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ABSTRACT
The abstract is the form of the concluding statement that provides the quick review of the paper.
This abstract is helpful to make aware the readers about the subject under study. In this paper researcher has
attempted to provide detailed information regarding Brand Loyalty with respect to Life Insurance
Corporation of India. The paper titled "A STUDY OF BRAND LOYALTY", With reference to, "LIFE
INSURANCE CORPORATION OF INDIA". At present, investment of saving has assumed great
importance. According to the study of the market, it is being observed that markets are being doing well in
Insurance. In near Future a proper financial planning is required to invest money in all type of financial
project because there is good potential in market to invest In this paper great emphasis is given in
understanding the perception of investors towards the brand. The main objective of this project is to know
various determinants of brand loyalty. The researcher has drawn certain conclusions, which are based on
the analyzed data. In addition researcher has made an attempt to suggest some remedies to improve gray
areas of the services of organization. After analyzing the feedback the conclusion has been made that the
respondent are very loyal towards brand LIC.
Key words: Brand Loyalty, Customer relationship management, Life Insurance Corporation of India,
INTRODUCTION
product.
market.
the key aspects of any investments that are time & risk.
DR.D.T.CHAVARE
1.
2.
3.
Loyalty.
1.
sample to sample.
2.
loyal customers.
In insurance sector Life Insurance Corporation of
4.
paper :
Corporation of India
1.
1.1.2 Statement of Research Problem:The title of the paper is "A study of Brand Loyalty
2.
1.5.2
A STUDY OF BRAND LOYALTY WITH SPECIAL REFERENCE TO LIFE INSURANCE CORPORATION OF INDIA
1.
2.
1.6.5
Data Analysis:-
has used the pie charts and ranks. Data analysis is done
1.6.2
Data Sources: -
B. Secondary Source: -
1.6.4
Sampling:-
75
DR.D.T.CHAVARE
business.
2.1 THE NATURE OF BRAND LOYALTY: A study of repeat purchase behavior for nine
follows.
1.
2.
3.
A A A A A.
sequence A B A B A.
the India.
Thus Life Insurance Corporation was born
A B B B.
4.
3.
C D E F.
1.
2.
Providing security.
3.
INTRODUCTION
TO
THE
ORGANIZATION
The life insurance business developed in India after
A STUDY OF BRAND LOYALTY WITH SPECIAL REFERENCE TO LIFE INSURANCE CORPORATION OF INDIA
4.
DATA ANALYSIS
A.
B.
Endowment Policy.
C.
D.
Pension Plans.
E.
F.
Special Plan.
G.
regarding
Selecting Company
preferences
of
client
for
DR.D.T.CHAVARE
A STUDY OF BRAND LOYALTY WITH SPECIAL REFERENCE TO LIFE INSURANCE CORPORATION OF INDIA
DR.D.T.CHAVARE
A STUDY OF BRAND LOYALTY WITH SPECIAL REFERENCE TO LIFE INSURANCE CORPORATION OF INDIA
Table No.
DR.D.T.CHAVARE
group of 5001-10000.
82
A STUDY OF BRAND LOYALTY WITH SPECIAL REFERENCE TO LIFE INSURANCE CORPORATION OF INDIA
Company.
83
DR.D.T.CHAVARE
and Tata have got 2nd, 3rd, and 4th ranks respectively.
Table No.
A STUDY OF BRAND LOYALTY WITH SPECIAL REFERENCE TO LIFE INSURANCE CORPORATION OF INDIA
DR.D.T.CHAVARE
in India by investors.
86
A STUDY OF BRAND LOYALTY WITH SPECIAL REFERENCE TO LIFE INSURANCE CORPORATION OF INDIA
DR.D.T.CHAVARE
5.
6.
7.
6. SUGGESTIONS
After careful study of "A study of Brand Loyalty" with
reference to Life Insurance Corporation of India, the
researcher has to make the following suggestions. LIC
is a well-established brand in the market because of its
long market standing and loyalty. After observation of
the other company's presence in the market, LIC
should think on following points.
6.1 General Suggestions: 1. LIC should try to take more and more benefit
from their loyal customers. 2. LIC should make
aware people more and more about Insurance.
3. There should be separate customer relationship
program in the organization like CRM.
4. LIC should concentrate on below poverty line
people and farmer living in rural area.
5. LIC should try to increase their bonus rates
compared to other private companies.
6.2 Specific Suggestions: 1. LIC should concentrate more on customer care
and after sale services (From table No. 4.2)
2. LIC should highlight skill of their people as well
as usage of technology, which will attract
investors. (From table No. 4.2)
3. LIC should try to aware investor's about benefit's
of their, professional money management and
high quality service standard, to increase the
sale.(From table No. 4.8)
4. Companies track record' and 'Trust' are major
parameters that are considered by investor while
8.
REFERENCES:A) Books
1. Bhave.S.R., Saga of Security, LIC of India.
2. Henry D., Road to brand equity, Himalaya
Publishing House.
3. Dr. Gupta.S.L., Brand Management, Himalaya
Publishing House.
4. Dr. Joshi .C.J., Textbook of Insurance (B.Com1), Phadake Prakashan.
5. Jha S.M., Service Marketing, Himalaya
Publishing House.
6. Kotler Philip, Marketing Management.
7. Sengupta Subroto, Brand positioning, Tata Macgrew hill Publishing co. Ltd.
B) Journals
1. LIC annual report. 2005-2006.
2. Manual for agent, LIC of India
C) Websites
1. www.licindia.com
2. www. yahoo.com
3. www. google .com
4. www. Wekipedia.com
5. www. tutor2.com
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