Killer Buyer Keywords

Get Those Killer Keywords For Laser

Targeted Traffic & Customers
Simon Guilliard

2012 Edition

Killer Buyer Keywords

!"#$%&'(&)'*+%*+,
#$%&'()*%+'$,"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""./01'&(,2/3/4&*56,754%,+3,+%,4$(,15083,+%,3',+9:'&%4$%;,""""""""""""""""""""""""""""""""""""""""""""""""<
754%,('/3,%5+3,9/4$,='&,0'),4$(,0')&,>)3+$/33;,"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""?
@'1,(',0'),A/%,3%4&%/(;,"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""B
@'1,%',)3/,C''AD/E,"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""F
"##$%&'()*$$&+,(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"##$%&'(./0#1/+(2&30#1/(4##%(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!5
"##$%&'(41&6/+(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!78
"##$%&'(41&6/+(9#1(:&;+<,&+(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!77
"##$%&'(=6+<$>,+(9#1()&?1@>(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!77
G3+$A,H45''IE,4$(,J+$AE,""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""KA?>##B'(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!7C
L&//M,N&+4D,O/&+'(,P,O4+(,./01'&(,N''D3,"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""K?
:#1/,1?@D&1(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!7E
2&30#1/()F3(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!7G#HF&,&(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!75
I*?6,@?+,(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!7J
Q'&/,L&//,2/3')&*/3,4$(,N5/+&,G3/,""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""!R
.%&K?(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!L8
.1,<@%&(M<1&@,#1<&+(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!LL
:<D<F&/<?(.1,<@%&(41?9N<@(),?,+(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!LC
40<,,&1()&?1@>(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!LC
4>&+?*1*+(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!LO
P#1*H+(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!LO
Q<D&(:#6$R+(Q?1D&,<6$(4##%+(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!LO
A#*4*;&(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!LE
.H?S#6(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!L&T?3(U*%+&(!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!L5
S'$*D)3+'$,"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""!T

S':0&+A5%,U,!RK!,V,W+9'$,C)+DD+4&("
XDD,&+A5%3,&/3/&Y/("
Z',:4&%,'=,%5+3,>''[,940,>/,&/:&'()*/(M,3%'&/(,+$,4,&/%&+/Y4D,303%/9M,'&,
%&4$39+%%/(,>0,4$0,9/4$3M,/D/*%&'$+*M,9/*54$+*4DM,:5'%'*':0+$AM,&/*'&(+$AM,'&,
'%5/&1+3/M,1+%5')%,1&+%%/$,:/&9+33+'$,=&'9,%5/,*':0&+A5%,5'D(/&"

Killer Buyer Keywords

-*+.'/012'*
\[M,3',+$,%5+3,A)+(/,#89,A'+$A,%',A','Y/&,%5/,>43+*3,'=,154%,+3,%5/,9'3%,+9:'&%4$%,
=')$(4%+'$,'=,4D9'3%,4DD,#$%/&$/%,94&[/%+$A,%54%,+$Y'DY/3,3/4&*5,/$A+$/36,
[/01'&(,&/3/4&*5",Z'%,'$D0,1+DD,1/,*'Y/&,%5/,>43+*3,%'A/%5/&M,>)%,0'),35')D(,
4D3',>/,4>D/,%',)$(/&3%4$(,%5/,(+==/&/$%,(0$49+*3,%54%,4&/,4%,:D40,%''"
#&&/3:/*%+Y/,'=,154%,[+$(,'=,>)3+$/33,0'),4&/,+$,&+A5%,$'1M,%5+3,A)+(/,1+DD,:&'Y+(/,
0'),1+%5,4,A''(,)$(/&3%4$(+$A,'=,%5/,3%&4%/A+/3,)3/(,%',]+$(,%5/,&+A5%,[/01'&(3,
%54%,&/]D/*%,154%,0')8&/,*)3%'9/&3,4&/,3/4&*5+$A,='&,4$(,1+DD,A/%,%5/,&+A5%,&/3)D%3,
='&,0')&,94&[/%+$A"
X3,#8Y/,4D&/4(0,3%4%/(M,[/01'&(3,4&/,%5/,=')$(4%+'$,='&,94$0,(+==/&/$%,[+$(3,'=,
#$%/&$/%,94&[/%+$A",#%,('/3$8%,94[/,4$0,(+==/&/$*/,15/%5/&,0')8&/,)3+$A,3/4&*5,
/$A+$/,':%+9+34%+'$,%',A/%,0')&,1/>3+%/,D+3%/(,43,5+A5,43,:'33+>D/,+$,%5/,3/4&*5,
&/3)D%3M,)3+$A,:40V:/&V*D+*[,4(Y/&%+3+$A,'&,D/Y/&4A+$A,%5/,&+3/,'=,3'*+4D,9/(+4^,%5/,
[/01'&(3,%54%,0'),)3/,1+DD,A&/4%D0,/==/*%,%5/,[+$(,'=,&/3)D%3,0'),4*5+/Y/"
N5/,>+AA/3%,:&'>D/9,%54%,#,/$*')$%/&M,4$(,%5/,9'%+Y4%+'$,='&,1&+%+$A,%5+3,A)+(/M,
+3,%54%,9'3%,:/':D/,54Y/,$',*D)/,154%,[/01'&(,&/3/4&*5,+3M,D/%,4D'$/,>/,4>D/,%',
(',+%,/==/*%+Y/D0",N5'3/,%54%,*D4+9,%5/0,[$'1,5'1,%',(',[/01'&(,&/3/4&*5,4&/,
9'&/,'=%/$,%54$,$'%,%4[+$A,%5/,*'9:D/%/,1&'$A,4::&'4*5M,4$(,A/%%+$A,/_)4DD0,
:''&,&/3)D%3,43,%5'3/,%54%,4&/,+A$'&4$%"
#,]+&9D0,>/D+/Y/,%54%,3/D/*%+$A,%5/,&+A5%,[/01'&(3,+3,%5/,'$/,*'9:'$/$%,%54%,*4$,
54Y/,%5/,A&/4%/3%,/==/*%,'$,%5/,3)**/33,'&,'%5/&1+3/,'=,4$0,'$D+$/,94&[/%+$A,%54%,
0'),940,)$(/&%4[/"
W/D/*%+$A,%5/,&+A5%,[/01'&(3,*'9/3,('1$,%',)$(/&3%4$(+$A,154%,0')&,
*)3%'9/&3,14$%M,$'%,154%,0'),%5+$[,%5/0,14$%M,4$(,>/+$A,+$,%')*5,1+%5,94&[/%,
%&/$(3,3',%54%,0')&,*)3%'9/&3,1+DD,>)0,=&'9,0')"
X3,#8Y/,4D&/4(0,`)3%,5+$%/(M,4%,%5/,*'&/,'=,4DD,'=,%5+3,+3,>/+$A,4>D/,%',4*%)4DD0,]+$(,
')%,154%,0')&,*)3%'9/&3,&/4DD0,14$%M,4$(,154%,%5/08&/,D''[+$A,='&",N5+3,A)+(/,
35')D(,A+Y/,0'),%5/,>43+*,3[+DD3,$/*/334&0,%',)$(/&%4[/,%5/,$/*/334&0,&/3/4&*5,
4$(,/==/*%+Y/,()/,(+D+A/$*/,%',]+$(,%5+3,')%"
\$*/,0'),*4$,+(/$%+=0,%5/,(&+Y/&3,+$,%5/+&,>)0+$A,:&'*/33M,0')8DD,%5/$,>/,4>D/,%',
(&+DD,('1$,%',154%,+%,+3,%54%,%5/08&/,3/4&*5+$A,='&,'$D+$/,15/$,%5/08&/,&/4(0,%',
>)0",N5/$M,0'),54Y/,%5/,a5'D0,A&4+D8,'=,#$%/&$/%,94&[/%+$A,15/&/,0'),A/%,%',:D4*/,
0')&,>)3+$/33,+$,=&'$%,'=,5)$A&0,*)3%'9/&3,15',4&/,3/4&*5+$A,='&,/b4*%D0,154%,
0')8&/,3/DD+$AI
,
N'(40M,%5/&/,+3,4,A&'1+$A,:&'D+=/&4%+'$,'=,*'9:4$+/3,:&'Y+(+$A,%''D3,%54%,*D4+9,%',
:&'Y+(/,%5/,3'D)%+'$,%',0')&,[/01'&(,&/3/4&*5,$//(3",W'9/,'=,%5/3/,4&/,
/b*/DD/$%,4%,34Y+$A,%+9/M,4$(,+$*&/43+$A,$)9>/&3,'=,$/1,%''D3,4&/,:'::+$A,):,

Killer Buyer Keywords

%54%,4D3',:&'Y+(/,5+A5D0,4(Y4$*/(,4$4D03+3,=/4%)&/3,%',94[/,0')&,[/01'&(,
&/3/4&*5,3D+A5%D0,D/33,'$/&')3"
#89,4DD,='&,4)%'94%+'$M,4$(,)3/,4,A''(,=/1,'=,%5/3/,%''D3,903/D=M,>)%,%',/Y/$,>/,
4>D/,%',)3/,3)*5,4(Y4$*/(,%''D3,/==/*%+Y/D0M,0'),54Y/,%',)$(/&3%4$(,%5/,*54$A+$A,
3)>%D/%+/3,'=,[/01'&(,&/3/4&*5,>/='&/,%5/0,*4$,>/,+$,4$0,140,)3/=)D"
N5/,:&'>D/9,+3,%54%,/4*5,%''D,543,4,3D+A5%D0,(+==/&/$%,140,'=,A4%5/&+$A,(4%4,4$(,
+$='&94%+'$,'$,[/01'&(3",7+%5')%,)$(/&3%4$(+$A,%5/,(0$49+*3,4%,:D40M,0')8&/,
)$4>D/,%',A/%,4,%&)/,:+*%)&/,'=,154%,0')8&/,*)3%'9/&3,4&/,D''[+$A,='&"
cY/$,C''AD/83,'1$,./01'&(,N''D,('/3$8%,:&'Y+(/,+$='&94%+'$,%54%,+3,4**)&4%/,
/$')A5,4$(,*4$$'%,>/,&/D+/(,):'$,43,%5/,3'D/,3')&*/,'=,+$='&94%+'$^,+%,1+DD,(+==/&,
15/$,*'9:4&/(,4A4+$3%,4$'%5/&,%''D,3)*5,43,a7'&(%&4*[/&8"
N5+3,+3,150,#,54Y/,(/Y/D':/(,90,'1$,303%/9,='&,)$(/&3%4$(+$A,154%,90,
*)3%'9/&3,4&/,D''[+$A,='&M,4$(,154%,(&+Y/&3,4&/,4%,:D40,+$,%5/+&,>)0+$A,:&'*/33",
X&9/(,1+%5,%5/3/,+$3+A5%3M,#,*4$,%5/$,)3/,%''D3,%',433+3%,1+%5,%5/,a5/4Y0,D+=%+$A8"
X3,1+%5,4DD,[+$(3,'=,%''D3,+$,4DD,14D[3,'=,D+=/M,4,%''D,+3,'$D0,/Y/&,43,A''(,43,%5/,
:/&3'$,)3+$A,+%^,4$,)$3[+DD/(,*4&:/$%/&,1+%5,%5/,>/3%,%''D3,+$,%5/,1'&D(,1'$8%,>/,
4$0,>/%%/&,)$%+D,5/,'&,35/,a3[+DD3,):8",#$,%5/,349/,140M,$',%''D,1+DD,/Y/&,>/,4>D/,%',
)$(/&3%4$(,%5/,+(+'30$*&43+/3,'=,5)94$,$4%)&/,'&,>/,4>D/,%',4::D0,4,>+%,'=,
*'99'$,3/$3/^,%5+3,A)+(/,+3,(/3+A$/(,%',:&'Y+(/,0'),1+%5,4,303%/9,%54%,1+DD,
4DD'1,0'),%',)3/,0')&,'1$,+$%/DD+A/$*/,4$(,+$3+A5%,%',A&/4%,/==/*%"
#$,%5+3,A)+(/,#,49,A'+$A,%',35'1,0'),Xdd,'=,%5/,Y/&0,349/,:D4*/3,%54%,#,A',%'M,%',
A4%5/&,+$='&94%+'$,'$,154%,90,*)3%'9/&3,4&/,3/4&*5+$A,='&,4$(,%',>/%%/&,
)$(/&3%4$(,%5/+&,>)0+$A,>/54Y+')&",X3,%5/0,340,a[$'1D/(A/,+3,:'1/&8,4$(,0'),
1+DD,(/]+$+%/D0,54Y/,4$,4(Y4$%4A/,'Y/&,0')&,*'9:/%+%+'$M,43,D'$A,43,0'),%4[/,
3'9/,4*%+'$,4$(,4*%)4DD0,)3/,%5/,[$'1D/(A/,%54%,0'),A4+$,e,a[$'1D/(A/,+3,:'1/&8,
+3,4,>+%,'=,4,D+/,A+Y/$,%54%,+=,0'),(',$'%5+$A,1+%5,%5/,[$'1D/(A/M,0'),A/%,$',:'1/&",
O/&54:3,+%,35')D(,>/,*54$A/(6,f4*%+$A,'$,[$'1D/(A/,+3,:'1/&g;,h'/3$8%,_)+%/,%&+:,
'==,%5/,%'$A)/,+$,%5/,349/,140M,>)%,0'),A/%,90,:'+$%i

