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TOM ZA HOR SKY

North Aurora, IL 60542

630- 740- 8849


Tom1975@comcast.net

PRODUCT DEVELOPM ENT DIRECTOR


GLOBAL BRAND DEVELOPMENT
Dynamic brand and product manager with 15 years experience of successfully developing and directing
brand identity across global markets.
Ideation director skilled in creating and selling compelling brand stories and coordinating seamless execution
of products across all phases of development and launch.
Proven leader of multidisciplinary teams, cultivating cohesive vision and implementation among designers,
engineering and development, in collaboration with Marcom and Consumer Insights advisors.

Global Brand Leadership


Global Product Management
Product Enhancement
Mass Market Brand Expansion

Product Launch & Relaunch


Marketplace Analysis
Trade Show Presence
Presentations & Pitching

Strategic Focus Plans


Product Line Development
SWOT Analysis
Team Leadership

PROFESSIONAL EXPERIENCE
TOMY - Oak Brook, IL

2011-Present
SENIOR BRAND MANAGER: SONIC THE HEDGEHOG/BATTROBORG, TMNT, DC UNIVERSE/JOHNNY LIGHTNING
Develop and orchestrate strategies to achieve goals for multiple global brands. Drive brand awareness and
sales through mass-market brand expansion. Develop forecasts and projections, and create three-year
Strategic Focus Plans aligned with business objectives, marketing plans, guardrails, category expansion,
and competitive advantages. Conduct marketplace, competitive SWOT, brand margins, market share, sales
performance, and profit/loss analyses. Serve as internal and external brand ambassador, ensuring
seamless execution of design, launch, marketing, and trade event presentations. Manage licensing and slot
and range architecture. Collaborate with Marcom, Consumer Insights, Product Management, and Channel
Marketing. Lead brand presence at Toy Fair, pitch brand to DM and buyers, and develop in-store displays.
Product Brand Launch: Successfully launched Battroborg brand, attaining $22MM in sales.
Brand Management: Direct brand identity across all touch points including product development, POP,
naming, packaging, and display/presentation development.
Brand Enhancement: Develop annual product line plans to grow and enhance established global brands.
SENIOR DESIGN/PRODUCT MANAGER: TOMICA/JOHNNY LIGHTNING
Coordinate product design and production and oversee U.S. relaunch of global brand. Coordinate engineering and
development of all die cast vehicles, custom imprint vehicles, and releases.
Team Leadership: Successfully define goals and manage domestic team.
Brand Leadership: Ensured successful global brand relaunch, and designed and directed production of
TOMICA die cast vehicle products and TOMIHERO releases in alignment with brand standards and story.

RC2 BRANDS - Bolingbrook, IL

2003-2011
SENIOR DESIGN/PRODUCT MANAGER
2006 to 2011
Direct all aspects of design, production, and release of licensed die cast vehicles. Ensure designs align with brand
identity, and oversee engineering and development.
Brand Launch: Launched Fast and Furious toy brand, achieving $24MM in sales.
Outsource Coordination: Coordinated all costing and development with manufacturing teams in China.
Design & Development: Played a key role in design and development of AMT and American Muscle brands.

TOM ZAHORSKY

RESUME PAGE 2

MANAGER: PREMIUMS & PROMOTIONS


2003 to 2006
Spearhead ideation and program development for companies ranging from local to global operations. Manage and
develop a team of eight product designers, including recruiting and hiring, coaching, and driving project progress.
Process Improvement: Implemented a program to effectively track development of 200+ custom projects
annually.
Budget Management: Developed and delivered quotes and controlled project budgets.
Global Branding Projects: Clients included McDonalds, Matco Tools, M&M Mars, John Deere, ACE Hardware,
and Orange County Choppers.

RCERTL Dyersville, IA

2000, 2003

RACING CHAMPIONS - Glen Ellyn, IL

2000, 2003
1998-2000
1996-1998

SENIOR DESIGNER

SENIOR DESIGNER
GRAPHIC DESIGNER

EDUCATION
AMERICAN ACADEMY OF ART - Chicago, IL

1996

BACHELOR OF FINE ART - GRAPHIC DESIGN


AIPMM Certified Product Marketing Manager
ACE Personal Trainer Certification, 2012

RECOGNITIONS
Die Cast Hall of Fame Inductee for vehicle design, 2009

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