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Campaign Phases
• Phase 1 : Teaser
( 5th Oct – 11th Oct )
• Phase 2 : Launch
(13th Oct - 17th Oct)
Downloads: 102,000
Pre Launch Phase
Pre Launch Strategy
Objective: Give the Chevrolet image a shot in the arm prior to the Cruze launch
Something new and exciting is happening at Chevrolet in India.
• Media was planned and bought to get maximum reach in digital space with in
stipulated time frame of 1 week
• Generate Awareness and Create Buzz and Excitement with in Target Market and
Target Audience
• Had a healthy mix of Horizontal, Verticals (News and Auto) and Video network with all
Dominated Properties.
Media Plan
Yahoo
Google IT+TOI
Zigwheels Rediff
CartradeIndia IBNLive
Zee
Carwale
News
Gaadi Afaqs
Vdopia Jivox
Creatives ( Video / Flash)
Parking Creative Tunnel Creative Sand Creative
• Media was planned and bought to get maximum blast and reach to announce the Launch.
Generate Awareness and Excitement to TG
• Had a healthy mix of Horizontal, Verticals (Finance, News and Auto) with all Dominated Properties
to Capture interest and attention.
• Had booked the Homepages of all big horizontals with Big ticket size properties like Floater/OTP
• Done a complete Road Block for Rediff Audience on 13th and continued till 14th Oct
Yahoo
123Greetings Rediff
Google Sify
Zigwheels MSN
CartradeIndia IT+TOI+ET
Carwale
Moneycontrol
Gaadi
IBNLive
Reuters
Creatives
123 Greetings Roadblock
Rediff Expando
MSN Roadblock
Creatives
CarTradeIndia Roadblcok
• Media was planned and bought to get maximum engagement so that demand (leads)
can be generated.
• Had a challenge to keep a high reach within the TG with effective and targeted
properties. Therefore an mix of Finance, News, Auto, Video sites bought for maximum
Involvement and Interaction
• All media deals were done for Intercept, Influence and Continuity Properties with very special
rates and have had taken many value adds
• Max deals were on fixed days basis on Live mint and IBN Live, taken 4 lacs extra
impressiin on NDTV. Bought a high impact property on Champions Leagues official site.
Targeting to all Sr. Mgmt at Linkedin
• Innovations Done:
• Winamp Skin
• Talking Banner
• Expando Banner on IBN Live with highlighting the features (Brand Reported done a
coverage)
• Form based Banners on Rediff Logout
Media Plan
LinkedIn
Yahoo / Bing MoneyControl
Search
Google Livemint
Yahoo
WinAmp
CLT20
Zigwheels
Rediff
Gaadi
IT+TOI+ET
Jivox
IBNLive NDTV
Creatives ( Video / Flash)
Parking Creative Dust Creative
IT Shosh
Innovation: IBNLive (Feature Banner)
Other Tactical Placement
Moneycontrol
Leaderboard
LiveMint LREC
on all stories
pages
NDTV Mast Head
Expando
Livemint Site
Capture on
Stock Market
Information
Winamp Player / Winamp Featured Skin
Video Banner through - Jivox Network
Thanks
CASESTUDI
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