3%45'./&6%,%".178&97"+&:,&:+&"*/&574;,&:+&,'&:<='.+"*+>
\[M,3',D/%83,3%4&%,1+%5,154%,+%,+3",./01'&(,&/3/4&*5M,43,%5/,$49/,3)AA/3%3M,+3,%5/,
)$(/&%4[+$A,'=,&/3/4&*5,+$%',[/01'&(3",N5/,%/&9,f[/01'&(3g,*4$,>/,4,D+%%D/,
9+3D/4(+$A,>/*4)3/,+%,('/3$8%,$/*/334&+D0,&/=/&,%',`)3%,'$/,1'&(^,4$0%5+$A,%54%,4,
)3/&,%0:/3,+$%',%5/,3/4&*5,>'b,'$,C''AD/,j'&,4$0,'%5/&,3/4&*5,/$A+$/M,3)*5,43,
J+$A,'&,H45''k,+3,*'$3+(/&/(,4,[/01'&(",7+[+:/(+4,(/]+$/3,[/01'&(,&/3/4&*5,
_)+%/,3)**+$*%D06,!"#$%&'()'#*#+',-).*)+)/'+,0.,#)1*#()2$)*#+',-)#34.3#)
&/0.5.6+0.&3)/'&7#**.&3+8*)0&)9.3()+3()'#*#+',-)+,01+8)*#+',-)0#'5*)/#&/8#)
#30#').30&)0-#)*#+',-)#34.3#*)%-#3),&3(1,0.34)+)*#+',-:;
jW')&*/6,5%%:6ll/$"1+[+:/(+4"'&Al1+[+l./01'&(m2/3/4&*5k

<

Killer Buyer Keywords

N5/,>+%,4>')%,%5/,a:&'=/33+'$4D38,94(/,9/,39+D/^,0'),(/]+$+%/D0,('$8%,$//(,%',>/,4,
:&'=/33+'$4D,4%,%5+3,+$,'&(/&,%',943%/&,%5/,4&%,'=,[/01'&(,&/3/4&*5",#$,=4*%M,3'9/,
3'V*4DD/(,a:&'=/33+'$4D38,%54%,#,54Y/,/$*')$%/&/(,('$8%,[$'1,5'1,%',(',+%,
/==/*%+Y/D0,/+%5/&I,6Vk
754%,0'),(',$//(M,4>'Y/,4DD,/D3/M,+3,4,(/3+&/,%',943%/&,%5+3,*'9>+$/(,1+%5,%5/,
&+A5%,3%&4%/A+/3,4$(,%''D3,j15+*5,+3,15/&/,#89,A'+$A,%',*'9/,+$k"
W'M,%54%83,154%,[/01'&(,&/3/4&*5,+3M,150,+3,+%,3',+9:'&%4$%;
O&4*%+*4DD0,4DD,94&[/%+$A,'$,%5/,#$%/&$/%,+3,(&+Y/$,>0,[/01'&(3",N5/,3/4&*5,
/$A+$/3M,4$(,+$,:4&%+*)D4&,C''AD/M,:&/%%0,9)*5,'1$,%5/,#$%/&$/%,+$,43,9)*5,43,
%5/0,54Y/,%5/,:'1/&,%',(+*%4%/,5'1,%&4=]+*,+3,(&+Y/$,4$(,5'1,1/>3+%/3,35')D(,>/,
=')$("
N5+$[,4>')%,+%,='&,4,9'9/$%6,+=,0'),$//(,4,D'*[39+%5M,'&,0')8&/,+$,4,$/1,%'1$,
D''[+$A,4,:D4*/,%',/4%M,'&,154%/Y/&,+%,+3,%54%,0'),$//(M,15/&/,+3,+%,%54%,0'),D''[,
T?n,'=,%5/,%+9/;,Q4$0,'=,)3,*4&&0,394&%:5'$/3,3)*5,43,%5/,+O5'$/M,JD4*[J/&&0,
'&,X$(&'+(,(/Y+*/3M,4$(,C''AD/,$'1,D+%/&4DD0,3+%3,+$,%5/,:4D9,'=,')&,54$(3",#%,
*')D($8%,>/,9'&/,*'$Y/$+/$%I
W'M,+=,0')&,]+&3%,aA',%'8,:D4*/,='&,+$='&94%+'$,+3,C''AD/M,%5/$,15/&/,%',(',0'),%5+$[,
0')&,*)3%'9/&3,4&/,A'+$A,='&,+$='&94%+'$;
H/:M,C''AD/,+3,15/&/,0')&,*)3%'9/&3,4&/M,4$(,3',0')8(,>/%%/&,>/,3)&/,%54%,0')8&/,
%5/&/,+$,=&'$%,'=,%5/9,15/$,%5/0,*'9/,3/4&*5+$A",N5+3,+3,150,[/01'&(3,4&/,3',
+9:'&%4$%M,>/*4)3/,0')&,&/3/4&*5,1+DD,(/%/&9+$/,15/%5/&,0')&,1/>3+%/,4::/4&3,
+$,%5/,3/4&*5,&/3)D%3,%54%,%5/,3/4&*5,/$A+$/3,35'1,%',0')&,*)3%'9/&3,'&,$'%",#%83,
D+%/&4DD0,4,*43/,'=,(/%/&9+$+$A,15/%5/&,0')&,a3%'&/8,1+DD,>/,'$,%5/,5+A5,3%&//%,'&,
%5/,>4*[,3%&//%M,4$(,%5+3,+3$8%,4::D+*4>D/,`)3%,%',&/%4+D^,+%,4::D+/3,%',4DD,>)3+$/33/3",
#=,0')&,*)3%'9/&3,*4$8%,]+$(,0')M,4$(,('$8%,[$'1,4>')%,0')M,0')8DD,54Y/,$',
&/Y/$)/M,15+*5,+3,%5/,D+=/>D''(,'=,/Y/&0,>)3+$/33"

97"+&/'%,&+7:,&<%"*&('.&4'0&"*/&4'0.&#0,:*%,,>
N5/,>)3+$/33,'&,+$()3%&0,%54%,0')8&/,+$,('/3$8%,94%%/&",G$(/&3%4$(+$A,154%,0')&,
*)3%'9/&3,4&/,3/4&*5+$A,='&,+$,%5/,3/4&*5,/$A+$/3,4$(,154%,(&+Y/3,%5/9,%',94[/,
4,>)0+$A,(/*+3+'$,+3,%5/,3+$AD/,9'3%,+9:'&%4$%,%5+$A,%54%,0'),9)3%,943%/&,+=,0'),
14$%,%',54Y/,4$0,*54$*/,'=,3)**//(+$A,+$,94&[/%+$A,0')&,>)3+$/33,'$D+$/"
C/%%+$A,0')&,[/01'&(,&/3/4&*5,$4+D/(,+3,%5/,'$/,%5+$A,%54%,1+DD,A+Y/,0'),4,
9433+Y/,4(Y4$%4A/,'Y/&,0')&,*'9:/%+%+'$M,4$(,4,9)*5,>/%%/&,*54$*/,'=,
3)**//(+$A,+$,>)3+$/33,A/$/&4DD0",Q4$0,>)3+$/33,'1$/&3,4&/,*4)A5%,):,+$,%5/,
&+A94&'D/,'=,%5/,&/*/33+'$M,*'9:D/%/D0,9+33+$A,')%,'$,154%,#,>/D+/Y/,1+DD,>/,
[$'1$,+$,=)%)&/,0/4&3,43,%5/,a#$%/&$/%,2/Y'D)%+'$8",J)3+$/33/3,%54%,+A$'&/,
#$%/&$/%,94&[/%+$A,1'$8%,3)&Y+Y/"

Killer Buyer Keywords

c_)4DD0M,A/%%+$A,0')&,[/01'&(,&/3/4&*5,1&'$A,1+DD,54Y/,%5/,*'9:D/%/,'::'3+%/,
/==/*%M,15+*5,*4$,'$D0,/$(,+$,'$,%5+$A6,=4+D)&/",#%,&/4DD0,+3,%54%,3+9:D/M,4$(,+=,0'),
('$8%,>/D+/Y/,9/M,`)3%,A',4$(,43[,4$0,#$%/&$/%,Q4&[/%/&,15',+3,3)**/33=)DM,5'1,
+9:'&%4$%,%5/+&,[/01'&(,&/3/4&*5,543,>//$,%',%5/+&,>)3+$/33"

?'5&/'&4'0&@%+&,+".+%/>
#8Y/,3//$,D'%3,'=,[/01'&(,&/3/4&*5,%&4+$+$A,4$(,94$0,:&'=/33+'$4D3,340,%54%,%5/,
C''AD/,./01'&(,N''D,+3,%5/,:D4*/,%',A',%',]+$(,')%,15+*5,[/01'&(3,0'),35')D(,
%4&A/%,+$,0')&,94&[/%+$AM,4$(,%5/,Y'D)9/,'=,3/4&*5/3,%54%,A',1+%5,%5'3/,
[/01'&(3",L'&,94$0,#$%/&$/%,Q4&[/%/&3M,%5+3,+3,%5/,3%4&%+$A,:'+$%,+$,%5/+&,
&/3/4&*5"
N5/,C''AD/,./01'&(,N''D,+3,4,Y/&0,A''(,3')&*/,='&,[/01'&(3,4$(,%&4=]+*,
Y'D)9/3^,+%83,=&//,4$(,#,4D3',)3/,+%,903/D=",@'1/Y/&M,>/='&/,0'),/Y/$,)3/,4,%''D,
D+[/,%5+3M,0'),$//(,%',)$(/&3%4$(,154%,(&+Y/3,%5/,>)0+$A,54>+%3,'=,0')&,
*)3%'9/&3^,0'),$//(,%',)$(/&3%4$(,0')&,94&[/%:D4*/,4$(,154%,(&+Y/&3,4&/,4%,
:D40,%5/&/,%''"
L+&3%D0M,%5/&/,+3,%5/,!"#$%&'("$)*'&+,,%54%,543,%',>/,*'9:D/%/(,JcL\2c,%')*5+$A,
4$0,[+$(,'=,[/01'&(,%''D",d+[/,4DD,%5+$A3,%54%,&/_)+&/,4,=')$(4%+'$M,3)*5,43,4,
5')3/M,%5+3,+3,4,3%4A/,+$,0')&,[/01'&(,&/3/4&*5,3%&4%/A0,%54%,35')D(,$'%,>/,
9+33/(,4$(,35')D(,>/,%4[/$,Y/&0,3/&+')3D0,+=,0'),&/4DD0,14$%,0')&,'$D+$/,
94&[/%+$A,%',>/,3)**/33=)D"
N5/,=')$(4%+'$,3%4A/,+3,4,:&'*/33,'=,A4%5/&+$A,(4%4,%54%,*4$,3//9,%/(+')3,4$(,
D4>'&+')3,%',9'3%,:/':D/M,4$(,%5/,%/9:%4%+'$,+3,%',/+%5/&,3[+9:,'&,*'9:D/%/D0,
9+33,')%,%5/,:&'*/33,/$%+&/D0",N4[+$A,+%,3/&+')3D0,4$(,>/+$A,(+D+A/$%,1+%5,%5/,(4%4,
A4%5/&+$A,'=,%5/,=')$(4%+'$,3%4A/,*4$,&/4:,9433+Y/,&/Y/$)/,>/$/]+%3,=)&%5/&,
('1$,%5/,D+$/"
d/%,9/,)3/,4$,/b49:D/6,%5/&/,4&/,94$0,94&[/%/&3,15',94[/,9'$/0,=&'9,
>D'AA+$A,'$,$+*5/,3)>`/*%3M,3)*5,43,('A,%&4+$+$A,j+%,*')D(,>/,4$0%5+$A,/D3/M,>)%,
%5+3,+3,4$,/b49:D/k",75+D3%,%5/,1/>3+%/,+%3/D=,+3$8%,A'+$A,%',3/DD,4$0%5+$AM,+$*D)(+$A,
%5/,&+A5%,[/01'&(3,+$,%5/,*'$%/$%,'=,%5/,1/>3+%/,'&,>D'A,1+DD,5/D:,/$3)&/,%54%,%5/,
&+A5%,[+$(,'=,%&4=]+*,+3,(&+Y/$,%',%5/,1/>3+%/,>0,%5/,3/4&*5,/$A+$/3",N5/,:)&:'3/,+$,
%5+3,/b49:D/,+3,%',3/DD,4(Y/&%+3+$A,3:4*/,'$,%5/,>D'A,'&,1/>3+%/,%','%5/&,
*'9:4$+/3,15',4&/,D''[+$A,%',3/DD,('A,%&4+$+$A,:&'()*%3"
N5/,9'3%,*'99'$,3')&*/,'=,4(Y/&%+3+$A,&/Y/$)/,+$,%5+3,/b49:D/,1')D(,:&'>4>D0,
>/,aC''AD/,X(3/$3/8,15+*5,+3,4D3',[/01'&(,>43/(",C''AD/,1+DD,(/*+(/,15/%5/&,%',
:D4*/,4(3,'$,0')&,1/>3+%/,>43/(,'$,%5/,&/D/Y4$*/,'=,%5/,*'$%/$%M,15+*5,1+DD,*'9/,
('1$,%',5'1,+%83,>//$,':%+9+3/("
#$,%5+3,/b49:D/M,%5/,[+$(,'=,[/01'&(3,%54%,0'),1')D(,%4&A/%,1')D(,>/,5+A5,%&4=]+*,
Y'D)9/M,4$(,$'%,$/*/334&+D0,4%,%5/,>)0+$A,3%4A/,+$,%5+3,+$3%4$*/,j0')8&/,&/D0+$A,
'$,%5/,4(3,:D4*/(,>0,4(Y/&%+3/&3,%',(',%54%,`'>,='&,0')k",N5/3/,[+$(,'=,[/01'&(3,
1+DD,>/,0')&,-".,,[/01'&(3M,15+*5,3/%%+$A,4DD,'%5/&,=4*%'&3,%54%,940,+$]D)/$*/,
B

