Академический Документы
Профессиональный Документы
Культура Документы
Submitted To
The University of Rajasthan
In partial fulfillment
SUBMITTED BY:
ABHAY SINGH RATHORE
BBA SEMESTER IV
2012-2013
University maharani's college, Jaipur
Maharishi Arvind Institute of Science And Management
Jaipur
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Preface:
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It means only classroom lecture may not be enough to get the proper
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Consumer
behavior
competitive
environment
VODAFONE.i
am
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in VODAFONE.
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,INDEX
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INDUSTRY INTRODUCTION
COMPANY INTRODUctiON
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RESEARCH 'METHODOLO'GY
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PROJECT TITLE
b.
OBJECTIVE OF STUDY
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LIMITATIONS OF STUDY
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TELECOM INDUSTRY
In today's fiercely competitive telecom space where customers and businesses enjoy
instant access to' information through 'a wide range of products, Airtel UP East has perched
itself on a leadership position by bringing about a knowledge shift from seller to buyer.
. This massive power shift could occur only because of Airtel UP East's ability to develop
flexible business models and strategies, as weJl as its ability to develop innovative
systems.
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'It' is now a symbol of success, persistence, confidence and stability in the telecom sector,
'. with a habit of hitting the bulls' eye-always. With the ever increasing demands ... '..
. In the communication sector, it .had become imperative to create a platform for to
showcase the wide range of telecom products available to the customer.
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An the telecom-related businesses are moving' in a rhythm. Beetel, the Bharti Teletech
part, has moved towards $500 million last year and could be $1billion in the coming year .
. We have a software company, which has crossed Rs.lOO crore. We will soon decide on
what to do with the BPO because you either be a big player or not be there.
Then we started the agriculture business with Rothschild. The scale up is quite massive.
By 2010, we had predicted $10 billion revenue. It could be $12-13 billion, of which
telecom will form 75 percent.
.
The major telecom players in India are Airtel, Hutch, Reliance, BSNL and Tata, There are
some regional players like Shyam telecommunications, HFCL, Spice etc;
The telecom sector continued to grow with an addition of million wireless subscribers in
April,2007 the total telephone users to 212.02 million and tele-density to 18.14% .The
--- total subscriber base was 206.83 million while tete-density was 18.31 In March. The
industry had added. 3.53 million wireless subscriber base, including GSM, CDMA and
WLL (fixed), is 171.20 at the end of April, 2007.
.
In the wire line segment, subscriber.base increased by 0.04 million in April to reach 40.82
million. But compared to the increase in the same period a year ago, there is a slowdown
of 6.69 million, while 74.28 million wireless users have
added in the last one year.
been
Total broadband connections in the countryhas reached 2.43 million by the end of April
withan addi~n of 0.13 million connections during the month, compared to 0.09 million
added during March.
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co-ordination with DoT (Department of Telecommunications).
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TRAI (Telecom Regulatory Authority of India) has divided India into following' 23
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circles:
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Gujarat
Haryana
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Jammu & Kashmir
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Kerala
Madhya Pradesh & Chattisgarh
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Mumbai
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Orissa
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Rajasthan
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UP(East)
West Bengal
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Over the years, Vodafone Bssar, under the Hutch brand, has
been named the 'Most Respected Telecom Company', the 'Best
Mobile Service in the country' and the 'Most Creative and Most
Effective Advertiser of the Year'.
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Following its merger with AirTouch Communications, Inc.
CAirTouch'), the company changed its name to Vodafone
AirTouch PIc on 29 June 1999 and, following approval, by' the
shareholders in General Meeting,' reverted to its 'former name,
Vodafone Group PIc, on 28 July 2008
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. Vodafone Postpaid offers: There are various postpaid offers.
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Mobile Money Transfer Service
In March 2007, Safari COM, which 'is part owned by Vodafone
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ETHODOLOGY ..
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REASERCH METHODOLOGY
Definitions:
1. Research is the systematic investigation to establish facts or collect information on a
pre-decided subject.
2. Methodology is the specification of the system of principles and techniques used in
a particular discipline
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particular matter for technique and why I am using others. So those research results are
Capable for being well evaluated by others
RESEARCH DESIGN
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Research design is the -arrangement of conditions for collection & analysis in a manner
that aims to combine relevance to the research purpose with economy in procedure:
Research design involves a general plan of how to go about answering the research
questions set keeping in mind the research objective.
Research Instruments: ..
A complete questionnaire is prepared on the basis of consumer behavior & satisfaction
.with regard to radial types.
The questionnaire was designed keeping the following point I question in mlndi
Can a single question be fragmented into small but multiple questions for better
understanding?
different areas of educational institute of Jaipur. Thus sample size has been determined
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Sample Design: A sample design is a definite plan for obtaining technique or procedure. The researcher
Data collecti()n: Since the study. undertaken by me is descriptive research, I have concentrated on
primary data through survey and collection secondary data.
Source of data collectlon:Data is collected from two methods: Primary data: The questionnaire for data collection according to the information
required from the consumers was deSigned. The region undertaken for the research Is
. Jalpur (Raj.). Different areas selected for collection of data through questionnaire and
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SAMPLING ERRORS:
While interpreting the results I kept in mind the potential errors. Two sources of
errors are random sampling error, which arises due to the fact that the sample may not
be a true representative of the population, and non-sampling error which comes up
because of faulty coding, untruthful responses, respondent fatigue etc.
LIMITATIONS IN RESEARCH:
All research papers have its own limitations in terms of methodology and the
resources available for its conduct. This study is no exception to it and has been carried
under following limitation:.:. Some of the respondents were not forthcoming with information as they thought it
to be a waste of time
:. A number of respondents were biased towards a particular brand, which was
giving them better returns .
:. Some of the respondents were not available so, contacted person was not abfe
to present a fair view .
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Respondenfs lack of Ume to give information and their casual attitude was a big
hindrance in the study.
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30% 'of prepaid customer use Vodafone due to good Coverage
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WEBSITES' REFERRED :-
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www.vodafone.in
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BOOKS REFERRED :
Marketing Management
- Philip, Kotter
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