Agri and Food Chain

Agriculture, Farm Management Services

and Food Chain Development
Food Processing
Food Marketing
Agri and Food Infrastructure
Agri and Food Education
Agri and Food Biotechnology
Agriculture, Farm Management Services and Food Chain Development
Sathguru extends extensive support to the Agriculture sector, by working with the
cluster of farm community in developing yield improvement and product value
enhancement
strategies.
Sathguru ensures maximising Economic gains from various crop segments by
appropriate diagnosis of farm management hurdles and establishing linkage to
knowledge access in segments that are found to be deficient.
Sathguru's strategic relationship with the College of Agriculture and Life Sciences,
CORNELL UNIVERSITY, New York and other bodies based elsewhere in the world
provides Sathguru access to the latest technologies which can be beneficially
brought
in
to
the
needy
farm
community.
Sathguru believes that collective harnessing of resources and capability helps small
farmers realise their gains and that Corporate establishments engaged in one or
more segments of food chain can play proactive leadership role in harnessing this
collective strength. Sathguru provides invaluable services to leading stakeholders in
the agri and food sector in shaping innovative contract and collaborative farming
mechanisms, technology and resource sharing models and post-harvest linkages
where by the product value is maximised and made available to the markets in the
manner
they
are
most
valued.
Food

Processing

Over the last two decades Sathguru has assisted Corporate enterprises in
identification of opportunities in enhancing food value by access to appropriate
processing technologies which can provide competitive global edge.
Sathguru has identified several innovative and cost effective technologies which can
enhance the food value and provide better market access. For example, Sathguru

advised Indian Instant coffee makers in maximising value by converting broken

beans
into
instant
soluble
coffee
with
aroma
retention.
Sathguru has advised the Chocolate industry in bringing appropriate products which
can match the purchasing power of the Indian community. Other innovative services
relate to converting ethnic fruits into ready to serve beverages, processed snack
foods suiting regional palate, enriching basic foods with nutrition by vitamin and
iron additives and innovative packaging strategies which can enhance the shelf life
of
the
food
products
manifold.
Extensive experience and elaborate understanding of the global trends in food
processing technologies and processing strategies provides Sathguru the
competitive
advantage
in
retaining
leadership
in
this
segment.
Food

Marketing

Food Marketing is a real challenge. One out of 100 food brands in the world stay on
the
shelf
for
more
than
one
year.
Developing appropriate strategies for the placement of food products and
sustaining their growth requires multi-functional expertise and in-depth
understanding of the market needs. Strategic linkages, product leadership and cost
competitiveness can enhance the success rate for the branded food products.
Sathguru is engaged in advising State Government Bodies, Financial Institutions and
the Corporate sector in identifying the needs for creation of basic and value added
infrastructure for agri and food products storage, value addition and marketing.

Agri

and

Food

Infrastructure

Sathguru believes that as the public storage and distribution system for basic food
moves gradually out of the Government control, appropriate infrastructure support
needs to be created for post-harvest, warehousing, logistics and marketing of agri and
food
products.
Sathguru is engaged in advising State Government bodies, financial institutions and the
corporate sector in identifying the needs for creation of basic and value added
infrastructure for agri and food products storage, value addition and marketing.

Sathguru also supports the initiatives in creating appropriate common market

mechanisms for pooling the agro products and thereby creating commodity exchanges.
Sathguru also advises State enterprises and global ventures in creating common
facilities for agri and food research and incubator facilities which can help development
of innovative and marketable products in the agri and food sector.
Agri

and

Food

Education

Sathguru believes that the stakeholders in the agri and food sector need complete reskilling to adapt to modern strategies and operational practices in the agri and food
sector.
Sathguru realises the need to provide strategic learning to the champions of the agri and
food stakeholders and functional learning to the emerging leaders. In association with
Cornell University, Sathguru brings together the champions of the agri and food sector
who undergo this course for 8 days in an intensive manner. This Agri Business
Management Program of Cornell University conducted in association with Sathguru
attracts participants from best of the agri and food sector and is conducted once in 18
months. The program brings together all the Stakeholders, the Industry Executives,
Researchers, Academic Faculty and the Heads of the Non-Government Bodies. The
participants are exposed to best global practices and explore their relevance for their
business in the regional context. The program brings participation from other Asian
countries
as
well.
Sathguru partners with Norman Borlaug University of USA in providing customised and
cost effective learning to the middle level and emerging executives, researchers,
academic faculty and policy planners in providing continuing education in several
sectors of agri and food business through the distance learning and personalised
learning
modules.
Cornell University and Sathguru together convene an international symposium every
year in a key location in India to focus on the biotechnology sector with extensive
content on agri biotechnology. The Life Sciences stakeholders in the Asian region
acclaim
this
program
as
the
best
educative
program.
Agri

and

Food

Biotechnology

Biotechnology can bring considerable benefits in enhancing crop yield and in enhancing
the
food
value.
Sathguru identifies the segments which can bring beneficial gains for the agri and food
sector by the application of molecular breeding practices, crop protection practices and
post-harvest value addition opportunities by application of appropriate biotechnology

tools and strategies and provides strategic support to the industry in deriving gains from
such
technologies.
In the food sector, Sathguru advises corporate ventures in identifying strategic
opportunities and developing competitive business models in segments which have
relevance for the emerging food sector. Sathguru has advised several companies in
establishing strategic linkages and developing business models in areas such as food
enzymes, peptides, emulsifiers and process food products which have long span of shelf
life.
Exposure to the needs of multinational food companies and understanding of regional
research and manufacturing strengths provide Sathguru the ability to develop
appropriate models which can provide the clients the competitive edge in a sustained
manner. Sathguru has guided several companies to establish their agri and food biotech
research facilities by identifying Mentors who can provide them invaluable support in
their research mission.