Top 7 Ugandan PR scandals that rocked April 2015.

1.

Africell Telecom shocks on alleged racism and poor employee relations

Africell Telecommunication Company Uganda got entangled in online negative publicity just as
it continues to rebrand from orange. This was after Africell Uganda Telecommunication
Company laid off 59 Ugandan workers and allegedly replaced them with Lebanese nationals.
This fueled racism discussions. This was a rather bad time as it coincided with xenophobic
attacks in South Africa. The Story alleged that those who were fired were not given satisfactory
explanations raising concerns of poor employee relations. A disgruntled employee is more
dangerous than competition in disrupting company operations.
This crisis went viral because it was in the court of public opinion which reacts with emotions
not logic.A Ugandan website leaked an email communication between Africell Telecom Uganda
and a renown Ugandan Communication specialist Simon Kaheru. Simon was on board to
manage their organisational change communication needs. People started attacking Simon
Kaheru. Simon Kaheru should however be credited for his expert response during the trying
time. He was consistent with his communication and his responses were not out of anger. He
intellectually challenged those with racism evidence to come forward.
Africell has not bothered to explain itself extensively on the matter. Africell failed to give
detailed responses to allegations. Failure to use their information to counter react to all the
allegations just prolongs the crisis. It could give a round figure of terminal benefits paid and
when. They released a statement on their Facebook page which was not dated or signed off by
any Africell Uganda manager. Africell Uganda Telecommunication Facebook page describes the
recent racist allegations as ridiculous and preposterous.The crisis has given rise to other bad
theoretical stories on the telecoms operations. There are also rumours online about Africell
Uganda considering closure or buy out. Africell Uganda has since responded and said it is still in
Uganda. Some people have started to push for boycott of products from Africell because of the
crisis..
2. KCCA tractor kills child
Another 2-year old child was knocked dead by a KCCA tractor in lugala. The driver was on
phone when the incident happened. KCCA driver was Patrick wasswa. This story was on the
mighty Agataliko Nfufu news on Bukedde TV. The KCCA management moved fast and
resolved the issue by through communication .KCCA sent support for the burial with its team.
Last year another baby was killed by KCCA vehicle in its premises.

3. Women stripe to protest against ministers presence

Land dispute in northern Uganda attracted debate in April when elderly female residents of
Amuru district stripped naked before government officials. This was to protest against
government plans to demarcate boundaries between the districts of Amuru and Adjumani. The
contested land has also been claimed by the Wildlife Authority has not eased tensions.Lands
Minister Daudi Migereko and Internal Affairs Minister Gen Aronda Nyakairima visited a
disputed boundary area to resolve the crisis .The women said the move would to push them out
of their ancestral land.Minister Migereko later assured residents that the government has no
hidden-motive .Quelling the storm further, Minister Migereko announced that they had cancelled
the erection of the boundary mark stones.
4.

URSB on the spot over double company registration

A Local daily reported that Uganda Registration Services Bureau (URSB) Registrar General
Bemanya Twebaze acknowledged that he had received several complaints of fraud and erroneous
Company registration. The double registration came to light as bids for the tendering process for
the supply of Stabilized Interlocking Block Making Machines for the Ministry of Energy and
Mineral Development. According to the registration of Companies Act, no two similar
companies can be registered at the same time.The Uganda Registration Services Bureau (URSB)
is on the spot over registration of two companies operating under the same names. The two
companies in question are Hydraform (U) Limited and Hydraform (Uganda) Limited. They both
deal in interlocking stabilizing block making machines (ISSB) are dully registered and operating
in the country.Apart from the registration numbers being 137639 and later being 149594 and the
directors being different, they bare the same names.
5. King oyo challenge
This was a crisis of sorts depending on how you look at it.There was one viral image of King
Oyo greeting the Buganda Katikkiro Charles peter Mayaige while cross-legged.What made it
worse was the fact that the youthful king seemed not to pay attention. The incident was during
Kabaka Ronald mutebis 60th birthday celebrations .This incident got #KingoyoChallenge as
its hash tag. Celebrities and members from the public posed the same way and posted their
pictures. It was reported that Toro King, Oyo Nyimba Kabamba Iguru also took his own
challenge during his birthday celebrations by greeting a friend while looking away. Some critics
felt katiikiro is the outside king and needed to be respected. Being a youthful king, some felt his
posture was disrespectful.
6. Athletics coach arrested over alleged rape
Ugandan police arrested an athletics coach Wemali for allegedly raping three teenage female
national runners. Alleged sex abuse scandals damage the countrys image.The crisis came to light
after Ugandas Commonwealth gold medallist Moses Kipsiro shared complaints from female

teammates against Peter Wemali. Wemali is said to have advised them to get pregnant and then
abort so they could run better. The Uganda Athletics Federation (UAF) has been accused of
cover up by activists. Coach Wemali allegedly used vulgar language during training with female
runners. Uganda police has since suspended him pending investigations. Wemali maintains he is
innocent.
7. Pension Saga taints the image of Uganda Police.
Local newspapers reported about the Pension saga. Police officials are on the spot over
irregularities on authenticity of reports on the scandal. Uganda Police has been accused of failing
the shs 165b case after they reportedly received a bribe from the culprits. The CIID team which
investigated the matter filed two conflicting reports. CIID chief Grace Akullo filed a different
report. The matter has since attracted public outcry
Both the Inspector general of police and the director of public prosecutions have vowed to
pursue the case to its conclusion. Uganda police PR machinery released a statement on the
incident. Police clarified in a press release that while the court case was dismissed, it was on a
technicality and not on absence of substantive evidence. The Police investigation of the case was
thorough and comprehensive according to Uganda police. Strong evidence in form of witnesses
and exhibits is available. In fact, the office of the Director of Public Prosecutions (DPP) and the
Police are working together to ensure that the case is reinstituted. Reads the police statement
Ivan .N.Baliboola
PR and organisational diagnosis specialist
nbaliboola@gmail.com
nbaliboola.wordpress.com/
Disclaimer.
This article strictly offers academic insight meant to create awareness about crisis PR
management in Uganda. Therefore, it should be used for educational purposes and not
viewed as an attack on institutions or individuals. The writer assumes no responsibility for
contrary interpretation of the subject matter herein.