RONNIE E.

GREEN
ronegreen@comcast.net
6244 S. Tempe Way Aurora, Colorado 80015 ® 720-870-1127 ©303-909-8607

MANAGEMENT/TRAINING/CONSULTING/HUMAN RESOURCES
Best Practices/ Performance Measurement/ Problem Resolution
Process Improvements / Training & Development
Experienced operations administrator and trainer successful at leading staff improvements and service processes
that increase revenue and profit. Experienced in handling personnel matters. Highly successful with top
manufacturers including Toyota and Ford. Evaluates complex problems and develops and implements viable
solutions. Creates processes to build high performing teams.

Key Skills: Winning cooperation at all levels. Motivating sales and service teams to top performance. Creating
and delivering compelling presentations. Analyzing processes and practices. Consistently finding new
alternatives. Easily winning people’s confidence. Introducing change smoothly. Performing against tight
deadlines. Remaining calm under pressure.

Selected Accomplishments
Ensured Company standards were met for Gulf States Toyota (Private Owned Toyota Auto Distributor).
Hired to train dealers and staff on Toyota Signature Processes. Trained the 14 customer impact areas, measured
the dealers’ performance and instituted changes for customer experience, sales, service and vehicle delivery.
Coached certification processes for dealerships.

Increased profits for clients of Reynolds Consulting Services by improving sales training (National
Consulting Co. for Ford Motor Co). Retained as consultant to train new sales associates. Implemented
programs to improve closing ratios, retail and lease, increase employee pay and enhance dealership profitability.
Focused on sales improvements and targeted strengths. Closed more sales and grew revenues and profits.

Championed Process Improvements, positioning AutoNation USA for additional dealerships (Public Held
Fortune 500 Company). As Director, led Customer Satisfaction Index processes, sales and service, for 24
dealerships, 9 manufacturers, over 8000 sales per month. Converted Southwest Districts CSI program to #1 in
AutoNation and led company in CSI for more than 1 year. Improved performance led to 10% growth annually.

Reorganized Metro Ford dealership for Chesrown Auto Group, positioning it to sell (Private Owned Auto
Dealer Grp-5 stores 1500+ sales per mo.) As VP/Fin Dir/Mgr. improved operations, focusing on sales and
customer loyalty. Hired top staff and implemented training. Improved Customer Satisfaction Index performance
in region. Improved profitability led to sale to AutoNation USA.

Career History
Dealership Services Representative, United Car Care, Inc. (Private Owned Automotive Aftermarket
Products Company). 2008-2009. Sold programs including VSC, GAP and Pre-Paid Maintenance plans.
Conducted sales, service and finance training to improve PVR and profitability. Worked with dealers, dealer
groups and State Auto Dealer Associations. Defined key elements of required positions to ensure proper
placement of personnel. Recommended employee to task ratios.
Consultant, Gulf States Toyota, 2006-2007. Conducted training for Signature Program and Toyota Customer
Satisfaction processes, including sales, service, and vehicle delivery quality. Reviewed progress and monitored
processes and certifications. Duties included regular contacts with Toyota dealers and teams to implement and
maintain designated Customer Impact Areas to improve the customer experience in all departments in compliance
with Toyota Standards. Recommended employee to task ratios. Visits were designed to coach teams in
implementing improved customer processes.

Consultant, Reynolds Consulting Services, 2005-2006, Conducted regularly scheduled training visits to Ford
Lincoln Mercury dealerships in 19 states to assist in improving internal processes and sales volume. Focused on
sales, leasing, e-commerce, internet processes and retail trade management. Analyzed existing programs and made
recommendations for improvement for improved sales and service drive performance and profitability. Defined
key elements of required positions to ensure proper placement of personnel. Recommended employee to task
ratios. Monitored and measured progress.

Consultant, AutoNation USA, 2001-2003. Directed Customer Satisfaction processes for 24 dealerships including
sales and service. Interpreted manufacturer programs. Implemented consistent processes that improved the
customer experience and CSI performance. Worked with General Managers and Customer Satisfaction Index
(CSI) teams to meet and exceed group, district, region, and zone manufacturer’s standards.
Assisted in writing processes for dealership CSI teams to meet customer survey expectations both sales and
service. Recommended employee to task ratios. The franchises included BMW, Chrysler, Ford, GM, Honda,
Lincoln-Mercury, Nissan, Toyota and VW/Audi. The Southwest District’s CSI results led all AutoNation’s
districts.

VP/Fin Dir/Manager: Chesrown Auto Group 1989-2000. Finance and CSI Director. Improved operations and
profitability positioning dealer group to be acquired by AutoNation USA. Directed administrative operations,
business office activity-personnel activities. Responsible for interviewing, hiring and terminating employees.
Ensured adherence to company policies and practices. Resolved personnel issues as appropriate. Reviewed
placement of auto retail and lease contracts with lending programs and funding. Developed and implemented
programs throughout the dealership to achieve optimum QCP/CSI results. Directed Customer Care Department
activities to Service Dept 2nd place and Overall QCP Index 5th place in the Denver Region Ford Motor Company.
As dealer partner, was awarded the 1996 Top Profit Award-Private Capital by Ford Lincoln Mercury Minority
Dealers Association.

Other Positions: Operations Manager, Citicorp Acceptance Corp, Branch Manager, Mitsubishi Acceptance Corp.
Other attributes: Excel, Word, Power Point, Lotus Notes.