Killer Buyer Keywords

15+*5,&')%/,0'),%4[/,4=%/&14&(3M,1+DD,3+%,4%,%5/,a*'&/8,'=,0')&,[/01'&(,&/3/4&*5,
j5/$*/,%5/,$49/k"
754%,1/8&/,A'+$A,%',='*)3,'$,+$,%5+3,A)+(/,+3,5'1,0'),*4$,)$(/&3%4$(,%5/,
(0$49+*3,'=,0')&,:&'3:/*%+Y/,*)3%'9/&38,3/4&*5,_)/&+/3,%54%,1+DD,A+Y/,0'),4,A''(,
)$(/&3%4$(+$A,'=,%5/,(&+Y/&3,>/5+$(,%5/+&,>)0+$A,54>+%3,4$(,>)0+$A,:&'*/33M,4DD,
>43/(,):'$,154%,%5/08&/,3/4&*5+$A,='&"
7/8&/,A'+$A,%',A',%5&')A5,4DD,%5/,(+==/&/$%,&/3')&*/3,%54%,4&/,4Y4+D4>D/M,4$(,5'1,
0'),35')D(,>/,)3+$A,%5/9,%',A&/4%/3%,/==/*%",7/8DD,4D3',D''[,4%,5'1,0'),*4$,
)$*'Y/&,%5/,[/01'&(3M,%5/,Y/&0,3/4&*5,_)/&+/3,%54%,:&'3:/*%+Y/,*)3%'9/&3,/$%/&,
+$%',%5/,3/4&*5,/$A+$/3,%54%,940,+$(+*4%/,4,3%&'$A,>)0+$A,+$%/$%+'$^,%5/3/,+3,`)3%,
%5/,3'&%,'=,%&4=]+*,%54%,0'),14$%,*'9+$A,%',0')&,1/>3+%/"

?'5&+'&0,%&A''@$%B
!""#$%&'()##%*+
C',%',0')&,>&'13/&,4$(,3%4&%,%0:+$A,4,3/4&*5,_)/&0,+$%',%5/,3/4&*5,]+/D(,j%5/,'$D0,
>&'13/&,%54%,%5+3,('/3$8%,1'&[,Y/&0,1/DD,1+%5,+3,C''AD/83,'1$,S5&'9/,>&'13/&,
+&'$+*4DD0",L+&/='bM,W4=4&+M,#$%/&$/%,cb:D'&/&,4DD,1'&[,]+$/k,15/&/,0'),35')D(,A/%,4,
(&':V('1$,D+3%,'=,3)AA/3%+'$3M,D+[/,+$,%5/,+94A/,>/D'1M,15+*5,1+DD,>/A+$,43,3''$,
43,0'),3%4&%,%',%0:/6

\:/$+$A,%5/,C''AD/,5'9/:4A/,)3/(,%',:&'Y+(/,4,3+9+D4&,D/Y/D,'=,3)AA/3%+'$3M,>)%,
%5+3,$'1,('/3$8%,1'&[,+$,_)+%/,%5/,349/,140M,1+%5,=4&,=/1/&,3)AA/3%+'$3,%54$,%5/,
_)4$%+%0,35'1,4>'Y/"
X%,'$/,%+9/M,0'),4D3',)3/(,%',A/%,%5/,$)9>/&,'=,&/3)D%3M,'&,*'9:/%+$A,:4A/3,&+A5%,
$/b%,%',/4*5,3/4&*5,%/&9",#=,%54%,('/3$8%,1'&[,='&,0'),j43,C''AD/,4&/,:&'$/,%',
*54$A+$A,%5+$A3,_)+%/,&4:+(D0k,%5/$,0'),9+A5%,14$%,%',%&0,%5+3,=&//,%''D,5/&/6
5%%:6ll%''D3"3/'>''["*'9lA/$/&4Dl[/01'&(V+$='&94%+'$l
F

Killer Buyer Keywords

N5+3,+3,4,A''(,140,'=,>)+D(+$A,')%,0')&,D+3%,'=,[/01'&(3,>/*4)3/,+%,+3,>43/(,):'$,
%5/,54>+%3,'=,&/4D,)3/&3,15',4&/,3/4&*5+$A,+$,C''AD/",N5/,Wc\J''[,%''D,#,D+3%/(,
4>'Y/M,1+DD,4D3',:&'Y+(/,0'),1+%5,%5/,$)9>/&,'=,3/4&*5,&/3)D%3M,9)*5,+$,%5/,349/,
140,43,0')8(,A/%,=&'9,4,$'&94D,3/4&*56

X$'%5/&,%+:,='&,A/%%+$A,9'&/,=&'9,aC''AD/,W)AA/3%8,+3,%',%)&$,'$,%5/,&/D4%/(,
3/4&*5,=/4%)&/,'$,%5/,D/=%,54(,3+(/,'=,%5/,3*&//$6

N5+3,543,%5/,/==/*%,'=,+$*&/43+$A,%5/,$)9>/&,'=,a3)AA/3%+'$38,+$,%5/,349/,140,43,
)3+$A,%5/,a3/4&*58,]+/D(,+$,L+&/='b,'&,#$%/&$/%,cb:D'&/&6

N4[/,4DD,'=,%5/,3)AA/3%/(,[/01'&(3,4$(,4((,%5/9,%',0')&,D+3%,'=,[/01'&(3",#,
3)AA/3%,:)%%+$A,%5/9,+$%',4,3:&/4(35//%,3',%54%,0'),*4$,4$4D03/,%5/9,D4%/&,15/$,
0'),54Y/,9'&/,+$='&94%+'$,'$,%5/,Y'D)9/,'=,3/4&*5/3,/%*"
!""#$%&',-."/-*'0%1."/-'2""$
#,9/$%+'$/(,%5+3,%''D,/4&D+/&M,4$(,+%83,:&/%%0,/430,%',]+$(",p)3%,%0:/,a[/01'&(,%''D,
/b%/&$4D8,+$%',%5/,3/4&*5,]+/D(,4$(,%5/,]+&3%,&/3)D%,1+DD,D+[/D0,%4[/,0'),%',%5/,%''D,+=,
%5/,='DD'1+$A,D+$[,('/3$8%,1'&[6,5%%:36ll4(1'&(3"A''AD/"*'9l3/D/*%l
./01'&(N''Dcb%/&$4D

Killer Buyer Keywords

Q'3%,:/':D/,15',54Y/,('$/,4$0,D/Y/D,'=,[/01'&(,&/3/4&*5,1+DD,:&'>4>D0,54Y/,
*'9/,4*&'33,%5+3,%''D,4$(,)3/(,+%,%',&/3/4&*5,%5/+&,[/01'&(3",N5/,:&'>D/9,+3,%54%,
9'3%,:/':D/,&/D0,'$,%5+3,%''DM,43,*'9/,[+$(,'=,(/,=4*%',3%4$(4&(,='&,:&'Y+(+$A,
+$='&94%+'$,'$,[/01'&(3M,15/$,%5/,&/4D+%0,+3,%54%,+%,35')D(,'$D0,>/,)3/(,43,4,
A)+(/M,4$(,$'%,'$,+%3,'1$"
75/$,#,A',%5&')A5,3'9/,'=,%5/,'%5/&,3%&4%/A+/3,%54%,='&9,%5/,15'D/,'=,0')&,
[/01'&(,&/3/4&*5,3%&4%/A0M,0')8DD,3//,150,&/D+4$*/,):'$,`)3%,'$/,%''D,'&,'$/,
3')&*/,'=,+$='&94%+'$,+3,4,=''D+35,%5+$A,%',('"
!"#$%&'()*+
75/$,&/3/4&*5+$A,[/01'&(3M,%5/&/,4&/,4,$)9>/&,'=,(+==/&/$%,1403,%54%,0'),*4$,
%/DD,C''AD/,%',&/3:'$(,%',0')&,3/4&*5,_)/&0",N5/,9'3%,*'99'$,140,%54%,:&/%%0,
9)*5,/Y/&0'$/,1+DD,)3/,+3,%5/,a>&'4(,94%*58",@'1/Y/&M,%5/&/,4&/,'%5/&,1403,%54%,
1/,$//(,%',A/%,C''AD/,%',&/3:'$(,>0,)3+$A,(+==/&/$%,':%+'$3"
#8DD,_)'%/,(+&/*%D0,=&'9,C''AD/M,&4%5/&,%54$,%&0,%',(/]+$/,/4*5,'=,%5/,94%*5,%0:/3,
+$,90,'1$,1'&(36
A#*(@?6(+&,(&?@>(+&?1@>V,?1$&,&/(D&30#1/(,#(>?W&(#6&(#9(,>#+&(9#*1(+&,,<6$+!(4#(*+&(
?(D&30#1/(H?,@><6$(#F,<#6X(Y*+,(?//(,>&(?FF1#F1<?,&(F*6@,*?,<#6(,#(3#*1(D&30#1/Z
7! <'&+()5+0,-=(D&30#1/(
.%%#0+(3#*1(?/(,#(+>#0(#6(+<H<%?1(F>1?+&+(?6/(1&%&W?6,(W?1<?,<#6+(
[4>&(;1#?/(H?,@>(H#/<N<&1(H?3(?%+#(;&(*+&/(,#(9*1,>&1(1&N<6&(3#*1(;1#?/(
D&30#1/(H?,@>&+Z(\D&30#1/!]
L! >-'+*#)5+0,-=(^D&30#1/^(
.%%#0+(3#*1(?/(,#(+>#0(9#1(+&?1@>&+(,>?,(H?,@>(,>&(&K?@,(F>1?+&
C! ?@+,0)5+0,-=(_D&30#1/`(
.%%#0+(3#*1(?/(,#(+>#0(9#1(+&?1@>&+(,>?,(H?,@>(,>&(&K?@,(F>1?+&(&K@%*+<W&%3
a! A#4+0.B#)5+0,-=(VD&30#1/(
b6+*1&+(3#*1(?/(/#&+6c,(+>#0(9#1(?63(+&?1@>(,>?,(<6@%*/&+(,>?,(,&1H
:<,>(+#H&(#F,<#6+X(3#*c%%(&6Y#3(H#1&(?/(<HF1&++<#6+X(@%<@D+X(?6/(@#6W&1+<#6+d(0<,>(
#,>&1+X(3#*c%%($&,(9&0&1(<HF1&++<#6+(?6/(H#1&(6?11#0(,?1$&,<6$!(T3(?FF%3<6$(,>&(
?FF1#F1<?,&(H?,@><6$(#F,<#6+(,#(3#*1(D&30#1/+X(3#*(@?6(;&+,(H&&,(3#*1(ef=($#?%+!
jW')&*/6,5%%:6ll3)::'&%"A''AD/"*'9l4(1'&(3l>+$l4$31/&":0;
5Dq/$P4$31/&qBKRRk
/01234564)62478)>8#+*#)#3*1'#)0-+0)$&1)'#+()0-'&14-)0-#)C&&48#)/+4#)
+2&B#)+3()13(#'*0+3()0-#)(.77#'#30)D5+0,-.34)0$/#*E:)F-.*)/+4#).3,81(#*)
#@+5/8#*)#@/8+.3.34)0-#)#77#,0)&7)(.77#'#30)5+0,-)0$/#*)&3)0-#)'#*180*:

Killer Buyer Keywords

N5/,C''AD/,./01'&(,%''D,35')D(,>/,)3/(,%',]+D%/&,')%,%5/,[/01'&(3,%54%,1')D(,>/,
4,143%/,'=,%+9/,':%+9+3+$A,='&M,:4&%+*)D4&D0,+=,%5/08&/,$'%,a>)0/&,[/01'&(38M,15+*5,
1/,1+DD,(/DY/,+$%',9'&/,D4%/&,'$"
#$,4((+%+'$,%',%5/,(+==/&/$%,94%*5,%0:/3M,0'),4D3',54Y/,%5/,':%+'$,'=,[//:+$A,0')&,
3/4&*5,='&,[/01'&(3,Y/&0,$4&&'1,>0,/b*D)(+$A,4$0,'%5/&,3)AA/3%+'$3M,%54%,%5/,
%''D,940,94[/M,15+*5,(',$'%,+$*D)(/,%5/,'&+A+$4D,[/01'&(6

c33/$%+4DD0M,>0,*5/*[+$A,%5/,>'b,4>'Y/M,0'),4&/,43[+$A,C''AD/,$'%,%',+$*D)(/,4$0,
30$'$093,4$(,%5/&/>0,[//:+$A,0')&,3/4&*5,$4&&'1/(,%',+$*D)(/,%5/,'&+A+$4D,
[/01'&(,%54%,0'),/$%/&/("
X3,0'),940,54Y/,$'%+*/(,=&'9,%5/,3*&//$35'%,4>'Y/,0'),*4$,4D3',/$%/&,%5/,
4((&/33,='&,4,1/>3+%/,4$(,54Y/,C''AD/,4$4D03/,+%,%',3//,15+*5,[/01'&(3,%5/,
1/>3+%/,543,>//$,':%+9+3/(,='&",\$*/,0'),[$'1,15',0')&,>+AA/3%,*'9:/%+%'&3,
4&/,j4$(,1/8DD,*'9/,%',%5/,9/%5'(3,='&,]+$(+$A,%5+3,')%,D4%/&,'$k,0'),*4$,3//,154%,
%5/+&,1/>3+%/3,54Y/,>//$,':%+9+3/(,='&"
62476,?3*1'#)0-+0)$&1E'#)0+'4#0.34)$&1')0&/),&5/#0.0&'*)GAHIA?)+3()3&0)+)
8&,+8),&5/#0.0&')(&%3)0-#)'&+()%-&).*)/&**.28$).3)0-#)*+5#)/&*.0.&3)+*)5+3$)
%-&)(&3E0)13(#'*0+3()J#$%&'()'#*#+',-K)%.0-)+)%#2*.0#)0-+0).*3E0)&/0.5.*#()
0-+0)%.88)0-'&%)1/)2+().37&'5+0.&3).7)+3+8$*#()2$)C&&48#)1*.34)0-.*)0&&8:
N5/,C''AD/,./01'&(,%''D,+3,:&'>4>D0,A'+$A,%',>/,%5/,'$/,%''D,15/&/,0'),3:/$(,
9'3%,'=,0')&,%+9/,15+D3%,&/3/4&*5+$A,0')&,[/01'&(3M,4$(,35')D(,>/,3'9/%5+$A,
%54%,0'),(','$,4$,'$VA'+$A,>43+3,%',94[/,3)&/,%54%,0'),[//:,4>&/43%,'=,*54$A/3,
+$,%5/,94&[/%M,4$(,&/94+$,*'9:/%+%+Y/,1+%5,0')&,>)3+$/33,+$,=&'$%,'=,%5/,&+A5%,
[+$(,'=,%4&A/%/(,:&'3:/*%+Y/,*)3%'9/&3,15',4&/,&/4(0,%',>)0"
!""#$%&'2/%3-*
N',]+$(,%5/,%&/$(3,+$,$/13,4$(,154%,:/':D/,4&/,3/4&*5+$A,='&M,%5/,C''AD/,%&/$(3,
%''D,1+DD,:&'Y+(/,(4%4,='&,4$0,A+Y/$,(40"
W#Nc6,5%%:6ll%&/$(3"A''AD/"*'9l%&/$(3

KR

Killer Buyer Keywords

N5+3,+3,:4&%+*)D4&D0,)3/=)D,+=,0'),/b:/&+/$*/,4,3:+[/,+$,%&4=]+*,%',0')&,1/>3+%/,4$(,
154%,%',%&0,4$(,)$(/&3%4$(,154%,940,54Y/,*4)3/(,+%",N5+3,'=,*')&3/,433)9/3,
%54%,0')8&/,%&4*[+$A,4DD,%5/,%&4=]+*,4$(,Y+3+%'&3,%',0')&,1/>3+%/,j15+*5,0'),
4>3'D)%/D0,35')D(,>/k,15+*5,1+DD,%/DD,0'),15/$,%5+3,[+$(,'=,%5+$A,54::/$3"
!""#$%&'2/%3-*'4"/'5%6*7+%*
W#Nc6,5%%:6ll%&/$(3"A''AD/"*'9l1/>3+%/3
N5+3,%''D,+3,)3/=)D,='&,4$4D03+$A,154%,%5/,Y+3+%'&3,%',4$0,1/>3+%/,j+$*D)(+$A,0')&,
'1$,4$(,0')&,*'9:/%+%'&83,1/>3+%/3k,1/&/,3/4&*5+$A,='&M,4$(,'%5/&,3+%/3,%54%,
%5/0,Y+3+%/(,+$*D)(+$A,%5/,1/>3+%/,%54%,0')8&/,4$4D03+$A"
N5+3,+3,4D3',)3/=)D,='&,]+$(+$A,'%5/&,30$/&A+3%+*,94&[/%3,%54%,940,4DD'1,0'),%',
/b:4$(,0')&,>)3+$/33",L'&,/b49:D/M,'$/,*D+/$%,15',3'D(,>4>0,:&'()*%3,3)*5,43,
:&493M,:)35*54+&3M,3%&'DD/&3,/%*",14$%/(,%',+$*&/43/,%5/,$)9>/&,'=,34D/3",N5/,
:&'>D/9,143,%54%,%4&A/%+$A,:/':D/,15',54(,>4>+/3,143$8%,1'&[+$A",N5/0,1/&/,
3+9:D0,%'',D4%/,+$,%5/,>)0+$A,:&'*/33,j43,+$,%5/08(,9+33/(,+%,*'9:D/%/D0,>/*4)3/,
9'3%,:/':D/,4D&/4(0,54Y/,4,3%&'DD/&,'&,:&49,>0,%5/,%+9/,%5/,>4>0,+3,>'&$k,>)%,
(+3*'Y/&/(,%54%,94$0,:/':D/,Y+3+%+$A,%5/+&,1/>3+%/M,1/&/,4D3',3/4&*5+$A,='&,>4>0,
$49/3"
Q4[/3,3/$3/M,&+A5%;,X:4&%,=&'9,D''[+$A,='&,>4>0,:&'()*%3M,*)3%'9/&3,1/&/,4D3',
%&0+$A,%',*5''3/,4,$49/,='&,%5/+&,>4>0,JcL\2c,+%,143,>'&$"
J0,(+AA+$A,%5&')A5,3'9/,'=,%5/,'%5/&,1/>3+%/3,%54%,1/&/,4D3',Y+3+%/(,>0,%5/+&,
:&'3:/*%+Y/,*)3%'9/&3M,1/,1/&/,4>D/,%',+(/$%+=0,4,15'D/,$/1,$+*5/,'=,[/01'&(3,
='&,')&,*D+/$%,%54%,9/4$%,%5/0,1/&/,4>D/,%',%4&A/%,4,D4&A/&,4$(,/_)4DD0,&/D/Y4$%,
94&[/%"
N5/3/,$/1,[/01'&(3,':/$,):,4$'%5/&,:4&4DD/D,94&[/%M,4$(,43,3)*5,1/,*4DD,%5/9,
a9&.&::,:);,<=".%*>,='&,'>Y+')3,&/43'$3",,N5+3,[+$(,'=,30$/&A0,>/%1//$,'$/,
94&[/%,4$(,4$'%5/&,+3,$'%,)$*'99'$M,4$(,0'),35')D(,%4[/,=)DD,4(Y4$%4A/,'=,%5+3,
+=,0'),14$%,%',54Y/,4$,/(A/,'Y/&,0')&,*'9:/%+%+'$",H')8DD,54Y/,3//$,+%,94$0,
%+9/3,>/='&/,1/&/,'$/,*'9:4$0,1+DD,:&'9'%/,%5/,3/&Y+*/3,'=,4$'%5/&,*'9:4$0,
/+%5/&,>0,4=]+D+4%+$A,%5/93/DY/3,1+%5,'$/,4$'%5/&,'&,3'9/,'%5/&,9/4$3"
!""#$%&'83*7#9+*'4"/'(%:/;9
W#Nc6,5%%:6ll111"A''AD/"*'9l+$3+A5%3l3/4&*5l
X$'%5/&,Y/&0,A''(,%''D,j4A4+$,:&'Y+(/(,>0,C''AD/k,='&,)$(/&3%4$(+$A,154%,
:/':D/,4&/,3/4&*5+$A,='&,+$,0')&,:4&%+*)D4&,94&[/%"
#%,+3,4D3',A''(,='&,3:'%%+$A,&+3+$A,4$(,=4DD+$A,%&/$(3,>/*4)3/,%5/,(4%4,A'/3,>4*[,4DD,
%5/,140,%',!RR<M,4$(,*4$,35'1,0'),154%,[+$(,'=,3/4&*5/3,4&/,>/*'9+$A,9'&/,
:':)D4&",#%83,='&,%5+3,&/43'$,%54%,#,9/$%+'$/(,/4&D+/&,%54%,0')&,[/01'&(,&/3/4&*5,
KK

Killer Buyer Keywords

35')D(,>/,4$,'$VA'+$A,%5+$A,%',%4[/,4**')$%,'=,*54$A/3,+$,%5/,94&[/%",W'9/,!Rn,
'=,3/4&*5/3,_)/&+/3,+$,%5/,3/4&*5,/$A+$/3,4&/,$/1,[/01'&(3M,3',+%,:403,%',[//:,
):M,4$(,1/,4DD,[$'1,4>')%,%5/,oRl!R,&)D/M,&+A5%;
N5/,>&'4(/3%,140,'=,)3+$A,%5+3,%''D,+3,`)3%,%',3/D/*%,%5/,94&[/%,*4%/A'&0,%54%,0'),
14$%,%',&/3/4&*5,4$(,%5/$,A'+$A,=&'9,%5/&/6

Q0,&/*'99/$(4%+'$,1+%5,4DD,'=,%5/,%''D3,%54%,C''AD/,:&'Y+(/,+3,%54%,0'),A',4$(,
=49+D+4&+3/,0')&3/D=,1+%5,%5/9",#,54Y/,[/:%,90,(/3*&+:%+'$,'=,%5/3/,%''D3,%',4,
A/$/&4D,'Y/&Y+/1,>/*4)3/,C''AD/,543,4,54>+%,'=,*'$%+$)4DD0,):(4%+$A,4$(,
+9:&'Y+$A,%5/+&,%''D3^,0'),940,]+$(,%54%,3'9/,'=,%5/,3*&//$,35'%3,35'1$,+$,%5+3,
A)+(/,D''[,4,D+%%D/,(+==/&/$%,%',154%,0'),4*%)4DD0,3//,'$,%5/,3*&//$,>0,%5/,%+9/,0'),
*'9/,%',%&0,%5+3,')%"
X3,1+%5,4DD,%5+$A3M,a:&4*%+*/,94[/3,:/&=/*%8,43,%5/0,340M,4$(,0'),1+DD,]+$(,%54%,0'),
(/Y/D':,0')&,'1$,:&'*/33,%54%,+3,%4+D'&/(,%',0')&,:4&%+*)D4&,>)3+$/33,$//(3"

K!

