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Krupp
914 Collier Road, Apt. 1114 l Atlanta, GA 30318 l Phone: 770-846-7589
laurenrkrupp@gmail.com l linkedin.com/in/laurenrkrupp l twitter.com/laurenrkrupp
Skills
Professional Experience
CITADEL MEDIA (formerly ABC RADIO NETWORKS) – Atlanta, GA
One of the largest radio groups in the US, in 50+ markets, reaching 105M listeners per
week
Sales Associate, 9/2006 to Present
Reports directly to the Vice President of Southeastern Sales, coordinating cross-
functional teams in developing marketing initiatives and events. Represents nationally
branded programming across multiple platforms, such as ESPN Audio, Sean Hannity,
Paul Harvey, Mike Huckabee, Mark Levin, Perez Hilton, Brian McKnight, Donny Osmond
and more. Functions in an account management support role through all aspects of the
sales cycle and performs administrative duties as needed.
Selected Accomplishments:
· Developed multi-channel marketing proposal to support The Mark Levin
Show strategies, targeting key consumer segments and advertisers. Presented
internally and utilized by the national account team, helping to effectively sell more
and increase sales revenue.
· Assisted 5 VPs (General Market, Urban and Hispanic specialists) with
advertising proposals for Fortune 500 companies, enhancing presentation value
through rich media capabilities and recommending extended opportunities.
· Experienced in evaluating consumer behavior and marketing trends,
researching opportunities and identifying appropriate contacts, generating
approximately $1M in new business sales.
· Managed high profile events for Mike Huckabee, Brian McKnight and Colin
Cowherd of ESPN from beginning to end including budgeting, creation of concept and
marketing materials, coordinating internal and external efforts, and event follow up.
CORECOMM PR – Atlanta, GA
Strategic boutique communications and public relations agency
Public Relations Assistant, 3/2006 to 9/2006
Worked directly with clients and reported to agency’s President. Provided strategic public
relations and communications services in a supportive role for companies and
organizations offering products and services in emerging markets. Responsible for
developing marketing materials, writing press releases, monitoring publications,
updating media lists and responding to media outlet requests.
Selected Accomplishments:
Technology
Education
GEORGIA STATE UNIVERSITY – Atlanta, GA
Bachelor of Arts, 12/2005
· Major: Communications l Minor: Sociology