human eye it can improve
vision.Greensuggestsstabilityandendurance.Sometimesgreendenoteslackofexperience
forexample,a'greenhorn'isanovice.Inheraldry,greenindicatesgrowthandhope.Green,as
opposedtored,meanssafetyitisthecoloroffreepassageinroadtraffic.
Use green to indicate safety when advertising drugs and medical products. Green is directly
relatedtonature,soyoucanuseittopromote'green'products.Dull,darkergreeniscommonly
associatedwithmoney,thefinancialworld,banking,andWallStreet.
Darkgreenisassociatedwithambition,greed,andjealousy.
Yellowgreencanindicatesickness,cowardice,discord,andjealousy.
Aquaisassociatedwithemotionalhealingandprotection.
Olivegreenisthetraditionalcolorofpeace.

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ColorWheelPro:ColorMeaning
Blue
Blueisthecoloroftheskyandsea.Itisoftenassociatedwithdepthandstability.Itsymbolizes
trust,loyalty,wisdom,confidence,intelligence,faith,truth,andheaven.
Blueisconsideredbeneficialtothemindandbody.Itslowshumanmetabolismandproducesa
calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is
usedtosymbolizepietyandsincerity.
You can use blue to promote products and services related to cleanliness (water purification
filters,cleaningliquids,vodka),airandsky(airlines,airports, air conditioners), water and sea
(sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and
yellow blue is linked to consciousness and intellect. Use blue to suggest precision when
promotinghightechproducts.
Blueisamasculinecoloraccordingtostudies,itishighlyacceptedamongmales.Darkblueis
associatedwithdepth,expertise,andstabilityitisapreferredcolorforcorporateAmerica.
Avoidusingbluewhenpromotingfoodandcooking,becausebluesuppressesappetite.When
usedtogetherwithwarmcolorslikeyelloworred,bluecancreatehighimpact,vibrantdesigns
forexample,blueyellowredisaperfectcolorschemeforasuperhero.
Lightblueisassociatedwithhealth,healing,tranquility,understanding,andsoftness.
Darkbluerepresentsknowledge,power,integrity,andseriousness.

Purple
Purplecombinesthestabilityofblueandtheenergyofred.Purpleisassociatedwithroyalty.It
symbolizespower,nobility,luxury,andambition.Itconveyswealthandextravagance.Purpleis
associatedwithwisdom,dignity,independence,creativity,mystery,andmagic.
According to surveys, almost 75 percent of preadolescent children prefer purple to all other
colors.Purpleisaveryrarecolorinnaturesomepeopleconsiderittobeartificial.
Lightpurpleisagoodchoiceforafemininedesign.Youcanusebrightpurplewhenpromoting
children'sproducts.
Lightpurpleevokesromanticandnostalgicfeelings.
Darkpurpleevokesgloomandsadfeelings.Itcancausefrustration.

White
Whiteisassociatedwithlight,goodness,innocence,purity,andvirginity.Itisconsideredtobe
thecolorofperfection.
Whitemeanssafety,purity,andcleanliness.Asopposedtoblack,whiteusuallyhasapositive
connotation. White can represent a successful beginning. In heraldry, white depicts faith and
purity.
Inadvertising,whiteisassociatedwithcoolnessandcleanlinessbecauseit'sthecolorofsnow.
Youcanusewhitetosuggestsimplicityinhightechproducts.Whiteisanappropriatecolorfor
charitable organizations angels are usually imagined wearing white clothes. White is
associatedwith hospitals, doctors, and sterility, so you can use white to suggest safety when
promotingmedicalproducts.Whiteisoftenassociatedwithlowweight,lowfatfood,anddairy
products.

Black
Blackisassociatedwithpower,elegance,formality,death,evil,andmystery.
Blackisamysteriouscolorassociatedwithfearandtheunknown(blackholes).Itusuallyhasa
negative connotation (blacklist, black humor, 'black death'). Black denotes strength and
authority it is considered to be a very formal, elegant, and prestigious color (black tie, black
Mercedes).Inheraldry,blackisthesymbolofgrief.
Blackgivesthefeelingofperspectiveanddepth,butablackbackgrounddiminishesreadability.
A black suit or dress can make you look thinner. When designing for a gallery of art or
photography,youcanuseablackorgraybackgroundtomaketheothercolorsstandout.Black
contrastswellwithbrightcolors.Combinedwithredororangeotherverypowerful colors
blackgivesaveryaggressivecolorscheme.

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04/05/2015

ColorWheelPro:ColorMeaning

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Visualvs.MixingColorWheel

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