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RESPONSIBILITY ACCOUNTING IN SMALL AND MEDIUM SCALE INDUSTRIES MANUFACTURING AUTO COMPONENTS
ANIRUDDHA THUSE & DR. NEETA BAPORIKAR
LIBERALIZED FINANCIAL SYSTEM AND ECONOMIC DEVELOPMENT IN NIGERIA
OLOWE, OLUSEGUN
AN INVESTIGATION ON HIGHER LEARNING STUDENTS SATISFACTION ON FOOD SERVICES AT UNIVERSITY CAFETERIA
SARAVANAN RAMAN & SUBHASENI CHINNIAH
IDENTIFYING AND PRIORITIZING THE MAIN BARRIERS TO KNOWLEDGE MANAGEMENT
DR. S. ALI AKBAR AHMADI, MOHAMAD ALI AFSHARI & HAMIDEH SHEKARI
PERFORMANCE EVALUATION OF PRIVATE AND PUBLIC SPONSORED MUTUAL FUNDS IN INDIA
NOONEY LENIN KUMAR & DR. VANGAPANDU RAMA DEVI
TALENT MANAGEMENT PRACTICES IN IT SECTOR
DR. K. JANARDHANAM, DR. NIRMALA M. & PRATIMA PANDEY
FREQUENT PATTERN MINING USING DYNAMIC PROGRAMMING
V. G. RAJALEKSHMI & DR. M. S. SAMUEL
PRICE AND LIQUIDITY CHANGES AFTER STOCK SPLITS - EMPIRICAL EVIDENCE FROM INDIAN STOCK MARKET
DHANYA ALEX, DR. K. B. PAVITHRAN & EAPEN ROHIT PAUL
THE IMPACT OF REVERSE CULTURAL SHOCK AMONG REPATRIATES
N. PADMAVATHY & DR. N. THANGAVEL
BRAND LOYALTYS INFLUENCE ON WOMENS BUYING BEHAVIOR WITH SPECIAL REFERENCE TO PERSONAL CARE PRODUCTS
R. SUNDARI & DR. M. SAKTHIVEL MURUGAN
ANALYSIS OF COTTON TEXTILE INDUSTRY IN KARUR DISTRICT, TAMILNADU
DR. N. RAJASEKAR & M. GURUSAMY
ANALYSING THE TRADING ACTIVITIES OF MUTUAL FUNDS TO IDENTIFY THE TREND OF THE INDIAN STOCK MARKET
M. JEEVANANTHAN & DR. K. SIVAKUMAR
VIABILITY OF ORGANIC PRODUCTS BUSINESS AMONG THE NON-ORGANIC PRODUCT CONSUMERS A DESCRIPTIVE STUDY
DR. R. DHANALAKSHMI
EMPLOYEES PERCEPTION TOWARDS ENVIRONMENTAL CHALLENGES: AN EMPIRICAL STUDY ON VEDANTA LTD. IN ODISHA
DR. B. CHANDRA MOHAN PATNAIK, DR. IPSEETA SATPATHY & DEEPAK KUMAR SINGH
CASH CONVERSION CYCLE AND CORPORATE PROFITABILITY AN EMPIRICAL ENQUIRY IN INDIAN AUTOMOBILE FIRMS
DR. A. VIJAYAKUMAR
A STUDY ON BEST PRACTICES IN FINANCIAL SERVICES AT A PUBLIC SECTOR COMPANY AT BHOPAL
DR. N. SUNDARAM & AJAY KUMAR SHARMA
AN EMPIRICAL STUDY OF FIRM STRUCTURE AND PROFITABILITY RELATIONSHIP: THE CASE OF INDIAN AUTOMOBILE FIRMS
DR. A. VIJAYAKUMAR
PERCEPTION OF BANK EMPLOYEES TOWARDS ADOPTION OF INFORMATION TECHNOLOGY IN PRIVATE SECTOR BANKS OF INDIA
BINDIYA TATER, DR. MANISH TANWAR & NAVRATAN BOTHRA
KEY SKILLS IDENTIFICATION AND TRAINING NEED ANALYSIS @ SMALL AND MEDIUM RETAILERS IN DELHI AND NCR
POOJA MISRA, NEHA JOSHI & RAHUL GOYAL
STRATEGIES FOR MERGERS AND ACQUISITIONS CASE STUDIES OF SELECTED BUSINESS HOUSES
DR. PREETI YADAV & DR. JEET SINGH
MANAGEMENT OF NPAS IN DCCBS IN INDIA AN EMPIRICAL ASSESSMENT
DR. A. DHARMENDRAN
IMPACT OF MOBILE MARKETING ON THE PURCHASE DECISION OF CONSUMERS: A STUDY OF JALANDHAR REGION
HARENDRA SINGH, SALEEM ANWAR & SHUJA QAMMER SHAH
A STUDY ON LEADERSHIP STYLE AND THEIR IMPACT IN PUBLIC SECTOR TAMIL NADU
