A

SYNOPSIS
ON
THE PERCEPTION OF PEOPLE ON NANO CAR
IN JODHPUR CITY
(A SURVEY)
SUBMITTED IN PARTIAL FULFILLMENT OF DEGREE OF MASTER OF
BUSINESS ADMINISTRATION 1st YEAR 2011

DEPARTMENNT OF MANAGEMENT STUDIES

Faculty of Commerce and Management Studies

J.N.V.University, Jodhpur

Master of Business Administration

Under the Supervision of:

Dr. (Mrs.) Meeta Nihalani

MBA, Ph.D

Submitted by:
SIDDHARTH SHARMA
M.B.A ( Semester 1st)

INTRODUCTION
The Tata Group comprises 98 operating companies in seven business sectors:
information systems and communications; engineering; materials; services; energy;
consumer products; and chemicals. The Group was founded by Jamset ji Tata in
the mid 19th century, a period when India had just set out on the road to gaining
independence from British rule. Consequently, Jamsetji Tata and those who
followed him aligned business opportunities with the objective of nation building.
This approach remains enshrined in the Group's ethos to this day.
The Tata Group is one of India's largest and most respected business
conglomerates, with revenues in 2006-07 of $28.8 billion (Rs129,994 crore), the
equivalent of about 3.2 per cent of the country's GDP, and a market capitalization of
$66.9 billion as on February 21, 2008. Tata companies together employ some
289,500 people. The Group's 27 publicly listed enterprises among them stand out
names such as Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea
have a combined market capitalization that is the highest among Indian business
houses in the private sector, and a shareholder base of over 2.9 million. The Tata
Group has operations in more than 80 countries across six continents, and its
companies export products and services to 85 countries.

Objectives
To know the perception of people about NANO car in.
To know about awareness of products.
To know about factors affecting purchase decision of NANO.
To know acceptance level of people in Baroda City.
To know how purchase decision of NANO varies from different Income
group.

HYPOTHESIS
Ho: Preference for The NANO is independent to income.
H1:

Preference for The NANO is dependent on income.

RESEARCH METHODOLOGY:
Primary Data
Primary data will be collected by using survey method, survey conducted will be in
Jodhpur city on basis with the help of closed end questionnaires of use a randomly.
Sample size
100 people
Sample design

Customer of all segments different range included all the level like Top level
customer, middle level and lower level customers.
Area of research
Jodhpur
Sampling technique
Random
Secondary Data
Secondary Information will be collected from magazine, company website etc.
Statistical analyses
As per the data collects, appropriate test will be used.
Tools for measurement
Closed end questionnaires

CHAPTER SCHEME
CHAPTER 1
Introduction
-

Relevance the topic

Relevant data of product/service
Literature review

Profile of the company

Objectives of the present study
Hypothesis
CHAPTER 2
Research methodology
-

Sample population (democratic)

Variables
Sample size
Sampling technique
Area of research
Tools to be used
Statistical analysis

CHAPTER 3
Presentation of result
CHAPTER 4
Interpretation of result/finding
CHAPTER 5
Recommendation/suggestion
CHAPTER 6
Executive summery
CHAPTER 7
Bibliography/references
CHAPTER 8
Appendices

BIBLIOGRAPHY

MAGAZINES
A) OUTLOOK BUSINESS
B) BUSINESS STANDART
C) 4PS OF BUSINESS AND MARKETING
INTERNET :
http://www.tatamotors.com