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Proposal
Physical improvements
Firstly, I strongly feel that you should consider improving the physical
appearance of the building through its redecoration. So my first
recommendation is to change the facelift of the building through its
redecoration. For example the walls of the shop should be painted
with bright colours such as red, green, blue which catches public
attention and make a comfortable environment for customers.
Another idea is to replace the old speakers by new ones which deliver
high fidelity sound with and incredible realism. Besides, it would be
wise to use a floor covering such as a carpet to change the over roll
appearance of the building and have a positive effect on people.
Finally installing ramps would make access easier for disabled people
and thus encouraging them to visit the store.
Methods of advertising
From my point of view advertising is very important to increase sales.
First of all, I would suggest using colorful posters of the latest book
publications. Moreover you should advertised through newspapers
and radio stations about the forthcoming books so that people are
informed and prepared to buy them when they are released
Conclusion
All in all, I feel that the proposed suggestion would bring a number of
benefits to the store. Not only would the store be redecorated but it
would also increase its sales.
Technology
some of the best ways of entertaining which can be also used for
educational reasons. Finally, the internet is such a meddiun which can
give any options for the information required and people can
communicate through social networks such as Facebook, twitter and
messenger.
On the other hand, the mass media can also play negative roles on
the society; firstly, government can divert information from some
social problems such as burglaries and murders. Moreover. Political
party can manipulate reports into their favours to gain public support.
Another disadvantage is the monopoly held by some conglomerates.
Let`s take the example of clarin empire which manages
newspapers, ,magazine television channels and internet service
provider. They only show one point of view about any particular issue
and thus, they can diver information from somebody which damages
its public image. Finally the internet allows people to have access and
download millions of pornographic photos, videos and other X-rated
stuff. Such unrestricted access to pornography can be detrimental for
any children and teenager.
All in all the mass media have powerful effect on people`s mind and
these advantages and disadvantages help us to understand their
weakness and strength