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RETAIL INDUSTRY
A CASE STUDY OF VISHAL MEGA MART
SUBMITTED BY:
Udit
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CONTENTS
LITRATURE REVIEW
Introduction...23-33
RESEARCH METHODOLOGY
Introduction......34
Research design.......34
Collection of Data....35
Research tool....35
Area of study...35
Sampling technique.....35
Questionnaire Characteristics..36
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LIMITATION
ANALYSIS OF DATA...37
CONCLUSION.45
SUGGESTION 46
BIBLOGRAPHY.....48
ANNEXURE....49
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ACKNOWLEDGEMENT
Knowledge is an experience gained in life, it is the choicest possession,
which should not be shelved but should be happily shared with others.
With regard to my project on Inventory management technique used in retail
industry. I would like to thanks each and every one who offered help, guidelines and
support whenever required.
I am extremely greatful to my faculty guide, for her guidance and timely
suggestion. I would like to all my friends of Khandelwal College for giving their valuable
inputs and time. The guidance help and cooperation of my mentor Ms. Apoorvi Tondon
is being a constant source of motivation.
This research was a good exposure that will definitely help me in my professional
career.
UDIT
MBA
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DECLARATION
This project has been undertaken as a partial fulfillment of the requirement for the award
of the degree of Master of Business Administration of Gautam Buddha Technical
University.
The project was executed after the third semester under the supervision of Ms. Apoorvi
Tondon.
Further I declare that this project is my original work and the analysis and finding are for
academic purpose only. I cannot produce it in any other diploma and degree course.
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Introduction
In our daily life, we observe that a small retailer know roughly the demand of his
customers in a month or a week, and accordingly places orders on the wholesaler to meet
the demand of his customers. But, this is not the case with a manager of a big
departmental store or a big retailer, because the stocking in such cases depends upon
various factors, e.g. demand, time of ordering, lag between orders and actual receipts, etc.
so the real problem is to have a compromise between over-stocking and under-stocking.
Within this perspective I selected a study on inventory management technique used by
Vishal Mega Mart. Inventory refers to stocks, goods or anything necessary to do business.
This study provides me the knowledge about significance of inventory management in
retail industry. An effective inventory management technique will able to provide
reduction in overall inventory cost in the organization.
The primary objective of inventory management is to determining, controlling stock
levels within the physical distribution function to balance the need for product
availability against the need for minimizing stock holding and handling costs. A proper
planning of purchasing, handling, storing and accounting should form a part of inventory
management. By proper planning it is possible for a company to reduce its levels of
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inventories to a considerable degree, without any adverse effect on production and sales,
by using simply inventory planning and control technique.
An efficient system of inventory management will determine What to purchase? How
much to purchase? From where to purchase? Where to store?
The study of such type of problems is known by the term Material Management
or inventory Control. The inventory control may be defined as follows:
Definition The function of directing the movement of goods through the entire
manufacturing cycle from the requisitioning of raw materials to the inventory of finished
goods orderly mannered to meet the objectives of maximum customer-service with
minimum investment and efficient (low-cost) plant operation.
The models here limited mainly to the elementary type, because the analytical
study of the other cases be-comes more difficult. After a general discussion of each
indicated type of model, we shall give many interesting solved examples so that all the
necessary ideas may be clear to the students. We shall also discuss another class of
inventory models, namely Inventory Models with price Breaks (i.e. Quantity Discount
Models).
What is inventory?
In broad sense, inventory may be defined as the stock of goods, commodities or other
economic resources that are stored or reserved in order to ensure smooth and efficient
running of business affairs.
The inventory may be kept in any of the following forms:
(i)
(ii)
(iii)
(iv)
1. Direct Inventories:
The items which play a direct role in the manufacture and become an integral part
of finished goods are included in the category of direct inventories. Those may be
further classified into four main groups:
(ii)
(iii)
(iv)
(ii)
(iii)
(iv)
(iii)
2. Indirect Inventories:
Indirect inventories include those items which are necessarily required for manufacturing
but do not become the component of finished production, like oil, grease, lubricants,
petrol, office-material, maintenance material, etc.
Types of Inventory
Basically, there are five type of inventory:
I. Fluctuation Inventories: These have to be carried because sales and
production times cannot be predicted accurately. In real-life problems, three are
fluctuations in the demand and lead-times that affect the production of items.
Such type of reserve stocks or safety stocks is called fluctuation inventories.
II. Anticipation Inventories: These are built up in advance for the season of
target of large sales, a promotion program or a plant shut-down period. In fact,
anticipation stores the men and machine hours for future requirements.
III. Cycle (lot-size) Inventories: In practical situations it seldom happens that
the rate of consumption is the same as the rate of production or purchasing. So the
items are procured in longer quantities than they are required. They results in
cycle (or lot-size) inventories.
