BORIS DROUTMAN  1629 8th Street  Manhattan Beach, California

90266
 310.343.5525  bdroutman@gmail.com  www.linkedin.com/in/bdroutman

CTO / VP OF TECHNOLOGY

Web E-Commerce ● Lead Generation ● User Experience Optimization

● Strategic Technology Planning
Visionary and creative senior technology leader with more than 15 years of progressive
experience complimented with commendable qualifications and accomplishments. Outstanding
management skills and strong record of building and leading high-performing web engineering
teams to deliver world class software solutions to the business.
Highly successful start-up experience. Strategic planner with great business acumen,
exceptionally strong analytical and problem solving skills and focus on simplicity, efficiency and
leadership to accomplish demanding goals against formidable odds.

CORE COMPETENCIES
• Multivariate testing • Business Development and • Internet / E-Commerce
Strategy Development
• Data modeling • Systems Architecture • Cloud Computing Utilization

• Metrics and Data • Mentoring & Coaching • Social Networks Integration

Mining

PROFESSIONAL EXPERIENCE

ULTIMATE MOVIE SITE, SANTA MONICA, CA

CTO August 2008 - present
As a founding CTO of the company, led offshore development team to build fully functional,
feature reach high performance web site with ~3.5 million pages within 9 months from
company inception.
Selected Accomplishments:
• Satisfied very low budget requirements through smart technology planning: extended
use of open-source software and utilization of Amazon Web Services as Cloud
Computing platform.
• Played major role in development and refinement of the company's Product Road Map
and Business Strategy resulted in well defined and successfully executed multi-phased
implementation approach.
• Actively participated in presenting to prospective angel and VC investors.
• Achieved significant process improvement and efficiency by fully automating and
optimizing processing of numerous external data feeds and seamless integration into
company's data model.
• Improved data utilization across all licensed data sources by ~40% through the use of
sophisticated data mapping algorithms.
• Achieved up to 50% web site's performance improvement by applying various
optimization techniques both to the front end and back end code.
• Implemented external and internal Web site's performance and availability monitoring
and achieved optimal hardware utilization.
• Successfully integrated multiple third party service providers APIs (e.g. Netflix
Developers Network API, Amazon and eBay eCommerce API, DayLife news feed API and
so on)
• Achieved high percentage of site pages indexing by search engines through automated
smart meta-tagging (AB Meta)
• Implemented site analytics (Google, Quantcast)
• Implemented multiple points of integration with Facebook (fan page, Facebook apps,
Facebook connect)

LOWERMYBILLS.COM / EXPERIAN INTERACTIVE MEDIA, SANTA MONICA, CA

Senior Director Web Engineering: Lending, Debt, Auto Insurance September 2003 - July
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BORIS DROUTMAN  1629 8th Street  Manhattan Beach, California
90266
 310.343.5525  bdroutman@gmail.com  www.linkedin.com/in/bdroutman
Verticals 2008
Built an outstanding web engineering team with up to 15 direct reports responsible for all new
development, maintenance and support of the principal revenue generating business verticals
of the largest refinancing marketplace on the web. Assumed full code base ownership for these
verticals from the Data Model to User Interface. Came up with the conceptual initial design,
architected and led implementation of the AB-testing framework – major contributing factor to
overall success of the company.
Major highlights:
• Attracted and hired talented engineers; mentored and motivated their ongoing
individual growth.
• Played key role in defining architectural guidelines and procedures (e.g. refinement of
dev. cycle, adaptation of agile development methodology, heavy use of prototyping,
persistent attention to software components performance optimization), served as Data
Model Architect for the entire web engineering organization.
• Spearheaded efforts to establish best practices for Web applications external monitoring
and competitive benchmarking

NETFLIX.COM, LOS GATOS, CA

Manager, Web Engineering: E-commerce Team November 1997 - August
2003

Key contributor to highly successful venture that launched the first Internet DVD rental
business - one of the highest commerce traffic web sites worldwide with more than 1 million
subscribers. Held responsible for architecture, design and implementation of the entire e-
commerce functionality of the web site. Employed and directed a team of five with annual
budget of more than $0.5MM.
Major highlights:
• Coordinated joint development efforts to design and implement subscription renewal
and shipping system. Was individually responsible for design and implementation of
data model, logistics, processes and web site interactions, including self-serviced “Your
Account” section
• Conceptualized, created, and implemented a system that allowed marketing to test
multiple offers, presentation styles, and navigational flows (sign-up, cancellation, etc.)
on the web site.
• Led major marketing programs design and implementation, including Promotion
Management Architecture; New partners integration such as BestBuy, Yahoo!, MSN, and
affiliates consolidators; extranet reporting, intranet reporting and tools; as well as
research and analysis through data mining an extensive data warehouse

EARLIER CAREER
DHL, Redwood Shores, CA 1996-1997
TEAM LEAD. Designed and developed Client-Server Customer Service application used
by 300+ DHL’s Call Center representatives
Future Edge consulting, San Francisco, CA 1994-1996
SOFTWARE ENGINEER. Designed and implemented numerous Client-Server applications for
multiple clients

PROFESSIONAL DEVELOPMENT

Leadership Training
The Seven Habits of Highly Effective  “Love them or lose them” –employee retention
People strategies by Sharon Jordan-Evans
Crucial conversations  "Business Transformation: The Role of People in
Leadership Training Camp by Kevin Execution Success," by Don Harrison
Eikenberry
Situational Leaderships
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BORIS DROUTMAN  1629 8th Street  Manhattan Beach, California
90266
 310.343.5525  bdroutman@gmail.com  www.linkedin.com/in/bdroutman

Tools / Methodologies / Conferences

Monitoring tools  Web analytics  Software Development  Conference
 Tealeaf  HitBox Life Cycle attendance
 AppManager  Optimost  SCRUM  JavaOne
 Keynote  Offermatica  Jira
 Gomez  MicroStrategy  Web 2.0
 Confluence

EDUCATION

MASTER OF SCIENCE IN ELECTRICAL ENGINEERING | BACHELOR OF SCIENCE IN COMPUTER SCIENCE

Polytechnic University Odessa, Ukraine

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