Вы находитесь на странице: 1из 31

1

100% Fresh 100% Fun 100% Filipino

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127


Monday, February 8, 2010
2

What are the results of


our business ?

What did we
accomplish ?

What changed in
our plans ?

Why did it
differ ?

Business Implementation

Monday, February 8, 2010


3

d
ne
Pl
an
AROMATHERAPEUTIC
SOAP FORMULATION

INSECT REPELLANT

Whitening

Ac
tu
al

Monday, February 8, 2010


4

d
ne
an
Pl
TARGET MARKET

Ac
tu
al

Monday, February 8, 2010


5

d
ne
Pl
an
375 pcs of Soaps to be sold @ 150 Php
56,250 PhP Sales with 23,426 Php Net Income
SALES and PROFIT

730 pcs of Soaps SOLD @ 99 PhP


Ac 68,903 PhP Sales with 32,861 Php Net Income
tu
al

Monday, February 8, 2010


6

d
ne
f o n Re
an
o f fer
50% st 35
Pl
us
?B
fir ! !! Th urk log
P l
a p s en us? us?
s o disc get
Discount Schemes

ou a
nt!

Gifts for only


P99 and P89!
Buy 5 soaps and more to get
up to 10% off!

Ac
tu
al

Monday, February 8, 2010


7

d
ne
Single Bars (1 pc of soap)
an
Pl
Set of 3
Set of 5
Discount Schemes

Ac
tu
al

Monday, February 8, 2010


8

d
ne
Single Bars (1 pc of soap)
an
Pl
Set of 3
Set of 5
Discount Schemes

Ac
tu
al

Monday, February 8, 2010


9
PR EVENTS

Monday, February 8, 2010


10

sabonnijuan.multiply.com
ONLINE STRATEGY

Monday, February 8, 2010


11
DESIGNS

Monday, February 8, 2010


12

G E
E NTA
P E RC
ES
SAL

50% 6%

44%

Direct Bazaars Online


Monday, February 8, 2010
13

NET INCOME
November 2009 to January 2010

30000

November 2009 :
22500 1,705.10 Php

December 2009 :
15000 25,962.08 Php

7500 January 2010 :


8,604.75 Php
0 Jan-10
Dec-09
Nov-09

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127


Monday, February 8, 2010
14

CASH FLOW
November 2009 to January 2010

40000

November 2009 :
30000 10,253.40 Php

December 2009 :
20000 33,597.25 Php

10000 January 2010 :


7,956.08 Php
0 Jan-10
Dec-09
Nov-09

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127


Monday, February 8, 2010
15

ASSETS & EQUITY


November 2009 to January 2010

70000
November 2009 :
52500 40,405.15 Php

December 2009 :
35000 63,591.76 Php

17500 January 2010 :


64,602.00 Php
0 Jan-10
Dec-09
Nov-09

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127


Monday, February 8, 2010
16

Projected vs Actual
November 2009 to January 2010
70000

52500
ASSETS

35000

O ME 17500
NC CASH FLOW 40000
30000
N ET I 0
22500 Nov-09 Dec-09 Jan-10
30000
15000
20000
7500

0 10000
Jan-10 Nov-09
-7500 Dec-09 Dec-09 0
Nov-09 Jan-10
Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127
Monday, February 8, 2010
17