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Inventory decisions
The managers must take two basic decisions in order to accomplish the functions of
inventory. The decisions made for every item in the inventory are:
(i)
(ii)
As explained earlier, inventory models are concerned with two main decisions:
how mush to order at a time and when to order so as to minimize the total cost?
The sequence of basic steps required for developing an inventory model may be
organized as follows:
Step 1: -
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Step 2:-
materials,
work-in
process,
purchased
components,
Step 4:-
Step 5:-
Step 6:-
Step 7:-
Step 8.
Step 9.
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Step 10.
Step 11.
Step 12.
Before we proceed to discuss inventory models, it is very desirable to consider briefly the
costs involved in the inventory decisions:
1. Holding Cost (C1): The cost associated with carrying or holding the goods in
stock is known as holding or carrying or holding the goods in stock is known as holding
or carrying cost which is usually denoted by C1 per unit of goods for a unit of time.
Holding cost is assumed to vary directly with the size of inventory as well as the time the
item is held in stock. The following components constitute the holding cost:
(i)
Invested Capital Cost. This is the interest change over the capital investment.
Since this is the most important component, a careful investigation is required
to determine its rate.
(ii)
(iii)
Handling Costs. These. Include all costs associated with movement of stock,
such, such as cost of labour, over head cranes, gantries and other machinery
required for this purpose.
1
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(iv)
Storage Costs. These involve the rent to storage space or depreciation and
interest even if the own space is used.
(v)
Storage Costs. These involve the rent of storage space or depreciation and
interest even if the own space is used.
(vi)
Taxes and Insurance Costs. All these costs require careful study and generally
amount to 1% to 2% of the invested capital.
(vii)
Purchase price or Production Costs. Purchased price per unit item is affected
by the quantity purchased due to quantity discounts or price-breaks.
Production cost per unit item depends upon the length of production runs. For
long smooth production runs this cost is lower due to more efficiency of men
and machines. So the order quantity must be suitably modified to take the
advantage of these price discounts.
If p is the purchase price of an item and I is the stock holding cost per unit
time expressed as a fraction of stock value (in rupees), then the holding cost
C1 = IP.
(viii)
Salvage Costs or Selling Price. When the demand for an item is affected by its
quantity in stock, the decision model of the problem depends upon the profit
maximization criterion and includes the revenue (sales tax & etc.) from the
sale of the item. Generally, salvage costs are combined with the storage costs
and not considered independently.
2.Shortage Costs or Stock-out Costs (C2): The penalty costs that are in incurred
as a result of running out of stock (i.e., shortage) are known as shortage or stockout costs. These are denoted by C2 per unit of goods for a specified period.
These costs arise due to shortage of goods, sales may be lost, and goods will may
be lost either by a delay in meeting the demand or being quite unable to meet the
demand at all. In the case where the unfilled demand for the goods can be
satisfied at a latter date (backlog case), these costs are usually assumed to vary
directly with the shortage quantity and the delaying time both. on the other hand,
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if the unfilled demand s lost (no backlog case), shortage costs become
proportional to shortage quantity only.
3. Set-up Costs (C3): These include the fixed cost associated with obtaining
goods through placing of an order or purchasing or manufacturing or setting up
machinery before starting production. So they include costs of purchase,
requisition, follow-up, receiving the goods, quality control, etc. these are also
called order costs or replenishment costs, usually denoted by C3 per production
run (cycle). They are assumed to be independent of the quantity ordered or
produced.
As we aware of the fact that the inventory is maintained for efficient and smooth
running of business affairs. If a manufacturer has no stock of goods at all, on
receiving a sale-order he has to place an order for purchase of raw materials, wait
for their receipt and then start his production; thus, the customers will have to
wait for a long time for the delivery of the goods and may turn to other suppliers.
This results in a heavy loss of business. So it becomes necessary to maintain an
inventory because of the following reasons :
Due to absence of stock, the company may have to pay high prices because of
wise purchasing. Maintaining of inventory may earn price discount because of
bulk-purchasing.
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Inventory also acts as a buffer stock when raw materials are received late and so
many sale-orders are likely to be rejected.
Pipeline stocks (also called process and movement inventories) are also necessary
where the significant amount of time is consumed in the trans-shipment of items
from one location to another.
Mathematically, the problem of maintaining the inventory arises due to the fact
that if a person (e.g., a big retailer) decides to have a large stock, his holding
cost C1 increases but his shortage cost C2 and set-up cost C3 decrease. On the
other hand, if he has small stock, his holding cost C1 decreases but shortage cost
C2 and set-up cost C3 increase. Similarly, if he decides to order very frequently,
his ordering cost increases while other costs may decrease. So it becomes
necessary to have a compromise between over-stocking and under-stocking by
making optimum (most favorable) decisions by controlling the value of some
variables which are at our disposal.
