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 Office of the Mayor Gavin Newsom
City & County of San Francisco

GREETINGS FROM THE MAYOR

On behalf of the City and County of San Francisco, it is with great pleasure that our City is hosting West Coast
Green 2009, the nation’s largest conference on green innovation for the built environment, being held October 1-3,
2009 at Fort Mason Center.

Building green supports the triple bottom line of environment, economy and social responsibility. We understand
how important homes and buildings are in the fight to reduce global warming, and that building green can help to
stabilize our changing climate. The tremendous surge we are seeing in green building throughout the country shows
that the marketplace is responding to positive signs toward profitability. And studies are showing time and again
the value and importance of daylight and natural ventilation on personal health, worker productivity and student
achievement.

San Francisco has long been a leader in green building with one of the most aggressive programs in the country
for green building standards in the private commercial and residential sectors. We are extremely excited to tap
into new opportunities within the clean energy and clean technology sectors to help develop solutions for some of
our biggest environmental challenges.

The conference you are attending offers the very best in this rapidly expanding market. As green building
continues to gain momentum, it will be up to you to share this important information and continue to spread the
word. Welcome to San Francisco, and enjoy the conference.
With warmest regards,

Gavin Newsom
Mayor

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westcoastgreen7.indd 2 9/22/09 10:23:41 AM
 Welcome! 
“We are each invited to participate in the process of transforming the world to create a world in which
every person knows their infinite and irreplaceable worth and can truly fulfill their potential.”
—Archbishop Desmond Tutu
This quote fully embodies the intention behind West Coast Green. At this moment in time, we are on
a steep learning curve. Each of us has more value and greatness than we realize, our brilliance is best
expressed collectively. I truly look forward to the exceptional future that we will build together.
With tremendous gratitude and respect,

Christi Graham
Founder & CEO

Aaryn Herridge Chip Wood Hunter Sasser Najla Khoja

Exhibits and Media Partnership Program Director Sales Liaison
Sponsorship Director
Sales

Abby Kojola Chloe Byruck Joni Moss Rachelle Padgett

Communications Marketing Director Exhibits Director Sales Liaison
Director

Abby Monroe David Hopkins Kailani Swenson Seth Chanin

Production Tradeshow Curator Marketing & Sales Liaison
Manager Communications
Coordinator

Annie Gibbons Diane Loviglio Karen Jackson Suzanne Saluti

Marketing Liaison Innovation Pipeline Vice President & Sales Manager
Producer Chief Innovation
Officer

Brian Duggan Emily Busch Mary Ann Xander Page

Director of Thought Marketing Gallagher Exhibits &
Leadership Liaison Education Director Sponsorship
Programs Facilitator

Celia Canfield Heidi McGuire Monica Renner

Chief Development Executive Swiss Army Knife
Officer Producer

westcoastgreen7.indd 3
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 The Home Depot Foundation IS COMMITTED TO
building healthy communities
AND WE PROUDLY SUPPORT West Coast Green

The Home Depot Foundation has made a commitment to invest $400 million in communities over the
next ten years. This will help support the creation of 100,000 affordable homes, built responsibly,
and the planting of over three million community trees. While we count the homes that are built and
the trees that are planted, the true impact of this work will be measured by the stories of people who
will be empowered to live healthy, safe and sustainable lives.

www.homedepotfoundation.org
OUR PLEDGE: $400 million • 100,000 homes • 3 million trees

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 THANK yOu
A heartfelt thank you to these exceptional sponsors of West coast Green 2009!
these leaders have supported all of us in coming together to create the future!

PLATINuM SPONSOR GOLD SPONSORS

SILVER SPONSORS

CONTRIBuTING SPONSORS

westcoastgreen7.indd 5
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9/22/09 10:26:27 AM
 The following Partners have made significant contributions to West Coast Green in Education, Media and Outreach!
Thank you to all these industry leaders for helping us touch and enrich the lives of many people!

top induStry pArtnerS

educAtionAl pArtnerS

outreAch pArtnerS

mediA pArtnerS

Justmeans SM
Business. Better.

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 Schedule-At-A-Glance
Wednesday September 30th
9:00am-4:30pm Pre-Conference Workshops

Thursday October 1st

8:00-8:45am Networking Cafes
9:00-10:30am Opening Keynote Session
10:00am Tradeshow Floor Opens
11:00-12:00pm Breakout Sessions
12:30-1:30pm Breakout Sessions
12:30-3:00pm Summit: Scaling Solar
2:00-3:00pm Breakout Sessions
3:30-6:00pm L asting Behavior Change Through Dashboard
Technologies Summit
3:30-4:30pm Breakout Sessions
5:00pm Tradeshow Floor Closes
5:00-6:00pm Breakout Sessions

Friday October 2nd

8:00-9:45am Networking Cafe
9:00-10:30am Opening Keynote Session
10:00am Tradeshow Floor Opens
11:00-12:00pm  ummit: Green Building 3.0 - Creating Demand For
S
Retrofitting and Remodeling
11:00-12:00pm Breakout Sessions
12:30-1:30pm Breakout Sessions
12:30-3:00pm Greening Fort Mason Design Jam
2:00-3:00pm Breakout Sessions
3:30-6:00pm Summit: Defining Business in The New Economy
3:30-4:30pm Breakout Sessions
5:00pm Tradeshow Floor Closes
5:00-6:00pm Breakout Sessions

Saturday October 3rd

8:00am-8:45am Networking Cafes
9:00-10:30am Opening Keynote Session
10:00am Tradeshow Floor Opens
11:00-12:00pm Breakout Sessions
12:30-3:00pm  ummit: Creating Sustainable Social &
S
Economic Development in West Oakland
12:30-1:30pm Breakout Sessions
2:00-3:00pm Breakout Sessions
4:00pm Tradeshow Floor Closes

7
6:30pm  est Coast Green VIP After Party at the California
W
Academy of Sciences!

westcoastgreen7.indd 7 9/22/09 10:26:56 AM

 Southside Theatre: Build-
Cowell Theatre: Herbst Room 370: Building C Room 210: Building C Ro
ing D
8:00 am- NETWORKING CAFE : WEST COAST NETWORKING CAFE : WEST COAST NETWOR
8:45 am GREEN ALUMNI ORIENTATION GREEN NEWCOMER ORIENTATION A DISCUS
Mary Ann Gallagher, Education Director, Celia Canfield, Chief Development Direc- INSTITU
West Coast Green tor,West Coast Green
9:00 am- THURSDAY KEYNOTE
10:30 am

