Universitatea Ovidius din Constana

Facultatea de Litere
Specializarea Jurnalism
Anul II
Conf.dr. Estella Ciobanu
Student Roxana Georgiana Vldescu

Semiotic analysis image and text

Brand Cosmote is well known because it is the first company to come up with the concept for
many minutes.
Advertising that is made in the image taken by the department of intelligence, like a chess game,
which is seeking customers rely on others AIDA (attention, interest, desire, action).
Mark as tripartite entity. Telekom birth sign. Subject poster advertising. Interpreter mental concept
of photography is based on the idea of the family, no matter how far you are, you can sit for hours
on the phone, mobile and fixed.
Iconic sign is a fixed image. Indexical signs that we present Telekom logo bottom left of the picture
young rhythmic movements seem to be at a concert with raised hands are also their posture is one
that is relaxed and carefree.

Image description: Photography presents, centered image, a fridge and products they contain and
in front of the refrigerator can be observed the cat. The cat appears facing the fridge toward sitting
back those watching the print. At the bottom, left, is shown slogan Euro Mini Storage "Passions
have to fill your time, not space." and under the slogan can be read a paragraph about company
services "From now you can rent a space no matter how big or small to store your unused or
seasonal goods.
Euro Mini Storage enjoying convenient storage solutions, flexible and secure. And for home and
office. In the right we will find the company slogan Euro Mini Storage "Regain your living
space".together with brand (format of 4 symbols), name of brand , contacts( number of phone,
website address) .
We dont have presented the image of product, because the print is accomplished for service
company, but the service is explain and we can deducted from slogan. The cat is in position with
face to fridge ,is in weird position, tense(back is curved in up).This attitude of cat is regain when
they are scared.in the same print we can see the campaign slogan "Passions have to fill your time,
not space." and company slogan Regain your living space and other texts for information about
services offered by Euro Mini Storage. Alo are present the logo, and contacts of company

The colors used in print are many, many of them used for represent for natural colors of product
from fridge .We can see the color brown and red prevail. A rose band is show on down page , and
we can regain in band , the text(slogan ,description, contacts ,name of company, logo).Fridge and
the other elements in kitchen in pictures(aluminium radiator to right, the glass of windows)suggests
modernity , a medium capital to high capital , western thinking , all of this is conformity with target
market.

The things from fridge(violin, roller skates ,helmet, goggles)suggest a style of life , interesting
passion and the present of many fruits suggest the people want be healthy and they have the
correct nutrition. The key word , which is in both slogan is SPACE. The symbols which present in
print is from logo campaign .Euro Mini Storage identify with logo which have 4 symbols and
suggest steps of passing a client of company: initially he have a house with many things( first
symbol), he puts them in car( second symbol),lead them to deposit, where stay down to key(third
symbol) and in the last the house is empty of unnecessary things. The logo company is present in
print for reader to can identify the company which offered service and also for a good opinion
about company .

Desciption of photography , phenomenon is absolutely an classic example of advertising of

success, and it can be said that has entered a phase of mannerism.Absolut Vodka collaborated
with great names :Helmut Newton,Herb Ritts,Mario Testino or Jean-Baptiste Mondino.In Romania ,
the brand collaborated with professional photographers : Alex Glmeanu, Alexandru Paul,
Gheorghe erban, Marian Mocanu, Radu Iordache, Roberto Palu i Cosmin Gogu.
In ad vodka Absolut kept the same voice,no matter if use different ideas .After achievement of
bottle, together with agency of advertising TBWA from New York, they decided to use the product
as star(hero) in all ad.The both elements , name and image of product , will stay on base of
campaign of advertising
ABSOLUT turned into an adjective generated an endless series of slogans, shape of bottle
become an identifiable iconographic motif in cities images from whole world or in the works of
contemporary painters, to give just a few examples. We find Absolut vodka bottle Brooklyn Bridge
as the mark of a basketball court in Boston ,the route Atlanta airport runways, on the facade of a
house Traditional Amsterdam, the body of an Italian scooter in silhouette Donato Bramante's
Tempietto famous in the form of a roulette table in a casino Monte Carlo, etc.
Ads ABSOLUT represent an particular case in landscape advertisers, but a perfect case for
photographic image metaphor .Creators of these campaigns counted on simpe idea and they dont
wrong .Leo Burnett fondator of one huge american agency of advertising , now is represented in
whole world , and he said the goal of ads is not win special awards at festivals, but to contribute to
the increased sales of products or service which make advertising