We shall now proceed to classify the variables which are involved in an inventory
problem.
The variables used in any inventory model are of two types :
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a) Controlled Variables:
How much quantity acquired (by purchase, production, or some other means).
This may be adjusted for each type of resources separately or for all items
collectively in one of the following ways:
(i)
(ii)
(iii)
2.
(ii)
The amount in stock and the amount of order are equal to or below z. Or
(iii)
More finished the goods, lesser the delay in meeting the demands. But, on the
other hand higher will be the cost of holding them in stock. Lesser finished the
stock items, longer the time in meeting the demands, consequently lesser the cost
of holding in stock.
Most of the inventory models involve only first two types of control- led
variables.
Uncontrolled Variables:
The following are the principal variables the may not be controlled.
(1)
The holding costs (C1), shortage or penalty costly (C2), set-up costs (C3).
(2)
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The probabilistic demand occurs when the demand over a certain period of
time is not know with certainty; but its pattern can be described by a known
probability distribution. A probabilistic demand may be either stationary or
non-stationary over time.
(3)
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traditional formats of low-cost retailing, for example, the local vendors, owner managed
general stores, convenience stores, hand cart and pavement vendors, etc.
With over 1,000 hypermarkets and 3,000 supermarkets projected to come up by 2011,
India will need additional retail space of 700,000,000 sq ft (65,000,000 m) as compared
to today. Current projections on construction point to a supply of just 200,000,000 sq ft
(19,000,000 m), leaving a gap of 500,000,000 sq ft (46,000,000 m) that needs to be
filled, at a cost of US$15-18 billion.
The Indian retail industry is the fifth largest in the world. India retail industry is one of
the fastest growing industries in India. The India retail industry is expected to grow from
Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the year 2011. In 2007, the retail
trade in India had a share of 8-10% in the GDP (Gross Domestic Product) of the country.
In 2009, it rose to 12%. It is also expected to reach 22% by 2011.
The empowered Indian consumer and changing shopping patterns have paved the way for
modern retailing in India. Multi- stored malls, huge shopping centers, and sprawling
complexes which offer food, shopping, and entertainment all under the same roof are
springing up in every corner of tier II and tier III cities.
Indian retail market is the fifth largest retail destination globally. The industry raked in $
25.44 billion turnover in 2007-08 as against $ 16.99 billion in 2006-07, a whopping
growth rate of 49.73 per cent. The industry is estimated to grow from the $ 330 billion in
2007 to $ 427 billion by 2010 and $ 637 billion by 2015. Modern retail is likely to
increase its share in the total retail market to 22 percent by 2010.
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India has one of the largest number of retail outlets in the world. Of the 12 million retail
outlets present in the country, nearly 5 million sell food and related products. Organized
retail has increased its share from 5 per cent of total retail sales in 2006 to 8 per cent in
2007. The fastest growing segments have been the wholesale cash and carry stores (150
per cent) followed by supermarkets (100 per cent) and hypermarkets (75-80 per cent).
The organized segment is expected to account for 25 per cent of the total sales by 2011.
There is a paradigm shift from traditional forms of retailing into a modern organized
sector. Mall space, from a meager one million square feet in 2002, is expected to touch 40
million square feet by end-2007 and an estimated 60 million square feet by end-2008.
The number of operational malls is estimated to be more than double to over 412 with
205 million square feet by 2010 and further 715 malls by 2015, on the back of major
retail developments even in tier II and tier III cities in India. India's luxury market,
estimated to be the 12th largest in the world. It is growing at the rate of 25 per cent per
annum.
The Indian luxury retail market is estimated to leap-frog from around $ 3.5 billion to $
30 billion by 2015. The branded segment comprises $ 701.7 million of the total kids'
apparel market-size of over $ 3 billion. Kids' retailing segment is expected to touch
annual growth of 30-35 per cent. Internet promotes e-tailing-the online version of retail
shopping. An estimated 10 per cent of the total e-commerce market is accounted by etailing. The e-tail market is estimated to grow by 30 percent to $ 273.02 million in 200708, from $ 210.01 million in 2006-07. Retail franchising has been growing at the rate of
60 per cent in the last three years and is set to grow two-fold in the next five years. Rural
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retail market is estimated to cross $ 45.32 billion mark by 2010 and $ 60.43 billion by
2015 India's vast middle class with its expanding purchasing power and its almost
untapped retail industry are key attractions for global retail giants wanting to enter new
markets2.