Daniel Kammen, Class of 1935 Distinguished Professor of Energy, Energy & Resources Group, University of California, Berkeley
Gavin Newsom, Mayor, City of San Francisco
Peter Darbee, CEO, PG&E
11:00 am- The new symbiosis: Business & Society GREENING EXISTING BUILDINGS: SOLAR PERMITTING FORUM BRIGHTEST BULB IN THE BOX: SOLVING
12:00 pm John L. Knott, President & CEO,The Noisette Company; THE BIGGEST PIECE OF THE LOW Greg Sellers, SolarTech; Steve LIGHTING IDEAS BARRIER
Hazel Henderson, Founder, Ethical Markets Media, LLC CARBON PUZZLE Pantazes, Representative, Solar Sonoma Michael Kanellos, Editor in Chief, ASSESSED
Panama Bartholomy, Advisor to the County Greentech Media; Warner Philips, FINANCI
Commissioner Douglas, California Energy Managing Partner,Tendris; Michael Cisco De
Commission; Brian Gitt, Principal, BKI D’Amour, President and CEO, Lumeneri Michael
Rodney D
12:30 pm- GREEN BY DESIGN: LOOKING AT DELIVERING ON OUR PROMISE: WHAT’S SMART ABOUT SOLAR CARBON
1:30 pm THE HOUSE AS A SYSTEM SUSTAINABLE SOLUTIONS TO Gary Gerber, President, Sun Light and Power Co. BUILDIN
Peter Pfeiffer, Principal, Barley and Pfeiffer ACHIEVE OUR CLIMATE AND Frankie
Architects ECONOMIC GOALS Climate Ear
Matt Golden, President and Founder,
Sustainable Spaces
2:00 pm- THE CALIFORNIA ACADEMY OF SCIENCES AMERICA’S MOMENT: THE THE ENERGY DASHBOARD Integrating Water Systems THE ART
3:00 pm DESIGN-BUILD TEAM PANEL NEXT AGENDA FOR TRULY DASHBOARD into the Whole Building Gary COMME
Leslie Guevarra, Associate Editor, GreenerBuildings.com, TRANSFORMING ENERGY Josh Becker, General Partner and Co- Klein, Managing Partner, Affiliated Interna- Lewis Pe
GreenBiz.com; Alison Brown, Chief of Staff and CFO, Peter Leyden, Founder and CEO, Next founder, New Cycle Capital; Gene Wang, tional Management, LLC Kirsten R
California Academy of Sciences; Paul Switenki, Mechanical Agendaa CEO, People Power Co. Design, Gen
Engineer, ARUP; Jes Pendersen, Senior Vice President and Worldwide;
Project Executive,Webcor Builders; Harry O’Brien, Partner, ecoScoreca
Coblentz, Patch, Duffy and Bass – Lead Counsel; Don Young, Sustainable
Principal, D.R.Young Associates – Development Manager; Megan
Levitan, Board Member, San Francisco Recreation and Parks
Commission
3:30 pm- ECOTONE: WHERE TOP DOWN MEETS BOTTOM THE GOOD, THE BAD, AND SUSTAINABILITY MEASUREMENTS
THE PASSIVE HOUSE STANDARD CONNEC
4:30 pm UP THE UGLY: A LOOK AT GREEN AND METRICS: ABC’S AND MORE
FOR DEEP ENERGY RETROFITS - INNOVAT
Celia Canfield, Chief Development Director,West Coast and NOT-SO-GREEN BUILDING Sara Ellis Conant, Manager, Enterprise
ZERO NET ENERGY BUILDINGS ECONOM
Green; Adam Werbach, Global CEO, Saatchi and Saatchi S; PRODUCTS Prudence Ferreira, CEO, Integral
Sustainability, Deloitte Consulting Jeff Wein
Steve Newcomb, CEO and Co-Founder,Virgance Alex Wilson, Founder and President, Impact Inc.; Nabih Tahan, Principal, WebEx
Building Green, Inc. BauTechnologies; Graham Irwin,
Principal, Essential Habitat
5:00 pm- THE AMERICAN RECOVERY and REINVESTMENT MAKING SUSTAINABLE SHOW ME THE MONEY! AN BEST PRACTICES IN RESIDENTIAL YOUR GU
6:00 pm ACT: AN ECONOMIC STIMULUS OVERVIEW RESIDENTIAL DESIGN AFFORDABLE: OVERVIEW OF VENTURE TRENDS WATER USE and REUSE REMODE
Panama Bartholomy, Advisor to the Commissioner Douglas, HOW DOES CERTIFICATION AFFECT Paul Holland, General Partner, Foundation Steve Lehtonen, Managing Director, Bruce M
California Energy Commission YOUR VALUE? Capital GreenPlumbers USA; Brod Street, Senior It Green
Piper Kujac, Co-Chair, Northen California Policy Officer, Department of Sustainability and
Chapter RGB Advocacy Committee; Heather Environment
Larson, Program Manager, Stopwaste; Mike
Kerwin, Co-Founder, Lorax Development;
Laura Billings,Sage Green Development

Tracks Business and the New Economy Building Communities 2.0 Clean Tech and Cool Products Smart Systems

8
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 gC Room 205: Building C Fleet Room: Building D Demo Stage: Festival Room 260: Building C
T COAST NETWORKING CAFE : NETWORKING CAFE: MARKETING YOUR GREEN
NTATION A DISCUSSION WITH URBAN LAND PRODUCTS AND SERVICES: TRENDS, TECHNOLOGIES
ent Direc- INSTITUTE AND SUCCESS STORIES
Natural Path Media

Berkeley

BOX: SOLVING THE UPFRONT COST
BARRIER FOR RETROFITS: PROPERTY
ef, ASSESSED CLEAN ENERGY (PACE)
ps, FINANCING
l Cisco Devries, President, Renewable Funding;
meneri Michael Martin, Representative, CPUC;
Rodney Dole,Treasurer, Sonoma County
LAR CARBON ACCOUNTING FOR THE
d Power Co. BUILDING INDUSTRY
Frankie Ridolfi, Director of Marketing,
Climate Earth
ystems THE ART OF SELLING GREEN TO
uilding Gary COMMERCIAL BUYERS
Interna- Lewis Perkins, Principal, New House LLC;
Kirsten Ritchie, Director of Sustainable
Design, Gensler Architecture Design and Planning
Worldwide; Martin Flaherty, President,
ecoScorecard; Zorana Bosnic, Vice President,
Sustainable Design Director, HOK
SUMMIT: GAME CHANGING ENERGY
SOLUTIONS
Dave Nielsen, Co-Founder, CloudCamp;
Additional presenters to be announced;
This session has been brought to you
by PG&E
THE GREENING OF EVENTS INCLUDING
WEST COAST GREEN
Anah Corley, VP, Business Development, Stetson
Expo
THE THREE S’S: STRUCTURES,
SUSTAINABILITY and STEEL
Geoff Weisenberger, Sustainability Manager,
American Institute of Steel Construction
SUSTAINABLE DEVELOPMENT and
HOT-DIP GALVANIZING
Melissa Lindsley, Marketing Manager, American
Galvanizers Association
SSOCIAL ENTREPRENEUR TRAINING: FUNDRAISING
PREPAREDNESS OR WHAT IS INVESTABLE?
Colin Wiel, President, Keiretsu Forum - San Francisco and North
Bay; Additional consultants to be announced
SOCIAL ENTREPRENEUR TRAINING: CREATING and
RECOGNIZING COMPETITIVE ADVANTAGE
Jon Bonanno, Chairman, Principle Power and Keiretsu Cleantech
Investment, Committee Chairman; Additional consultants to
be announced
SOCIAL ENTREPRENEUR TRAINING: SALES and
DISTRIBUTION
Joe Preis, CEO, Longitude Properties; Additional consultants
to be announced

DARD CONNECTED SUSTAINABILITY, SUMMIT: LASTING BEHAVIOR GREENBUILDINGADVISOR.COM SOCIAL ENTREPRENEUR TRAINING: MARKETING
FITS - INNOVATION AND THE NEW CHANGE THROUGH DASHBOARD Peter Yost, Director of Residential Services, and BRANDING
NGS ECONOMY TECHNOLOGIES GreenBuildingAdvisor.com Greta Mowry, President,Verge Innovation Group; Additional
gral Jeff Weinberger, Marketing Manager, Cisco Dave Nielsen, Co-Founder, CloudCamp; Gil consultants to be announced
ipal, WebEx Friend, CEO, NaturaLogic; Josh Becker,
, General Partner and Co-founder, New Cycle Capital

ENTIAL YOUR GUIDE TO NAVIGATING GREEN THE GREEN HORIZON MFG. VISION Social Entrepreneur Training: Peer to Peer
REMODELING STANDARDS James Pope, CEO, Green Horizon Mfg. Pitch Off
rector, Bruce Mast, Development Director, Build Kathleen Gilligan, Co-Founder, EcoStrategy Group; Myan
t, Senior It Green Baker, Senior Consultant, Economic Transformations Group
nability and

mart Systems Social Innovation Water and Energy

thursday
ALL ACCESS

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 Cowell Theatre: Herbst Southside Theatre: Building D Room 370: Building C Room 210: Building C Roo
8:00 am- NETWORKING CAFE : WCG NETWORKING CAFE : HOW TO NETWOR
8:45 am FACULTY, CURRENT AND PAST, EFFECTIVELY ENGAGE SUSTAIN- STORMW
Mary Ann Gallagher, Education Director, ABILITY INFLUENCERS IN THE WEB REQUIRE
West Coast Green 2.0 WORLD FRANCISC
Rosey Jen
SFPUC; Sar
Managemen
9:00 am- Friday KEYNOTE
10:30 am

Ray Anderson, Chairman and Founder, Interface, Inc. and Author, Confessions of a Radical Industrialist
Andrew Winston, Founder,Winston Eco-Strategies and Author, Green Recovery and Green to Gold

11:00 am- BLENDED BUILDING DESIGN: THE POSITIVE SUSTAINABLE PRINCIPLES MEET THE BIG PITCHER - INTEGRATED IMPLEMENTING THE TRIPLE TOP SOCIAL M
12:00 pm SOCIAL IMPACT OF SUSTAINABLE STRUCTURES SUSTAINABLE PRACTICES WATER SYSTEMS LINE: EXPONENTIAL GREENING ENGAGIN
Dev Crews, Chief Marketing Strategist, Luminesa- Illuminated Martin Melaver, CEO, Melaver, Inc.; Andy Mannle, Sustainable Strategy and FOR MAXIMUM BUILDING Ian Bryan
Marketing; Stefan Mühle, General Manager, Orchard Garden David Orr, Chair of Environmental Studies Communications; Paul Kephart, President, PERFORMANCE Sensible City
Hotel; Alison Brown, Chief of Staff and CFO, California Program, Oberlin College Rana Creek; Bry Sarté, Principal and CEO, Tom Paladino, President, Paladino and Triple Pundi
Academy of Sciences; Erin Carson, Sr. Project Manager, San Sherwood Design Engineers Company NatualPath
Francisco Redevelopment Agency This session has been brought to Managing D
you by Urban Re:Vision Penward

