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Marketing
Marketing Plan
Marketing Plan
Every business needs a marketing plan
Its not important if it is a long or short plan, it needs to be there
Marketing Plan
Who is the target customer?
What are the different products and services through which a company can
What are the targets of sales and profits an organisation needs to achieve?
Class Activity
Lets see how important is marketing plan then.
Form groups in your class with students next to you. Size of group is based on number
of students in the class.
Each of the groups choose a well known company (better to choose companies from
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Table of content
Situational analysis
Goals and objectives
Analysis of opportunities and issues
Marketing strategy
results
Class Activity
Lets write an executive summary together:
In the same groups as the first activities, we will practice executive summary writing.
The difficulty is you always write your executive summary at the end of the plan, but it
comes at the beginning.
o Target Buyer
o Product Situation
o Distribution situation
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Question:
Can you think of 3 different distribution channels for a cake shop?
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Class activity:
In the groups you have, write 5 goals and 5 objectives for marketing of
NTEC in an international market. Choose the market yourself.
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to customers
Marketing strategy must be in line with companys objectives and overall
strategies
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