Академический Документы
Профессиональный Документы
Культура Документы
www.PalmBeachFL.com
Title Tags
Meta Descriptions
Meta Keywords
Top Keywords Per Page
Outgoing Links
Content Analysis
Internal Linking
FLA-Keys.com
Sunny.org
ParadiseCoast.com
VisitPanamaCityBeach.com
3.
4.
5.
6.
7.
Gender
Children
Browsing Location
Income
Ethnicity
Title Tags
Title Tags are mostly unique but there are still some duplicates.
Length under 70 characters
Recommendation:
Use http://www.seomofo.com/snippet-optimizer.html to test how the meta tags will
look on the Google search engine result page.
Keyword optimizing for should be first then a compelling call to action to make the
user click.
Step 1 Go to Google Webmaster Tools Search Query Report find the keyword and
corresponding page to test. Make note of the Click-Through-Rate (CTR).
Step 2 Use the snippet optimizer tool above to write a new title and description.
Step 3 Watch for when Google re-indexes the new meta description and make note
of that date.
Step 4 Check back with Google Webmaster Tools Search Query report to see if CTR
increased.
Descriptions
https://www.google.com/webmasters/tools/html-suggestions?
hl=en&siteUrl=http://www.palmbeachfl.com/&probtype=10
Descriptive - Yes
Actionable - Yes
Length - Great
Keyword Stuffing - No
Recommendation:
Some descriptions are short and duplicate and they should be fixed if possible.
Meta Description should be 156 characters or less.
Include Calls to Action, Unique Selling Points, Promotions, etc. anything to make the
use click.
If the desired keyword can be included in the description then that is a plus.
Use http://www.seomofo.com/snippet-optimizer.html to test how the meta tags will
look on the Google search engine result page.
Keyword optimizing for should be first then a compelling call to action to make the
user click.
Step 1 Go to Google Webmaster Tools Search Query Report find the keyword and
corresponding page to test. Make note of the Click-Through-Rate (CTR).
Step 2 Use the snippet optimizer tool above to write a new title and description.
Step 3 Watch for when Google re-indexes the new meta description and make note
of that date.
Step 4 Check back with Google Webmaster Tools Search Query report to see if CTR
increased.
Top Keywords per Page
Beaches
https://www.google.com/webmasters/tools/keywords-details?
hl=en&siteUrl=http://www.palmbeachfl.com/&keyword=beach
Keyword to URLs
https://www.google.com/webmasters/tools/keywords?
hl=en&siteUrl=http://www.palmbeachfl.com/
Recommendation:
Use the Google site command to determine which page Google thinks is most
relevant for a page.
I.E. site:palmbeachfl.com florida beaches
Outgoing Links
Some pages on the site have many outgoing links.
Page
/meeting-professionals/meeting-planner-tool-kit/convention-event-pl
/visitors-center/visitor-services
/meeting-professionals/meeting-planner-tool-kit/offsite-venues
Link
Count
601
568
448
/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp
/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp
/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp
/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp
/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp
/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp
/media/media-assistance/images
/site-map
/visitors-center/photos-videos
/vacations/culinary-dining/restaurants
/meeting-professionals/conference-hotels
Recommendation:
Its a best practice to have less than 100 links per page.
Part of the problem is that the header and left nav menus have a large number of
links in them.
Consider, displaying the header and left nav menus in javascript only on certain
pages. This way the search engines will not see those links, thus reducing the
number of total links per page.Content Analysis
Content appears to be unique.
The only content that the tools have reported as not being unique is the list of cities
at the bottom of every page.
Recommendation:
Fix duplicate and short meta descriptions as reported in Google Webmaster Tools.
Include mechanism for user generated content such reviews.
Internal Linking
Some links are properly optimized.
https://www.google.com/webmasters/tools/internal-links?
hl=en&siteUrl=http://www.palmbeachfl.com/
Recommendation:
448
448
447
436
432
420
340
329
329
316
313
Page-Level
Recommendations
Title Tags
1. Fix duplicate title tags if possible.
2. Optimize with snippet optimizer. Less than 70 characters.
Descriptions
1. Fix short and duplicate descriptions.
Monthly
Searches
110,000
74,000
49,500
60,500
60,500
49,500
33,100
12,100
22,200
27,100
9,900
22,200
22,200
27,100
22,200
9,900
AVG Monthly
Searches
135,000
90,500
90,500
74,000
74,000
60,500
49,500
49,500
49,500
49,500
49,500
40,500
33,100
33,100
27,100
27,100
Estimated
Avg. CPC
$2.11
$0.00
$2.17
$1.93
$5.95
$1.61
$2.34
$1.37
$3.99
$2.05
$1.66
$1.70
$0.00
$2.02
$15.04
$0.00
18,100
18,100
590
14,800
6,600
14,800
12,100
14,800
12,100
12,100
14,800
27,100
22,200
18,100
14,800
14,800
14,800
14,800
14,800
14,800
14,800
14,800
$1.71
$0.85
$2.69
$0.52
$2.48
$1.30
$0.00
$1.80
$2.35
$1.73
$2.71
9,900
12,100
$1.78
9,900
12,100
$2.11
https://www.google.com/webmasters/tools/top-search-queries?
hl=en&siteUrl=http://www.palmbeachfl.com/&grid.r=100#
Backlinks
https://www.google.com/webmasters/tools/external-links?
hl=en&siteUrl=http://www.palmbeachfl.com/
Stats Continued on Next Page
Alexa Rank
121,713 (US)
522,510 (World)
Google PageRank
PR5
Pages Indexed
Google:
5,120
Yahoo!:
2,451
Bing:
1,150
Palmbeachfl.com
Backlinks
Google:
Yahoo!:
186
14,478
FLA-Keys.com
Alexa Rank
31,401 (US)
144,179 (World)
Google PageRank
PR5
Pages Indexed
Google:
3,130
Yahoo!:
5,143
Bing:
2,490
Backlinks
Google:
Yahoo!:
372
94,865
Sunny.org
Alexa Rank
46, 870 (US)
198, 093 (World)
Google PageRank
PR6
Pages Indexed
Google:
6,710
Yahoo!:
9,671
Bing:
4,390
Backlinks
Google:
Yahoo!:
302
25,406
www.sunny.org
(img) [No Anchor Text]
fort lauderdale
greater fort lauderdale convention visitors bureau
greater fort lauderdale convention and visitors bureau
sunny.org
http://www.sunny.org
http://www.sunny.org/
ParadiseCoast.com
Alexa Rank
61, 321 (US)
332,914 (World)
Google PageRank
PR5
Pages Indexed
Google:
17,300
Yahoo!:
12,297
Bing:
2,600
Backlinks
Google:
Yahoo!:
81
4,365
VisitPanamaCityBeach.com
Alexa Rank
100,036 (US)
496,834 (World)
Google PageRank
PR5
Pages Indexed
Google:
6,610
Yahoo!:
4,852
Bing:
3,090
Backlinks
Google:
Yahoo!:
8
4,365
CHILDREN: The CVBs audience is neutral when it comes to having children or not.
BROWSING LOCATION: CVB visitors like to browse the site from work.
INCOME: The CVBs audience is in a higher income bracket but Ft. Lauderdale has
the highest.