TABLE OF CONTENTS

S.No. Contents

Page No.

Chapter 1

INTRODUCTION TO THE INDUSTRY

1.1 Indian Automobiles Industry

1.2 An Overview:

1.3 Key players in the Indian Automobile Industry:

Chapter 2

INTRODUCTION TO THE ORGANIZATION

2.1 COMPANY PROFILE

2.2 History

2.3 Honda in India

2.4 Honda Philosophy

2.5 Fundamental Beliefs

2.6 Manufacturing Capacity

2.7 Sales and Distribution Network

10

2.8 Environment and Safety

11

Chapter 3

14

INTRODUCTION OF TOPIC

14

3.1 Introduction to Study:

14

3.2 Brand:

14

3.3 Benefits of the Study:

16

3.4 Benefit to Me from this Study:.

17

3.5 Management problem:

17

3.6 Research problem:

17

3.7 Objective of the Study

17

3.8 Scope and Importance

18

Chapter 4

19

RESEARCH METHODOLOGY

19

4.1 Research Methodology

19

4.2 Type of research:

19

4.3 Data Collection Method

20

4.4 Data collection approach

20

4.5 Measurement Technique

21

Chapter 5

22

DATA ANALYSIS AND INTERPRETATIONS

22

Chapter 6

34

CONCLUSION AND SUGGESTIONS

34

6.1 CONCLUSION

34

6.2 Suggestions

35

6.3 Limitations:

36

BIBLIOGRAPHY

37

ANNEXURE

39

LIST OF CHARTS
Chart Name

Page No.

Chart 2.1 Chart showing Honda Philosophy

Chart 2.2 Chart showing Fundamental beliefs of Honda

Chart 2.3 Chart Showing the THREE JOYS or Honda

Chart 5.1 Chart showing which car respondent have or like to have

22

Chart 5.2 Chart showing what influenced respondent to buy a Branded car

23

Chart 5.3 Chart showing did the respondent search information for buying car

24

Chart 5.4 Chart showing before purchase did respondent compare with other brands

25

Chart 5.5 Chart showing when respondent bought the car it was own or collective decision

26

Chart 5.6 Chart showing which brand name respondent consider while purchasing a car

27

Chart 5.7 Chart showing which feature respondent consider while purchasing a car

28

Chart 5.8 Chart showing respondent considered price while purchasing a car

29

Chart 5.9 Chart showing how important is the brand name while purchasing the car

30

Chart 5.10 Chart showing number of Brands Considered while purchasing car

31

Chart 5.11 Chart showing branded car always better in quality than less known brand or not

32

Chart 5.12 Chart showing do the respondent think a well known branded car a status symbol

33

LIST OF TABLES
S.No. Contents

Page No.

Table 2.1 Table showing profile of Honda

Table 5.1 Table showing which car respondent have or like to have

22

Table 5.2 Table showing what influenced respondent to buy a Branded car

23

Table 5.3 Table showing did the respondent search information for buying car

24

Table 5.4 Table showing before purchase did respondent compare with other brands

25

Table 5.5 Table showing when respondent bought the car it was own or collective decision

26

Table 5.6 Table showing which brand name respondent consider while purchasing a car

27

Table 5.7 Table showing which feature respondent consider while purchasing a car

28

Table 5.8 Table showing respondent considered price while purchasing a car

29

Table 5.9 Table showing how important is the brand name while purchasing the car

30

Table 5.10 Table showing number of Brands Considered while purchasing car

31

Table 5.11 Table showing branded car always better in quality than less known brand or not

32

Table 5.12 Table showing do the respondent think a well known branded car a status symbol

33

PREFACE
The Automobile industry emerged in India in 1940s. However the growth was relatively slow in 1950s
and 1960s due to the nationalization and the licence raj which hampered the Indian private sector. After
the 1970, the automotive sector began to grow, but the growth was mainly driven by the tractors,
commercial vehicles and the scooters. A major luxury Japanese manufactures entered the India market
ultimately leading to the establishment of Maruti Udyog. It was this time that the Indian government
chose Suzuki as joint venture to manufacture small cars.
The Indian Automobile Industry has demonstrated sustained growth as a result of increased
competitiveness and relaxed restrictions. Several Indian manufacturers such as Tata motors, Maruti
Suzuki, Mahindra and Mahindra expanded their domestic and international operations. Indias robust
economic growths lead to further expansion of its domestic automobile market which attracted
significant India-specific investment by multinational automobile manufacturers.

The automobile industry in India is the 9th largest in the world with annual production of over 2.3
million units in 2008. In 2009 India has emerged as Asias 4th largest exporter behind Japan, South Korea
and Thailand.

EXECUTIVE SUMMERY
HSCI was established in December 1995, with Honda Motor Co., (Japan) and Siel Ltd. (India) as the
key promoters. Hondas models are strongly associated with advanced design and technology, apart
from its established qualities of durability, reliability and fuel-efficiency.

Honda Siel Cars state-of-the-art manufacturing unit was set up in 1997 at Greater Noida, U.P. and
currently has a capacity of 50,000 cars annually. The company is planning to raise its capacity to
100,000 cars per annum by the end of 2007.
HSCI has recently launched the all-new, third generation CR-V and new Accord in its portfolio. The allnew Honda CR-V comes in 2 variants- 6 speed manual transmission system and 5-speed automatic
transmission system with Grade Logic Control for smooth and effortless performance.
Hondas most successful global model, the eighth generation Civic was launched in July 2006 and has
already become segment leader within a short span of time. The Honda City ZX, the largest selling
sedan in India, is today recognized as one of the most successful car brands in India. To ensure
consumers safety, Honda has recently added new features like Airbags and ABS in the VTEC version of
the car.