12:30 pm- LET’S GREEN THAT JOB NEXT GEN DESIGN: OUT OF THE TELLING YOUR SUSTAINABLE EXPONEN
1:30 pm Panama Bartholomy, Advisor to the CRADLE, NOW WHAT? BRAND STORY EXAMPLE
Commissioner Douglas, California Energy Jessica Switzer, Partner, Blue Practice; Pam Van Orden, President, Enlightened Jon Alexa
Commission; Jared Blumenfeld, Director, Jason Kibbey, Founder, Pact Apparel; Brand; Susan Bierzychudek, Principal, Construction
Department of the Environment, City and David Johnson, Director of West Coast Green Ideals Online Com
County of San Francisco; Carla Din, Director, Studio,William McDonough and Partners;
East Bay Green Corridor Partnership Gadi Amit, Principal Designer and
Founder, NewDealDesign
2:00 pm- BEYOND BUCKY: ANTICIPATORY PERSPECTIVES INTEGRATIVE DESIGN MASHUP: THE SMART GRID MEETS SMART ARRA: MANAGING THE RISK AND GREEN FR
3:00 pm and COMPREHENSIVE SOLUTIONS BUILDING and LIVING SYSTEMS BUILDINGS REAPING THE REWARD ROOFING
Bonnie DeVarco, Founder,VLearn3D Initiative; Gil Friend, David Johnston, President,What’s Brian Duggan, Director of Thought Paul Campbell, Principal, Deloitte CONCRET
CEO, NaturaLogic; David McConville, Co-Founder,The Working; Bill Reed, President, Integrative Leadership Programs,West Coast Green; Consulting Chris Do
Elumenati, LLC Design Collaborative Andrew Tang, Senior Director, Smart MonierLifeti
Energy Web, PG&E; Drew Clark, Director Manager, M
of Sustainability, IBM Venture Capital Group
3:30 pm- human evolution as it relates to PRAGMATIC IDEALISM: THE MARKETING GREEN: LEVERAGING deep retrofits of commercial DEVELOP
4:30 pm environmental change PRINCIPLES and PROBLEMS OF VALUE THROUGH WINNING buildings CRITICAL
Rebecca Costa, Futurist and Author, The VISIONARY LEADERSHIP MARKETING PRACTICES Matt Macko, Principal, Environmental PATH TO
Watchman’s Rattle John Marshall Roberts, Co-Founder, Celia Canfield, Chief Development Building Strategies COMMU
Conceptual Age Media; Sim Van der Ryn, Director,West Coast Green; Sandy Skees, Josh Guevera, Property manager, Cushman Jonathan
Chief Wizard, Ecodesign Collaborative Founder and CEO, Communications4Good; & Wakefield of California, Inc.; Developmen
Amy Hebard, Chief Research Officer and Corporation
Co-Founder, Earthsense EHDD Arch
Principal, AR
5:00 pm- ENTREPRENEURS PITCH BRILLIANT IDEAS TO Housing 2.0: Re-thinking the HOUSE TALK WITH THE WATER and ENERGY NEXUS
6:00 pm INVESTORS prefab model GREENBUILDINGADVISOR.COM Mary Ann Dickinson, Executive Director,
Kathleen Gilligan, Co-Founder, EcoStrategy Group; Peter Michelle Kaufmann, Principal, Michelle Peter Yost, Director of Residential Alliance for Water Efficiency; Rosey Jencks,
Liu, Founder and Vice Chairman, New Resource Bank; Esther Kaufmann Studios Services, GreenBuildingAdvisor.com; Ann Stormwater Planner, San Francisco Public
Park, Director, Lending Program, RSF Social Finance; Adam Edminster, M.Arch, Owner, Design AVEnues; Utilities Commission
Boucher, CEO and Founder,The Ethos Fund, LLC; Jon Matt Golden, President and Founder,
Bonanno, Chairman, Principle Power and Keiretsu Cleantech Sustainable Spaces; Bruce King, Grand
Investment, Committee Chairman; Rex Northen, Executive Pooh-bah, Green Building Advisor
Director, Cleantech Open; Jeff Burkland, Principal, Burkland
Consulting; Brian Matthay, Program Director, Imagine H2O;
Dan Adler, President, California Clean Energy Fund: CalCEF

Tracks Business and the New Economy Building Communities 2.0 Clean Tech and Cool Products Smart Systems

10
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 gC Room 205: Building C Fleet Room: Building D Demo Stage: Festival Firehouse Room 260: Building C
W TO NETWORKING CAFE : NEW
TAIN- STORMWATER MANAGEMENT
THE WEB REQUIREMENTS IN SAN
FRANCISCO
Rosey Jencks, Stormwater Planner,
SFPUC; Sarah Minick, Urban Watershed
Management Program, SFPUC

LE TOP SOCIAL MEDIA FOR REAL:
NING ENGAGING STRATEGIES
Ian Bryan, President and Founder,The
Sensible City, Inc; Nick Aster, Founder,
no and Triple Pundit; David Phillips, CEO,
NatualPath Media; Debra Berman,
Managing Director, Justmeans; Michael
Penwarden, CEO, Matter Network
BLE EXPONENTIAL CHANGE:
EXAMPLES and STRATEGIES
ightened Jon Alexander, President, Sunshine
Principal, Construction LLC; Elliott Lemenager,
Online Community Manager, Microsoft
K AND GREEN FROM THE BEGINNING:
ROOFING SOLUTIONS WITH
tte CONCRETE TILE
Chris Doelle,VP Sales and Marketing,
MonierLifetile; John Renowden, Product
Manager, MonierLifetile
SUMMIT: GREEN BUILDING
3.0 - CREATING DEMAND
FOR RETROFITTING AND
REMODELING
Leif Magnuson, Residential Green
Building Coordinator, EPA; Brian Gitt,
Principal, BKI; Panama Bartholomy,
Advisor to the Commissioner Douglas,
SUMMIt: GREENING FORT
MASON DESIGN SLAM
Sean Culman, AIA, LEED AP, Solutions;
Bill Burke, Assistant Director, Pacific
Energy Center; Ken Kortkamp, PE
LEED AP, Sherwood Design Engineers;
Michael Kloefkorn, Associate,Van
Meter Williams Pollack, LLP; Bry Sarté,
Principal and CEO, Sherwood Design
Engineers; James Stickley, Principal,
Wallace Roberts and Todd; Laurie
Durnell, Graphic Recorder, Grove
Consulting
indUSTRY ACTION- CARPET
LEADERSHIP FOR THE
ENVIRONMENT
Jeff Carrier, Sustainability Manager,
Carpet and Rug Institute
GREENBUILDING-ADVISOR.COM
Peter Yost, Director of Residential
Services, GreenBuildingAdvisor.com
NCFI Presents Spray Foam
Solutions
David Lloyd, NCFI
A CONVERSATION WITH ALEX
WILSON
Brian Back, Founding Editor and
Publisher, Sustainable Industries; Alex
Wilson, Founder and President, Building
Green, Inc.
A CONVERSATION WITH GIL
FRIEND
Brian Back, Founding Editor and
Publisher, Sustainable Industries; Gil
Friend, CEO, NaturaLogic
A CONVERSATION WITH
STEWART BRAND
Brian Back, Founding Editor and
Publisher, Sustainable Industries; Stewart
Brand, President, Long Now Foundation
SOCIAL ENTREPRENEUR
TRAINING: MANAGEMENT and
ADVISORS
Jon Bonanno, Chairman, Principle
Power and Keiretsu Cleantech Investment,
Committee Chairman; Rex Northen,
Executive Director, Cleantech Open;
Additional consultants to be
SOCIAL ENTREPRENEUR
TRAINING: FINANCING YOUR
BUSINESS - PRIVATE FUNDING
Brian Matthay, Program Director,
Imagine H2O; Additional consul-
tants to be announced
SOCIAL ENTREPRENEUR
TRAINING: FINANCING YOUR
BUSINESS - PUBLIC RESOURCES
Dan Adler, President, California Clean
Energy Fund: CalCEF; Additional
consultants to be announced

commercial DEVELOPING TO SCALE: SUMMIT: DEFINING BUSINESS IN CO-RESPONSIBILITY AND A CONVERSATION WITH SOCIAL ENTREPRENEUR
CRITICAL STEPS ON THE THE NEW ECONOMY CARBON AWARENESS MICHELLE KAUFMANN TRAINING: PRO FORMA
mental PATH TO ZERO CARBON Gordon Starr, CEO, Starr Consulting Marie King, Sales Director, PlanetUp; Brian Back, Founding Editor and ASSESSMENT
COMMUNITIES Group; Bill Reed, President, Integrative Luis Prestamo, Chief Operating Officer, Publisher, Sustainable Industries; Michelle Jeff Burkland, Principal, Burkland
r, Cushman Jonathan Scharfman, Land Design Collaborative; Tom Paladino, PlanetUp Kaufmann, Principal, Michelle Kaufmann Consulting; Additional consultants to be
Development Director, Universal Paragon President, Paladino and Company Studio announced
Corporation; Jennifer Devlin, Principal,
EHDD Architects; Alisdair McGregor,
Principal, ARUP
NEXUS OUTLINING THE GREEN JOBS A CONVERSATION WITH PANAMA
ive Director, MARKET BARTHOLOMY
y Jencks, Speaker to be announced Brian Back, Founding Editor
Public and Publisher, Sustainable Industries;
Panama Bartholomy, Advisor to the
Commissioner Douglas, California Energy
Commission

mart Systems Social Innovation Water and Energy ALL ACCESS

friday

westcoastgreen7.indd 11
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 Cowell Theatre: Herbst Room 370: Building C Room 210: Building C Room 205: Building C

