DOUG JONES

Dublin, OH 43017
(614) 778-0672 promodoug@yahoo.com LinkedIn.com/in/DougAJones
A dynamic Marketing and Communications Director with extensive experience within promotional management and
directorship. Providing innovation and leadership for Central Ohios number one television station. Able to successfully
create and nurture strategic partnerships to generate awareness and business development. Capable of planning and
executing marketing initiatives to further product expansion into new markets. Charged with ensuring new marketing
campaigns reach target demographic and manage brand delivery across all platforms. Possessing outstanding leadership,
communication, and interpersonal skills to effectively manage teams and accelerate development.

Sales & Marketing

Digital & Social Media
Event Planning & Execution
Leadership & Development

Communications Management
Brand Awareness Management
Corporate Partnerships
Project Management

Strategic Planning
Media & Public Relations
Data Analysis
Market Research

PROFESSIONAL EXPERIENCE
WBNS-10TV, Columbus, OH
Promotion Director, Director of Marketing & Design (2002 - 2015)
Managed a total of eight employees including three producer/writers, art director, and four designers.
Oversaw marketing and development of station franchises including spearheading Commit To Be Fit, which
featured the promotion of healthy lifestyles for viewers.
Fostered and maintained prestigious sponsorship agreements.
Brokered a partnership between WBNS-TV and Sunny 95 Radio (WSNY) leading to 10TV expanding its viewer
and listening reach into the hundreds of thousands across Central Ohio.
Developed and directed the marketing of Marias Message, a distracted driving campaign aimed at central
Ohio teens. The campaign initially secured over $300K in partnership revenue, and in 11 months, reached more
than 20,000 students through in-school assemblies across central Ohio.
Established branding, communications, and public relations strategies to protect brand identity and equity, while
expanding awareness and engagement.
Assessed performance indicators in addition to approving promotional and commercial scripts and spots.
The station received multiple marketing Ohio Valley Emmy Awards.
Ohio News Network, Columbus, OH
Promotion Director (2006 - 2012)
Managed three marketing producers and created topical and image campaigns on a statewide level.
Developed and executed marketing projects and strategies to increase visibility and growth of the network which
aired in 88 counties in Ohio.
Critiqued and approved promotional and commercial scripts and spots.
Issued individual performance indicators across a daily, weekly, and yearly basis.
Led delivery of new station campaigns and initiatives while providing guidance and mentorship.
The network was recognized with the award of multiple Ohio Valley Emmy Awards.
PREVIOUS PROFESSIONAL EXPERIENCE

FREELANCE Promotion Producer, New York, NY (2001)

KYW-TV Promotion Manager, Philadelphia, PA (1999 2001)
WCAU-TV Senior Producer & Writer, Philadelphia, PA (1996 1999)
WBAL-TV Promotion Producer, Baltimore, MD (1993 1996)
WPXI-TV Producer & Writer, Pittsburgh, PA (1992 1993)
WQED-TV Producer, Director & Public Relations, Pittsburgh, PA (1989 1992)
EDUCATION
Bachelor of Arts: Mass Communications (Departmental Honors) Thiel College, Greenville, PA