Killer Buyer Keywords

C,:*@&D"7''EB&"*/&F:*@B
<:9""=&
,"%--&.++/+#
X3,%5/,$49/,9+A5%,3)AA/3%M,H45'',X33+3%,='DD'13,%5/,349/,:&+$*+:D/,43,C''AD/,
W)AA/3%"
@'1/Y/&M,H45'',(',%5+$A3,3D+A5%D0,(+==/&/$%D0,43,0'),*4$,3//,=&'9,%5/,
3*&//$35'%3,>/D'16

Z'%,'$D0,(',0'),A/%,%5/,9'(+]+/&,j%5/,/b%&4,1'&(3,4=%/&,%5'3/,0')8Y/,4D&/4(0,
%0:/(,+$k,>)%,0'),4D3',A/%,3)AA/3%/(,3/4&*5,:5&43/3,%54%,*'$%4+$,%5/,3//(,
[/01'&(,j'&,*'&/,[/01'&(3,+=,+%83,4,5+A5,%&4=]+*,[/01'&(,+$,0')&,$+*5/k,43,:4&%,'=,
%5/,:5&43/"
N5+3,:&'Y+(/3,0'),1+%5,9'&/,':%+'$3,%54$,%5/,C''AD/,W)AA/3%,%''D,4$(,+3,4*%)4DD0,
(/&+Y/(,=&'9,:5&43/V94%*5/(,_)/&+/3,%54%,:/':D/,4&/,4*%)4DD0,/$%/&+$A,+$%',%5/,
3/4&*5,/$A+$/3"

K-

Killer Buyer Keywords

#=,0')8&/,%&0+$A,%',)$(/&3%4$(,%5/,3/4&*5,54>+%3,'=,0')&,94&[/%M,%5/$,%5+3,+3,Y/&0,
)3/=)D,='&,[//:+$A,0')&,a/4&,%',%5/,A&')$(8,+$,4,94&[/%,%54%,0'),4&/,4D&/4(0,
=49+D+4&,1+%5"
,"%--&.0+1*2+
W#Nc6,5%%:6ll)["4$31/&3"045''"*'9l,'&,5%%:6ll4$31/&3"045''"*'9l
L'&,]+$(+$A,D'$AV%4+D,[/01'&(3,j[/01'&(3,%54%,*'$%4+$,4%,D/43%,-,'&,<,1'&(3,+$,
D/$A%5kM,H45'',X$31/&3,+3,'$/,'=,%5/,>/3%,%''D3,')%,%5/&/"
d'$A,%4+D,[/01'&(3,4&/,'=,:4&%+*)D4&,+$%/&/3%,>/*4)3/,%5/0,4&/,15/&/,%5/,a>)0+$A8,
[/01'&(3,4&/,A/$/&4DD0,=')$(M,15/&/,:'%/$%+4D,*)3%'9/&3,4&/,=)&%5/&,4D'$A,+$,
%5/+&,>)0+$A,:&'*/33,4$(,%5/&/='&/,:&'>4>D0,9'&/,D+[/D0,%',>)0"
C''(,/b49:D/3,'=,D'$AV%4+D,[/01'&(3,%54%,*')D(,4D3',>/,>)0/&,[/01'&(3,4&/,
:&'()*%,$49/3,3)*5,43,%5/,94$)=4*%)&/&,4$(,9'(/D",\=,*')&3/M,%5/3/,:/':D/,
*')D(,>/,`)3%,3/4&*5+$A,='&,+$='&94%+'$M,>)%,*'99'$,3/$3/,1+DD,D+[/D0,%/DD,0')M,
>43/(,'$,154%,%5/,4*%)4D,[/01'&(,+3M,15/%5/&,+%,+3,'&,$'%"
H45'',X$31/&3,+3,4D3',A''(,='&,)$(/&3%4$(+$A,$'%,'$D0,15/$,:/':D/,4&/,
3/4&*5+$A,='&,%5+$A3,%',>)0M,>)%,4D3',15/$,%5/0,43[,_)/3%+'$3,4>')%,:&'()*%3,'&,
3/&Y+*/3",#%,:&'Y+(/3,4,A''(,+$3+A5%,+$%',%5/+&,$//(3,4$(,9'%+Y4%+'$3,='&,>)0+$A,
15+*5,1+DD,4DD'1,0'),%',%4+D'&,0')&,:&'()*%3,'&,3/&Y+*/3,%',0')&,*)3%'9/&3M,4%,%5/,
349/,%+9/,43,>/+$A,4>D/,%',94&[/%,0')&,>)3+$/33,9'&/,/==/*%+Y/D0"
!/$2-+-3&.45*26+/07&80#*99/7*0$*
N5+3,143,='&9/&D0,%5/,4(S/$%/&,X((V+$,='&,cb*/DM,15+*5,543,$'1,9'Y/(,'$,4,>+%",
#%,+3,3%+DD,'$/,'=,%5/,>/%%/&,4$4D03+3,%''D3,='&,)$(/&3%4$(+$A,15/%5/&,154%,4,
:/&3'$,543,/$%/&/(,43,4,3/4&*5,_)/&0,+$,%5/,3/4&*5,/$A+$/,j+"/",%5/,[/01'&(k,
9/4$3,%54%,%5/08&/,D+[/D0,%',>)0M,4$(,+=,3',5'1,D+[/D0",#$,94&[/%+$AM,1/,*4DD,%5+3,
a*'99/&*+4D,+$%/$%8"
N5/,%''D,+3,Y/&0,A''(,4%,:&/(+*%+$A,[/01'&(3,%54%,54Y/,*'99/&*+4D,+$%/$%M,
:4&%+*)D4&D0,>/*4)3/,Q+*&'3'=%,54Y+$A,>//$,A4%5/&+$A,%5+3,[+$(,'=,(4%4M,/$,9433/M,
='&,0/4&3,4$(,0/4&3"
@4Y+$A,34+(,%54%M,#,54Y/,54(,%',(+34A&//,'$,'**43+'$,1+%5,%5/,4$4D03+3,:&'Y+(/(M,
:4&%+*)D4&D0,15/$,4,[/01'&(,+3,(//9/(,%',54Y/,4,D'1,*'99/&*+4D,+$%/$%",#%,
3//93,%5/,%''D,+3,A''(,4%,3:'%%+$A,%5'3/,[/01'&(3,1+%5,5+A5,*'99/&*+4D,+$%/$%M,
>)%,3//93,%',9+33,4,A''(,=/1,')%"
X3,D'$A,43,0')8&/,&)$$+$A,QW,\=]+*/,!RKR,j'&,!RRF,1+%5,3'9/,4((+%+'$4D,
+$3%4DD4%+'$3,&/_)+&/(k,+$3%4DD+$A,%5/,X(Y/&%+3+$A,#$%/DD+A/$*/,:D)AV+$,1+DD,A+Y/,
0'),%5/,='DD'1+$A,4((+%+'$4D,9/$)3,+$,QW,cb*/D6

K<

Killer Buyer Keywords

X3,0'),1+DD,$'%+*/M,%5/,>)%%'$3,4&/,A&'):/(,+$%',%5/,4&/43,'=,a[/01'&(,
A/$/&4%+'$8M,a[/01'&(,&/3/4&*58,4$(,3'9/,':%+'$3,='&,)$(/&3%4$(+$AM,15+*5,
[/01'&(3,:/&='&9,>/3%",Q)*5,'=,%5+3,(4%4,4::/4&3,$'1,%',>/,>43/(,):'$,:4+(,
3/4&*5,j(4%4,*'DD/*%/(,=&'9,4(Y/&%+3/&3,15',4(Y/&%+3/,'$,4,:40V:/&V*D+*[,>43+3,%',
:D4*/,%/b%,4(3,4D'$A3+(/,%5/,3/4&*5,&/3)D%3,e,0'),940,54Y/,$'%+*/(,%5/3/,94&[/(,
43,a3:'$3'&/(,&/3)D%38,'&,`)3%,a4(8k,15+*5,9/4$3,%54%,Q+*&'3'=%,4&/,4>D/,%',
9'$+%'&,15+*5,[/01'&(3,&/3)D%,+$,34D/3,4$(,'%5/&,./0,O/&='&94$*/,#$(+*4%'&3,
j.O#3k"
#,3)AA/3%,('1$D'4(+$A,%5/,OhL,A)+(/,]+D/3,%54%,4&/,D'*4%/(,4%,%5/,>'%%'9,'=,%5/,
./W&1,<+<6$(=6,&%%<$&6@&,1/>,:4A/,4$(,:D40+$A,1+%5,%5+3,%''D",N5/&/,+3,4,D'%,'=,
+$='&94%+'$,%54%,*4$,>/,AD/4$/(,4>')%,0')&,94&[/%,4$(,154%,0')8&/,:'%/$%+4D,
*)3%'9/&3,4&/,D''[+$A,='&,+$,%5/,3/4&*5,/$A+$/3"

G.%%H&!.:"$&I%.:'/&J&I":/&3%45'./&!''$,
Z'1,4=%/&,1'&[+$A,%5&')A5,4DD,%5/,&/3')&*/3,4$(,3%4&%+$A,%',A/%,%',A&+:3,1+%5,%5/,
15'D/,*'$*/:%,'=,[/01'&(,&/3/4&*5,j%5+3,A)+(/,+3,$'%,'$/,%',>/,3[+99/(,
%5&')A5M,+$,*43/,0'),54($8%,4D&/4(0,$'%+*/(k,+%,*'9/3,%+9/,%',&'DD,')%,3'9/,'=,%5/,
%''D3,%54%,1+DD,5/D:,1+%5,3'9/,'=,%5/,9'&/,%/(+')3,4$(,'$/&')3,%43[3,+$Y'DY/(,
1+%5,[/01'&(,&/3/4&*5"
N5/&/,4&/,4,D'%,'=,%''D3,4&')$(,'$,%5/,#$%/&$/%M,9'3%,'=,15+*5,#,54Y/,%&+/(,4$(,
'$D0,4,=/1,'=,15+*5,54Y/,/Y/&,A+Y/$,9/,4$0,[+$(,'=,(/*/$%,&/3)D%3",W'M,#89,'$D0,
A'+$A,%',>/,&/*'99/$(+$A,%5/,%''D3,%54%,#,4*%)4DD0,)3/M,15+*5,1+DD,34Y/,0'),4,D'%,
'=,%+9/,+$,%5/,:&'*/33,%''"
Q'3%,'=,%5/,>/%%/&,%''D3,'$,%5/,94&[/%,1+DD,'==/&,4,=&//,%&+4D,:/&+'(M,'&,4,=&//,
Y/&3+'$,1+%5,&/()*/(,=)$*%+'$4D+%0,3',%54%,4%,%5/,Y/&0,D/43%,0'),*4$,a%&0,>/='&/,
0'),>)08"

K?

Killer Buyer Keywords

5"/-+/:;>%/
:2**&;*(1-24&'--9&<8'=>&%?)>@@A2**B*(1-24+C1-24#2"$B*2C$-D@

L'&,]+$(+$A,D'$AV%4+D,[/01'&(3M,%5/,Y/&0,349/,[+$(,1/,1/&/,(+3*)33+$A,/4&D+/&,'$M,
%5+3,+3,:&'>4>D0,'$/,'=,%5/,>/3%,%''D3,')%,%5/&/M,4$(,43,1/,[$'1M,D'$AV%4+D,
[/01'&(3,4&/,=&/_)/$%D0,15/&/,%5/,a>)0/&8,[/01'&(3,4&/,=')$(,%''"
#$,%5/,=&//,Y/&3+'$M,9)*5,'=,%5/,(4%4,&/D4%/(,%',/4*5,[/01'&(,+3,'>3*)&/(M,4$(,#,
1')D($8%,&/D0,'$,%5/,3/4&*5,Y'D)9/,%'',9)*5,43,+%,%/$(3,%',>/,+$4**)&4%/",@4Y+$A,
34+(,%54%M,%5/,:4+(,Y/&3+'$,'=,7'&(%&4*[/&,1+DD,4DD'1,0'),%',3//,9'&/,+$='&94%+'$,
%54%,*4$,>/,Y/&0,)3/=)D,+$(//(,>/*4)3/,0')8DD,A/%,94$0M,94$0,9'&/,[/01'&(3,
4D'$A,1+%5,*'9:/%+%+'$,(4%4,j15+*5,+3,+9:'&%4$%,+=,0')8&/,('+$A,Wc\k,4$(,4,
./01'&(,c==/*%+Y/$/33,#$(/b,j.c#k"