N. PRABHA
PARAMETERS OF RATING OF INDIAN COMMERCIAL BANKS A CRITICAL ANALYSIS
DR. MUKTA MANI
IMPACT OF INTERNET BANKING ON CUSTOMER SATISFACTION: A COMPARATIVE STUDY OF PUBLIC SECTOR BANKS, PRIVATE
SECTOR BANKS AND FOREIGN SECTOR BANKS
RITU SEHGAL & DR. SONIA CHAWLA
REQUEST FOR FEEDBACK
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CHIEF PATRON
PROF. K. K. AGGARWAL
Chancellor, Lingayas University, Delhi
Founder Vice-Chancellor, Guru Gobind Singh Indraprastha University, Delhi
Ex. Pro Vice-Chancellor, Guru Jambheshwar University, Hisar
PATRON
SH. RAM BHAJAN AGGARWAL
Ex. State Minister for Home & Tourism, Government of Haryana
Vice-President, Dadri Education Society, Charkhi Dadri
President, Chinar Syntex Ltd. (Textile Mills), Bhiwani
COCO-ORDINATOR
AMITA
Faculty, E.C.C., Safidon, Jind
ADVISORS
PROF. M. S. SENAM RAJU
Director A. C. D., School of Management Studies, I.G.N.O.U., New Delhi
PROF. M. N. SHARMA
Chairman, M.B.A., Haryana College of Technology & Management, Kaithal
PROF. S. L. MAHANDRU
Principal (Retd.), Maharaja Agrasen College, Jagadhri
EDITOR
PROF. R. K. SHARMA
Dean (Academics), Tecnia Institute of Advanced Studies, Delhi
COCO-EDITOR
DR. BHAVET
Faculty, M. M. Institute of Management, Maharishi Markandeshwar University, Mullana, Ambala, Haryana
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DR. SAMBHAVNA
Faculty, I.I.T.M., Delhi
MOHITA
Faculty, Yamuna Institute of Engineering & Technology, Village Gadholi, P. O. Gadhola, Yamunanagar
ASSOCIATE EDITORS
PROF. NAWAB ALI KHAN
Department of Commerce, Aligarh Muslim University, Aligarh, U.P.
PROF. A. SURYANARAYANA
Department of Business Management, Osmania University, Hyderabad
DR. V. SELVAM
Divisional Leader Commerce SSL, VIT University, Vellore
S. TABASSUM SULTANA
Asst. Professor, Department of Business Management, Matrusri Institute of P.G. Studies, Hyderabad
TECHNICAL ADVISOR
AMITA
Faculty, E.C.C., Safidon, Jind
MOHITA
Faculty, Yamuna Institute of Engineering & Technology, Village Gadholi, P. O. Gadhola, Yamunanagar
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NEENA
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SURENDER KUMAR POONIA
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PLEASE USE THE FOLLOWING FOR STYLE AND PUNCTUATION IN REFERENCES:
BOOKS
Bowersox, Donald J., Closs, David J., (1996), "Logistical Management." Tata McGraw, Hill, New Delhi.
Hunker, H.L. and A.J. Wright (1963), "Factors of Industrial Location in Ohio," Ohio State University.
CONTRIBUTIONS TO BOOKS
Sharma T., Kwatra, G. (2008) Effectiveness of Social Advertising: A Study of Selected Campaigns, Corporate Social Responsibility, Edited by David
Crowther & Nicholas Capaldi, Ashgate Research Companion to Corporate Social Responsibility, Chapter 15, pp 287-303.
