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Recall of Ads:
Source: Table 5.2.4
Brands awareness:
Source: Table 5.1.5
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Brand preference:
Source: Table 5.2.6
Reason of buying:
Source: Table 5.2.7
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confectionery is good.
Consumer Satisfaction:
Source: Table 5.2.8
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consumer neither like nor dislike. So, PRAN packaging is not attractive enough.
Media of Ads:
Source: Table 5.3.2
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only 15%. So, we found that the price of PRAN is little bit higher because its superior quality.
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Prefetti, 9% Nabisco, 4% consumer consume Elson and remaining 7% consume other brands.
Product availability:
Source: Table 5.3.6
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Here we can see that 2 to 6 years old consumers consume 28% confectionery products, 7
to 16 years group consumers consume 46% of confectionery products, 17 to 22 group
consume 16% and age group 23 or more consume 10% confectionery products.
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market share.
Figure: 18
Here we can see that 40% retailers prefer candy to store more, 22% retailers prefer gum
base items, 16% prefers jell-O and 6% prefers wafer. So, the demand of candy is higher
than any other confectionery product.
Contribution on sales volume:
Table: 5.4.2
Figure: 19
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volume, 23% think gum base items, 14% think jell-O and 1o% think lollipop. So, candy
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From the chart we can see that 43% retailers think candy contributes highest in sales
Figure: 20
From the chart we can see that 38% retailers think they sell candy easily, 28% think gum
base items, 14% think jell-O and 12% think chocolate.
Risk free products:
Table: 5.4.4
Figure: 21
Here we find that 46% retailers think candy is risk free, 18% think gum base items, 12%
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think chocolate and jell-O, 6% lollipop. So, candy is risk free for most of the retailers.
Figure: 22
From the chart we find that 38% retailers think wafer needs push selling, 26% retailers
think fruit base items need push selling, 20% think that jell-O needs push selling and
16% retailers think other items.
Risky category:
Table: 5.4.6
Figure: 23
Most of the retailers (34%) think wafer is risky because it has short expire date,
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12% think gum base and lollipop are risky and 20% retailers think others items are risky.
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whenever expire date is over it cannot be consumed. 16% retailers think jell-O is risky,
Figure: 24
From the chart we can see that 27% consumers complain to retailers against Yame,
23% against Olympic, 18% against Elson, 10% against Perfetti and only 8% against
PRAN. Here we find that PRAN provides quality products.
In gum base items, which brand is the market leader:
Table: 5.4.8
Figure: 25
Here we find that in the gum base items Perfetti is the market leader ans it has 68%
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market share, PRAN has 16% market share, Elson has 6% market share and other
Figure: 26
Here we can see that 54% consumers want deposited candy, 18% want fruit base candy,
12% wants hard boil candy and 16% wants other categories of candy.
Trend of confectionery market:
Table: 5.4.10
Figure: 27
From the chart we can find that 90% retailers think the trend of confectionery market is
increasing, 4% think it is constant and 6% dont know about the trend.
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