STM

Sarah-Tyler Moore
STRATEGIC MARKETER

Profile
Marketing manager with 7+ years of experience in social media/digital marketing

Contact
804 310 9377
sarahtyler.m@gmail.com

strategy, public relations, project management, account management, and business

development. Experienced in both internal (client -side) and external (agency) settings
and in representing client(s) to partner agencies and organizations.

Relevant Experience
CREATE DIGITAL INC. (Richmond, Va.)

linkedIn/sarahtylermoore

Account Executive & Project Manager / 01.2013-05.2015

6413 Stuart Avenue

Richmond, Va. 23226

Daily point-of-contact for clients, responsible for project timeline and planning, managed project
deliverables on time and in scope. Facilitating weekly and ad hoc client calls, managing creative and
development deliverables and team members.

Education

Secured a retainer contract with Verizon FiOS marketing awareness department for
YouTube management and strategy.

Signed four project-based contracts with new and existing clients through account
management efforts and relationship-building.

M.S. / STRATEGIC PUBLIC RELATIONS

Virginia Commonwealth University
2013

Subject Matter Expert / 01.2013-05.2015

B.A. / COMMUNICATION STUDIES

strategy.

University of Richmond
2008

Consulted on client projects in the areas of crisis communication, organic SEO, and YouTube

Presented to William & Marys MBA program on crisis communication in social media.

Exceeded SEO ranking goals for Verizon FiOS on Google and YouTube as a result of a
month-long project optimizing how-to video content.

Skills

PROFESSIONAL

for Verizon FiOS in partnership with Google.

Project Estimating & Planning

Wrote functional requirements, performed user-testing, and consulted with an outside

business analyst in the creation of a custom database and scheduler tool that integrated

Crisis Communication Planning

Digital Ad Trafficking

Created and presented a company-wide Best Practices document on YouTube strategy

with YouTubes API.

Content Manager / 08.2012-12.2012

Maintained, advised, and managed social content calendar for Verizon FiOS. Managed a team of five
community managers and served as client representative for content partners like HBO, Showtime and
Starz. Advised client on social media best practices and trends, particularly during crisis and pre-crisis

Social Media Reporting

Marketing Campaign Planning
SOW / Proposal Writing
RFP Response Management

events like content partner negotiations

Verizon FiOS Facebook following grew to 100K likes under my direction as content manager.

Wrote and executed over five social contingency plans for Verizon national and regional
marketing teams.

Community Manager / 03.2012-08.2012

Day-to-day brand voice on Twitter and Facebook for Verizon FiOS. Communicated with customers on
social media and triaged customer support issues in conjunction with Verizons national support team.

Public Relations/Media Outreach

Internal Marketing
Digital Content Planning & Strategy

Weekly reporting on social influence, executed monthly social sweepstakes and outreach for entrants.
Integral in training and onboarding new community managers.

Increased Verizon FiOS regional Twitter presence by 60 percent as sole community

manager for the account.

Skills

TECHNICAL
WorkFront (PM Software)
Basecamp

Relevant Experience (continued)

ROBINS SCHOOL OF BUSINESS (Univ. of Richmond)
Social Media Manager / 07.2010 03.2012
Media liasion for the Robins School, wrote and promoted press releases, fostered relationships with
local and regional media. Tracked and promoted Robins School news placements using traditional
and social/digital tactics. Solely managed the Robins Schools social media presence on Facebook,

MS Project

Twitter, Linked In, and YouTube. Reported on social follower growth and advised leadership team
on social trends during weekly staff meetings.

Social Dashboard Management

Email Marketing (Act-On & Litmus)

Increased Facebook following organically by 67 percent; Twitter by 42 percent; and Linked In

by 65 percent.

Digital Copyright Management

Key presenter at a reigonal event on social media management in higher education.

NORTHWESTERN MUTUAL FINANCIAL NETWORK

Campus Recruiter (Richmond, Va.) / 06.2009 07.2010

Digital Content Analysis

Created and branded Facebook account to promote internship program, generate referrals, and advertise
upcoming campus visits. Utilized social media (Linked In, Facebook and Twitter) to promote career fair

CMS (Sitecore)
Search Engine Optimization

attendance, NMFN press releases and accolades. Developed a campus ambassador program generating
recruiting leads from existing and previous interns. Wrote and conducted presentations to key student
organization groups on college campuses across Virginia.

Personally set agency record and recruited 50 college interns for summer 2010 (program was
ranked third in the country).

Industry
Awards
2015

T H E CO MMU N IC AT OR AW ARDS :
B r and ed C o nt en t / Fi O S Fa s t Dr aw &
# S HOW VE RW HE LM ED f or Ve ri z on Fi OS

R IC HM OND A D CLU B AW AR D S ( S ILV ER ):

I n te rac ti v e / # Ha lfFa s t H oli day f o r
V eri z o n Fi OS

2014

O MM A AW ARD S: O nli ne A dvert i si n g &

Community Relations Coordinator (Columbia, S.C.) / 09.2008 - 06.2009

Maintained a presence in the community and on University of South Carolinas campus by attending
weekly networking events. Attended and pre-selected local and campus career fairs; conducted social
networking with influential campus contacts. Represented NMFN, its mission, and articulated position
qualifications during candidate interviews.

Clients
Client References Available Upon Request.
VERIZON FIOS

OBERKOTTER FOUNDATION

KINDERCARE

CAPCENTER

DOMINION RESOURCES

LIBERTY TAX

WOR LD PEDIATR I C PR OJECT

BA R CLAY CARD

C r ea ti vi ty / P lay Li ke A Gi r l f or Ve ri z o n
Fi OS

2012

H ORI Z ON INT ER AC TI VE AW AR DS
( G OLD ): I n teg ra ted Cam pai gn ,
A dve r ti si ng / Pr o me theu s S oci a l
C a mpai gn f o r Veri z o n F i O S

#RVA

Partners/Agencies
Partners & Agency References Available Upon Request.
GOOGLE (YouTube)

TWITTER

McCANN ERICKSON

CROWDTAP

MOXIE INTERACTIVE

VER I ZON WIR ELESS

DISCOVERY CHANNEL

HBO NETWOR KS

HandsOn Richmond / Volunteer Leader

Public Relations Society of America
(PRSA)/ Member
Kappa Kappa Gamma - Alumni
Association / Member
(Past)
Kappa Kappa Gamma (Zeta Omicron) / PR
& VP of Organization Alumni Advisor