PS-GRADUAES

DESIGN THINKING AND INNOVATION

28 MARO PORTO BUSINESS SCHOOL

CLARK KELLOGG

At UC Berkeley, Clark Kellogg teaches about design thinking and

innovation. He teaches three classes: Problem Finding, Problem
Solving (PFPS), Haas@Work Applied Innovation, and the
undergraduate class, Design Thinking and Innovation. He was the
Founding Director of the Cal Design Lab, promoting
interdisciplinary and project-based learning campus-wide. The
core of this work is discovering customer insights, understanding
customer needs, and creating novel solutions.
Beyond teaching, Kellogg is a partner in the innovation
consultancy, Collective Invention, a business and social
innovation consultancy using human-centered design
principles to solve complex problems. Clark is also a practicing
studio artist. In 2013, he completed a project to make a piece
of art every day, and post it to social media. View it at,
365DailyArtProject.Tumblr.com
Trained as an architect, Kellogg has done architecture, graphic
design and product design. He founded Kellogg
Communications in NYC that applied design thinking principles
to corporate strategy. Kellogg was the founding director of the
State Street Global Investors Innovation and Communications
Lab, and became a Principal of the Boston firm. He was the first
designer to sit on the Executive Committee of a Fortune 500
company. Today, Kellogg also heads up a boutique consulting
firm, Kellogg Consulting, LLC, working with companies on
design thinking innovation, communication and leadership
growth.
Clark has delivered innovation and design thinking workshops
in China, Brazil, Italy, Korea, Poland, and across the US to
corporations, start-ups and universities. His latest article is, A
Year of Living Artfully, http://www.ozy.com/c-notes/artistcreates-365-pieces-of-art-in-365-days/6666.article .UxS6iXGsA-4.email
He is working on a entitled, Advance Common Sense about the
intersection of art, creativity and business.

PS-GRADUAES

DESIGN THINKING AND INNOVATION

OBJETIVES

You will understand the problem finding / problem solving process in the context of

critical thinking, systems thinking, and creative problem solving

You will be able to apply the four phases of problem finding / problem solving -

observation, synthesizing insights, diverging and converging, and rapid

experimentation to issues in your own work
You will be able to use active listening to develop empathy through the humancentered design process
You will be able to synthesize information and observations into novel ideas and
learn from experimenting with the ideas
You will be able to create and tell innovation stories to gain support for new ideas

BENEFITS

The focus of this workshop is to provide you with a set of skills that will allow you to lead
innovation in a climate of significant challenges, or what some call wicked problems. From
managing climate change to alleviating global poverty to developing new products, services or
operational efficiencies in your company, these problems volatile, uncertain, complex and
ambiguous defy simple explanation and resolution. Dealing with them requires innovative
leadership and new ways of understanding both problems, solutions and context. This workshop
focuses on delivering to you some of those basic innovation skills drawn from the fields of critical
thinking, design thinking and systems thinking.
You are, most likely, already an experienced problem solver. However, it is perhaps even more
critical to become an experienced problem finder solving the wrong problem may be worse
than not solving a problem at all. What does this workshop have to offer you? Perhaps you will
find value in learning a different approach to seeing, understanding, collaborating, reframing and
building multiple non-linear solutions. We use tools from the discipline of design i.e. design
thinking to understand problems and craft solutions. The design thinking process is not a
substitute for traditional problem-solving methods. It is an alternative to them. It is a set of skills,
tools, and mental models that will allow you to lead innovation. You will learn language, skills and
processes that you can use in your work and life.
Specifically, well work with ways of collecting information to understand a problem, framing and
re-framing that problem, coming up with a range of solutions and then gathering feedback to
evaluate and evolve those solutions. Well apply those frameworks and tools to understanding
problems, prototyping solutions and telling innovative stories. This is a learn-by-doing workshop.
There will be a lot of doing to develop facility with a ideas and tools that you can use on Monday
morning.