The Indian retail industry has strong linkages with the economic growth and development
of the economy. It is primarily characterized by its hierarchical growth structure, high
working capital requirements etc. The factors such as rising urbanization, growing
consumer class, growing per capita expenditure, greater interest evinced by the Venture
capitalists / Private equity firms in the industry etc. have been driving the growth of
organized retail. The growth of modern retailing has led to the emergence of varied
formats such as Departmental stores, Supermarkets etc. In addition, few other formats
such as rural retailing, E-retailing, luxury retailing etc. too have found favors with the
Indian retailers. Each format being distinct from the other, the viability of their operations
depends upon various factors such as average footfalls, sales per sq.ft etc. However the
numerous licensing requirements as compared to other countries have proved to be a
bottleneck in the growth of Indian retailing3.
Growth in organized retail:
In sharp contrast to the global retail sector, retailing in India though large in terms of
size is highly fragmented and unorganized. With close to 12 million retail outlets India
2
3
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has the largest retail density in the world. CII Mc Kinsey Report titled 4
however, most of these retail outlets belong to the unorganized sector. The inability of the
Unorganized sector to offer a wide range of products along with artificially inflated costs
due to Various factors have presented opportunities for growth in the organized retail
sector Migration from unorganized to organized retail has been visible with economic
development in most economies.
The Indian retail industry is evolving in line with changing customer aspirations across
Product groups, with modern formats of retailing emerging. Organized retail derives its
advantages in Generating operational efficiencies while simultaneously catering to rising
consumer aspirations. Size drives economies on procurement, and lowers logistics and
marketing costs while delivering better value to customers in terms of lower price, better
quality, greater selection, improved service and in store ambience.
A number of factors that drive transformation in retail such as income growth, changing
demographic profiles and socio-economic environment are already in place in India.
However, organized retail has to overcome significant challenges in terms of regulations
and infrastructural barriers in order to realize its full potential. Availability of quality
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retail space has been one of the main constraints for development of organized formats in
India. In the past, negative yield spread on leased property and lack of bank funding due
to unorganized property market resulted in a dearth of quality retail space in the country.
The spread between yield on property and its financing cost has turned positive with the
fall in interest rates. Attractive yields on investments have resulted in sharp increase in
property development. Consumerism and brand proliferation has been another enabler for
organized retailing in India. Most of the worlds leading brands are now present in India.
Challenges for organized retail:
There exist differential sales tax rates across states in India .This adds to cost and
complexity of distribution as this necessitates multiple warehouses and does not allow for
centralization of certain procurements given the incidence of local levies. At the same
time, there is large-scale sales tax evasion by smaller stores who derive significant cost
advantage through such evasion. The retail sector has not been granted industry status,
limiting funding from banks and financial institutions.
The capital requirements for a retailer are in real estate (which banks have historically
restricted lending to) and for working capital requirements. While some of the leading
retailers are still able to get bank funding, the smaller ones are constrained for growth
funding.
Similarly, equity options are also restricted with Foreign Direct Investment not being
permitted in the retail sector. FDI restrictions have also restricted entry of international
majors in retailing in India, which could have otherwise helped the industry develop with
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funding as well as bringing in of best practices and systems. The availability of trained
manpower poses a key risk for the retail sector. The ability of the retail business to hire
and retain quality people is under pressure. Supply chain management efficiencies are
essential to retailers to maintain and improve margins. In India, both vendor management
and logistics management are still undeveloped. However, with growing size of
operations, supply chain efficiencies will become a key differentiator of profitability in
retail5.
5
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Objectives
In order to conduct the study I defined the research objectives as follow:
1. To study the inventory management technique used by Vishal Mega mart
This objective is defined to have a preliminary study about the functioning of
inventory management of Vishal Mega Mart.
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LITERATURE REVIEW
In order to conduct this study an extensive literature review was done to get insight into
the research question. The literature review was conducted by accessing the resources
from published literatures. Total seven literatures for relevant aspects of research
problems were reviewed in this study.
Mr. Linda Mullinix, Mr. Shannon Cunningham (2007) did their study on
effectiveness of inventory management in the organization. This study has been organized
under four macro topics, consistent with the study scope.
1.
2.
3.
4.
Successful organizations recognize the criticality of customer service level. For this
reason, they measure customer service level on a regular, ongoing basis. Establishing
customer service level goals and having a program in place to achieve those goals creates
a win-win environment for the entire supply chain. Due to their substantially different
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markets, all companies use unique solutions, formulas, and methodologies successfully
for demand forecasting and determining safety stock quantities.
Open and continuous communication across the inventory management process is
extremely important to inventory management success. They are realize that carrying cost
of inventory is a critical aspect of their inventory management processes. All study
participants consider turnover a less important measurement than customer service level
and return on investment. They are favor a single source of supply for as many products
as possible to improve the consistency of products offered to customers and to reduce the
number of stock keeping units (SKUs) maintained in inventory. They found excess
inventory as a major challenge and have a programand dedicated peoplein place to
remove and liquidate excess inventory and dead stock.