8:00 am- NETWORKING CAFE: LEED 2009:

8:45 am THE RIGHT ACCREDITATION PATH
FOR YOU USBGC-NCC Staff
9:00 am- saturday KEYNOTE
10:30 am

Cameron Sinclair, Co-founder, Author, Design Like You Give a Damn, Architecture for Humanity
Bill Reed, President, Integrative Design Collaborative
11:00 am- MOVING BUSINESS FORWARD SAYS WHO? DECIPHERING EPA PRESENTS: LIFECYCLE HOW TO GUARANTEE YOUR DETROIT
12:00 pm David Hopkins, Co-Author,The Tactics of Hope: How Social RATINGS, CERTIFICATIONS and BUILDING CHALLENGES and BUILDING IS WORKING-- OR SUSTAIN
Entrepreneurs Are Changing Our World, Lynne Twist, Author, ECO-LABELS SOLUTIONS PROVE IT IS NOT Eric Core
The Soul of Money and Co-Founder,The Pachamama Alliance; Tom Lent, Policy Director, Healthy Scott Shell, Senior Associate and Rick Chitwood, President, Chitwood
Gordon Starr, CEO, Starr Consulting Group Building Network; Heather Gadonniex, Sustainability Expert, EHDD Architects; Saskia Energy Management, Inc.
Managing Partner, Sustainability, MindClick van Gendt, Lifecycle Building Challenge and
SGM Energy Coordinator, EPA - Region 9
12:30 pm- AFFORDABLE, ZERO ENERGY BIOMIMICRY: NATURE AS MENTOR A TRADITIONAL BUILDING SUMMIT
1:30 pm BUILDINGS WILL LEAD TO Jeremy Faludi, Principal, Faludi Design MEDIUM REVISITED: ECONOM
ECONOMIC REBOUND AND INNOVATIONS IN WOOD Kirstin M
CLIMATE RECOVERY Peter Moonen, Leader of the Sustainable Knott, Pr
Naomi Porat, CEO, ZETA Communities; Building Coalition, Canadian Wood Council, Design Colu
Peter Rumsey P.E, Founder and Forest Products Association of Canada Village Bott
President, Rumsey Engineers
2:00 pm- NEW MODELS OF FINANCE: MORE THAN FOR STRATEGIES FOR INTEGRATED HOME ENERGY AUDITING and This ses
3:00 pm PROFIT WATER MANAGEMENT RETROFITTING-– THE STANDARDS Depot F
Lisa Michelle Galley, Managing Principal, Galley Eco Capital Josiah Cain, Principal, Design Ecology Bob Knight, President, Bevilacqua-Knight,
LLC; Esther Park, Director, Lending Program, RSF Social Inc.; Larry Zarker, CEO, Building
Finance; Adam Boucher, CEO and Founder,The Ethos Fund, Performance Institute
LLC
6:30 pm after party at the
California academy of sciences

Tracks Business and the New Economy Building Communities 2.0 Clean Tech and Cool Products Smart Systems

12
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ng C FleeT room: building d demo sTage: FesTival Firehouse

UR DETROIT, DALLAS AND DESPOTISM: 3D VIEW OF AQUAONE TECHNOLOGIES, LLC David Parrish, Chief A CONVERSATION WITH CAMERON SINCLAIR
OR SUSTAINABILITY Operating Officer, AquaOne Technologies, LLC Brian Back, Founding Editor and Publisher, Sustainable Industries;
Eric Corey Freed, Principal, organicARCHITECT Cameron Sinclair, Co-founder, Author, Design Like You Give a Damn,
twood Architecture for Humanity

G SUMMIT: CREATING SOCIAL AND SUSTAINABLE WEST COAST GREEN “WOW” GARDEN INSTALLATION A CONVERSATION WITH DAVID JOHNSTON
ECONOMIC DEVELOPMENT IN WEST OAKLAND Josiah Cain, Principal, Design Ecology Brian Back, Founding Editor and Publisher, Sustainable Industries;
Kirstin Miller, Executive Director, Ecocity Builders, Inc.; John L. David Johnston, President,What’s Working
Sustainable Knott, President and CEO,The Noisette Company; Allison Arieff, By
Council, Design Columnist, New York Times; Marcel Diallo, Executive Director,
ada Village Bottoms Community Development Corporation;

This session has been brought to you by The Home A CONVERSATION WITH KEVIN SURACE
Depot Foundation Brian Back, Founding Editor and Publisher, Sustainable Industries; Kevin
Surace, CEO, Serious Materials

saturday
T SySTEMS SOCIAL INNOVATION WATER AND ENERGy ALL ACCESS

westcoastgreen7.indd 13
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 Fort Mason Center offers
green solutions for meetings
and events from five people
to 5,000.

Visit www.fortmason.org or call 415.345.7500

14
westcoastgreen7.indd 14 9/22/09 10:27:00 AM
 Special exhibits
Self Sustaining Show Home—By Green Horizon Manufacturing: Be the first to see this on-de-
mand, self-sustaining housing solution! An innovative solution for a wide range of emergency and tem-
porary housing applications—from single-family emergency relief homes to mobile medical units and
community hubs. With built-in energy generation, fresh water supply and wastewater treatment, they
are capable of provide completely off-grid relief for weeks.

Integrative Show Garden—by Josiah Cain & Design Ecology: If you are holding this guide, it is
most likely you have already seen the rain garden that Natural Builders and Design Ecology have sus-
pended over San Francisco’s bay. Not only is it stunningly beautiful, this garden also filters storm water
runoff. Josiah Cain, acclaimed Landscape Architect and visionary, has working with community organi-
zations to create this mind-expanding display that is as functional as it is beautiful.

INNOVATION PIPELINE—brought to you by Fast Company: Visit this incredible “Exploratorium-like”

exhibit and experience revolutionary, smart products that will stretch your imagination. These fresh,
progressive solutions give a glimpse of an abundant, efficient future! All these brilliant technologies
and products are in early stages of development and you can see them before you find them all over
the market!

Green Jobs Pavilion—brought to you by Bright Green Talent: This is your moment to create the
business or the job that you’ve always wanted. The live multi-media, interactive space will create our
future economy right on the tradeshow floor. Be introduced to more than 50 fabulous employers, train-
ing centers, financial resources so you can hone in on the best matches between your incredible skills
and the opportunities that truly are out there in green.

ASK AN EXPERT SESSIONS—brought to you by PG&E: from 11am-2pm each day. For the schedule
and full list of topics, please visit the PG&E booth in the Herbst Pavilion. Among the topics to be
covered:

• Photovoltaic Basics
• Making Energy Use Carbon Neutral with ClimateSmart®
• Energy Savings by Design
• Glazing Technologies
• Residential New Construction

westcoastgreen7.indd 15
15 9/22/09 10:27:01 AM
 1 Earth Forest Products,
Environmental wood from FSC
forests and reclaimed buildings,
(510) 504 5991, duncan@1EFP.com,
www.1efp.com, booth 108
102.1 KDFC, Classical Radio,
(415) 546 8401, smainini@entercom.
com, www.kdfc.com, booth 350
95.7 The Wolf, Country Radio,
(415) 546 8601, smainini@
entercom.com, www.957thewolf.com,
booth 332
Exhibitors
(714) 898 7016, info@aquaone.com,
www.aquaone.com, booth IP
Aquavision Inc, Your one stop
premium green faucet product
solution, (949) 429 0229,
sales@aquavisioninc.com,
www.aquavisioninc.com, booth 311
Armageddon Energy, Developed
new consumer solar energy,
(415) 680 3362
info@armageddonenergy.com,
www.armageddonenergy.com,
Bright Green Talent, Bright
Green places people in green jobs.,
(415) 992 5446, carolyn@brightgreen-
talent.com, www.brightgreentalent.
com, booth GJP
Brondell Inc., Developer of
innovative eco-friendly bathroom
products, (888) 542 3355,
info@brondell.com, www.brondell.
com, booth 435
Build It Green, Smart
Solutions From The Ground Up,
marc@chdmag.com, www.chdmag.
com, booth 13
California Straw Building
Association (CASBA), To promote
the use of straw in building,
(209) 785 7077, mbennjr@mac.com,
www.strawbuilding.org, booth 1
Canadian Council of Forest
Ministers, Canadian governments
working cooperatively on forestry
issues, (613) 947 8853,
ifpp-info@nrcan.gc.ca, www.