N5/,/b%&4,(4%4,%54%,+3,:&'Y+(/(,94[/3,+%,1'&%5,%4[+$A,%5/,=&//,%&+4D,%',3//,
15/%5/&,%5+3,%''D,1'&[3,='&,0')M,4$(,1+DD,4DD'1,0'),%',3%4&%,1+%5,%5'3/,35'&%V%4+D,
[/01'&(3,4$(,(&+DD,('1$,%',A/%,D'$A/&V%4+DM,9'&/,&/D/Y4$%,[/01'&(3,%54%,1+DD,
>&+$A,%5/,&+A5%,[+$(,'=,%4&A/%/(,[/01'&(3,%',0')&,1/>3+%/"
;*(1-24&EF*+6-0+&G&%?)+>@@A2**B*(1-24+C1-24#2"$B*2C$-D@B*(1-24GHF*+6-0+

KB

Killer Buyer Keywords

Q)*5,+$,%5/,349/,140,43,H45''I,X$31/&3M,./01'&(,r)/3%+'$3,:&'Y+(/3,0'),1+%5,
4,D+3%,'=,%5/,9'3%,=&/_)/$%D0,43[/(,4$(,&/D/Y4$%,_)/3%+'$3,%',%5/,3//(,[/01'&(,
%54%,0'),54Y/,/$%/&/(6,

#%83,:/&54:3,3D+A5%D0,9'&/,)3/=)D,%54$,H45''I,X$31/&3,>/*4)3/,+%,(&+DD3,('1$,%',
154%,:/':D/,4&/,4*%)4DD0,3/4&*5+$A,='&,&4%5/&,%54$,`)3%,%5/,35'&%/&,[/01'&(,
3/4&*5/3",N5+3,:&'Y+(/3,$'%,'$D0,4,A''(,+$3+A5%,+$%',%5/+&,>)0+$A,:&'*/33,4$(,
>)0+$A,(&+Y/&3M,>)%,4D3',:)DD3,')%,%5'3/,D'$AV%4+D,[/01'&(3,%54%,54Y/,4,>)0/&,'$,
%5/,/$(,1+%5,*&/(+%,*4&(,+$,54$("
0%1."/-'(?1
W#Nc6,5%%:6ll111"[/01'&(3:0"*'9
#=,0')&,94&[/%+$A,3%&4%/A0,+$*D)(/3,O40,O/&,SD+*[,jOOSk,4(Y/&%+3+$A,'$,:D4%='&93,
D+[/,C''AD/,X(1'&(3,%5/$,%5/,+$='&94%+'$,'$,./01'&(W:0,+3,A'D(/$"
H'),*4$,a3:08,'$,154%,0')&,*'9:/%+%'&3,4&/,('+$A,j`)3%,/$%/&,%5/+&,('94+$,$49/k,
'&,A/%,4,D'%,'=,+$='&94%+'$,>4*[,'$,154%,'%5/&,4(Y/&%+3/&3,4&/,('+$A,+$,%/&93,'=,
%5/,[/01'&(3,%5/0,4&/,A/%%+$A,%5/,9'3%,%&4=]+*,=&'9,&/D4%+Y/,%',%5/,[/01'&(,0'),
54Y/,/$%/&/(6

KF

Killer Buyer Keywords

H'),1+DD,4D3',A/%,4,D+3%,'=,=)&%5/&,[/01'&(,1+%5,3/4&*5,Y'D)9/,4$(,154%,
4(Y/&%+3/&3,4&/,:40+$A,jS'3%,O/&,SD+*[,e,SOSk",N5/,*'3%3,4&/,+$%/&/3%+$A,>/*4)3/,+%,
5+A5D+A5%3,%5/,[/01'&(3,%54%,4(Y/&%+3/&38,94[/,34D/3,=&'9",#$,4,>+((+$A,:&'*/33,
3)*5,43,%54%,/9:D'0/(,>0,C''AD/M,J+$A,P,H45''M,4(Y/&%+3/&3,1+DD,'$D0,>+(,5+A5/&,
'$,[/01'&(3,%54%,%5/0,A/%,4,&/%)&$,=&'96

X=%/&,0')8Y/,A4%5/&/(,%5/,(4%4,%'A/%5/&,'$,0')&,[/01'&(3M,0'),*4$,4D3',A',4$(,
54Y/,4,D''[,4%,15',0')&,*'9:/%+%+'$,+3,%''6

N5/$,0')8&/,>4*[,+$,%',%5/,*0*D/,'=,14%*5+$A,15+*5,[/01'&(3,0')&,*'9:/%+%'&3,
4&/,%4&A/%+$A,4$(,A/%%+$A,4,5/4(,3%4&%,'$,154%,1'&[3,4$(,154%,('/3$8%,1'&[",
H')8DD,>/,4>D/,%',(+A,')%,0/%,9'&/,[/01'&(3M,4$(,9'3%,+9:'&%4$%D0,]+$(,43,94$0,
'=,%5'3/,a>)0/&8,[/01'&(3,43,0'),:'33+>D/,*4$"
@"A?%+%
W#Nc6,5%%:6ll111"*'9:/%/"*'9l)3l
N5+3,3+%/,+3,&/4DD0,='&,%5'3/,15',54Y/,5'$/(,%5/+&,[/01'&(,&/3/4&*5,3[+DD3,%',4,
9'&/,4(Y4$*/(,D/Y/DM,4$(,4&/,&/4(0,%',3%4&%,*'9:/%+$A,4A4+$3%,3'9/,'=,%5/,Y/&0,
5+A5,%&4=]+*[/(,1/>3+%/3,'$,%5/,#$%/&$/%"
N5/,(4%4,4Y4+D4>D/,5/&/,+3,4DD,4>')%,154%,0')&,*'9:/%+%+'$,+3,('+$A",#%,D/%3,0'),
)$(/&3%4$(,154%,[/01'&(3,'%5/&,1/>3+%/3,4&/,%4&A/%+$AM,5'1,94$0,)$+_)/,

Ko

Killer Buyer Keywords

Y+3+%'&3,%5/08&/,A/%%+$A,%',%5/+&,3+%/M,4$(,:&'Y+(/3,0'),1+%5,4,A''(,)$(/&3%4$(+$A,
'=,154%,%5/+&,94&[/%+$A,3%&4%/A0,+3,3',0'),*4$,*'9:4&/,+%,%',0')&,'1$"
X3,#,34+(M,%5+3,+3,='&,%5/,9'&/,4(Y4$*/(,49'$A,)3,4$(,('/3,&/_)+&/,0'),%',54Y/,
3'9/,[+$(,'=,)$(/&3%4$(,$'%,'$D0,'=,[/01'&(,&/3/4&*5M,>)%,'=,3%&4%/A+/3,%54%,*4$,
>/,4::D+/(,%',5'1,0'),%4&A/%,%5'3/,[/01'&(3,4$(,5'1,%54%,4==/*%3,%5/,94&[/%,
4)(+/$*/,%54%,0'),&/4*5,1+%5,0')&,94&[/%+$A"
H')8DD,A/%,%',)$(/&3%4$(,/b4*%D0,154%,0')&,*'9:/%+%+'$,4&/,):,%',+$,%5+3,&/3:/*%M,
4$(,%54%83,Y/&0,:'1/&=)D"
B):3+;:*+
W#Nc6,5%%:6ll111"_)4$%*43%"*'9
d+[/,%5/,:&/Y+')3,3+%/M,G#HF&,&M,%5+3,3+%/,+3,4D3',4,Y/&0,Y4D)4>D/,3')&*/,'=,(/%4+D/(,
+$='&94%+'$,'$,154%,0')&,*'9:/%+%+'$,4&/,('+$A"
#,%/$(,%',)3/,%5+3,1/>3+%/,%',]+$(,%5/,:&']+D/,'=,%5/+&,)3/&3M,4$(,'%5/&,1/>3+%/3,
%54%,%5/08&/,D+[/D0,%',Y+3+%,%''",N5+3,543,>//$,Y/&0,)3/=)D,15/$,('+$A,>4$$/&,
4(Y/&%+3+$A,43,0'),*4$,/$3)&/,%54%,0'),&/4*5,0')&,%4&A/%,4)(+/$*/,'$,4,Y4&+/%0,'=,
1/>3+%/3,%54%,0'),9+A5%,$'%,54Y/,:&/Y+')3D0,54Y/,%4&A/%/(,1+%5')%,%5+3,
+$='&94%+'$"
W'9/%+9/3,%5/,+$='&94%+'$,+3$8%,%5/&/,='&,394DD/&,1/>3+%/3,'&,15/&/,%5/,1/>3+%/,
'1$/&,543,*5'3/$,%',5+(/,%5/+&,(4%4,j)$D/33,0'),&/A+3%/&,43,4,)3/&,='&,%5/,3+%/kM,
>)%,='&,%5/,+$='&94%+'$,%54%,+3,%5/&/M,+%,*4$,>/,+$Y4D)4>D/,+$,1403,#8Y/,4D&/4(0,
(/3*&+>/(,4$(,='&,:&'Y+(+$A,4,9)*5,>/%%/&,:&']+D/,'=,0')&,%4&A/%,4)(+/$*/l
:&'3:/*%+Y/,*)3%'9/&"

KT

Killer Buyer Keywords

K'.%&G.%%&6%,'0.1%,&"*/&!7%:.&C,%
#$,%5+3,:4&%,'=,%5/,A)+(/,#89,A'+$A,%',>&+/]D0,A','Y/&,3'9/,9'&/,'=,%5/,=&//,
&/3')&*/3,%54%,4&/,4Y4+D4>D/,'Y/&,%5/,#$%/&$/%M,4$(,5'1,#,>/D+/Y/,%5/0,35')D(,>/,
>/3%,)3/("
X%,%5/,/$(,'=,%5/,(40M,+%83,('1$,%',0'),5'1,0'),)3/,%5/9M,4$(,#8DD,D/4Y/,%54%,
(/*+3+'$,='&,0'),%',4&&+Y/,4%"
75/%5/&,4$0,:4&%+*)D4&,&/3')&*/,+3,)3/=)D,'&,$'%M,1+DD,(/:/$(,'$,0')&,4::&'4*5,
%','$D+$/,94&[/%+$A,4$(,154%,0')8&/,%&0+$A,%',4*5+/Y/",L'&,/b49:D/M,)3+$A,
>4$$/&,4(Y/&%+3+$A,+3,A'+$A,%',&/_)+&/,3'9/,(+==/&/$%,[+$(3,'=,+$='&94%+'$,
*'9:4&/(,%',:40V:/&V*D+*[,jOOSk"
X3,%5/,$49/,3)AA/3%3M,%5+3,+3,4,A)+(/M,4$(,0'),35')D(,%4[/,&/3:'$3+>+D+%0,='&,
3%&)*%)&+$A,0')&,'1$,94&[/%+$A,3%&4%/A0M,/()*4%+$A,0')&3/D=,+$,'$/,'=,%5/,9'3%,
+9:'&%4$%,4&/43,'=,0')&,>)3+$/33,4$(,A/$/&4%/,&/Y/$)/"
,$%C:
W#Nc6,5%%:6ll111"4D/b4"*'9
S'$3+(/&/(,%5/,+$()3%&0,3%4$(4&(,='&,&4$[+$A,1/>3+%/3,>0,%5/,49')$%,'=,%&4=]+*,
%5/0,&/*/+Y/M,0')&,a4D/b4,&4$[+$A8,+3,4,A''(,140,'=,(/%/&9+$+$A,15/&/,0'),4&/,
4A4+$,0')&,*'9:/%+%'&3,4$(,%5/+&,a4D/b4,&4$[+$A8"
N5/,5+A5/&,%5/,$)9>/&M,%5/,D'1/&,%5/,49')$%,'=,%&4=]+*,&/*/+Y/(",L'&,/b49:D/M,
C''AD/,P,L4*/>''[,1')D(,&/*/+Y/(,4$,a4D/b4,&4$[+$A8,'=,K,4$(,!,&/3:/*%+Y/D0^,
%5/08&/,9'3%,%&4=]+*[/(,1/>3+%/3,'$,%5/,#$%/&$/%"
X:4&%,=&'9,:&'Y+(+$A,%5/,=4*+D+%0,='&,:)%%+$A,+$,4,('94+$,%',]+$(,+%83,a4D/b4,
&4$[+$A8M,XD/b4,:&'Y+(/,4,$)9>/&,'=,'%5/&,Y/&0,)3/=)D,%''D3"