Mr. Sunil Babbar Mr. Sameer Prasad did their study on International purchasing,
inventory management and logistics. Liberalization of economies and the lowering of
trade barriers are ushering international operations into an era of unprecedented growth.
Consequently, there has been a dramatic increase in the cross-border inter- and intracompany transfer of goods. As global transactions increase, international purchasing,
inventory management, and logistics, all take on added significance. Further, increased
operations in international markets bring additional issues such as variations in
government policies, quality of infrastructure and nature of supply base, etc., to the
forefront.
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Technology allows retailers to collect information not only about the sales, but also about
demographic data and customer preferences. Due to the ease of making price changes on
the Internet, dynamic pricing strategies, especially in the form of price markdowns, are
now frequently used in B2C as well as B2B commerce by numerous companies,
including Fair Market, Comp USA, Lands, End, J.C. Penney, MSN Auction and Grainger.
Brent D. Williams, Travis Tokar did their study on future direction on inventory &
supply chain management. They write logistics can generally be identified by its focus
on optimizing business activities related to the efficient flow and storage of inventory,
goods, and services throughout the supply chain. They provide two major findings
focused on inventory management. First, logistics researchers have focused considerable
attention on integrating traditional logistics decisions, such as transportation and
warehousing, with inventory management decisions, using traditional inventory control
models. Second, logistics researchers have more recently focused on examining
inventory management through collaborative models7.
Prerna Jhunjhunwala did the analyses of overall performance of Vishal retail limited on
(March 26, 2008). Prerna jhunjhunwala analyses the reason for growth of Vishal Mega
Mart in the retail industry.
Vishal Retail Ltd, incorporated in 2001 by Mr. Ram Chandra Agarwal, is in the business
of value retailing with focus on Tier 2 and Tier 3 cities. At present, the company operates
92 stores under the name Vishal Mega mart with a retail space of 2 mn sq.ft. To ensure
7
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strong logistics support, the company established 29 warehouses in 8 cities with total
space of1.05 mn sq.ft. and a fleet of trucks for transportation.
As on 2008, Vishal Retail operates 29 warehouses in 8 cities with a space of 1.05 million
sq ft. The company has 8 distribution centers in different zones, where all the products
are stored. As a result, it maintains less space for storage in the retail stores enabling
better utilization of space. Majority of the warehouses are located in northern region due
to its concentration (approximately 62% of sales in FY07) 8 in the concerned zone. Since
the presence in the south is very small, the requirement from the southern India is catered
by the distribution centre in west.
The company also maintains a fleet of more than 50 trucks for transportation of products
to distribution centers and from distribution centers to retail stores. It also uses the
services of low cost logistics service providers to deliver products on time and optimizes
transportation cost. We believe that the strong logistics and distribution network will
enable the company to keep transportation cost in control and improve inventory
management.
The inventory requirement of the company is increasing year-on-year as it is in growth
phase. Since the company is expanding at a very rapid pace, it has to keep inventory not
only for old stores, but also for new stores and for stores which have not yet started. This
results in high inventory requirement which takes time to convert into sales. Also the
company is expanding in all the zones of the country, whereas its warehouses are located
at few selected cities. This results in high inventory requirement at the distribution
8
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centers and the transit period of goods is nearly 3-4 days. With the expansion going on,
we expect the inventory turnover to decline for at least 3 years. As the pace of expansion
slows down after 3 years, the inventory turnover may increase resulting in faster
conversion of inventory into sales9.
Vishal Retail operates two manufacturing facilities with a capacity of 1.5 mn pieces each.
The Gurgaon manufacturing facility began operations in 2004 and currently operates at
80% utilization. The Dehradun facility, currently operating at 40% utilization,
commenced operations in September 2007. The company also makes FMCG products,
like namkins, farsans, ketch-ups, etc., through a bakery in Gurgaon. The in-house
manufactured products enable improvement in operating margin. In FY06, the products
manufactured by company contributed 9.7% to sales. This contribution is decreasing
every year due to inclusion of other categories in the product mix.
Vishal retail limited main focus is on the value retailing segment, targeting the middle
and lower middle income groups, which constitute majority of the population in India. At
present 80 out of the 150 stores of the company are located in Tier II and Tier III cities.
This strategy enables it to capture market share in these locations where majority of its
target customers are located and there is less of competition from the other branded
retailers who normally do not have a presence in many of these locations10.
Supply chain management of Vishal mega mart involves planning, merchandizing
sourcing, standardization, vendor management, production, logistics, quality control,
9
10
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company opens stores only in the outskirts of the city, where the rental cost is much
lower than the prime area. Moreover, the company prefers opening stores in readymade
buildings rather than malls to reduce rental cost. These entire initiatives enable the
company withstand intense competition. We do not see much increase in the rental cost
going forward due to this strategy.
