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Marketing is the process of communicating the value of a product or service to customers, for the
purpose of selling that product or service.
2. Mass Marketing means marketing the mass produced goods.
3. Strategic marketing means decision making process that involves the analysis of the internal
capabilities and external environment of a company.
4. Stimulation marketing means there is no demand for the product and people are not interested
to purchase the product hence special offers are given to stimulate the people.
5. Synchrome marketing means irregular demand.
6. De-marketing means the demand for the product exceeds the supply.
7. Producer goods means goods which are priced high and required a few to produce other goods in
the industry ex: lathe, motor etc
8. Consumer goods are required in large number and directly used by the consumer.
9. Derived goods means the demand for the product is derived from the demand of other products
ex: the selling of stabilizer depends upon the selling of TVs and refrigerator.
10. The client of an advertising agency is called Customer.
11. CRM means Customer Relationship Management.
12. Segmentation of consumer market is based on consumer characteristics and consumer
responses.
13. B2B means business to business
14. Database marketing is direct form of marketing.
15. A Buyers Market means supply exceeds demands
16. Niche market means a specified market for the target group.
17. HNI marketing means High Networth Individual.
18. Relationship marketing is useful for cross selling of products.
19. Good public relations indicate
Advertisements
Publicity
Territory allocation
Delivery period
Delivery outlets
Delivery time
Delivery place
Internet marketing
Telemarketing
Internal marketing
Relationship marketing
Product
Price
Place
Promoting
Process
People
Physical Evidence
Sympathy
Submissive