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DEFINITION of 'Human Capital'

A measure of the economic value of an employee's skill set. This measure builds on the basic
production input of labor measure where all labor is thought to be equal. The concept of human
capital recognizes that not all labor is equal and that the quality of employees can be improved
by investing in them. The education, experience and abilities of an employee have an economic
value for employers and for the economy as a whole.

DEFINITION of 'Intellectual Capital'

The value of a company or organization's employee knowledge, business training and any
proprietary information that may provide the company with a competitive advantage. Intellectual
capital is considered an asset, and can broadly be defined as the collection of all informational
resources a company has at its disposal that can be used to drive profits, gain new customers,
create new products, or otherwise improve the business.
Some of the subsets of intellectual capital include human capital, information capital, brand
awareness and instructional capital.

DEFINITION of 'Social Capital'

An economic idea that refers to the connections between individuals and entities that can be
economically valuable. Social networks that include people who trust and assist each other can
be a powerful asset. These relationships between individuals and firms can lead to a state in
which each will think of the other when something needs to be done. Along with economic
capital, social capital is a valuable mechanism in economic growth.

Social Capital
The term social capital includes:

Relationships between individual members of the community.

Characteristics and behavior patterns of a social organization (values, beliefs and norms)
and social relationships that enable cooperation and action for the benefit of all.

Social relationships between individuals that enable community building, the fostering of
involvement, and the development of trust and solidarity between community members.

Social capital relates to the relationships between individuals, that is, to the social links and
norms of mutuality and trust between members, as they develop in social networks. The
development of trust affects the other types of capital and has proved to be essential to any
improvement in the education level, to the reduction of crime and to economic success.

The main values of social capital trust, sense of community, solidarity.

A distinction is made between several types of social capital, and every community lies along a
continuum for each of these types:
Bonding: The continuum that measures the social cohesion of groups within the community and
their openness to the inclusion of members in the group or their departure from it. This element
expresses, among other things, the willingness to volunteer, to work in the community and the
responsibility of individuals in the community towards other individuals.
Bridging Moves along the continuum between being highly willing to foster dialogue,
consensus and cooperation between groups in the community and closed groups that are not
prepared for any dialogue between them.
Enabling The level of freedom that groups in the community allow their members as opposed
to the duty of obedience expected from an individual in the group. This element affects, among
other things, the ability of community activists to mobilize, ad hoc, members of the community
for promoting social and community issues.
Our experience in the field has shown us that this is the most important capital and that it has the
greatest effect on the other types. Its influence is greatest on the human capital (the community's
openness to accept what is different and to the individual's personal and economic fulfilment). It
also has extremely strong links with the political capital. In effect, in no small number of cases,
the political capital is the reflection of the social capital.

Emotional capital

refers to self-confidence based on the self esteem, courage and resilience

that individuals need in order to convert their knowledge and relationships into effective actions.

the feelings, beliefs, perceptions and values that people hold when they engage with any
business. Its the emotional assets in your organization that determine whether or not people will
work well for you, buy from you, employ you and enter into business with you.

Emotional Capital - Three Core Elements:

1. External Emotional Capital - the value of the feelings and perceptions held by the customer
and the external stakeholder towards your business. The only way to create real profit is to attract
the emotional rather than the rational customer by appealing to his or her feelings and
imagination. Customers want to buy from organizations they like and who are like them. This
creates brand value and goodwill and results in repeat sales through customer loyalty, lifetime
relationships and referrals. In other words, the brand creates trust and recognition and is a
promise and an emotional contract with each customer.

2. Internal Emotional Capital -the value of the emotional commitments held in the hearts of the
people within your business. It can be is seen in the energy and enthusiasm that people bring to
work to create products and solve problems. Every relationship that your business has with
everyone it touches is an asset and an investment. To build emotional wealth you must treat your
people as investors because that is what they are intellectual and emotional investors. Every
day they bring their heads and hearts to work. And if they dont, you wont be in business very
3. Intra-personal Emotional Capital - the level of positive, focused energy that you invest at
work and in your personal life. As a leader, you will inspire or demoralize others first by how
effectively you manage your own emotional energy and, second, by how well you mobilize,
focus and renew the collective energy of the people you lead.