Rati Pandit did our study on performance of various stores of Vishal Mega Mart in June
12, 2006 on the issue of inventory management. She also studies about the supply chain
management of Vishal mega mart related to efficiency of distribution of stock to various
stores in India. In order to reduce costs and take advantage of economies of scale VRL
has embarked on backward integration of its products by setting up one apparel
manufacturing plant in Gurgaon. Besides this it has set up 7 regional distribution centers
for ensuring efficiency of supply chain. The company has developed a cost and time
efficient distribution and logistics network and has a fleet of 50 trucks for the fulfillment
of the same.11
Chao Li (2006) did our study on use of information technology in the
management of inventory in the organization. They said with rapid growth of humancomputer interaction, more and more useful software are replacing human efforts. The
system on which they propose this report, integrates the idea to automated , instead of
manually, manage inventory of a restaurants liquor, meanwhile it can generate sales
report, inventory report, etc, which all require human efforts previously. As a result, this
11
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new system can reduce possible human errors and provide accurate information of
inventory at any point.
The Automated Inventory Management System is implemented with the latest
Java technology utilizing extended swing library which makes layout easy to use and
eliminate much of the tedious code to generate swing form.
They are included in their report that, there should be a lot more features that can
add to the Automated Inventory System. One of them is networking which allow several
other computers to access database simultaneously without interrupting each other.
Therefore the database should include the features of ACID which stands for Atomicity,
Consistency, Isolated and Durability. Furthermore, the sales report can be exported to
excel file which can be saved independently. When users of AIM generate sales report,
they have choices of either printing out directly or export to generate extra excel file that
can be viewed using MS Excel. Nevertheless, AIM is just the beginning of inventory
management system12.
Yen-Chun Wu did their study on topic of Internal Lean Manufacturing Practices and
JIT Logistics. They study about how JIT is helpful in management of inventory in the
organization & what are the benefit are associated with it. The study was done on
automobile industry. Yen-Chun Wu says Logistics or supply chain management refers to
the art of managing the flow of materials and products from source to user. JIT is a
comprehensive philosophy designed to increase quality and eliminate waste through the
12 Cay S. Horstmann and Gary Cornell, Core Java Volume II-Advanced Features, 2001
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whole process. According to Levy, JIT delivery and low inventory are the heart of lean
production. First, lean manufacturing requires rapid delivery from suppliers in order to
avoid very high inventories. Second, a minimized inventory and substantially reducing
sourcing, production, and delivery cycles will require manufactures to create
uninterrupted materials of high quality parts from sourcing to manufacturers to market.
In order to reduce costs and provide better service to the shippers, suppliers are relying
extensively on information technology such as electronic data interchange. Our study
provides evidence that Electronic Data Interchange (EDI) plays an important role in
supply chain management. Supply chain management emphasizes vendor responsiveness,
flexibility, and dependability as a means to improve customer service and logistics
productivity. Timely and accurate information exchange between supply chain partners is
essential for responsiveness, flexibility, and dependability. The results indicate that for
lean suppliers, the need to track the status and location of shipment is increasing as more
companies implement JIT or other inventory-reduction programs. Overall, our results
show that lean suppliers use more EDI than non-lean suppliers.
The study also provides evidence that lean suppliers are able to reduce logistics costs
over time as compared to non-supplier firms. Much of the existing literature in
purchasing, materials, production and inventory management pays attention to the
benefits to the supplier firm in terms of reductions in manufacturing costs. Our results
suggest that the benefits of long-term relationships go beyond just manufacturing
efficiencies13.
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Matt, Johnson and Davis defined the Vendor Management Inventory policies as special
quick response case based on push principles. In this model the supplier manages
inventory for the retailer, it takes responsibility for setting target inventory levels and
making restocking decisions. By receiving electronic messages with sales information or
warehouse shipments, the supplier assumes responsibility for replenishment retail
inventory in the required quantities.
This strategy tries to reduce the effect made by demand variability changing the order
frequency for getting a smooth inventory flow reducing the investment on holding it and
improving the resource utilization such as transport an production resources.
But the supplier and its customers needs to speak the same language for getting the
goals written above. That means all of the participants of VMI relation must have a
common information platform or at least some kind of software and hardware
combination that can translate the messages between them. Some of those solutions are
quite expensive and in some cases confidential information must be shared14.
14
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RESEARCH METHODOLOGY
Introduction
Research methodology is a way to systematically solve the research problem. It may
understand as a science of studying how research is down scientifically15.
