A STUDY ON

ADVERTISEMENT, PROMOTION STRATEGY AND ITS

EFECTIVENESS ON SALES
AT

CARRIS PIPES AND TUBES PVTLTD

Project Report
Submitted in partial fulfillment of the requirement for the Degree of

Master of Business Administration

ofMahatmaGandhiUniversity, Kottayam.
By

Name: Muhammed Haris T.A

Reg.No: 50605, MBA 2013-15
Under the Guidance of

Asst prof: Jiju Alexander

MARTHOMA COLLEGE OF

MANAGEMENT

AND TECHNOLOGY

Asramam Campus, Perumbavoor

Ernakulam, Kerala.

MARTHOMACOLLEGE OF MANAGEMENT
AND TECHNOLOGY
Asramam Campus, Perumbavoor
Ernakulam, Kerala.

PROJECT STUDY
CERTIFICATE
This is to certify that the project, entitled A study on Inventory Management At
Nadukkara Agro Processing Company Ltd is a bonafide record of the work
done by Muhammed Haris T.A, Semester IV

in partial fulfillment of the

requirements for the degree of Master of Business Administration of Mahatma

Gandhi University, Kottayam.
Dr. RajanVarughese
Director/Principal
Date:

Prof. Stanley George

Asst. Jiju Alexander

H.O.D

Faculty Guide

Date:

Date:

Submitted for the Viva-Voce Examination held on

________________

________________

Internal Examiner

External Examiner

DECLARATION

I, MUHAMMED HARIS T.A, hereby declare that this Project titled A

Study on Inventory Management atNadukkara Agro Processing Factory
which I am submitting to Mahatma Gandhi University, Kottayam is a
record of original work done by me and has not been previously formed on
the basis for the award of any academic qualification, fellowship or other
similar title of any other university.

Place: Perumbavoor

Date:

MUHAMMED HARIS T.A

ACKNOWLEDGEMENT
I would like to acknowledge all the persons who have contributed me towards
the initialization, the development and the success of the project.
Boundless thanks to the Lord who is my strength and power, whose blessing
led me to complete this dissertation successfully.
My special gratitude goes to Dr. RajanVarughese, Director and Principal of
Marthoma College of Management and Technology, who gave me an opportunity to
conduct this study.
My heartfelt gratitude goes to Prof. Stanley George, Head of the Department
of Marthoma College of Management and Technology for his valuable guidance to
complete the study.
I extend my heartfelt gratitude to Asst. Prof. JijuAlexander, Marthoma
College of Management and Technology, for her valuable guidance and necessary
advice without which I could not have finished this work on time.
I owe my gratitude to Mr. Ajimon Joseph (General Manager), At Carris Pipes
And Tubes PVT Ltd,for their guidance and support during the course of the study.
I also take this opportunity to thank all faculty members of Marthoma College
of Management and Technology, and my parents who had directly or indirectly
helped me to complete this Organizational study successfully.

MUHAMMED HARIS

TABLE OF CONTENTS
CONTENTS

PAGE NO:

NO:
CHAPTER 1

INTRODUCTION
1.1

INTRODUCTION

1.2

NEED FOR THE STUDY

1.3

OBJECTIVES OF THE STUDY

1.4

SCOPE OF THE STUDY

1.5

RESEARCH METHODOLOGY

1.6

LIMITATIONS OF THE STUDY

CHAPTER 2

GENERAL INFORMATION
2.1

INDUSTRY PROFILE

10

2.2

COMPANY PROFILE

20

2.3

PRODUCT PROFILE

31

CHAPTER -3
THEORETICAL BACKGROUND

3.1
4
4.1

REVIEW OF LITERATURE

37

CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
PERCENTAGE ANALYSIS

65

CHAPTER 5
FINDINGS

5
5.1

FINDINGS

87

5.2

SUGGESTION

88

CONCLUSION

89

5.3

BIBLIOGRAPHY

91

APPENDIX

92

LIST OF TABLE

NO:

CONTENTS

PAGE NO:

GLOBAL PER CAPITA CONSUMPTION OF PLASTIC

11

POLYMER CONSUMPTION

16

STATISTICS OF PLASTIC INDUSTRIES IN INDIA

17

MILESTONES OF COMPANY

26

GENDER WISE CLASSSIFICATION

65

AGE WISE CLASSIFICATION

66

EDUCATION WISE CLASSIFICATION

67

USERS OF PRODUCT

68

VIEWERS OF ADVERTISEMENT

69

10

PROMOTIONAL STRATEGIES INCREASE SALES

70

11

AWARENESS OF PRODUCT OF COMPANY

71

12

SOURCE OF MEDIA ATTENTION

72

13

RATING OF PROMOTION THROUGH SOCIAL MEDIA

73

14

FACTORS BEHIND SELECTION OF PRODUCT

74

15

PURCHASE OF NEW PRODUCT

75

16

MOST EFFECTIVE PROMOTIONAL TOOLS

76

17

EFFECTIVE PROMOTIONAL MIX

77

18

EVALUATION OF SALES BASED ON PROMOTION

78

19

SALES & PROMOTION STRATEGIES INTERRELATED

79

20

PRODUCT KNOWLEDGE OF SALES PERSON

80

21

RATING PROMOTINAL ACTIVITY

81

22

AWARENESS AFTER PROMOTIN

82

23

SALES ACTIVITY OF COMPANY

83

24

POSITION OF COMPANY IN THE MARKET

84

25

SEASON OF BRINGING PROMOTION STRATEGIES

85

LIST OF FIGURES

NO:

CONTENTS

PAGE NO:

FIGURE GLOBAL GROWTH RATE

12

FIGURE GLOBAL POLYTHENE DEMAND GROWTH

13

FIGURE GLOBAL COMMODITY POLYMER CAPACITY

14

FIGURE 4.1 GENDER WISE CLASSSIFICATION

65

FIGURE 4.2 AGE WISE CLASSIFICATION

66

FIGURE 4.3 EDUCATION WISE CLASSIFICATION

67

FIGURE 4.4 USERS OF PRODUCT

68

FIGURE 4.5 VIEWERS OF ADVERTISEMENT

69

FIGURE 4.6 PROMOTIONAL STRATEGIES INCREASE SALES

70

10

FIGURE 4.7 AWARENESS OF PRODUCT OF COMPANY

71

11

FIGURE 4.8 SOURCE OF MEDIA ATTENTION

72

12

FIGURE 4.9 RATING OF PROMOTION THROUGH SOCIAL MEDIA

73

13

FIGURE 4.10 FACTORS BEHIND SELECTION OF PRODUCT

74

14

FIGURE 4.11 PURCHASE OF NEW PRODUCT

75

15

FIGURE 4.12 MOST EFFECTIVE PROMOTIONAL TOOLS

76

16

FIGURE 4.13 EFFECTIVE PROMOTIONAL MIX

77

17

FIGURE 4.14 EVALUATION OF SALES BASED ON PROMOTION

78

18

FIGURE 4.15 SALES & PROMOTION STRATEGIES INTERRELATED

79

19

FIGURE 4.16 PRODUCT KNOWLEDGE OF SALES PERSON

80

20

FIGURE 4.17 RATING PROMOTINAL ACTIVITY

81

21

FIGURE 4.18 AWARENESS AFTER PROMOTIN

82

22

FIGURE 4.19 SALES ACTIVITY OF COMPANY

83

23

FIGURE 4.20 POSITION OF COMPANY IN THE MARKET

84

24

FIGURE 4.21 SEASON OF BRINGING PROMOTION STRATEGIES

85