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Course Code
Course Title
Course Planner
Lectures
MGN644
TECHNOLOGY STRATEGY
Course Category
5.0
1.0
0.0
3.0
TextBooks
Sr No
Title
Author
T-1
Edition
Year
Publisher Name
4th
2009
Reference Books
Sr No
Title
Author
Edition
Year
Publisher Name
R-1
Azhar Kazmi
4th
2009
Other Reading
Sr No
OR-1
Profiting from Technological Innovation Implications for integration, collaboration, licensing and public policy. David J Teece ,
OR-2
OR-3
Innovation at 3M Corporation HBR Case , Stefan Thomke; Ashok Nimgade Product #:699012-PDF-ENG ,
OR-4
Product Development at Dell Computer Corporation, Stefan Thomke; Vish V. Krishnan; Ashok Nimgade, HBR Case Product #:699010-PDF-ENG ,
Spill Over
Lecture Description
Week 1
Week 2
Lecture 1
Introduction to Management
Strategy(Introduction to
Strategic Management and
Business Policy)
T-1:Reading I-1
R-1:Ch 1
Lecture 2
Introduction to Management
Strategy(Profiting from
technological Innovation)
T-1:Case I-3
Knowledge about
Electronics Arts
Lecture 3
T-1:Case I-4
"Knowledge about
Electronics Arts"
Lecture 4
Lecture 5
OR-1
T-1:Reading II-3B
Lecture 6
T-1:Reading I-3
Lecture 7
T-1:Reading II-1
Five Architectural
Using the S Curve as Article Discussion
Technologies in the disk a framework for
drive Industry
Managers engaged in
Planning Technology
Development
OR-2
Rethinking the
Corporation Identifying
Core Competencies and
loosing them
Identifying Core
Competencies of an
Organisation and
Leveraging them
Article Discussion
The Determinants of
Learning about how
Succcess What will sell to forecast future
and what wont sell
Innovation
Article Discussion
http://www.sega
.com/
Week 2
Week 3
Lecture 8
T-1:Reading II-3A
The S Curve of
Using S Curves to
Technology Companies Prescribe
development of new
component
technologies
Article Discussion
Lecture 9
T-1:Reading II-3A
The S Curve of
Using S Curves to
Technology Companies Prescribe
development of new
component
technologies
Article Discussion
T-1:Reading II-4
Typologies of
Technological Change
Sustaining
Technological Change
Disruptive Change
"How to handle
Article Discussion
Disruptive Changes"
T-1:Reading II-4
Typologies of
Technological Change
Sustaining
Technological Change
Disruptive Change
"How to handle
Article Discussion
Disruptive Changes"
T-1:Reading II-6
Innovators , Early
Adopters , Early
Majority , Late
Majorities, Laggards
learning about
Article Discussion
Technology Adoption
lifecycle Model
T-1:Reading II-12
In Dynamic Industries
the Alignment between
Firms Strategic Intent
and Strategic Action
does not last .
To determine
Article Discussion
whether the
manifestations of
dissonance are
strategic or ask
questions that help
surface latent signs of
strategic dissonance
Lecture 15
Week 4
Test,Case study1
T-1:T-1Readings
II-14
T-1:T-1Reading II-15
"Capabilities ,
Resources, Processes ,
Values , Migration of
Capabilities"
Article Discussion
Article Discussion
Quote example
of "How HP
Used Tactics of
the Japanese to
beat them at
their game "
Source WSJ
Week 4
T-1:T-1Reading III-1
T-1:T-1Reading III-2
Conceptualising of new
business oppurtunities
Technology Push vs
Need pull
Application of
Article Discussion
Framework of
technical Linking and
need linking
Innovation at 3M
Corporation
Learning about
applications of Lead
User Research
methodology
Week 6
OR-3
Article Discussion
T-1:T-1Reading
III-11
Understanding Patterns
of Organisational
Evolution
T-1:T-1Reading
III-11
Understanding Patterns
of Organisational
Evolution
T-1:T-1Reading
III-11
Understanding Patterns
of Organisational
Evolution
T-1:T-1Case IV-1
OR-4
T-1:T-1Case IV-1
OR-4
"Stanford Innovation
Project"
Identifying the
Article Discussion
Principal factors that
a determinants for a
products Success in
the Electronics
Industry
Week 6
Week 7
"Stanford Innovation
Project"
T-1:T-1Reading IV-3
T-1:T-1Reading IV-3
T-1:T-1Case IV-4
Learning the
principles of Good
Design
Article Discussion
T-1:T-1Case IV-4
Learning the
principles of Good
Design
Article Discussion
T-1:T-1Reading IV-5
T-1:Reading IV-6
"Product Development
Mapping"
SPILL OVER
Week 7
Lecture 34
Spill Over
Lecture 35
Spill Over
MID-TERM
SPILL OVER
Week 7
Week 8
Lecture 34
Spill Over
Lecture 35
Spill Over
Lecture 36
Spill Over
Lecture 37
Spill Over
Identifying the
Article Discussion
Principal factors that
a determinants for a
products Success in
the Electronics
Industry
Week 8
Lecture 38
Spill Over
Lecture 39
Spill Over
Lecture 40
Spill Over
Frequency
Test,Case study
Out Of
2
Total :-
15
30
15
30
Objective
Case study1
To Enhance the
Presentation Skills
of the Students of
the Theoretical
Concepts Learned
Test1
To test the
A written Test consisting of 1 Question of 5 Marks and 4
theoretical Concepts questions of 10 marks. Test
Learnt in The Cases to be based on the contents of Cases and Articles in the IP
and Articles Taught
Evaluation Mode
Allottment /
submission Week
Group
As per Rubrics
criteria for
evaluation of Case
Presentations
1/6
Individual
2/3
Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No.
Lecture Topic
Tutorial1
Tutorial2
Case Analysis
Tutorial3
Case Analysis
Tutorial4
Case Analysis
Tutorial5
Case Analysis
Tutorial6
MIT Referred HBR Case: Red Hat and the Linux revolution
Case Analysis
Tutorial7
Case Analysis