PATRICK M.

DOLAN
173 Van Buren Street Babylon, NY 11704 (347)558-0042 PatMDolan@aol.com

SUMMARY

Experienced District Manager with proven sales results. An accomplished team leader with the ability to manage a
geographic territory, anticipating needs while effectively analyzing market trends and data to increase market share and
distribution. Successfully developed and implemented yearly marketing plans to increase volume and enhance the
brands image.

• Pricing • Forecasting • Market Plans

• Distribution • Team • Programming
Building

PROFESSIONAL EXPERIENCE

MOLSON COORS BREWING COMPANY, Edison, NJ 2004 - 2008

Market Manager, Brooklyn, Queens and Staten Island, NY (2007-2008)
Managed sales and marketing for two branches of the largest Coors distributor in the United States. Responsible for
developing and implementing yearly distributor business plans while managing pricing, ordering point of sale, and
forecasting quarterly inventory levels.

• Increased volume 16.7% (2007) and 16.3% (2008). Increased revenue +5.8M (2007) and +6.6M (2008).
• Hired, trained, and managed direct reports with the responsibility of growing volume and distribution
• Responsible for key accounts, created programming and built relationships to drive overall volume.
• Responsible for sales forecasting, managing annual budgets and distributor business plan.
• Ability to analyze competitive and market data to make sound business decisions to increase market share.
• Created and managed an African-American program with an annual budget of $500,000, grew sales +24% in six
months of 2007 and +30% in 2008.
• Coached, motivated, and influenced wholesaler sales teams to gain share of mind and achieve yearly sales goals.

Market Manager, Long Island, NY (2005 – 2006)

Managed sales and marketing for one branch of the largest Coors distributor in the United States. Responsible for
developing and implementing yearly distributor business plans while managing pricing, ordering point of sale, and
forecasting quarterly inventory levels.

• Increased CBC total volume +1.1% in 2005 and +0.8% in 2006.

• Managed yearly tactical budget of $500,000.
• Hired, trained, and managed direct reports with the responsibility of growing volume and distribution.
• Ability to analyze competitive and market data to make sound business decisions to increase market share.
• Responsible for key accounts, selling in programming to increasing volume and distribution.
• Created distributor monthly/quarterly sales incentives helping to drive distribution and volume.

On-Premise Executive, Metro New York (2004 – 2005)

Responsible for all On-Premise activity throughout 14 counties of Metro NY. Analyzing data to identifying sales
opportunities and create programming to enhance the Coors brand image while increasing volume and distribution.

• Maintained a call frequency on key local and chain accounts developing and executing regional and
local sales and marketing programs, increasing sales +1.2%.
• Increased overall distribution of the CBC portfolio +2.3% in the Metro NY area.
• Managed, coached, and motivated internal sales reps and distributor sales reps, overcoming channel issues and
 improving overall performance.
• Conducted distributor sales meetings reviewing volume, distribution and marketing programs.
• Educated wait staff in: product knowledge, presentation, pouring, and draught trouble shooting.
Page 2 Patrick M. Dolan (347) 558-0042

ANHEUSER-BUSCH INC., Charlotte, NC 1991 - 2004

Market Manager, Morgantown, WV (1997-2004)
Managed sales and marketing for nine Northern, West Virginia distributors. Responsible for distributor adherence to the
Wholesaler Equity Agreement ensuring all distributors are in compliance. Review and manage the execution of
yearly distributor business plan while executing price increases, quarterly promotional schedules, and managing
distributor days of inventory.

• Successfully sold-in wholesaler combined efficiencies to reduce overall cost to their businesses.
• Facilitated land purchase to build new wholesaler facility which included site visits, planning for future volume
growth, building layout and Controlled Environment Warehouse space optimization.
• Successfully negotiated a new 3 year contract with West Virginia University.
• Developed and implemented a CA&E program called "Good Sport" with West Virginia University.
• Managed pricing, selling in yearly increases and recommended price points to distributors.
• Responsible for sales forecasting, annual budgets and distributor business plans.
• Ability to analyze market and competitive data to make sound business decisions.
• Called on key accounts selling in new products and shelf sets resulting in a +3% increase.

Sales Representative, Montgomery County, MD (1996 – 1997)

Responsible for growing volume and distribution in Montgomery County. Assisted in forecasting and point of sale
ordering.

• Awarded Top Sales Representative of the Year in 1996.

• Increased Bud Light distribution +20%.
• Increased sales +1.1% and overall distribution +2.7%.
• Set up and conducted all On-Premise promotions.

Sales Representative, New York, NY (1991 – 1996)

Responsible for growing volume and distribution in the metro NY market. Maintained call points for the On and Off
premise segments as well as all chain accounts in Southern Queens.

• Exceeded yearly volume and display goals in the chain accounts segment.
• Top Sales Representative in 1995.
• Managed 4 merchandisers; including setting schedules, training, coaching, motivating, and performance reviews.
• Set up and executed all On-Premise promotions.

EDUCATION

HOFSTRA UNIVERSITY, Hempstead, NY

Bachelor of Arts in Marketing Management, 1991

CERTIFICATES

Finance, Category Management, Inventory Management, Information-Based Selling, Selling and Coaching Skills,
Leadership Skills, Professional Sales Presentations, Selling Principles & Practices, Negotiating Successful Sales,
Fundamentals of Managing People, Coors Sales Management Seminar
 SKILLS

Proficient in Microsoft Word, Power Point, Excel.