booth IP (510) 845 0472, info@BuildItGreen. sfmcanada.org, booth 125

96.5 KOIT, Lite Rock Radio,
(415) 546 8403, smainini@entercom.
com, www.koit.com, booth 425
Academy of Art University,
School of Interior Architecture and
Design, (800) 544 2787, mfarrell@
academyart.edu, www.academyart.
edu, booth 513
ACT-D’MAND SYSTEMS, Elctronic
D’mand Controlled Pumping
Systems, 714 668 1200, info@
gothotwater.com, www.gothotwater.
com, booth 2
Acutherm, Therma-Fuser™ diffuser
systems, (800) 544 1840, mat@
acutherm.com, www.acutherm.com,
booth 529
Airia Brands Inc. / LIFEBREATH,
Manufacturer of Energy Efficient,
Indoor Air Quality products.,
(250) 715 1963, sharrison@
airiabrands.com, www.lifebreath.com, Lumber and Building Materials,
booth 326
AirScape/HVAC Quick,
Energy-Efficient Natural Cooling,
(866) 448 4187x 301, experts@
airscapefans.com, www.airscapefans. plastics into oil, 81 463 51 5604,
com, booth 463
Airvac, Inc., The World Leader
in Vacuum Sewer Technology,
(813) 855 6297, info@airvac.com,
www.airvac.com, booth 417
Alternative Building Concepts,
We provide SIPS & ICF to help you
build a Net Zero Energy project,
(707) 538 5007, info@altbuild.com,
www.altbuild.com, booth 212B
American Institute of Steel
Construction, Inc., There’s
always a solution in steel.,
312 670 2400, weisenberger@aisc.
org, www.aisc.org, booth 214
American Wind Energy
Association, The trade as-
sociation for the U.S. Wind Industry.,
(202) 383 2500, windmail@awea.org,
www.awea.org, booth 448
AquaOne Technologies LLC,
H2 Orb Toilet water conservation
Atmospheric Water Systems,
Inc., Just pure water from air:
commercial, industrial, consumer,
(805) 858 9280, sales@aws-h2o.com,
www.aws-h2o.com, booth 517
Bath Fitter, One Day Bath
Remodeling, (650) 392 1441,
bfu327@bathfitter.com, www.
bathfitter.com, booth 431
Bay Area Sustainable Building,
Nationally Recognized Green
Building Certification Course,
(510) 273 2450, info@BayAreaSBA.
org, www.BayAreaSBA.org, booth 19
Bencasa, Advanced green technolo-
gies for the construction industries,
(408) 219 0601,
dg@acadia-architecture.com,
www.bencasa.com, booth 132
Beronio Lumber Company,
(415) 824 4300, slyss@beronio.com,
www.beronio.com, booth 366
Blest Company, Manufacturers
oil making machine-coverts used
takizawa@blest.co.jp
www.blest.co.jp, booth 526
BLUE TURTLE ROOFING, INC., The
Bay Area’s First Green-Certified
Roofing Company, (415) 453 1212,
info@blueturtleroofing.com,
www.blueturtleroofing.com,
booth 359B
Bohemian Stoneworks, Concrete
countertops, vessels & custom work
made in Marin Co., (707) 878 9464,
pmiller@bohemianstoneworks.com,
http://www.bohemianstoneworks.com,
booth 228E
Bonded Logic Inc, Manufacturer
of UltraTouch Natural Cotton Fiber
Insulation, (480) 812 9114, sales@
bondedlogic.com, www.bondedlogic.
com, booth 428
Boston Architectural College,
Online Sustainable Design
Courses and Certificate Program,
(617) 585 0101, ce@the-bac.edu
org, www.builditgreen.org, booth 308
Carpet and Rug Institute, The
Builders Energy Products, Source for the Facts on Carpet &
inc., P2000 Insulation Systems Rugs, (706) 428 2115,
& Airkrete Cementitious Foam Jcarrier@carpet-rug.org,
Insulation, (650) 369-7111 www.carpet-rug.org, booth 142
x11,bepinc@gmail.com, www.
Central Coast Wilds,
p2000insulation.com, booth 348
Design-Grow-Build Ecological
Building Innovations Group, Landscape & Native Plant
LEED Accredited General Building Nursery, (831) 459 0656, jtfodor@
Contractor, (530) 243 5693, jim@ CentralCoastWilds.com,
buildinginnovationsgroup.com, www.CentralCoastWilds.com,
www.buildinginnovationsgroup.com, booth 346
booth 123
Ceramic Tile Design, NorCal dis-
Building Solutions, Energy tributor of IceStone Durable Surfaces
Efficiency Tester and Contractor, & Recycled Tile, (415) 485 5180,
(866) 899 2517, Levi.blankenship@ sales@ceramictiledesign.net,
buildingsolutions.com, www.ceramictiledesign.net, booth 418
www.buildingsolutions.com,
Citizens Climate Lobby, Organize
booth 230
people by congressional district
BuildingGreen LLC, Publishes about climate change education,
authoritative sustainable design & (619) 437 7142, mark.reynolds@
construction info, (802) 257 7300 citizensclimatelobby.org, www.
x.102, jerelyn@buildinggreen.com, citizensclimatelobby.org, booth 515
www.buildinggreen.com, booth 137
Climate Earth, Carbon accounting
Cal green lending, Green for supply chains, enterprises and
Building and Renewable Energy products., (415) 391 2725, frankie@
Financing, (707) 942-6300, scott@ climateearth.com,
calgreenlending.com, www.calgreen- www.climateearth.com, booth 337
lending.com, booth 334B
Climate Insulating Products,
Caletti Jungsten Construction, 3M Window Films, (800) 479 6292,
Marin County’s top green home jeremy@climatepro.com,
builder, (415) 381 3162, jeffj@ www.climatepro.com, booth 423
calettijungsten.com, www.calettijung-
ClimateMaster, manufactures
sten.com, booth 228B
water-source and geothermal heat
California Building pumps, (405) 745 6000, esibert@
Performance Contractors CLIMATEMASTER.COM
Association, We train contrac- www.climatemaster.com, booth 506
tors how to make homes energy
Closets Van Go and Kitchens
efficient.,
Van Go, Custom closets,
(510) 444 8707 x 206, pat@cbpca.
kitchen remodels, and refacing,
org, www.cbpca.org, booth 458
(415) 456 8264, info@ckvango.com,
California Energy Commission - www.ckvango.com, booth 139
New Solar Homes Partnership,
Codding Steel Frame
Provides incentives for construction
Solutions, Panelized Cold-Formed
of new solar homes in CA,
Structural Steel Walls, Floors &
(916) 654 4989, mediaoffice@energy.
Trusses, (707) 665 0800,
state.ca.uswww.gosolarcalifornia.com,
kinderlinc@coddingsfs.com,
booth 201
www.coddingsfs.com, booth 462
California Home and Design
Columbia Forest Products,

16
/ overflow elimination device, Magazine, (415) 362 7797 x236,
www.the-bac.edu/green, booth 135 Manufacturer of Formaldehyde-Free

