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number Crombach
Construct Question
of item Alpha
It is impotant for me to keep face with fashion.
Although the garment is inconvenient to wear, if trendy, I buy it.
Fashion 5 I make effortsto select the clothes that deliver fashionable image. 0.62
I might efforts to adjust to modern fashion when buying clothes.
I rarely wear clothes out of fashion.
I wear the clothes that can give a good impression to other people.
I select the clothes that make merits of my figure or build look better.
Body appearance and impression 4 I might purchase the clothes that can express my femininity/masculinity.
0.51
I might select the clothes that can conceal any physical defects.
I would rather buy one items from a famous brand than many items from
unknown.
I like to buy popular brands of clothing.
Brand consciousness 4 I usually browse famous brand stores when buying clothes.
0.76
I would rather buy famous brands clothes than low price clothes, even
though designs are similar.
I would like to show my own personality by selecting unique clothes that
people hardly wear.
I make an effort to wear unsual clothes different from styles that many
Personal identity 5 people wear. 0.59
I would like to buy clothes that can reflect my personality or image well.
I prefer the clothes that make me an ideal figure.
I place much value on my own personality when buying clothes.
I pay a lot of attention to clothing price.
The money saved on searching for clothes at lower price is worth it.
I rarely buy clothes if it does not have a price-cut.
Price consciousness 6 I shop a lot for special deals on clothing.
0.72
I browse my stores to buy clothes at lower price.
I usually do buy clothes during sales.
When buying clothes, I would rather consider comfort then trends in
Comfort 2 fashion clothes. 0.467
When buying clothes, comfortable is more important than appearance.
I go shop to change my mood.
I feel a sense of excitement when I make an impulse purchase.
Impulse buying 5 I have difficulty controlling my urge to buy when I see a good offer. 0.73
When I see a good deal, I tend to buy more than that I intended to buy.
I usually buy more than I plan when I go shopping.
I am interested in new products with status.
I would pay more for a products with status.
Status consciousness 5 I would buy a product just because it has status. 0.80
A product is more valuable to me if it has some show off appeal.
The status of a product is important to me.