Beyond Plan B - Workbook I - Project Analysis

Grote stedenbeleid (94)

More responsibility local governments

Post-WW 2
High governmental inuence on building sector

Harbour activities move towards North Sea

Bridge plan Witteveen

1850

1860

1870

1880

1890

1900

1910

1920

1930

1940

Development of Europoort

1950

1960

Urban plan KvZ

Plan for low income

housing on KvZ

1970

1980

ace

Rotterdam Building

e sp

Oc

Erasmusbridge completed

1990 1996

2000

2010 2013

2020

2030

2040

2050

http://m1.paperblog.com/i/49/492650/rotterdam-ciudad-puerto-L-8ljJeE.jpeg

Kop van Zuid

Urban redevelopment

Location

Eects
Rotterdam,
The Netherlands

Organisation

Duration
1983 - ongoing..
15-20 years

Scale

Improved identity of the city

(Manhattan aan de Maas)
Macro economies -/ Job creation
New demographic composition / Social

The Kop van Zuid was on old, abandoned port

area.

OBR (Rotterdam Development Corporation)

DS+V (City planning department)
RET (City transportation)
Port of Rotterdam

Positioning
city scale
80 - 125 hectare

Investment
infrastructure: 1.5 billion
bridge: 150 million

core

semi

peri

LOCAL

Heart of the city

REGIONAL

Randstad

EU

Rhine region

WORLD

Big harbour

http://www.hdk-architecten.nl/media/images/thumb_crop_240_320/stedenbouwarchitectuur_j.jpg

After: a mixed use area with housing, oce space

and leisure.

The Kop van Zuid project reprogrammed Rotterdam and connected the north to
the south. It was built on old, abandoned port areas around the Binnenhaven,
Entrepothaven, Spoorweghaven, Rijnhaven and the Wilhelmina Pier.
http://www.44oors.com/uploadles/news/093022700_1353675464.jpg

A new image for the city.

https://maps.google.de/maps?q=Kop+van+zuid&ie=UTF-8&ei=8DSwUqWMNYTtswbDmoCoDA&ved=0CAgQ_AUoAg

SITUATION

OBJECTIVES

ASSETS

STRATEGY

ACTIONS

EFFECTS

Kop van Zuid is located on the south bank of the

Nieuwe Maas.

Transform Kop van Zuid into an attractive

and vibrant urban location.
Redevelop the industrial area that was left
vacant on the southern side of the river.
Combine both sides as a unied, single
C.B.D.

The project focused on reestablishing a good

connection from the northern to the southern
side of Rotterdam.

In 1986, the Renewal of Rotterdam

plan was published to the people of
Rotterdam.

The physical fabric of the city and the economy

began to improve, employment was created.

The harbour industry was the nancial backbone of

Rotterdams economy.

The City council of Rotterdam invested

100 million euro, working together
with private investors.
Income from ground rents throughout
the city.

The existing train line was placed in a tunnel to

eliminate noise pollution, removing the barrier
in the east-west-direction.

The New Rotterdam campaign was

set up in 1994.

The nancal crises from 1970-1980 caused the movement of industry and port areas further down the
river to the North Sea, where the location was more
favourable.
The abandoned port areas and the Nieuwe Maas created a large void, dividing the northern and southern
parts of Rotterdam city.
There was no bridge connecting both sides. The
southern part was always known as the weaker side of
Rotterdam. The end result was a downward economic
spiral.

Highly attractive site.

Reduce unemployment.
Close to the city centre of Rotterdam.
Stimulate the economy.
Satisfy the demand of a service orientated
location.

The properties were all located close to

the riverbank.
The brownelds/abandond areas were
under public control because they
were owned by the port and the port
authority was owned itself by the city.

Co-operation between the public and private

sector was based on mutual trust and common
goals. The planners looked for a win-win situation that beneted both the public and private
sectors.
Successful projects built with high quality design,
received private investment in the later stages
of the project.
Construction started with apartment buildings
and housing blocks. State controlled housing cooperatives acted as pioneers. Privately nanced
oce buildings followed after.
The unemployed were trained for upcoming
work in the new district.

01

In 1996, the Erasmus bridge was built

and represented new urban renewal,
providing the whole area with better
connections.
Many of the buildings were designed
by leading architects, such as the
World Port Centre by Norman Foster,
and the Telecom Headquarters by
Renzo Piano.
A new music theatre improved the
cultural diversity at Kop Van Zuid.
Two university colleges with 10,000
students were built to broaden the
areas functions.

It has created a positive image as an exciting place

to live and work. Kop Van Zuids population gures
has grown gradually.
The successful redevelopment of Kop van Zuid
has had a positive impact on other parts of south
Rotterdam.
New businesses employed workers from each part
of the city, instead of focusing on the south.
The Erasmus bridge became the icon of Kop Van
Zuid and a landmark for Rotterdam.
More public investment and guarantees for private
investment was needed than originally planned to
make Kop Van Zuid possible and to motivate public
investors to build.

02