PROFITABILITY RATIOS
November 2009 to January 2010

Nov ’09 Dec ’09 Jan ’10

Net Profit Margin 0.00% 47.58% 59.98%

Return on
Investment (ROI) - 6.50 % 129.67% 134.64%

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127


Monday, February 8, 2010
18

SALES Potential
Year 2010 to Year 2012

2010 2011 2012

Units 3,028 3,937 5,906

Revenue PhP 299,820 PhP 389,765 PhP 708,664

Growth 12% 30% 50%

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127


Monday, February 8, 2010
19

3 year Financial Projections


Year 2010 to Year 2012

2010 2011 2012

500000

375000

250000
Net Income
125000
Cash Flow
0
Equity

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127


Monday, February 8, 2010
20

PROFITABILITY RATIOS
Future cast : 2010 to 2012

2010 2011 2012

Net Profit Margin 39.91% 45.78% 14.82%

Return on
Investment (ROI) 65.83% 83.74% 15.58%

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127


Monday, February 8, 2010
21

Strategic Evaluation
PRODUCT INNOVATION

Monday, February 8, 2010


22

Boston Consulting Group Matrix


Determining statues of different product lines

Monday, February 8, 2010


23

External, Internal Factor Evaluation


Weight Rating Weighted Score
Trend for Nationalistic Novelties 0.25 4 1.00

Establishment of the Filipino Identity 0.2- 3 0.60

Globalization 0.15 2 0.30

Major Brands 0.30 4 1.20

Global Recession 0.10 2 0.20

Great Gift Idea 0.25 4 1.00

Hybrid of Functions 0.15 3 0.45

Nationalistic Appeal 0.25 4 1.00

Easy to Imitate 0.20 2 0.40


Expensive 0.10 1 0.10
Limited Resources of the company 0.05 1 0.05

TOTAL 3.15

Monday, February 8, 2010


24

Competitve Profile Matrix


SOAP Factory SOAP Farm

Weighted Weighted Weighted Weighted


Weight Rating Rating Rating Rating
Score Score Score Score

Advertising 0.20 2 0.4 1 0.20 1 0.2 1 0.2

Product Quality 0.15 4 0.6 3 0.45 3 0.45 3 0.45

Price
0.15 4 0.6 4 0.60 4 0.6 4 0.6
Competitiveness

Customer Loyalty 0.10 3 0.3 3 0.30 2 0.2 2 0.2

market Share 0.10 4 0.4 3 0.30 2 0.2 1 0.1

Global Expansion 0.15 4 0.6 2 0.30 1 0.15 1 0.15

E-commerce 0.15 1 0.15 1 0.15 2 0.3 2 0.3

TOTAL 3.15 2.3 2.1 2


Monday, February 8, 2010
25

Balanced Scorecard
Financial Customer Internal Learning

Good Research
Higher Pricing Innovation
Unique Product (Market+Technical)
Design

More
Profitability Customers
Improve Soap
Making Skills
Efficient
Quality
Production
Products
Process

Improved Historical
Data Management
Lesser Expense

Monday, February 8, 2010


26

Growing the Business Innovation

Plans Collaboration

FUTURE OF SABON ni JUAN

Monday, February 8, 2010


27

Growing the business


Fix
Internals

New
Products

Distribution
Efficiency

Monday, February 8, 2010


28

Online Marketing

Monday, February 8, 2010


29

PR and Advertising Futureca


2010 2011 2012

Facebook Ads,
Advertising Friendster Ads Facebook Ads Facebook Ads
Email Advertising

Promo Free Shipping, Limited Edition National Holiday


discounts , Blog & Soaps & Trade Sales, Limited Edition
Activities Plurk about us Discounts & Trade Discount

Social Networking
Social Networking Social Networking
PR Activities Sites, Newspaper
Sites Sites
Feature

Monday, February 8, 2010


30

Sabon ni Juan and Gawad Kalinga

Monday, February 8, 2010


31

2010 2011 2012


1 new soap making 5 new product 5 new formulation ; 5
process ; 2 new product formulation; 5 new soap new soap designing
R&D formulations, 4 new soap designing techniques ; 1 techniques ; 2 non-
design techniques non-soap production line soap lines

Supplier 3-4 suppliers for raw 4-6 suppliers for raw 4-6 suppliers for raw
Network materials materials materials

Distribution Bazaars, Online, Direct Bazaars, Online Online, Consignment,


Network Selling Consignment Own Store

Partnership with GK Partnership with GK Partnership with GK


Production Village Village Village

2-3 personnel for


Personnel No personnel required No personnel required
store

Monday, February 8, 2010

Вам также может понравиться