!R

Killer Buyer Keywords

H'),*4$,4D3',3/4&*5,'$,[/01'&(3,4$(,&/*/+Y/,4,D+3%,'=,%5/,5+A5/3%V&4$[+$A,
1/>3+%/3,='&,%54%,[/01'&(",754%83,Y/&0,)3/=)D,+3,%',%5/$,D''[,4%,%5/,&/:'&%3,%54%,
XD/b4,A/$/&4%/3,'$,'%5/&,(4%/,&/D4%/(,%',%5'3/,1/>3+%/3,43,35'1$,+$,%5/,3*&//$,
35'%,4>'Y/"
#8Y/,5+A5D+A5%/(,3'9/,'=,%5/,%4>3,'=,+$='&94%+'$M,3)*5,43,%5/,a*D+*[3%&/498,15+*5,
35'13,15/&/,Y+3+%'&3,*49/,=&'9,>/='&/,Y+3+%+$A,%5/,1/>3+%/M,4$(,15/&/,%5/0,
1/$%,4=%/&14&(3"

!K

Killer Buyer Keywords

W:'%%+$A,%&/$(3,+$,*)3%'9/&,>/54Y+')&,4$(,*54$A/3,+$,3/4&*5,54>+%3,+3,4D3',[/0,
%',3%40+$A,45/4(,'=,%5/,A49/,4$(,0')&,*'9:/%+%+'$"
,/D;$%'E7/%;+"/7%*
W#NcW6,5%%:6ll/s+$/4&%+*D/3"*'9,t,5%%:6llA'4&%+*D/3"*'9,t,5%%:6ll
111"4&%+*D/3>43/"*'9,4$(,94$0M,94$0,9'&/i
X&%+*D/,(+&/*%'&+/3M,*4$,5'D(,4,1/4D%5,'=,+$='&94%+'$",Z'%,`)3%,+$,%5/,4&%+*D/3,
%5/93/DY/3M,>)%,>0,A+Y+$A,4140,*D)/3,4>')%,154%,0')&,:&'3:/*%+Y/,*)3%'9/&3,4&/,
3/4&*5+$A,='&"
X3+(/,=&'9,4*%)4DD0,D''[+$A,%5&')A5,%5/,4&%+*D/,(+&/*%'&+/3M,#,&/*'99/$(,
3/4&*5+$A,%5&')A5,%5/,3/4&*5,/$A+$/3,'$,0')&,*5'3/$,[/01'&(3,4$(,:+*[+$A,')%,
3'9/,'=,%5/,&/3)D%3,%54%,4&/,4*%)4DD0,4&%+*D/3,j0')8DD,&/*'A$+3/,3'9/,'=,%5/,('94+$,
$49/3,+$,%5/,&/3)D%3,43,4&%+*D/,(+&/*%'&+/3k"
N&0,4$(,]+$(,4&%+*D/3,%54%,4&/,&4$[/(,43,5+A5,43,:'33+>D/,j+(/4DD0,'$,%5/,]+&3%,:4A/,
+=,:'33+>D/kM,%5/$,*5/*[,')%,5'1,94$0,%+9/3,%54%,4&%+*D/,543,>//$,Y+/1/(,'&,&/4(,
4$(,'Y/&,154%,:/&+'(,'=,%+9/M,>0,*D+*[+$A,%5&')A5,%',%5/,4&%+*D/,(+&/*%'&0,=&'9,
%5/,3/4&*5,&/3)D%3"
H'),*4$,4D3',(',%5+3,+$,%5/,4&%+*D/,(+&/*%'&+/3,%5/93/DY/3,>0,`)3%,3/4&*5+$A,
4A4+$3%,0')&,[/01'&(M,>)%,#,]+$(,%5/,3/4&*5,/$A+$/3,(',4,>/%%/&,'=,`'>,'=,A+Y+$A,
0'),4$,+$(+*4%+'$,'=,%5/,9'3%,:':)D4&,4&%+*D/3,'Y/&4DD"
N5/,&/43'$,0')8&/,D''[+$A,4%,%5/3/,4&%+*D/3,+3,%',)$(/&3%4$(,154%,94[/3,%5/9,
:':)D4&,+$,%5/,]+&3%,:D4*/",J0,3%)(0+$A,154%,+%,+3,%54%,94[/3,%5/9,:':)D4&M,0')8DD,
>/,4>D/,%',&/:D+*4%/,%5/,349/,*'9:'$/$%3,+$,0')&,'1$,94&[/%+$A,%''"

!!

Killer Buyer Keywords

57>7?%-7:',/D;$%'2/:F;'(+:+*
W#Nc6,5%%:6ll3%4%3"A&'["3/
N5+3,%''D,1+DD,4DD'1,0'),%',A/%,4$,+$(+*4%+'$,='&,$+*5/,94&[/%3,%54%,940,54Y/,
7+[+:/(+4,4&%+*D/3,1&+%%/$,4>')%,+%",N5+3,1+DD,5/D:,0'),%',A/%,4,A''(,
)$(/&3%4$(+$A,'=,5'1,9)*5,%&4=]+*,+3,4Y4+D4>D/,+$,%54%,$+*5/,4$(,15/%5/&,+%83,
1'&%5,:)&3)+$A,=&'9,4,:'%/$%+4D,&/Y/$)/,:/&3:/*%+Y/"

N&0,4$(,)3/,35'&%V%4+D,[/01'&(3",d'$AV%4+D,[/01'&(3,%/$(,$'%,%',35'1,4$0,
3%4%+3%+*3,()/,%',%5/,D'1/&,Y'D)9/,%54%,%5/0,+$/Y+%4>D0,54Y/",H')8DD,>/,4>D/,%',3//,
%5/,3%4%+3%+*3,'$,4,9'$%5V>0V9'$%5,>43+3"
2.7G%/'(%:/;9

W#Nc6,5%%:6ll%1+%%/&"*'9luIl3/4&*5V5'9/
H/3M,4:4&%,=&'9,>/+$A,154%,940,3//9,%',3'9/,43,4,:'+$%D/33,%''DM,)3/(,'$D0,>0,
*/D/>&+%+/3,4$(,%//$4A/&3M,N1+%%/&,+3,4,Y/&0,Y4D)4>D/,&/3')&*/,='&,94&[/%/&3"
X3,0'),940,[$'1M,a%1//%+$A8,'$,%1+%%/&,543,A'%,94$0,4,*/D/>&+%0,'&,:)>D+*,]+A)&/,
+$%',5'%,14%/&M,4$(,+%,+3,%5/3/,Y/&0,a%1//%38,'&,*'$Y/&34%+'$3,>/%1//$,)3/&3,'=,
%1+%%/&,%54%,1/8&/,+$%/&/3%/(,+$"

!-

Killer Buyer Keywords

N1+%%/&,543,4,$)9>/&,'=,4(Y4$%4A/3,
'Y/&,'%5/&,(4%4,3')&*/3M,9'3%,$'%4>D0,
%5/,=4*%,%54%,+$='&94%+'$,'=%/$,*'9/3,
=&'9,%1+%%/&,]+&3%",N5/,3+9:D+*+%0,'=,%5/,
%''D,='&,)3/&3,`)3%,3/$(+$A,K<R,
*54&4*%/&,9/334A/3M,'&,a%1//%38,43,
%5/08&/,[$'1$,94[/3,+%,4,Y/&0,A''(,
9/(+)9,='&,>&/4[+$A,$/13M,/3:/*+4DD0,
1+%5,%5/,4>+D+%0,%',Y/&0,_)+*[D0,:'3%,
+94A/,4$(,Y+(/',*'$%/$%,3%&4+A5%,=&'9,
9'>+D/,:5'$/3,j0')8DD,:&'>4>D0,
&/9/9>/&,4,D'%,'=,%5/,a$/138,'$,%5/,
aX&4>,W:&+$A8,'=,!RKK,>/+$A,:'3%/(,
%5&')A5,N1+%%/&k"
N5+3,a&/4D,%+9/8,$4%)&/,%',N1+%%/&,543,4,>+A,4(Y4$%4A/M,>/*4)3/,0'),A/%,%',]+$(,5'%,
$/1,94&[/%3,>/='&/,%5/0,>/*'9/,94+$3%&/49M,4$(,$/1,%&/$(3,+$,0')&,'1$,
/b+3%+$A,94&[/%,>/='&/,4$0'$/,/D3/"
p)3%,3/4&*5,+$,%5/,349/,140,43,0'),
1')D(,+$,4$0,3/4&*5,/$A+$/,%',]+$(,
')%,154%,:/':D/,4&/,%4D[+$A,4>')%,
&/D4%+Y/,%',%5/,[/01'&(j3k,0')8&/,
&/3/4&*5+$A",Q'&/,4(Y4$*/(,
3/4&*5/3,*4$,>/,:/&='&9/(,%5&')A5,
%5/,)3/,'=,a':/&4%'&38,15+*5,
(/%/&9+$/,5'1,%1+%%/&,1+DD,94%*5,
154%,0'),54Y/,/$%/&/(M,4$(,/Y/$,
3/4&*5,1+%5+$,3:/*+]+*,A/'A&4:5+*,
D'*4%+'$3"
#=,%54%,4DD,3//93,4,D+%%D/,%'',
*'9:D+*4%/(,%5/$,0'),*4$,`)3%,)3/,
%5/,4(Y4$*/(,3/4&*5,=/4%)&/,15+*5,
4DD'13,0'),%',(',%5/,349/,%5+$A3,
1+%5')%,54Y+$A,%',&/9/9>/&,'&,
&/=/&,%',%5/,a':/&4%'&8,A)+(/"

!<

Killer Buyer Keywords

29%*:)/)*
W#Nc6,5%%:6ll%5/34)&)3"*'9
,

N5+3,940,3')$(,4,D+%%D/,'>Y+')3M,>)%,D''[+$A,='&,30$'$093,+3,4,A&/4%,140,'=,
]+$(+$A,$/1,[/01'&(3,(/&+Y/(,=&'9,4$,/b+3%+$A,[/01'&("
#,[$'1,94$0,94&[/%/&3,%54%,('$8%,(',%5+3M,4$(,9+33,')%,'$,3'9/,&/4D,A/93,
%5&')A5,>43+*,D4s+$/33"
#%83,4D3',Y/&0,)3/=)D,='&,*'9+$A,):,1+%5,4,('94+$,$49/,15/$,0'),(/*+(/,%',3/%,
):,4,$/1,1/>3+%/,+$,4,$/1,94&[/%:D4*/"
H"/)A*
d+[/,N1+%%/&M,='&)93,4&/,4,Y/&0,A''(,:D4*/,%',A/%,4$,)$(/&3%4$(+$A,'=,154%,
:/':D/,4&/,%4D[+$A,4>')%M,4$(,154%,(&+Y/3,%5/+&,>)0+$A,54>+%3",N5/0,4&/,4D3',4,
A''(,:D4*/,%',(+3*'Y/&,$/1,[/01'&(3,j`)3%,D''[,')%,='&,%5/,349/,:5&43/3,
*&'::+$A,):,4A4+$,4$(,4A4+$M,4$(,*54$*/3,4&/,%5/0,1+DD,4D3',*&':,):,+$,%5/,3/4&*5,
/$A+$/3,%''k"
X,3+%/,%54%,#,D+[/,%',)3/,='&,]+$(+$A,%5/,>/3%,='&)93,+$,4$0,A+Y/$,$+*5/,94&[/%,+3,
J+A,J'4&(3,j5%%:6ll111">+AV>'4&(3"*'9k,15/&/,0'),*4$,]+$(,%5/,9'3%,%&4=]+*[/(,
4$(,:':)D4&,='&)93,='&,0')&,94&[/%,:D4*/"
I7>%'5"3#J*'I:/>%D3#'2""$*
W#Nc6,5%%:6ll111"9+[/3V94&[/%+$AV%''D3"*'9l[/01'&(3l
Z'%,9)*5,%',340,4>')%,%5+3,3+%/,'%5/&,%54$,+%,'==/&+$A,0'),%5/,%':,?RR,[/01'&(3,
+$,%5/,D43%,<o,5')&3,4$(,%5/,D43%,-B?,(403M,):(4%/(,'$,4,(4+D0,>43+3"
G3/=)D,='&,'>Y+')3,&/43'$3,%54%,#,54Y/,4D&/4(0,A'$/,+$%',:&/Y+')3D0"

!?