In order to provide conclusion with regard to the topic of the study inventory
management technique used in retail industry-A case study of Vishal Mega Mart. The
research methodology consists of research design, area of study, sampling technique &
method of data collection. It is necessary to adopt a suitable mode for the study. The
personal interview of Store manager (Vishal Mega Mart) is conducted for analyses the
given problem.
Research Design: -
collection & analyses of data in a manner that aims to combine relevance to the research
purpose with economy in procedure.
15
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To fulfill the objective of project, descriptive research design has been adopted. A
descriptive research design concern about describing the characteristics of a particular
individual or of a group, or describing the characteristics of a problem. The major
purpose of descriptive research is description of the state of affairs at it exists at present.
Sampling design: - A sample design is a definite plan for obtaining a sample from
a given population. It refers to the technique or the procedure the researcher would adopt
in selecting items for the sample. In my research project report I use Convenience
sampling technique for the collection of data. It is very helpful in collection of data
according to our requirement. It also helpful in collection of appropriate data in short
time period.
Research tool: - For collecting the data I take Personal interview of store manager
of Vishal Mega Mart.
3.6:Collection of Data: -
Secondary source: - secondary data means data that are already available & analyses by
someone else. In my research study the information obtains from secondary source. The
secondary data collected from the concerned authority (Store manager Vishal Mega mart)
by personal interviewing.
Questionnaire Characteristics:
Q.1)
Q.2)
Q.3)
Q.4)
Q.5)
Do you use any technology or software for managing inventory? If yes, please
mention?
This question provides me the facility to know whether they are using any IT
software for managing the inventory.
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Q.6)
LIMITATIONS
Page 42
Data Analysis
Response: - The store manager said that yes we are follow scientific method inventory
management
Interpretation:
They follow scientific techniques for inventory management in Vishal Mega Mart,
Bareilly. Due to this they are able to manage our inventory effectively & efficiently.
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Q.2)
3. VED
4. Other
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5.
20%
ABC
FSN
80%
10.
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11.
12.
13.
14.
Interpretation:
15.
In Vishal Mega mart for optimizing the inventory cost they are follow selective
inventory control technique ABC Analysis for keeping goods according to their value and
consumption rate.
16.
17.
18.
ABC classification:
19.
20. ABC stands for always better control. The items on hand are classified
into A,B,C and types on the basis of the value in terms of capital or
annual Rupees usage (i.e., Rupees value per unit multiplied by annual
usage rate), and then allocates control efforts accordingly. Thus, the
items with high value and low volume are kept in A-type, items with low
value and high volume are kept in C-type, and the items with moderate
value and moderate volumes belong to the B-type gets the moderate
attention. Typically, three classes of items are called: A (very important),
B (moderately important), and C (least important).
21. The actual number of categories varies from organization to
organization, depending on the extent to which a firm wants to
differentiate the control efforts. With three classes of items, A items
generally account for about 15 to 20 percent of the number of items in
inventory but about 60 to 70 percent of the Rupees usage. At the other
Page 46
end of the scale, C items might account for about 60 percent of the
number of items but only about 10 percent of the Rupees usage of an
inventory.
22. A type items should receive close attention through frequent reviews of
amounts on hand and control over withdrawals to make sure that
customer service levels are attained. The C type items should receive
lesser control (e.g. two-bin systems, bulk orders), and the B type items
should have controls that lie between the two extremes.
23.
24.
25. FSN Classification:
26.
27. In this method, the items are classified according to the rate of
consumption. Thus, the materials can be fast (F), show (S) and nonmoving types (N). F-type materials get the maximum attention and the
N- type the minimum for their control and procurement. This concept is
also applying in Vishal mega mart retail store. Let the different items in
Vishal mega mart are: mobile phones, cosmetics, footwears, jewellery,
suitcase, ladies wrist watch, toys, household appliances, shaving blades,
Rice, pulse, salt, sugar, tea wound plasters, and dry-fruits.
28. According to FSN, they can be classified as F = Rice, pulse, salt, sugar,
tea and some other daily needs items are consumed almost daily at
relatively faster rate and they need more attention to avoid stock-out
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32.
33.
34.
35.
36.
37.
38.
39.
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40.
41.
42.
43.
44.
45. Q.3) On what basis the method is selected for managing inventory?
46.
47.
a)
Universal
b)
48.
49. Response: - for managing the inventory in organization we are using
product category wise.
50.
51.
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52.
0.04
Product categorywise
Universal
0.96
53.
54. Intrepretation:
55.
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56. According to the product categories they are using ABC technique for
various category of product in Vishal mega mart like home furnishing
items, sports &fitness equipments, footwear, mobile phones, travel
accessories, stationary, garments etc.
57. Q.4) Which type of ordering system is followed?
58.
a)
59.
b)
60.