JOURNAL AND OTHER ARTICLES
Schemenner, R.W., Huber, J.C. and Cook, R.L. (1987), "Geographic Differences and the Location of New Manufacturing Facilities," Journal of Urban
Economics, Vol. 21, No. 1, pp. 83-104.
CONFERENCE PAPERS
Garg Sambhav (2011): "Business Ethics" Paper presented at the Annual International Conference for the All India Management Association, New
Delhi, India, 1922 June.
UNPUBLISHED DISSERTATIONS AND THESES
Kumar S. (2011): "Customer Value: A Comparative Study of Rural and Urban Customers," Thesis, Kurukshetra University, Kurukshetra.
ONLINE RESOURCES
Always indicate the date that the source was accessed, as online resources are frequently updated or removed.
WEBSITE
Garg, Bhavet (2011): Towards a New Natural Gas Policy, Economic and Political Weekly, Viewed on July 05, 2011 http://epw.in/user/viewabstract.jsp
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ISSN 2231-5756
KEYWORDS
Happy employees, Perception level, Top level manager (TLM), Middle level managers (MLM), Subordinate Staff (SS).
INTRODUCTION
ndustrialization and environmental issues cannot be separated from each other. Whenever the questions of industrialization arise, this follows the
environmental issue. As we know no economy can grow without the industrialization development. However, at the same time in the name of the
industrialization we cannot compromise the environment in the interest of our present and future generations. In recent time this subject seems to
burning issue in all most all the states. Specially, during the regime of present environment ministry led by Shri. Jaya Ram Ramesh. The subject was also more in
news during the period of Mrs. Menaka Gandhi, then environment minister of India. Considering the importance of the issue we tried to touch and experience
the same with the employees of Vedanta Ltd. In our study, we have not tried to comment anything we attempted to present our field experience in this paper.
STATEMENT OF PROBLEM
Vedanta has been criticised by human rights and activist groups, including Survival International and Amnesty International, due to their operations in Niyamgiri
Hills in Orissa, India that are said to threaten the lives of the Dongria Kondh that populate this region. The Niyamgiri hills are also claimed to be an important
wildlife habitat in Eastern Ghats of India as per a report by the Wildlife Institute of India as well as independent reports/studies carried out by civil society
groups. In January 2009, thousands of locals formed a human chain around the hill in protest at the plans to start bauxite mining in the area. Vedantas Alumina
Refinery in Lanjigarh was criticised by the Orissa State Pollution Control Board (the statutory environmental regulation body) for air pollution and water pollution
in the area. According to Amnesty International, local people reported dust from the plant settling on clothes, crops and food. An environmental impact
assessment by the government found dust pollution was within acceptable limits. Vedanta officials claimed there was no dust pollution from the plant at all. An
environmental inspection of the plant reported water pollution by the plant including increasing the pH value of the river Vamshadhara below the refinery and a
high level of SPM in the stack emissions. In October 2009 it was reported that the British Government has criticised Vedanta for its treatment of the Dongria
Kondh tribe in Orissa, India. The company refused to co-operate with the British Government and with an OECD investigation. They have rejected charges of
environmental damage, saying it may be related to the increased use of fertiliser by farmers.In 2007 unsafe mining operations led to 1,246 injuries and 26
deaths involving the groups employees and contractors.
In respect of bauxite mines at Lanjigarh, Orissa, public interest litigations were filed in 2004 by Indian non-government organisations led by the Peoples Union
for Civil Liberties to the Supreme Court sub-committee regarding the potential environmental impact of the mines. The Ministry of Environment and Forests
received reports from expert organizations and has submitted its recommendations to the Supreme Court.The sub-committee has found blatant violations of
environmental regulations and grave concerns about the impact of the Niyamgiri mine on both the environment and the local tribal population. The committee
recommended to the Court that mining in such an ecologically sensitive area should not be permitted. Considering the relevance of the topic to the general
public the present research paper focused on Vedanta.
To know the awareness of the employees towards the present problem faced by Vedanta Ltd.and Odisha.
To know the employees perception towards the various given attributes.
Provide some suggestions to boost the morale of the employees.
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SAMPLING PLAN
In response to the objective of the research there is a primary research through questionnaire administration method in the field through random sampling
method to analyze the data.