Killer Buyer Keywords

<")2)6%
W#Nc6,5%%:6ll111"0')%)>/"*'9

N5/,%5+&(,9'3%,%&4=]+*[/(,1/>3+%/,'$,%5/,:D4$/%M,*4$$'%,>/,+A$'&/M,4$(,+$,*43/,
0'),54($8%,&/4D+3/(M,+%,+3,4D3',4,3/4&*5,/$A+$/"
N5/,D4&A/3%,Y+(/',3/4&*5,/$A+$/,'$,%5/,:D4$/%,+3,4D3',4,A''(,:D4*/,%',:+*[,):,$/1,
[/01'&(3"
X3,1+%5,%5/,4&%+*D/,(+&/*%'&+/3M,1/8&/,D''[+$A,='&,%5/,Y+(/'3,1+%5,%5/,9'3%,Y+/13",
N4[/,3:/*+4D,$'%/,'=,%5/,a%4A38,%5/0,%5/08&/,)3+$A",N',3//,%5/,%4A3M,`)3,*D+*[,'$,%5/,
a35'1,9'&/8,(&':V('1$,>)%%'$,)$(/&$/4%5,%5/,Y+(/'6

N5+3,1+DD,&/Y/4D,9'&/,'=,%5/,%/b%,(/3*&+:%+'$M,4$(,9'3%,+9:'&%4$%D0M,%5/,%4A3,%54%,
54Y/,>//$,)3/(6
!B

Killer Buyer Keywords

H'),35')D(,4D3',%4[/,$'%/,'=,4$0,:'%/$%+4D,[/01'&(3,)3/(,+$,%5/,%+%D/,4$(,+$,%5/,
(/3*&+:%+'$",#$,%5+3,/b49:D/M,+%83,:&/%%0,'>Y+')3,%54%,%5/,&''%,[/01'&(,5/&/,+3,
a('A,%&4+$+$A8,>)%,0'),35')D(,4D3',D''[,='&,=)&%5/&,9'(+]+/&,1'&(3,%54%,940,
:&'Y+(/,D'$A/&V%4+D,[/01'&(3,3)*5,43,a>/3%,('A,%&4+$+$A8,*')D(,>/,'$/"
H'),940,54Y/,4D3',$'%+*/(,%54%,C''AD/M,15/$,&/3/4&*5+$A,4,[/01'&(M,'=%/$,
(+3:D403,Y+(/'3,+$,%5/,3/4&*5,/$A+$/3,&/3)D%3",H'),35')D(,4D3',%4[/,$'%/,'=,%5/3/,
Y+(/'3,4$(,%4[/,('1$,%5/,349/,+$='&94%+'$,#,54Y/,4D&/4(0,(/3*&+>/("
,A:K"3
W#Nc6,5%%:6ll111"494s'$"*'9,'&,5%%:6ll111"494s'$"*'")[,j(/:/$(+$A,'$,
0')&,D'*4%+'$k
X94s'$M,%5/,D4&A/3%,&/%4+D/&,'$,%5/,:D4$/%M,+3,4,A''(,:D4*/,%',]+$(,%5/,%':,3/DD+$A,
:&'()*%3,+$,0')&,$+*5/,94&[/%"
#$,4((+%+'$,%','%5/&,%''D3,%54%,:&'Y+(/,+$='&94%+'$,'$,%5/,a*'99/&*+4D,+$%/$%8,'=,
%5/,3/4&*5/&M,X94s'$,+3,4,A''(,:D4*/,%',)$(/&3%4$(,%5/,A/$/&4D,*'99/&*+4D,
+$%/$%,'=,%5/,94&[/%,%54%,0'),':/&4%/,+$"
W%)(0,%5/,:&'()*%3,%54%,4&/,3/DD+$A,j+A$'&/,%5'3/,%54%,('$8%k,4$(,$'%+*/,4$0,
[/01'&(3,%54%,*&':,):",cY/&0,94&[/%,543,[/01'&(3,%54%,4&/,$'%,&/D4%/(,%',
:/':D/,94[+$A,4,:)&*543/,j:/':D/,940,`)3%,>/,D''[+$A,='&,+$='&94%+'$,'&,
3'9/%5+$A,/D3/,/$%+&/D0k,4$(,154%,0')8&/,D''[+$A,%',(',+3,>/%%/&,)$(/&3%4$(,%5/,
(&+Y/&3,>/5+$(,%5/+&,>)0+$A,54>+%3"
O&'()*%3,%54%,1/&/,4D3',:)&*543/(,>0,:/':D/,15',>')A5%,%5/,:&'()*%,0')8&/,
D''[+$A,4%M,43,3)AA/3%/(,>0,X94s'$,+3,4D3',4,A''(,:D4*/,%',:+*[,):,$/1,[/01'&(3

!F

Killer Buyer Keywords

%L:1'M)$*%
W#Nc6,5%%:6ll:)D3/"/>40"*'9,'&,5%%:6ll:)D3/"/>40"*'")[,j(/:/$(+$A,'$,0')&,
D'*4%+'$k

E,:,B')B&',+".<)'"):(*')@"*')9"9#:&.)*,&.B?,*

4?,)@"*')9"9#:&.);,<=".%*)
A<)$#@A,.)"!)*,&.B?,*)!".)
'?&')%&<C
D,,9)&$),<,)"#')!".)$,=)
9."%#B'*)'?&')B"#:%)($%(B&',)
&)$,=)$(B?,)@&.;,'

X3,1+%5,X94s'$M,1/8&/,+$%/&/3%/(,+$,154%,:/':D/,4&/,>)0+$A,3',%54%,1/,*4$,>)+D(,
')&,94&[/%+$A,*49:4+A$,%',9//%,%5/,>)0+$A,(/94$(3,'=,')&,:&'3:/*%+Y/,
*)3%'9/&3"
/J40,O)D3/,A+Y/3,0'),%5/,:&'()*%3,%54%,4&/,9'3%,:':)D4&,+$,0')&,94&[/%,
4**'&(+$A,%',*4%/A'&0
H'),35')D(,(&+DD,('1$,=)&%5/&,4$(,&/4DD0,)3/,%5+3,&/3')&*/,='&,D'%3,'=,'%5/&,
=)&%5/&,+$='&94%+'$M,='&,15+*5,0'),1+DD,$//(,%',D'A,+$,%',0')&,/J40,4**')$%,j+=,
0'),('$8%,54Y/,'$/,%5/$,$'1,+3,%5/,%+9/,%',A',4$(,3/%,'$/,):k"
c$%/&,%5/,[/01'&(j3k,%54%,0')8&/,&/3/4&*5+$A,%',)$(/&3%4$(,%5/,D/Y/D,'=,
a*'99/&*+4D,+$%/$%8,='&,%5/,[/01'&(,4$(,%5/,$+*5/,43,4,15'D/"
X,D'%,'=,3'D(,D+3%+$A3,%54%,35'1,):,+$,A&//$,+3,4,A''(,%5+$AM,4$(,9/4$3,%54%,%5+3,
$+*5/,543,4,3%&'$A,a*'99/&*+4D,+$%/$%8,4$(,35')D(,>/,A''(,='&,]+$(+$A,D'%3,'=,
>)0/&3",W//+$A,4,D'%,'=,)$3'D(,D+3%+$A3,%54%,35'1,+$,&/(M,+3,$'%,4,A''(,3+A$M,>)%,0'),
35')D(,(',0')&,&/3/4&*5,:&':/&D0M,*'$3+(/&,4DD,(/%/&9+$+$A,=4*%'&3,4$(,%&0,%',
]+$(,')%,150,%5+3,9+A5%,>/,>/='&/,*'9+$A,%',4$0,*'$*D)3+'$"

!o

Killer Buyer Keywords

)'*1$0,:'*
#8Y/,4D&/4(0,9/$%+'$/(,4,*'):D/,'=,%+9/3,%54%,%5+3,+3,'$D0,4,A)+(/,%',A/%%+$A,%',
A&+:3,1+%5,%5/,>43+*3,'=,[/01'&(,&/3/4&*5,4$(,%5/,(0$49+*3,4$(,(&+Y/&3,%54%,4&/,
4%,:D40"
75/$,0'),3%4&%,')%M,%&0,)3+$A,43,94$0,'=,%5/,&/3/4&*5,3[+DD3,4$(,%''D3,%54%,#8Y/,
')%D+$/(,+$,'&(/&,%',&/4DD0,5'$/,0')&,4>+D+%0,%',&/3/4&*5,[/01'&(3,4$(,0')&,
94&[/%,/==/*%+Y/D0"
X3,0'),>/*'9/,9'&/,=49+D+4&,1+%5,%5/,%''D3,4$(,%5/,:&'*/33,'=,)$(/&3%4$(+$A,
0')&,94&[/%M,0'),1+DD,3%4&%,%',(/Y/D':,0')&,'1$,9/%5'(3,4$(,%4*%+*3,='&,
&/3/4&*5+$A,4$(,]+$(+$A,$/1,[/01'&(3,%54%,1'&[,='&,0')&,94&[/%",H')8DD,4D3',
>/*'9/,9)*5,9'&/,+$,%)$/,1+%5,0')&,94&[/%,4$(,%5/,>)0+$A,54>+%3,'=,0')&,
:&'3:/*%+Y/,*)3%'9/&3"
75/$,0'),A/%,%',4,:'+$%,15/&/,0'),54Y/,4,A''(,3/%,'=,3[+DD3,)$(/&,0')&,>/D%M,%5/$,
+%,+3,%+9/,%',A',D''[+$A,='&,3'9/,%''D3,%',4)%'94%/,3'9/,'=,%54%,D/A,1'&[,='&,0')M,
>)%,$'%,)$%+D,0'),54Y/,%5/,>43+*3,('1$",C'+$A,%',%''D3,15/$,0'),54Y/$8%,A'%,%5/,
$/*/334&0,&/3/4&*5,3[+DD3,('1$M,+3,[+$(,'=,D+[/,3'9/'$/,A'+$A,4$(,>)0+$A,%5/,
>/3%,1''(V1'&[+$A,%''D3M,%5/,>/3%,*5+3/D3M,3413,/%*",4$(,/b:/*%+$A,%',>/,%5/,>/3%,
*4&:/$%/&^,+%,`)3%,+3$8%,A'+$A,%',54::/$,1+%5')%,]+&3%,D/4&$+$A,%5/,>43+*3,4$(,
A/%%+$A,%5'3/,3[+DD3,:/&=/*%/(,%5&')A5,:&4*%+*/"
N''D3,4&/,A''(M,>)%,*4$,$/Y/&,&/:D4*/,A''(,*'99'$,3/$3/,4$(,5)94$,
/b:/&+/$*/",X=%/&,4DDM,$',%''D,1+DD,/Y/&,)$(/&3%4$(,5)94$,>/54Y+')&,'&,54Y/,%5/,
[+$(,'=,+$3+A5%,%54%,0'),'&,1')D(,54Y/",N5/0,`)3%,*&)$*5,$)9>/&3,4$(,(',4,D'%,'=,
%5/,a5/4Y0,D+=%+$A8,4$(,aA&)$%,1'&[8,%54%,+3,3',%+9/,*'$3)9+$A,='&,94$0",J)%,
1+%5')%,%5/,)$(/&3%4$(,0'),1+DD,A4+$,%5&')A5,A'+$A,%5&')A5,%5/,3%&4%/A+/3,4$(,
%4*%+*3,#,54Y/,')%D+$/3,+$,%5+3,A)+(/M,0'),1'$8%,>/,/_)+::/(,%',:&':/&D0,+$%/&:&/%,
4$(,)$(/&3%4$(,%5/,+$='&94%+'$,%54%,%5/,%''D3,1+DD,:&'Y+(/"
N5+3,+3,%5/,&/43'$,>/5+$(,1&+%+$A,%5+3,A)+(/",N5/&/,+3,%'',9)*5,>4(,+$='&94%+'$,
')%,%5/&/M,4$(,%'',94$0,3'=%14&/,*'9:4$+/3,3/DD+$A,%5/+&,'1$,[/01'&(,&/3/4&*5,
%''D3,%54%,*D4+9,%',(',/Y/&0%5+$A,='&,0'),4%,%5/,:)35,'=,4,>)%%'$",N5/08&/,&+A5%,+$,
%5/,&/3:/*%,%54%,0')8DD,A/%,4,D'%,'=,+$='&94%+'$,4$(,9/%&+*3,'$,%5/,[/01'&(3M,>)%,
)$D/33,0'),*4$,)3/,%54%,+$='&94%+'$,/==/*%+Y/D0M,+%83,43,A''(,43,)3/D/33"
#,5':/,%5+3,A)+(/,1+DD,*43%,'==,4,=/1,'=,%5/,90%53,%54%,54Y/,>)+D%,):,4&')$(,
[/01'&(,&/3/4&*5M,4$(,35'1,0'),5'1,=)$(49/$%4DD0,+9:'&%4$%,+%,+3,='&,0')&,
>)3+$/33M,4$(,0')&,'$D+$/,94&[/%+$AM,$',94%%/&,154%,>)3+$/33,0')8&/,+$"
#=,0'),54Y/,4$0,_)/3%+'$3,'&,$//(,3'9/,433+3%4$*/M,:D/43/,=//D,=&//,%',*'$%4*%,9/"
XDD,%5/,>/3%M
W+9'$,C)+DD+4&(,V,Sc\
SD/4&W/$3/,\$D+$/,W/&Y+*/3

!T