Effective sales and marketing

With more organizations springing up in their thousands, offer of items and

administrations have to be sure ended up more focused. Entrepreneurs and
promoters, more than anytime recently, keep on producing systems and strategies
to get their offerings into the psyches and inevitably the pockets of existing and
potential clients or customers.
The top organizations assign enormous yearly spending plan for their showcasing
crusades; while little organizations have a tendency to battle to make them known
in the business sector.
This pattern, nonetheless, has constrained a large number of little organizations to
close shop, while others have gone the way of cheap or free publicity and promotion
so as to keep cost at an unequaled low. You discover them in online forums, blogs,
pay-per-click, classified ads, banner exchange, social networking websites, online
directories and even small business meetings.

I have carefully examined and gathered 101 advertising techniques the enormous
organizations utilization to announce and advance their organizations. Shockingly,
as little entrepreneurs, we can make great utilization of the strategies below;
1. Use a direct mail campaign to sell your offerings to specialized audience
2. Send customized bulk sms to existing and potential customers
3. Create a blog and start blogging.
4. Advertise in newspapers and magazines
5. Print and hand-out quality business cards
6. Distribute corporate souvenirs during special events or at year end
7. Write professional articles about your products and services.
8. Issue press releases in both the print and electronic media (including the
internet)

9. Advertise on billboards and street banners.

10. Sponsor or co-sponsor special events
11. Join social networking websites, e.g Facebook, Twitter
12. Design a beautiful website for your business.
13. Join and participate in online forums, e.g Nairaland, NigeriaBestForum
14. Establish mutual community relationships
15. Target your audiences well
16. Attend trade fairs/exhibitions
17. Organize road shows
18. Distribute quality flyers
19. Paste quality posters
20. Have an efficient customer/client contact centre
21. Offer discounts on your products/services as a temporary sales measure.
22. Do a documentary on your business
23. Distribute annual reports to your stakeholders
24. Be open to criticism; welcome constructive ideas for improvement
25. Advance a dress code for your employees
26. Use a consistent brand identity on all your promotional materials.
27. Include contacts information on all outgoing communication.
28. Share your statements of purpose and core values with all stakeholders.
29. Treat your employees with respect & admiration.
30. Initiate corporate social responsibility programmes
31. Hold annual general meetings
32. Advertise on TV and Radio
33. Organize facility visits for your stakeholders.
34. Give opportunity for customer feedback always.
35. Publish a house journal/newsletter regularly

36. Create events around new products and services

37. Use in-store/open market display stands
38. Brand your vehicles
39. Use roll-up/pop-up banners within your business premises and at important
events.
40. Beautify your business premises
41. Partner with other businesses to sell your products/services.
42. Recognize and appreciate loyal customers.
43. Use word of mouth always
44. Offer quality products/services always
45. Covet and win awards for your company
46. Use a marketable trade/brand name
47. Advertise on the internet, especially on Yahoo, Facebook & Google
48. Re-brand your products/services if necessary
49. Meet and discuss with other business people at events
50. Ask your existing customers/clients for referrals
51. Request for a written third-party endorsement for your products or services.
52. Maintain an open communication policy with journalists
53. Partner with you local and state governments on developmental issues/projects.
54. Publish a book or magazine
55. Establish branch offices at strategic areas in the metropolis
56. Drive a posh car (for Nigerians only!)
57. Maintain a high dress sense.
58. Use state-of-the-art office equipment
59. Have only intelligent employees on your payroll.
60. Only employees with good communication skills must answers phone calls and
deliver corporate speeches.
61. Place and honor all statements of warranty on your products and services.

62. Use beautiful packaging for your products.

63. Offer the best product/service at a reasonable price.
64. Initiate a market research for an existing or new product/service.
65. Use e-mail marketing
66. Embrace new technology always
67. Smile always
68. Organize a press conference when necessary
69. Tailor your product/service offerings to different segments of your market.
70. Schedule visits with potential clients/customers
71. Use a punchy slogan to drive home your message
72. Pay courtesy visits to traditional rulers, regulatory agencies, the media and
other important publics.
73. Avoid lawsuits and respect the rule of law.
74. Put your customers first when formulating policies
75. Have an in-house public relations expert or consultant on your payroll.
76. Focus on delivering superior products/services
77. Empathize with your clients/customers
78. Set new and challenging marketing goals regularly.
79. Recruit ad-hoc sales people for sales promotion
80. Maintain a non-discrimination recruitment policy
81. Manage your internal and external crisis well
82. Never speak ill of your customers/clients
83. Submit your website to search engines and directories.
84. Submit your articles to article submission websites.
85. Position and re-position your products/service against your competitors.
86. Discuss pertinent but controversial issues over the media
87. Insist on quality printing work always.
88. Build excellent relationship with your target audiences

89. Offer free delivery service where applicable.

90. Give customers the opportunity to buy and pay for your products on the
internet.
91. Pay your creative department /agency well to do a quality newspaper, TV and
radio advertisement for you.
92. Say thank you each time a customer or client patronizes you.
93. Display your statements of purpose, beliefs and awards inside your business
premises.
94. Keep and update a mailing list of your target audiences
95. Offer free services as often as you can.
96. Provide a toll-free number for customer/client feedback.
97. Have customer relationship officers respond to enquiries on time.
98. Pay your taxes regularly.
99. Maintain a credit worthiness policy with your banks and other lenders.
100. Include a signature (business information) in all your outgoing e-mail
messages.
101. Speak with Ayokunle Bankole about how these strategies can be integrated to
your company.
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