NICK PRZYBYCIEL

1255 S. Michigan Ave

Chicago, IL 60605
773.383.9237 | nickprzy@gmail.com

NICHOLAS PRZYBYCIEL
EXPERIENCE

LUNDBECK, DEERFIELD
JANUARY 2015 - PRESENT
PUBLIC RELATIONS MANAGER
Led advocacy relations efforts for psychiatry portfolio, serving as
primary point of contact for national and local patient groups
like The National Council for Behavioral Health and NAMI.
Helped craft strategy and managed multiple agencies in daily
execution of PR activities, ensuring compliance of legal, medical
and regulatory requirements.
Led major anti-psychotic product launch, working crossfunctionally with brand, commercial, medical, legal, regulatory
teams and Alliance partner to execute both branded and
unbranded tactics.
Revamped social media reporting process by creating a uniform
dashboard for multiple agencies to report into. Separately,
developed a digital amplification process used to extend
Lundbecks narrative across digital channels.
SWEDISH COVENANT HOSPITAL, CHICAGO
NOVEMBER
2013 DECEMBER 2014
PUBLIC RELATIONS MANAGER
Responsible for public relations strategy development and
execution, working closely with CEO and executive council to
communicate the narrative of Chicago's leading independent
hospital to a diverse range of audiences.
Served as primary spokesperson to the media and successfully
navigated organization through crisis situations. Developed
crisis communications plan and served as HICS Level One public
information officer.
Integrated advocacy efforts into overall marketing plan, creating
powerful digital content campaigns with credibility and clout for
multiple patient communities.
MSI, CHICAGO
MAY 2013 NOVEMBER 2013
SOCIAL & PR ACCOUNT MANAGER
Social marketing strategist for national organic food brand,
responsible for developing 360 degree strategy, crafting brand
narrative and content planning/development.
Created and implemented media relations strategies for a
variety of B2B and B2C clients in the non-profit and home

improvement/construction sectors, garnering major placements

in top-tier outlets like CNN.
DDB ISSUES & ADVOCACY, SEATTLE
FEBRUARY 2010 - OCTOBER 2011 SENIOR ACCOUNT EXECUTIVE
Managed day-to-day traditional and social media relations for
the Robert Wood Johnson Foundation's Pioneer, Vulnerable
Populations and Quality/Equality Portfolios.
Community manager for Pioneering Ideas blog and all major
social media platforms, responsible for strategy development,
content planning/production, daily fan engagement and
escalation protocols.
WEBER SHANDWICK, SEATTLE
MARCH 2008 - FEBRUARY 2010 ACCOUNT EXECUTIVE
Represented the Bill & Melinda Gates Foundations Agricultural
Development Initiative as its day-to-day media relations lead,
responding to more than 200 requests from journalists
Consistently produced major earned media wins for several
Microsoft business groups, including placements on CBS The
Early Show and the New York Times
UNITED STATES AIR FORCE RESERVE
DECEMBER 2005 AUGUST 2008 PUBLIC AFFAIRS NONCOMMISIONED OFFICER IN CHARGE
Assumed leading role in crisis communications efforts in
response to Hurricane Katrina and other search and rescue
operations. Represented the U.S. Air Force Reserve as a
spokesperson, including on-air appearances on Larry King Live
and other local broadcast outlets.
Managed the publication and created award-winning content for
the monthly wing newsletter and the Air Force News Bureau.
Additional Experience:
Chicago Tribune, Freelance Reporter, March 2013 May 2013
Agence France Presse, Resident Journalist, January 2013 March
2013

SKILLS

EDUCATION

HTML5, CSS and Content Management Systems (CMS)

Public relations strategy development, media outreach,
message development, press release creation, crisis
communications
SEO best practices, PPC campaigns, landing page design/copy
Social network analysis
WordPress and TypePad blogging/CMS platforms
Adobe Creative Suite: Premiere, InDesign, Flash and PhotoShop

M.S., JOURNALISM, MEDILL SCHOOL AT NORTHWESTERN

UNIVERSITY, 2013

B.A., COMMUNICATIONS, UNIVERSITY OF WASHINGTON, 2007

REFERENCES

LEIGH GINTHER, MARKETING DIRECTOR, SWEDISH COVENANT

HOSPITAL
Phone: 773.744.7925
CHRIS ELLIOTT, SENIOR PRODUCT MANAGER, MICROSOFT
Phone: 952.656.4405
APRIL MATSON, PR MANAGER, CHIHULY MUSEUM OF GLASS
Phone: 206.234.2717