61. Response : -The store manager of Vishal Mega Mart says we
implement Periodic ordering system for placing the inventory order.
62.
63.Interpretation:
64.
65. In Vishal Mega mart Periodic Ordering system is used in which ordering
time is fixed but order quantity are not fixed. As in Vishal Mega Mart
they sent their orders every week as per the requirements.
66.
67.
68. The ordering system used is P system also known as Periodic Review
system or fixed Interval system. In this system the size of order quantity
may vary with fluctuation in demand but the ordering interval is fixed.
69. It is based on periodic reordering of all items. With every cycle the stock
of each item is brought up to its level, which is dependent on the cycle,
the replenishment period, and the consumption rate. When the
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73.
74.Disadvantages:
Usually more stock is held when this system is adopted than with the 2-bin
system. Following variations of ordering cycle system are possible.
(i)
However, in this system the average stock level tends to increase with the number
of items.
(ii)
Multi cycles
The items are divided into groups and each group has its own ordering cycle,
independent of the other groups. The groups are formed either by selecting goods
that to be ordered from the same vendor or by taking items with similar demand
characteristics.
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The system is adopted when the stores have to deal with a large number of items.
75. In case of some daily needs items mostly those which are edible and
perishable like vegetable oils, spices, milk, butter, etc. they make local
purchases from nearby markets like shyamgang, kutubkhana mandi, etc.
76.
77.
Q.5)
80.Interpretation:
81. The chain of superstores, Vishal Mega Mart, has selected SAP to
improve its business processes and create a strong and adaptive
environment for business growth and profitability. This state-of-the-art
system will enhance critical processes including global sourcing,
distribution, logistics, product innovation, inventory visibility, financial
transparency, compliance and point-of-sales data management.
82.
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83.
84.
85.
86.
87.
88.
89.
90. Q.6) Have you analyzed the impact of inventory management on
cost reduction?
A. Yes
B. No
91. Response : - The store manager of Vishal mega mart said that yes we
analyzed our inventory management techniques, and these inventory
management technique provide us reduction in overall cost of inventory.
92.
93.
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94.
9%
YES
NO
95.Interpretation:
96.
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97. The store manager of Vishal mega mart said that We analyze the effect
of inventory management on cost reduction & that is beneficial for the
organization.
98.
99. Q.7) How much percentage of inventory cost is reduced by following
these techniques?
A. 5% -10%
B. 10%-15%
C. 15%-20%
D. 20%-25%
100.
Response: - C.
101.
102.
103.
104.
105.
106.
Interpretation:
The store manager said that by using various inventory control
107.
108.
109.
110.
111.
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112.
113.
114.
115.
inventory?
116.
117.
118.
119.
Interpretation:
120.
The store manager of Vishal mega mart said that we are facing
121.
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122.
123. CONCLUSION
124.
125.
In the conclusion it can be said that the Vishal Mega mart Bareilly
effectively, but then also they are facing many of problems in the
management of inventory in the organization, some of them are
controllable and some are uncontrollable variable.
127.
128.
129.
130.
131.
132.
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133.
134.
135.
136.
SUGGESTIONS
137.
Even though the inventory cost is reduced by the different qualitative and
quantitative techniques used but they should also go in much detail of even small
product categories.
In case of periodic Ordering system it may leads to the stock out situation due to
uneven demand, so they should follow the perpetual system which keeps track of
removals from inventory on a continuous basis. When the amount on hand
reaches a predefined minimum quantity, a fixed quantity is then ordered. This
system provides continuous monitoring of Inventory withdrawals and the setting
of optimal order quantity.
Organization should take proper watch over employee, so the shoplifting should
be minimize.
In case expiry of goods Organization should use sales promotional scheme when
the stock reach nearby expiry date. Due to this utilization of inventory should
possible.
138.
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139.
140.
141.
142. BIBLOGRAPHY
143.
144.
Books
Journal
149.
150.
151.
152.
153.
Website
154.
1. A survey report of business.mapsofindia.com (last accessed 23.3.2010)
2. www.indiaretailshow.com/Industry (last accessed 23.4.2010
3. snipsly.com/2010/03/11/report-on-Indian-retail-industry
4. www.slideshare.net(Retailing in India, the Emerging Revolution)
155.
156.
157.
158.
159.
160.
161.
162.
163.
164.
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165.
166.
167.
168.
169.
170.
171. ANNEXURE
172.
173.
174.
H.
Q.1)
F.
D.
E.
Q.6) Have you analyzed the impact of inventory management on cost
reduction?
A. Yes
B. No
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C. Q.7)
How much percentage of inventory cost is reduced by
following these techniques?
A. 5%-10%
B.
10%-15%
D. 15%-20%
D.
20%-25%
E.
F.
G.
Q.8)