westcoastgreen7.indd 16 9/22/09 10:27:02 AM

 Decorative Hardwood Plywood,
(800) 694 9663, schavez@cfpwood.
com, www.columbiaforestproducts.
com, booth 134
Concrete Promotion Council
of Northern California,
Building the Future Sustainably with
Concrete, (888) 633 0393, rob@
cpcnc.org, www.cpcnc.org, booth 306
Cool Roof Rating Council,
Non-profit providing credible
roof radiative property ratings,
(866) 465 2523, info@coolroofs.org,
www.coolroofs.org, booth 409
Cooritalia, Importer of new and
reclaimed materials, (650) 637 1204, booth IP
ALESSIO@COORITALIA.COM, www.
cooritalia.com booth 331
Corniche Carpet Mills,
Manufacturer of certified biodegrad- ed.edrosa@dunnedwards.com,
able compostable commercial wool
carpet., (510) 538 8610, tom.ccm@
sbcglobal.net, www.cornichecarpet.
com, booth 119
Corporate Sign Systems,
Consult, design, fabricate,
install interior & exterior signage,
408.292.1600, jack@corporatesigns.
com,
www.corporatesigns.com, booth 548
Cosella-Dorken Products
Inc., Systems for Building Healthier
Homes, (888) 433 5824,
info@cosella-dorken.com,
www.deltams.com, booth 115
Creatus Wood Products,
Manufacturer of Wood Products
and Recycled Wood Products,
866 974 0180, creatuswood@aol.com,
www.creatuswood.com, booth 437
Crystal Cabinet Works, Inc.,
Fine custom cabinetry for your home,
(800) 347 5045, info@ccworks.com,
www.crystalcabinets.com, booth 363
Dale Plumbing Inc, Energy
efficient plumbing & heating for the
new millenium!, (650) 369 3253,
daleplumbing@sbcglobal.net,
www.daleplumbinginc.com, booth 241
Danmer Custom Shutters,
Manufacturer and installer of
environmentally-friendly shutters,
(800) 782 6676 x. 1259,
tradepro@danmer.com,
www.Danmer.com, booth 426
Deconstruction & ReUse
Network, Inc, Charitable
Deconstruction & Building Material
Reuse Programs, (888) 545 8333,
lorenz@reusenetwork.org,
www.reusenetwork.org, booth 313
Demilec (USA) LLC,
Environmentally-safe spray foam
westcoastgreen7.indd 17
insulation products, (817) 940 4900,
sandra@demilecusa.com, www.
DemilecUSA.com, booth 330
Design EcoTech, Design EcoTech
transforms ideas into modern interior
fashion solutions., (541) 760 0768,
larry@designecotech.com, www.
designecotech.com, booth 209
D-REV, Design for the other 90%,
info@d-rev.org http://www.d rev.org,
booth IP
Driptech, Affordable drip irrigation
for small farmers in developing
countries, (650) 378 0295, info@
driptech.com, www.driptech.com,
Dunn-Edwards Paints, Leading
Architectural Paint Manufacturer in
the Southwest US, (888) DE PAINT,
www.dunnedwards.com, booth 148
Earthsource Forest Products,
Distributor of FSC Certified and
Salvaged Wood, (866) 549 9663,
info@pals4wood.com, www.
earthsourcewood.com, booth 562
E-Building Systems, Structural
Insulated Panel (SIPs) Distributors,
530 272 7986, jimcrowley@infosta-
tions.com, www.ebuildingsystems.
com, booth 212A
Eco Stucco, Interior, exterior
healthy, durable, and elegant lime
plaster, 415 331 3386, info@
ecostucco.com, www.ecostucco.com,
booth 477
EcoMetro Guide, EcoMetro
Guide-coupons, maps and resoures
for living green, (510) 550 8282,
info@ecometro.com, www.ecometro.
com, booth 27
Econetix, Inovative, affordable
Home Energy Management System,
info@econetix.com, www.econetix.
com, booth IP
Environmentally Safe
Products/Low-E Insulation,
Low-E Reflective Insulation,
(800) 289 5693, customerservice@
aboutlowe.com, www.low-e.com,
booth 361
EST Energy Savings Technology,
LED Lights and Light Fixtures,
(408) 429 0092, ghoog@est-es2.com,
www.est-es2.com, booth 122
Exotic Hardwoods+Veneers,
FSC-Certified architectural wood
panels and lumber., (510) 436 5702
x.202, carol@exotichardwoods.com,
www.exotichardwoods.com,booth 106
Expanded Polystyrene Molders
Association, Promotes EPS
building and construction products,
(800) 607 3772, info@epscentral.org
www.epsmolders.org, booth 29
Field of Green, Green content
synthetic alternatives to natural
grass, (209) 833 7877, brian@for-
everlawnwest.com, www.fieldofgreen.
com, booth 370
Foundry Service and Supplies,
inc, High-Density Fiber Cement
Boards, (562) 945 6511,
jay@foundryservice.com,
www.foundryservice.com, booth 528
GraniteCrete, Inc., A porous,
organic alternative to asphalt and
concrete, (800) 670 0849,
geoffs@granitecrete.com,
www.granitecrete.com, booth 433
Green By Design, Eco-friendly
products & green design &
construction service, (415) 381 6200, Construction Services for LEED
colleen@greenbydesign.us
www.greenbydesign.us, booth 228
Green Contractor Guide, Web
Directory for Green Building Products
and Services, (415) 382 7737,
jeanne@improveitgreen.com,
www.greencontractorguide.com,
booth 368
Green Design Furniture Co.,
Pioneering Sustainable Furniture
Design Since 1993, (207) 775 4234, fiber carpeting, FSC hardwood &
doug@greendesigns.com,
www.greendesigns.com, booth 213
Green Key Real Estate,
Green real estate brokerage and
franchise, (415) 750-1120, chris@
GreenKeyRealEstate.com, www.
GreenKeyRealEstate.com, booth 334A www.HeavenlyGreens.com, booth 207
Green MBA, Master of Business
degree in Sustainable Enterprise,
(415) 203 2124, jcoltkelly@gmail.
com, www.greenmba.com, booth 20
Green Power Solar, Turning
innovation into practical solutions,
(916) 679 4033, rtoner@cfmequip.
com, www.go-greenpower.com,
booth 510
Green Property Solutions,
Commercial biz/prop consultants
increasing cash flow/prop
value, (415) 454 7006, Shayna@
GreenPropertySolutions.com,
www.greenpropertysolutions.com,
booth 359A
Green Ray Technology, Green
Ray Technology manufactures
ultra-efficient LED lighting products.,
(707) 544 2662,
Info@greenraytechnology.com,
www.greenraytechnology.com,
booth 534
GreenBuildingAdvisor.
com, Green building resource
for builders, architects and
homeowners., (802) 257 7300, info@
greenbuildingadvisor.com, www.
GreenBuildingAdvisor.com, booth 137
Exhibitors
Greener Printer, Highest quality
and most affordable eco-printing in
the Bay Area, (510) 898 0000 x125,
info@greenerprinter.com,
www.greenerprinter.com, booth 4
Greener World Media, Greener
World Media is the business voice of
the green economy., (510) 550 8285
x205, katherine@greenerworldmedia.
com, www.greenbiz.com, booth 28
groSolar, Leading Nationwide
Installer of Solar Power Systems,
802 359 6512, dawn.martin@grosolar.
com, www.grosolar.com, booth 314
Hammond Fine Homes,
or GreenPoint rated projects,
(707) 795 6045, info@hammondfine-
homes.com,
www.hammondfinehomes.com,
booth 424
Harpiris Energy, SunCache solar
water heater, (530) 220 7000, info@
harpiris.com, www.harpiris.com,
booth 449
Haute Textile Flooring, Natural
reclaimed flooring, (415) 388 8312,
sean@hautefloors.com,
www.greenbydesign.us, booth 228C
Heavenly Greens, Synthetic
Turf Systems, (866) 724 8873,
CallCenter@HeavenlyGreens.com,
Hunter Douglas, World leader
in innovative window coverings,
(800) 473 1112, HunterDouglas_
Consumer@hunterdouglas.com,
www.hunterdouglas.com, booth 522
IceCold USA, IceCold is a catalyst
increasing energy efficiency in AC
units, (720) 293 9975,
sales@icecoldusa.com,
icecoldusa.com, booth IP
Icynene Inc, Icynene insulation
provides a healthier, quieter &
energy efficient home,
(905) 363 4040 x.210,
pbullion@icynene.com,
www.icynene.com, booth 467
IDEAbuilders, Interactive 3D
Models for Design, Simulation, and
Fabrication., (206) 930.5434,
info@ideabuilderhomes.com,
www.ideabuilderhomes.com, booth IP
Inhabitat, Inhabitat is an
online magazine devoted to
17
sustainable design. (54 characters),
9/22/09 10:27:02 AM
 (347) 755 9872, inhabitat@gmail.com, highly resilient, inorganic glass
www.inhabitat.com, booth 11
Innovative Design Group, FSC
cabinets for kitchens, offices, media
centers & closets, (415) 454 3572,
ingridramsay@earthlink.net
www.closetinnovations.com,
booth 228D
InspectorTools, Infrared
cameras, blower doors,
combustion analyzers, and more!,
(805) 644 4316,
Exhibitors
fibers bonded by a thermosetting
resin., 317 398 4434 x8208,
mike.lynam@knaufinsulation.com,
www.knaufinsulation.us/, booth 210
Knoend, Eco design studio that
believes design is a catalyst for
change, (415) 252 7622,
info@knoend.com, knoend.com,
booth IP
K-tect Sustainable Building
Systems, Light gage structural steel
& outdoor, sustainable, rustic and
contemporary furniture., (415)
924-8811, www.ecosmartfire.com,
marinoutdoorliving@mac.com,
booth 316
Marvin Windows and Doors,
Wood and wood clad windows and
doors, (877) 879 7906, tradeinfo@
marvin.com, www.marvin.com,
booth 516
x MonierLifeTile,
MonierLifetile concrete roofing
Learn more at wecandothis.com.,
(415) 973 2653, scm9@pge.com,
www.pge.com, booth 101
PG&E’s Climatesmart Program,
The ClimateSmart program makes
energy use carbon neutral, (415)
973-1958, elwh@pge.com, www.
joinclimatesmart.com, booth 100
Paneltech International,
LLC, Manufacturers of
PaperStone Sustainable Solid
Surfaces, (360) 538 9815, joan@