Category
Top level managers (Male)
Top level managers (Female)
Middle level managers ( Male)
Middle level managers (Female)
Subordinate Staff ( Male)
Subordinate Staff (Female)
Questionnaire served
30
30
30
30
30
30
180
Response received
16
15
19
12
16
13
91
Equation
16x14x3
15x14x3
19x14x3
12 x14x3
16 x14x3
13 x14x3
Ideal score
672
630
588
504
672
546
Equation
16x14x-1
15x14x-1
19x14x-1
12 x14x-1
16 x14x-1
13 x14x-1
Least score
-224
-210
-266
-168
-224
-182
MLM
M
47
39
38
37
39
45
42
35
41
F
25
24
29
28
24
30
32
27
24
SS
M
33
32
33
31
32
31
36
42
31
F
33
29
28
21
35
31
25
27
32
40
47
47
48
45
527
(66.04)
798
-226
19
21
23
28
25
22
362
(71.83)
504
-168
12
35
34
33
28
28
459
(68.30)
672
-224
16
35
30
31
30
28
415
(76.57)
542
-182
13
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INTERPRETATION
In the present study the ideal scores for the Top Level Managers male and female, Middle Level Managers male and female and subordinate staff male and
female are 672,630, 798, 504, 672 and 546 respectively. However, the total score for the same are 472, 214,527,362, 459 and 415. The percentage of total score
to ideal score is higher in case of female subordinate staff with 76.57% and lower with female participants of top level manager. In no case the perception level
is negative. Hence the hypothesis considered seems to be proved in the study. The exceptions in case of top level female managers may be due to their own
understanding and view to the Vedanta issue.
CONCLUSION
Environment issues cannot be ignored in the name of industrialization. Both environment and industrialization are important for the very survival of mankind
and economic development. However recent controversies involving Vedanta in Odisha has caused tremendous impact on the morale of the employees, which
we had experienced in our survey. Recently the conditional approval allowed to the POSCO by the Environmental ministry in Odisha, which had also same
problem. Considering the importance of environmental and industrialization issue a compromise acceptable approach should be adopted by the Vedanta and
Environment ministry, so that it will not disturb the environment and at the same time the Vedanta project can be materialized in Odisha. It is the dream project
of Mr. Anil Agarwal, the Chairman of Vedanta Resources and also it will contribute to the economic development of Odisha in general.
REFERENCES
G.A. Bassett (1991) Management Strategies for Today's Project Shop Economy (Westport, CT: Quorum Books).
G.A. Bassett (1993) The Evolution and Future of High Performance Management Systems (Westport, CT: Quorum Books).
A.H. Brayfield and W.H. Crockett (1955),"Employee Attitudes and Employee Performance," Psychological Bulletin, 55, 5: 396-424.
Carey (1967), "The Hawthorne Studies: A Radical Criticism," The American Sociological Review, 32: 403-416.
M.T. Iaffaldano and P.M. Muchinsky (1985), "Job Satisfaction and Job Performance: A Meta-Analysis," Psychological Bulletin, 97, 2: 251-273.
E.A. Locke (1976), "The Nature and Causes of Job Satisfaction," in M.D. Dunnette, ed., Handbook of Industrial and Organizational Psychology (Chicago:
Rand McNally), pp. 1297-1349.
B.M. Staw (1984), "Organizational Behavior: A Review and Reformulation of the Field's Outcome Variables," in M.R. Rosenzweig and L.W. Porter, eds.,
Annual Review of Psychology, Vol. 35 (Palo Alto, CA: Annual Reviews, Inc.), pp. 627-666.
B.M. Staw, N.E. Bell, and J.A. Clausen (1986), "The Dispositional Approach to Job Attitudes: A Lifetime Longitudinal Test," Administrative Science Quarterly,
31, 1: 56-77.
Various article on websites
ANNEXURES
ANNEXURE A (16)
Attributes
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ANNEXURE B (15)
Attributes
ANNEXURE C (19)
Attributes
4
5
4
5
6
1
1
1
2
1
1
1
0
0
0
2
0
1
0
1
40
47
47
48
45
ANNEXURE D (12)
Attributes
2
4
3
2
1
1
1
1
1
1
1
1
1
1
1
2
1
0
1
2
Score
25
24
29
28
24
30
32
27
24
21
23
28
25
22
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ANNEXURE E (16)
Attributes
ANNEXURE F (13)
Attributes
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