Demel

Demel
Demel (German: Hofzuckerbckerei Demel) is a famous
pastry shop and chocolaterie in Vienna, Austria. It was
founded in 1786 on the Michaelerplatz. In 1857, August
Dehne (the son of the founder Ludwig Dehne) gave the
company to Christof Demel, who moved the bakery to
the Kohlmarkt, where the Demel is still located today in
its original building. The company, once a purveyor to
the Imperial and Royal court of Austria-Hungary, was
headed by the Demels until 1972, when Udo Proksch
bought the company. In 1989, the year Proksch was
arrested, the Raiffeisen Bank became the owner of the
famous company. In 2002 Do&Co took over the Demel.

Demel in Vienna, Austria

The white-aproned waitresses the Demelinerinnen

address the customers using traditional, polite language, "Haben schon gewhlt?" or "Wollen etwas zu sich nehmen,
wenn belieben?". Caberet singer Helmut Qualtinger extoled their timeless quality in his song, "Die Demelinerinnen".

Location
The building is near the Hofburg Palace, and the interior was designed by Portois and Fix in a baroque style.
Demel has one additional location in Salzburg. Demel formerly had a small cafe at the Plaza Retail Collection in the
Plaza Hotel in New York, but this location has since closed (as of March 2010). The corporate website indicates they
are continuing to look for a new location to operate in New York.

Demel Museum
See also: List of food and beverage museums
The Vienna site features a museum with artifacts about the history of the Imperial chocolate-making bakery.

Legal issues
Main article: Sachertorte
In the early decades of the twentieth century, a legal battle over the use of the label "The Original Sacher Torte"
developed between the Hotel Sacher and the Demel bakery. Eduard Sacher, son of Franz Sacher, the inventor of
Sachertorte, had completed his own recipe of his father's cake during his time at Demel, which was the first
establishment to offer the "Original" cake. Following the death of Eduard's widow Anna in 1930 and the bankruptcy
of the Hotel Sacher in 1934, Eduard Sacher's son (also named Eduard Sacher) found employment at Demel and
brought to the bakery the sole distribution right for an Eduard-Sacher-Torte.
The first differences of opinion arose in 1938, when the new owners of the Hotel Sacher began to sell Sacher Tortes
from vendor carts under the trademarked name "The Original Sacher Torte". After interruptions brought about by the
Second World War and the ensuing Allied occupation, the hotel owners sued Demel in 1954, with the hotel asserting
its trademark rights and the bakery claiming it developed and bought the title "Original Sacher Torte".
Over the next seven years, both parties waged an intense legal war over several of the dessert's specific
characteristics, including the change of the name, the second layer of jam in the middle of the cake, and the
substitution of margarine for butter in the baking of the cake. The author Friedrich Torberg, who was a frequent

Demel
guest at both establishments, served as a witness during this process and testified that, during the lifetime of Anna
Sacher, the cake was never covered with marmalade or cut through the middle. In 1963 both parties agreed on an out
of court settlement that gave the Hotel Sacher the rights to the phrase "The Original Sachertorte" and gave the Demel
the rights to decorate its tortes with a triangular seal that reads Eduard-Sacher-Torte.

References
External links
Demel (http://www.demel.at) (German)
Demel Museum (http://www.demel.at/en/frames/index_wien_museum.htm)
See also: Demel (disambiguation)
Coordinates: 481231N 162202E (http:/ / tools. wmflabs. org/ geohack/ geohack. php?pagename=Demel&
params=48_12_31_N_16_22_02_E_region:AT-9_type:landmark)

Article Sources and Contributors

Article Sources and Contributors

Demel Source: http://en.wikipedia.org/w/index.php?oldid=595289366 Contributors: Allenhand, Bearcat, Bede735, Bruxellensis, Catgut, Colonel Warden, DJRafe, Dimadick, Dlom, Dr.frog,
Eddie2, Greenshed, Gryffindor, Hieke, JamesTeen, Jesse V., Jllm06, Josupeit, KF, Karmosin, Mel Etitis, Mizuhara gumi, Ninjasinadojo, Northamerica1000, Ryan Prior, SkyWalker,
Smoothsilver, Trivialist, Viriditas, W like wiki, WhisperToMe, , 11 anonymous edits

Image Sources, Licenses and Contributors

File:Caf Demel, Vienna.jpg Source: http://en.wikipedia.org/w/index.php?title=File:Caf_Demel,_Vienna.jpg License: Public Domain Contributors: User:Gryffindor

License
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