moreinfo@inspectortools.com,
www.inspectortools.com, booth 450
Institute at the Golden Gate,
Promoting dialogue, collaboration
and action for a sustainable
world., (415) 561 3562, info@
instituteatgoldengate.org, www.
instituteatgoldengate.org, booth 546 www.levelfivedesign.com, booth 575
Institute for Bau-Biologie
and Ecology (IBE), Seminars and
certifications focusing on building
healthy, (866) 960 0333,
info@buildingbiology.net
www.buildingbiology.net, booth 328
Integrity from Marvin
Windows and Doors,
Manufacturer of premium pultruded
fiberglass windows and doors.,
(877) 879 7907,
tradeinfo@marvin.com,
www.integritywindows.com,
booth 516
Jackel Enterprises, FSC
hardwoods, softwood, milled
products, recycled and salvaged
lumber, (831) 768 3880, steve@
jackelenterprises.com, www.
jackelenterprises.com, booth 355
jacobsen & balla, Green
wallcoverings for Residential/
Commercial Envirnoments, (650)
593-3435, ruth@jacobsenandballa.
com, www.jacobsenandballa.com
booth 3
JELD-WEN Windows and Doors,
window and door manufacturer,
(541) 850 2606 x.2745,
tonyde@jeld-wen.com,
www.JELD-WEN.com, booth 569
JTG/Muir, Distributor of high
efficient & Solar Equipment,
(510) 434 3130, zachary@jtgmuir.
com, www.jtgmuir.com, booth 436
Kelly Moore Paint Company,
inc, Manufacturer of Low-Emitting &
Recycled Paints., 650 595 0333,
epatricio@kellymoore.com,
www.kellymoore.com, booth 411
Knauf Insulation, Green product:
Knauf EcoBatt Insulation with ECOSE
Technology is an unfaced thermal
systems which integrate insulation tile incorporating green technolo- paperstoneproducts.net, www.
and eliminate thermal bridging., gies., (800) 669 8453, rpacelli@ paperstoneproducts.net, booth 563
(702) 451 7155, info@kama-eebs. monierlifetile.com, www.monierlifetile.
Peace Industry, makers of
com, www.kama-eebs.com, booth 309 com, booth 438
handmade wool felt carpets,
Level 5 Design, Wall finish design MoonDance Painting, Green (415) 255 9940, peaceindustry@
and installation, (510) 665 9013, residential and commercial painting gmail.com, www.peaceindustry.com,
info@levelfivedesign.com, company., (415) 725 0878, booth 211
steve@moondancepainting.com,
Peninsula Building Materials,
www.moondancepainting.com,
LifeSource Water Systems, Building Materials-brick-pavers-
booth 10
Manufacturers of whole house water landscape supplies-Nat. stone,
filtration systems, (800) 334 5009, Nana Wall Systems, Custom, (887) 282 0522, dan@pbm1923.com,
cherie@lifesourcewater.com, energy efficient operable glass wall www.pbm1923.com, booth 360
www.lifesourcewater.com, booth 536 systems, (800) 873 5673,
info@nanawall.com,
Lithonia Lighting, Energy-efficient www.nanawall.com, booth 323
lighting solutions for any applica-
x Pictura Graphics, Pictura
Graphics is the nation’s 1st
Certified Sustainable Green Printer,
tion!, (770) 922 9000, NaturalPath Media, NaturalPath 763 525 5900, plilienthal@pictura-
marty.allen@acuitybrands.com, Media is the largest online graphics.com, www.picturagraphics.
www.lightahome.com, booth 232 network focused on sustainability, com, booth 339
(415) 495 6475, jim@naturalpathme-
LiveRoof by Florasource, Ltd./ dia.com, www.naturalpathmedia.com,
Native Sons Wholesale Nurser, booth 14
Fully vegetated modular extensive
x PlanetUp, Sustainable
Advertising & Green Marketing
to Raise Carbon Awareness,
green roof system, (949) 498 1131,
liveroof@florasourceltd.com,
www.florasourceltd.com, booth 234
x NCFI Polyurethanes, SPF
products that are energy
efficient and provide a healthier
(415) 252 8563, sales@planetup.com,
www.planetup.com, booth 408
Premier Building Systems,
environment, (800) 346 8229,
Living Green Design Solutions, info@ncfi.net, www.NCFI.com, Advanced Performance Framing
California’s Premier Choice for Green booth 445 System, (800) 240 6691, bosborn@
Innovative Building, (559) 801 9504, pbssips.com, www.pbssips.com,
t.michailides@sbcglobal.net North Cal Wood Products, booth 512
www.livinggreendesignsolutions.com, Manufacturer of value added
Premier Power Renewable
booth 146 reclaimed redwood timber products.,
Energy, Inc., Solar Electricity
(707) 462 0686, franksr@northcal.
Lutron Electronics, Lighting, Specialists for Residential,
com, www.northcal.com, booth 578
(610) 282 3800, cbaylor@lutron.com, Commercial & Government Systems,
www.lutron.com, booth 413 Ondavia, A complete quick and (877) 939 0400, rhichborn@premier-
accurate water analysis lab in your power.com, www.premierpower.com,
Lyngso Garden Materials, Inc., pocket, (805) 685 4189, IP booth 415
55 year old family owned landscape
materials company, (650) 364 1730, Oryzatech, Insulating and load- Prepress, Inc, Proposal Books,
info@lyngso.net, www.lyngsogarden. bearing building blocks made from Presentation Boards & Print
com, booth 107 bio waste., info@oryzatech.com, Production, (415) 621 8970,
www.oryzatech.com, IP jennifer@prepress.com, prepress.
M.Teixeira Soapstone, Suppliers com, booth 315
and Installers of Soapstone Counters Our Home Spaces, Energy con-
Sinks Tiles, (415) 401 7778, sumption awareness tools for cost Presidio Graduate School,
california@soapstones.com, savings/efficiency., (415) 203 4341, MBA , MPA& Executive Certificate
www.Soapstones.com, booth 573 j_peterson@ourhomespaces.com, programs in Sustainable
www.ourhomespaces.com, booth 335 Management, (415) 561 6555, info@
Mahoney Architects & presidiomba.org, www.presidiomba.
Interiors, Bay Area award-winning OWA, Prefab Wood Buildings & org, booth 236
architecture & interior design, Houses from Chile, (562) 681 0770,
sustainable, rustic and contem- owa@owastudio.clwww.owastudio.cl, Professional Publications Inc.,
porary furniture., (415) 389 1058, booth 434 Leader in LEED exam prep materials
MahoneyAIA@aol.com, www. & classes, (800) 426 1178, info@
Mahoney-Architects.com, booth 228A
x Pacific Gas & Electric
Company (PG&E), A lighter
ppi2pass.com, www.ppi2pascom,
booth 429

