this is a Section 1

INITIAL STEPS & BEST PRACTICES

Learn about various access permissions, SSL encryption and why you should linkWeb
master Tools to your Google Analytics pro?le
Section 2
TRACKING CODE
Contents Summary
Chapter 1
Introduction to JavaScript . . . . . . . . . . . . . . . . . . . . . . . 1
Chapter 2
Getting Started with JavaScript . . . . . . . . . . . . . . . . . . . . 13
Chapter 3
JavaScript Fundamentals . . . . . . . . . . . . . . . . . . . . . . . 20
Chapter 4
Object-Oriented Programming . . . . . . . . . . . . . . . . . . . . 47
Chapter 5
Functions and Variable Scope. . . . . . . . . . . . . . . . . . . . . 53
Chapter 6
Utilizing JavaScript Operators . . . . . . . . . . . . . . . . . . . . 67
Chapter 7
Events in JavaScript . . . . . . . . . . . . . . . . . . . . . . . . . . 91
Chapter 8
Building and Extending Objects . . . . . . . . . . . . . . . . . . . 104
Chapter 9
Arrays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
Chapter 10
Time and Date in JavaScript . . . . . . . . . . . . . . . . . . . . . 150
Chapter 11
JavaScript Math . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182
Chapter 12
Handling Strings . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
Chapter 13
The Document Object Model . . . . . . . . . . . . . . . . . . . . . 233
Chapter 14
The Document Object Model (Continued). . . . . . . . . . . . . . 240
Chapter 15
Utilizing the Status Bar . . . . . . . . . . . . . . . . . . . . . . . . 247
Chapter 16
URLs and JavaScript . . . . . . . . . . . . . . . . . . . . . . . . . 265
Chapter 17
The Document Object and the History List . . . . . . . . . . . . . 289
Chapter 18
Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307
Chapter 19
Links, Anchors, and Image Maps . . . . . . . . . . . . . . . . . . 372
Chapter 20
Implementing Cookies . . . . . . . . . . . . . . . . . . . . . . . . 382
Chapter 21
Images and Graphics . . . . . . . . . . . . . . . . . . . . . . . . . 414
Chapter 22
Frames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 483
Chapter 23
Evaluation and Compilation . . . . . . . . . . . . . . . . . . . . . 508
Chapter 24
JavaScript Authoring Tools . . . . . . . . . . . . . . . . . . . . . 516
Chapter 25
Plug-ins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 521
Chapter 26
Style Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 532
Chapter 27

Security Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . 539

Chapter 28
Debugging Scripts . . . . . . . . . . . . . . . . . . . . . . . . . . 545
Contents Summary
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iii
How to implement GA tracking code across your website
Section 3
PROFILES AND FILTERS
How to maintain data accuracy by setting up multiple pro?les How to ?lter your pro
?le based on multiple parameters: IP address, subdomains, location, etc.
Section 4
CUSTOM ADVANCED SEGMENTATION
How to create custom advanced segments, including ?our segments that every SEOsh
ould track
Section 5
CONVERSION GOALS
How to de?ne conversions such as: ?lling out a ?orm, placing an order, time spen
t on site, etc.
Section 6
AUTOMATED REPORTING & ANNOTATIONS
How to automatically send reports in PDF, XML, Excel, TSV, or CSV Why you should
annotate any major events or changes to your Google Analytics account
Section 7
ECOMMERCE TRACKING BASICS
How to set up one o? the most use?ul ?eatures o? GA to track transactions and or
der values
Section 8
ADDITIONAL FEATURES
How to ?nd the most in?uential channels that convert on your website usingMulti-C
hannel Funnels Learn newer GA ?eatures such as: search engine optimization, visit
or ?ow, site speedand content experiments
Section 9
ADDITIONAL RESOURCES
How to deepen your understanding o? Google Analytics by taking the GAIQ exam