SCOTT EHRENBERGER

Allen, TX | (469) 675-3325 | sehrenberger@bellsouth.net | www.linkedin.com/in/scottehrenberger

SUMMARY
Results driven, analytical and strategically agile sales manager in the Consumer Packaged Goods (CPG), Spirits Industry with
demonstrated success in achievement of profit targets, sales and distribution goals and consistently outperforming the competition.
Accomplishes results using leadership strengths along with exceptional communication skills to build value-based relationships with
key customers and stakeholders. Expertise in leading teams and developing people over a 16-year career. Will bring creative
solutions to:

Directing distributors and brokers in the successful attainment of sales objectives

Leadership, team building, communication, and cross-functional team collaboration
Strategic planning, critical thinking that fosters insight, analyzing data and problem solving

PROFESSIONAL EXPERIENCE
PERNODRICARD USA

2002 2014

Region Manager Texas/North Texas & Oklahoma, 03/2011 07/2014

Directed the Pernod Ricard USA Spirits portfolio containing 35 brands within Republic National Distributing Company
for Texas and Oklahoma. Delivered over $115 million in annual sales with a $10 million trade and marketing budget .
Trained, developed and managed high performing sales team of up to 12 sales associates with a combination of six
direct and six indirect reports.

Controlled fiscal year planning, P & L management, annual sales operating plan, pricing and promotion, budget
fund management and reconciliation, distributor programming, programming ROI analysis, gap analysis and
monthly forecasting with detailed commentary.
Strategically planned and collaborated with distributor senior management team to set local sales and
distribution goals supported by the development of creative and innovative consumer engagement pull
programs across all chain and independent accounts.
Routinely analyzed performance, led business performance reviews, conducted sales training, and created
impactful category, brand and product presentations to support distributor sales force in achieving key
performance indicators (KPIs), annual sales objectives and profit targets.
Successfully launched over 100 new line extensions and innovations over 3 year period that achieved 128% to
plan and contributed over $15 million in incremental revenue; achievements recognized corpo rately and
adopted as a best practice.
Led sales team and distributor partner to an 11% increase in net sales value and 7.6% in volume growth adding
over $8 million in incremental revenue resulting in fulfillment of regional level financial targets 2011 2014.

State Manager - North Carolina, 01/2006 03/2011

Directed the Pernod Ricard USA Spirits portfolio containing 30 brands within Southern Wine & Spirits Broker Agency
Mid Atlantics North Carolina Division. Generated over $55 million in annual sa les with a $5 million trade and
marketing budget through leading the broker sales team and establishing strong relationships with the North
Carolina Alcohol Beverage Control Commission (NCABC) and the local North Carolina ABC Boards.

Controlled fiscal year planning, P & L management, annual sales operating plan, pricing and promotion, budget
management and reconciliation, POS management, distributor programming, forecasting, broker invoice
tracking, promotional agency oversight and local program developmen t and implementation.
Achieved #1 ranked supplier status for new pr oduct introductions across a 24-month time period (2009-2010);
launched over 60 new innovations and line extensions.
Developed, trained and communicated sales support tools for broker sale s team that included creation of
customized sell sheets that helped drive performance and resulted in outperforming six out of seven key
competitors in FY 2010 and outperforming all key competitors in FY 2011 in share gain.
Managed, mentored and trained a sales team of 3 sales associates with one indirect and two direct reports
resulting in 2 employee promotions and achievement of financial targets year on year.

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PERNOD RICARD USA (contd)

District Manager - North Florida, 03/2002 01/2006
Managed the Pernod Ricard USA Spirits and Wine portfolio within Southern Wine & Spirits, which represented 20%
of overall state volume and generated over $30 million in gross annual sales.

Provided strategic direction and trained distributor sales force with over 150 personnel that resulted in achieving 12% increase
in portfolio depletions and 8% share gain over 4-year period.
Developed promotional program that was rolled out nationally and credited with stabilizing negative trend
performance on brand from 2003-2005.

E . & J . G A LL O WI N ER Y

1998 2002

MANAGEMENT DEVELOPMENT PROGRAM

District Manager - Republic National Distributing - South Texas, 2001 2002
Directed and trained seven member sales team that consistently achieved high performance levels while selling to the grocery,
drug and c-store channels with annual revenue exceeding $10 million.

Designated as the Gallo training manager for all new sales representatives and tasked with leading them through a rigorous
eight-week E. & J. Gallo training course.

Government Account Manager E. & J. Gallo Winery Europe, 1999 2001

Oversaw Military and Diplomatic sales in Germany, Italy and Spain that generated over $5 million in sales annually.
Account Manager Premier Beverage Company South Florida, 1998 1999
Managed the sale and proper distribution of the E. & J. Gallo Wine portfolio within a high profile grocery sales territory in South
Florida that generated over $1 million in annual sales.
UN IT E D ST A T E S M AR IN E CO RP S

1991 1995

Corporal Infantry Squad Leader Camp Lejeune, NC

Honorably discharged

EDUCATION
Bachelor of Science Marketing, Florida State University, Tallahassee, FL

CERTIFICATIONS

Currently pursuing Lean Six Sigma Yellow Belt and Certified Associate in Project Management Certification

PROFESSIONAL DEVELOPMENT

Finance for Non Finance Executive Course (Colum bia Business School)
Courses in Strategic Thinking, Pricing Fundamentals, Ethics Training, Relationship Building, Coaching/Mentoring,
Conflict Resolution, Talent Selection/Interviewing (PRUSA Academy)
Courses in Advanced Selling Techniques, Consultative S elling (D.E. Jones Sales Training)
Competency courses in Sales, Leadership, Communication and Operations (Skillsoft)

TECHNICAL PROFICIENCIES

Strong general computer skills (Mac & PC)

Microsoft Office (Excel, PowerPoint, Word)
P3 Integrative Cost Management System (Price Structure Software)
Salesforce.com (Customer Relationship Software)
Oracle, DI-ProDiver, MicroStrategy, Cognos (Business Intelligence Applications)
AC Nielsen, IRI (Syndicated Retail Sales Data & Consumer Insight)