18
Marin Outdoor Living, Indoor footprint and a greater purpose.
and acoustical product made from

westcoastgreen7.indd 18 9/22/09 10:27:03 AM

 Quantum Builders for
Sustainable Living, Inc., High
end energy efficient window and
door products, (510) 559 3488,
info@quantumbuilder.com, www.
quantumbuilder.com, booth 120
Rain Technologies, Hyper-green
innovation from design & mfr.
through installation, (866) 724 6356,
info@raintube.com, www.raintube.
com, booth 422
Rainwater HOG LLC, Award-
winning functional, discreet modular
rainwater storage, (888) 700 1096,
info@rainwaterhog.com, www.
rainwaterhog.com, booth 140
Ray-Core Inc., Energy Saving
Roof, Wall & Header Systems,
801 367 8880, ssilvey@raycore.com,
www.raycore.com, booth 439
Ready Solar, First fully assembled
all AC out PV system,
(650) 299 9854 x 1005, aaron-
bingham@readysolar.com, www.
readysolar.com, booth 144
Real Goods Solar, Leader in
solar installation for residential and
commercial, (888) 507 2561,
toni.bedrosian@realgoods.com,
www.realgoodssolar.com, booth 336
Renewable Power Solutions
Inc., Solar Design and Installations
Since 1998. Classes and
Workshops., (408) 998 7400,
info@solutionsforpower.com,
www-RPS-SOLAR.com, booth 511
Restoration Timber,
Reclaimed wood, custom flooring,
cabinet stock, beams and siding,
(415) 651 4276, info@restorationtim-
ber.com, www.restorationtimber.com,
booth 525
Retrotec Energy Innovations
Ltd., Manufacturer of air
infiltration measuring equipment,
(604) 732 0142, ron@retrotec.com,
www.retrotec.com, booth 349
Rhino Shield, Lifetime Exterior
Coating, (888) 868 7575,
rhinoshieldca@sbcglobal.net, www.
rhinoshieldca.com, booth 519
Richlite, Paper-composite
materials for architectural surfaces,
253 383 5533, don@richlite.com,
www.richlite.com, booth 544
San Francisco Business Times,
Subscribers guiding companies, and
the place to find your best prospects,
(415) 288 4932, tvaness@bizjournals.
com, www.bizjournals.com, booth 12
San Francisco School of
Feng Shui, The world’s most
comprehensive program in Classical
westcoastgreen7.indd 19
Feng Shui, (866) 983 6868, info@
sanfranciscoschooloffengshui.com,
sanfranciscoschooloffengshui.com,
booth 21
SDI Insulation, Full Service
Green Insulation Contractor,
(650) 685 5500, info@sdi-insulation.
com, www.sdi-insulation.com,
booth 312
Serious Materials, The
most energy-saving building
materials, (408) 541 8000, info@
SeriousMaterials.com, www.
seriousmaterials.com, booth 427
Silestone by Cosentino, The
beautiful, eco-friendly solution for
countertops, (281) 494 7277,
marketing@cosentinousa.com,
www.ecobycosentino.com, booth 430
SIP Home Systems, Inc., Design
and Sales of Structural Insulated
Panels, (530) 477 9790, info@
siphomesystems.com, www.
siphomesystems.com, booth 112
x Solar Living Institute,
California’s original solar
training institution. Now online!,
(707) 744-2017, info@solarliving.org
www.solarliving.org, booth 104
SRS Energy, Develops and
manufactures integrated solar roof-
ing products (BIPV), (267) 515 5895,
info@srsenergy.com, www.srsenergy.
com, booth 317A
STANDARD STRUCTURES, Makers
of FSC Certified Engineered Wood
Products, (800) 862-4936 x161,
mark@standardstructues.com, www.
standardstructures.com, booth 419
Sun First! Solar Energy
Systems, Design, sales and
installation of photovoltaic & thermal
systems, (415) 458.5870, chet@
sunfirstsolar.com, www.sunfirstsolar.
com, booth 222
x Sun Light and Power, Solar
energy design and installation,
(510) 845 2997, info@sunlightand-
power.com, www.sunlightandpower.
com, booth 203
Sungevity, Home Solar Electric
Solutions, (877) 257 8648,
info@sungevity.com,
www.Sungevity.com, booth 111
Sustainable Flooring,
Manufacturing co-op that
develops cutting-edge design
products., (303) 544 6076, info@
sustainableflooring.com, www.
SustainableFlooring.com, booth 432
Sustainable Solutions
International, Cutting Edge
Water Efficient Bathroom Products,
(800) 460 7019, roofing tiles, (951) 737 0200,
elysia@sustainablesolutions.com, rich.thomas@ustile.com,
www.sustainablesolutions.com, www.ustile.com, booth 317B
booth 113
VELUX America Inc, World
Sustainable Spaces, Home perfor- leader in roof windows and skylights,
Exhibitors
mance retrofitter, energy efficiency, (800) 888 3589, mike.rhoden@velux.
green building, (415) 294 5380, com, www.veluxusa.com, booth 224
info@sustainablespaces.com,
Vetrazzo LLC, recycled glass
www.sustainablespaces.com,
countertops, (510) 234 5550,
booth 243
craig@vetrazzo.com, www.vetrazzo.
taliaYsebastian, Human design com, booth 541
concepts to match suitable future
Visible Enery Inc, Visible Energy
technologies, +43 (0) 699 1056564,
UFO Powerstrip, (650) 353 7812,
talia.sebastian@gmail.com,
info@visiblenergy.com,
www.taliaysebastian.blogspot.com,
visiblenergy.om, booth IP
booth IP
VOX Design Group, Design
The ReUse People, Deconstruction,
and construction of custom,
building materials salvage, training,
green, whole-system homes,
& consulting, (888) 588 9490,
(650) 694 6200,
tedreiff@TheReUsePeople.org
info@voxdesigngroup.com,
www.TheReUsePeople.org, booth 460
www.voxdesigngroup.com, booth 319
The Sliding Door Company,
Warm Floors, Design / build of
Closets, Room Dividers, Office
hydronic radiant heating and thermal
Partitions, Swing Doors,
solar systems, (707) 257 0880,
(866) 757 3667,
contact@sfslidingdoor.com,
www.sfslidingdoor.com, booth 238
inquiry@warmfloors.com,
www.warmfloors.com, booth 416
Watt Stopper/Legrand, Leading
The Urban Farmer Store,
manufacturer of energy efficient
Efficient irrigation and lighting for
lighting controls., (408) 988 5331,
the landscape, (415) 661 2204 x 2,
marketing@wattstopper.com,
tom@urbanfarmerstore.com,
www.wattstopper.com, booth 410
www.urbanfarmerstore.com,
booth 206 Wendel, Rosen, Black & Dean
LLP, Legal services: green building,
Timber Pro UV Natural Wood
natural/organic products, solar,
Finishes, Low VOC Natural Wood
(510) 834 6600, wrbd@wendel.com,
Finishes & Concrete Sealers,
www.wendel.com, booth 509
(503) 232 1705, usainfo@timberpro-
coatings.com, www.timberprocoat- Wheeler Zamaroni, Full-service
ings.com, booth 475 landscape and natural stone supply,
(707) 543 8400, info@wzsupply.com,
Timberpeg Pacific, Inc., Build
www.wzsupply.com, booth 524
Responsibly with a home that will
last a lifetime., www.timbertech.com, Wood Anchor, premium reclaimed
mpeavy@timbertech.com, or landfill diverted wood floors
www.timberpeg.com, booth 514 ...rethought, (866) 582 7771,
info@woodanchor.com,
TimberTech, Manufacturer of
www.woodanchor.com, booth 469
composite decking, railing and
fencing, (800) 307 7780, mpeavy@
timbertech.com, mpeavy@timbertech.
Woodshanti Cooperative,
Custom cabinetry built with
com, booth 407 certified wood and natural finish.,
(415) 822 8100,
U.S. EPA Green Building Team,
info@woodshanti.com,
Coordinates building-related pro-
www.woodshanti.com, booth 547
grams across EPA., (415) 972 3282,
hood.timonie@epa.gov, Zemos LED International, LED
www.epa.gov/greenbuilding, Streetlights LED Light Bulbs and
booth 507 Fixtures, (209) 610-1981
charles@zemosledintl.com,
US Green Building Council,
www.zemosledintl.com, booth 473
Northern California Chapter
(USGBC-NCC), USGBC-NCC provides
resources for the green building
xsponsor
industry, (415) 738 5528,
info@usgbc-ncc.org
www.usgbc-ncc.org, booth 310
19
US Tile, Natural pigment clay
9/22/09 10:27:03 AM
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westcoastgreen7.indd 20 9/22/09 10:27:04 AM
 An enormous, heartfelt thank you to Design Ecology for the
phenomenal vision, design and implementation of the
2009 West Coast Green Show Garden Experience.

We thank the following companies for their generous donations and support!
Bamboo Structure Sponsors: Materials Contributors:
Design: Design Ecology + Darrel DeBoer Greenlee Nursery
Install: The Natural Builders Buckeye Nursery
Hanging Modules: Floating Island Succulent Gardens
Vegetation Mats: Great Bear Restoration American Soil Products
Urban Farmer Store
Garden Sponsors: Green Waste Recycle Yard
Design: Design Ecology Red Shovel Glass Co.
Install: Bertotti Landscaping

westcoastgreen7.indd 21
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9/22/09 10:27:15 AM
 chdmag.com

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westcoastgreen7.indd 23
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9/22/09 10:30:08 AM
 sustainable since 1943 Richlite Company
paper-composite surfaces 888.383.5533
www.richlite.com
WE™ technology facebook.com/richlite
carbon footprint West Coast Green
LEED points Booth #544
Richlite® is a registered trademark of Richlite Company.

Infrastructure
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westcoastgreen7.indd 25
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9/22/09 10:30:30 AM
 festival pavilion

575 573 569 563 547 541 529 525

T29 T28 T27 T21 T20 T19 T14 T13 T12 T11 T10 T4 T3 T2 T1
RELAXATION GREEN JOBS
NAP
AREA PAVILLION
ROOM

578 473 562 548 546 544 536 534 528 429 526 524 522
GARDEN 469 457
477 475 463 449 445 437 435 433 431 427 425 423

462 460 458 450 448 438 441 439 432 430 428 424 422

MODULAR 363 361 359 355 349 339 337 335 436 434 331 426 323
HOME

370 368 366 360 350 348 346 336 334 333 332 330 328 326
BEERBAR / CAFE
& WINE GARDEN

herbst pavilion

INNOVATION

236 234 232

COWELL THEATER
238
FOOD / Bookstore
BEVERAGE 139 137 135 133 230

148 146 144 142 140 243 241 239 134

26
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 PR / Media
Interviews

PR / Media
Lounge

541 529 525 519 517 515 513 511 509 507 DEMO
STAGE

526 524 522 516 514 512 510 506

INFO
427 425 423 419 417 415 413 411 409 407 REGISTRATION

428 424 422 418 416 412 410 408

331 426 323 319 317 315 313 311 309 Volunteers

FOOD / CYBER
BEVERAGE
CAFE

Fire Control
330 328 326 316 314 312 310 308 306

WSG
Staff
Office

2010
Booth Sales

INNOVATION PIPELINE 213 211 209 207 203 201 VIP Lounge

236 234 232 224 228 222 214 212 210 206

137 135 133 230 125 123 119 115 113 111 107
PG&E
 MAIN ENTRANCE

243 241 239 134 132 122 120 112 108 106 104 100
COAT
CHECK
TO COWELL THEATER

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