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Definition of communication
Information
Education
package (IEC)
Communication
These are necessary components of effective health and development programmes. Even
the best designed are doomed to failure or will produce the most meager results if target
populations are not consulted, informed, educated and mobilized. Too often communication
is a missing link in the health and development process.
Channels of communication.
1. Person to person
2. Print media: posters, newspapers, newsletters (can be organized quarterly, monthly, or
annually), pamphlets, leaflets, circulars and memos.
3. Electric media: - radio lessons, spot messages, television is both audio and visual,
peaches decision makers (spot messages, films, professional view), email internet.
4. Media is really powerful and can build or de.destroy others: songs, drama, role plays,
skits, poems, demonstrations, still pictures, symbols etc.
Barriers of communication
1. Age
2. Language
3. Gender
4. Social, culture, economic/religion
5. Poor human relations
6. Education
Dramatic improvements in health services have been stimulated by effective
communication efforts.
An IEC component must be built in health and development programmes from the
planning stage onwards if they are to be successful.
As powerful as mass media are, they cannot replace national institutions and
community based organizations which serve as channels for information and
instruments for the health and development fields.
Increased resources must be allocated to IEC activities and decision makers must
come to see that investment in communications is cost effective. This helps reduce
morbidity and mortality of diseases.
Give the community feedback and you also require feedback from the community.
Methods of planning
Replanning
Strengths
Weakness eg poor public relations, a little man power opportunities make use of
public gatherings eg. Churches.
Threats political, natural catastrophies eg El Nino.
Principles that must be known about any disease
Cause
Prevalence
Transmission mode
Signs and symptoms of disease.
Methods of prevention
Strategies of planning
Identify the problem and the size of it (quantifying).
Give the time limit you expect to take to overcome it.
Evaluate and gather money manpower material required. Define number and from
what disciplines the manpower is to be from.
How much money is needed?
What material are necessary and how many? Where do they apply? Is to what is the target
population.
Youth
Adult opinion leaders, government, NGO, CBO, private sector.
Establish partnerships with them.
Discharge diseases
1. Gonorrhea yellowish discharge- difficult to diagnose in women without lab tests.
2. Chlamydia discharge clear and nylon like.
3. Canidiasis Candida are normal flora which increase in pregnancy. Discharge appears
as small white freckles which when scrapped off cause bleeding.
4. Trichomoniasis smelly, frothy, greenish discharge with itching.
5. Gonorrhoea and Chlamydia cause opthalmia neonatorium in babies.
Pelvic Inflammatory Disease (PID)
Prolonged ambiguous abdominal (lower) plan
Transmission route
1. Sexual intercourse heterosexual , homosexual
2. Blood borne eg. AIDS, IV drug use, circumsion.
3. Mother to child syphilis, gonorrhea, Aids (25-40% of children of positive mother have
HIV).
4. Deep kissing
5. Occupational accidents due to not taking septic measures.
Prevention
1. Screen blood for transfusion
2. Protect self while doing invasive maneuvers eg. Gloves, gowns, masks etc.
3. Needle exchange programmes with drug abuse users.
4. Screen mothers for infection eg. Syphilis, Chlamydia, gonorrhea etc and Rx with
tetracycline 1%, ophthalmic. Antiretrovirals eg AZT to pregnant mothers.
5. Sterilize all equipment
6.
a. Abstain
b. Be faithful mutual monogamy 70% of married women get it from their
Partners)
- There can only be secondary virginity.
- Reduce sexual partners number.
c. Condoms- use condoms properly and always discard. Discard five years after
manufacture and avoid exposure to heat.
If a woman becomes pregnant before she fully recovers, there is higher chance of
a premature delivery and delivery of low births weight babies.
SAFE MOTHERHOOD
Note to communicators
Everyday more than 1000 women die from problems related to bearing children.
Government has a particular responsibility to train people to assist at childbirth to make
available routine prenatal services and to provide special care for women who have
serious problems during pregnancy in child birth.
The prime message
1. The risks of childbirth can be drastically reduced by going to the nearest health worker
for regular check-ups during pregnancy.
2. A trained person should assist at every birth.
3. To reduce the dangers of pregnancy and childbirth, all families should know the
warning signs.
4. Unless she is already overweight, a woman needs more food during pregnancy. All
pregnant women need more rest.
5. Spacing pregnancies at least two years apart avoiding pregnancies below eighteen or
above thirty-five years, drastically reduces the dangers of child bearing.
6. Girls who are healthy and well fed during their own childhood and teenage years have
fewer problems in pregnancy and childbirth.
Supporting information
1. The risks of childbirth can be drastically reduced by going to the nearest health worker
for regular check-ups during pregnancy.
AIDS
Spread aggravated by:
Natural need.
It is difficult to get the infection attitude.
Hard to quit addictive.
Sex is cheap and sweet.
It accidental attitude.
Death is unavoidable attitude.
Man has to prove himself attitude.
Drug use.
Proving love.
Peer pressure.