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An fMRI creates a 3D picture of the brain structures using magnetic fields and
radio waves
-The scan shows brain activity, indicating areas of the brain that are active when
engaged in behavior
fMRI: Research
Macro Iacoboni
Aim: Whether changes in emotion expressed on ones face would affect
the brain of the observer that is stimulated
Method: Participants had to look at human faces under a fMRI (imitate the
faces shown, just watch the faces shown)
Results: same areas of the brain activated in method one and two. Limbic
system was stimulated, as observing a happy face activated the pleasure
centers of the brain
MAGEC
M-Method- Lab high control low Eco Val
A-Application understanding the areas of the brains involvement in behavior
G-Gender (unspecified)
E-Ethics, intrusive you cant hide your emotions
C-Culture specific?
Evaluation of brain scanning techniques
-Not a natural environment to look at behavior, cognition
-Use of colors may exaggerate different activities of the brain
-Brain area activate for various reasons-just because amygdala lights up, it
doesnt necessarily mean that fear is part of the response of being observed. +
Objective form of measuring activity
Conclusion
-Some people may find unexpected problems in their brain through experiments
Researchers must be sensitive and professional when dealing with these
problems
No demand characteristics, cant fake brain activity
Research effects- maybe looking for something specific-misinterpretation of idea
Help give a clearer insight to human behavior and ways of treatment
Also helps marketing people to discover what people want-however people may
not think its right for people to monitor their brain (ethics)