Brief

Concept

The brief required the creation of a brand and identity

that would clearly show the influences of ancient Rome.
whilst remaining relevant to a contemporary audience.

Anona Bakery is an English high-end Italian bakery

that celebrates the culture of ancient Rome serving
authentic period bread.

Anona Bakery Brief 1

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Research
Primary research for the Anona Bakery was my main
source of inspiration for this brief with visits such as: the
British Museum and a Reconstruction Roman Barracks;
doing this helped form the context for the surrounding
culture of Ancient Rome and how it fits into the bigger
picture. This allowed me to identify something from
ancient Roman culture and later how to craft that look.

Anona Bakery Brief 1

OUGD603

Adam Garbutt

Examples of Roman wall paintings and mosaic designs

helped form the visual identity of Anona, the research
for this came from both Primary and Secondary. The
books from the libary where all used to further focus
what I had learnt and seen from Arbeia, the British
Museum and the City of Rome.

Leeds College of Art BA (Hons). Graphic Design

Research

Logo Development

Colour

Pattern

The name for Anona originally came from Annona, the name for the Roman
Goddess of Grain. Shortened down to be more aesthetically pleasing, as it
still pronounced the same, yet the influence isnt lost.

Using a swatch palette to pick three main colours found

in the Roman wall paintings from my research. This was
to find a balance in creating something that worked
contextually as well as visually.

The patterns were developed from research into Roman

mosaic and pavement patterns. The research allowed
me to develop my own grid to design the patterns from
due to their relatively simplistic geometric nature.

Using this as a platform, I developed the two colours

above: Purple and Cream.

This formed the core for the identity and created

consistency throughout the brand to be clearly
represented.

Through the process of elimination until a resolution is met that expresses

the values of the brand Im trying to create. The final logo seen on the first
page, has the balance between the elegance of the Roman inscriptions to
appear high-end, yet still appealed to the people.

Anona Bakery Brief 1

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Development

Bag & Apron

Bread Experiments

Prop

Going beyond paper and trying different materials to

make the digital, physical with. (Other than screenprinting and laser cutting). Was something I wanted
to experiment with during this brief. Due to it being
a Bakery, an apron was the most clear direction. The
bag for life was an extension to the brief to give to
customers who would use the bakery on a daily basis

I wanted to create my very own stamped bread. With the first batch
I attempted to create a plain white roll, as a benchmark for against
different flours and mixtures. The method I used originally was to stamp
the bread before baking, however this resulted in it being pushed out,
while leaving the stamp while it baked made it sink to far in.

The presentation of Anona was vital for me when I

started the brief, using the research Id done I keep on
look out for ideas or ways to present the bread in the
final resolution.

Anona Bakery Brief 1

OUGD603

Adam Garbutt

I later abandoned this idea due to the time it consumed and I wasnt
getting any closer to a resolution after already having searching online
and inquiring with an artisan bakery in Bristol.

Leeds College of Art BA (Hons). Graphic Design

Experiments & Development

One thing that really caught my eye was the window

display from Bettys, which used a range of materials
but most of all; It made me want to go inside. I wanted
to create the same temptation that Bettys gave me in
photograph form.

Final Products
The final images sum up the brand story that I was
trying to create with this brief, by putting the products
into a similar context that a customer may experience,
it comes closer to reality.

Anona Bakery Brief 1

OUGD603

Adam Garbutt

The products them selves arent all fully featured

here, yet the brand its self is still just as strong with or
without them because at the core, the Anona Bakery
isnt just about the bread and the jars of olives it sells.

Leeds College of Art BA (Hons). Graphic Design

Final Images

Bags & Apron

Having the images neutral allows for the products
to have more attention drawn to them, unlike within
context shots where all the information comes from the
whole image.
The bags and apron really shine brightest in this
situation because I was able to convey their exact
purpose without muddling the message.

Anona Bakery Brief 1

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Final Images

Web
Taking inspiration from both the old and the new, with
the Anona website I wanted it to be its own entity.
Although used to advertise the website, it saw it as
been simply more than that, as everything should be. It
could be a hub for local events, or even for learning new
recipes to make with the bread you buy from the
Anona Bakery.

Anona Bakery Part One

OUGD603

Adam Garbutt

Making something larger than its self is something that

inspires my practice; things should just have to end
when they start.
The mobile version was a design consideration from the
start, the influence is clear on the above image due to
the simple layout which was inspired by mosiac tiling.

Leeds College of Art BA (Hons). Graphic Design

Final images