Sequaia Bivens

2506 Lamroc road Greensboro, NC, 27407 (336) 430-2336 sbivens@live.unc.edu

EDUCATION

University of North Carolina at Chapel Hill

Bachelor of Arts in Journalism and Mass Communications; Advertising Sequence
May 2015
Cumulative GPA: 3.078; Major GPA: 3.52

RELATED
COURSEWORK

Media Planning
Advertising and Public Relations Research




Digital Advertising and Marketing




Account Planning






Advertising Copy and Communication



Sixth Sense Media



January 2015-April 2015
Sales and Marketing Account Executive, Durham, NC
Recruited new and maintain existing accounts for the SMS loyalty program,
RoundBuzz.
Coordinated new strategic marketing campaigns for clients.

Yapp, Inc



September 2013- December 2013
Campus Brand Manager, New York, NY
Increased awareness of the company using marketing tools such as, social
media and email
Constructed a marketing plan for the semester to present to the Community
Manager
Aided the company in improving the mobile application through primary
Stealz, Inc





Feb. 2013-April 2013
research
Marketing
I
ntern,
C
ampus
R
epresentative,
R
aleigh,
N
C


Advertised Stealz to the target audience using social media as the primary
medium
Presented marketing strategies to the CEO
Offered a concentrated consumer perspective on the product to enhance the
services that were given through the mobile application

UNC-Chapel Hill Chemistry Department

Aug. 2011-May 2015
Office/Lab Assistant
Implemented innovative ideas to make procedures more functional
Managed a detailed filing system

RELATED
EXPERIENCE

OTHER
EXPERIENCE

LEADERSHIP
EXPERIENCE

ACTIVITIES

Launch Carolina




Aug. 2013-May 2015
VP of Marketing and Advertising; Sr. Counselor, Chapel Hill, NC
Expanded the social media presence of the organization
Re-branded the organization through various methods
Managed the marketing team

Created marketing materials for events


Minority Health Conference


Aug. 2012-March 2013
Publicity Committee Member, Outreach co-chair, Chapel Hill, NC

Advertising Club
Member

Homecoming Committee



Aug. 2013-Jan. 2014
Member, Campus Outreach and Special Events Committee

SKILLS

Social Media
MRI

Microsoft Suite
Mac OS