Interfaith Peace-Builders

Activist Resources

TIPS FOR MEDIA ADVOCACY

A Media Activism Toolkit

for Interfaith Peace-Builders Delegates
and Media Activists

Additional Resources are available at www.ifpb.org/education/resources

Introduction

ThisguideisdesignedtohelpactivistsandalumnaeofInterfaithPeaceBuildersdelegationsarrange
interviews and editorial board meetings, pursue media for speaking events and find resources for
writingopinion/editorialPiecesandletterstotheeditor.
Advocacy with the media is one of the easiest and most effective ways individual citizens can
support peace and equal rights in Palestine/Israel. Racism, structural inequities and corporate
ownership of the mainstream media in North America makes it increasingly difficult to find honest
andfactualreportingontheIsraeliPalestinianconflict.Firsthandwitnessestothesituationonthe
groundinIsrael/Palestine,suchasIFPBdelegates,areuniquelysituatedtobringanalternativevoice.
Bytellingtheirstoriedandthoseofthepeopletheymetonthedelegation,IFPBdelegatescanbring
tolighttherealitythatdoesnotoftenfindthepagesofNorthAmericannewspapersorothermedia.
Mediaadvocacycantakemanyforms.ThetipsbelowaredrawnfromIFPBsownexperienceaswell
as resources compiled from experienced media consultant Peter Wirth of GW Associates and the
activist organization Palestine Media Watch. More information is also available on their websites
whichwehaveincludedintheresourcelistattheendofthisguide.

CONTENTS

WritingandPublishingOpinion/EditorialPieces

WritingandPublishingLetterstotheEditor

ArrangingEditorialBoardMeetings

ArrangingInterviews(newspaper,radioandtelevision)

ArrangingMediaforYourEvents

FiveComponentsofaSuccessfulInterview

FollowUpCalls:TheKeytoSuccessfulMediaAdvocacy

ScriptforFollowupCalls

OnlineResources

IFPBsCommitmenttoMovementBuilding

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WritingandPublishingOpinion/EditorialPieces
One of the best ways to make your voice heard in the mainstream media is to submit an
Opinion/Editorial (Op/Ed) piece to your local newspaper. Media Consultant Pete Wirth defines an
Op/Edasawrittenexpressionofanindividual'sorgroup'sopiniononamatterofpublicinterest.
An Op/Ed should be between 600 and 900 words and present a clear argument and/or convey a
particularopinion.Itshouldbetiedtoahookgenerallyacurrentevent,importantdateinhistory,
orcontributiontoacontinuingdebateinyournewspaperorlocalarea,etc.
Newspaper editors select Op/Ed's based on interest to readers, quality of writing, originality of
thought,timeliness,andfreshnessofviewpoint.Additionally,considerationisgiventothenumberof
articlesalreadypublishedonthetopic,thestrengthoftheargumentandthewriter'sexpertiseonthe
issue.
Getting Your Op/Ed Published: Publishing an Op/Ed can be a longer process than getting an
interview or editorial board meeting. Once you write and submit a finished Op/Ed, you need to
followupasyouwouldaPressRelease.CalltheEditorsofthepaperuntiltheyacknowledgereceipt
ofthepiece,andgiveyouadefiniteanswer.
YoucouldalsouseEditorialBoardMeetingsasatimetointroduceanOp/Ed.Dontbetoopushy,
rememberthatyouarecultivatingarelationshipwiththeEditors.Ifyourpieceisrejected,askfor
moreinformationonwhytheychosenottorunitandhowyoucanimproveyourchancesofhaving
futurewritingpublished.

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WritingandPublishingLetterstotheEditor
ArelativelyeasywaytocontributetothemediadiscourseisbywritingLetterstotheEditor.Letters
shouldbeshort(100150words),simpleandusuallyrelevanttoanarticleorongoingdebateinthe
paper of publication. Send the letter to the address given in your newspaper for Letters to the
EditorandaddressittotheLettersEditor.
FocusonONEpointandmakethatpointatthebeginningoftheletter.Whenreferringtoaspecific
item published in the newspaper,cite that item in your opening sentence. Palestine MediaWatch
referencesseveralotherguidelinestofollow:

Explicitly indicate that you would like the letter to be considered for publication before the
maintext.
Ifyouareassertingfacts,providereferencesbelowtheletter.
Provide your full name, home address, and a phone number you can be reached. If your
daytimeandeveningphonenumbersaredifferent,provideboth.
Avoidneedlesslyharshlanguage,butdontbeafraidtobepassionate.Hysteriawillnothelp,
butdontbeafraidtoexpressyouranger,aslongasyousticktoapointofsubstance.
Think carefully about your wording. The terminology you use is important and can either
reproduceorbreakdownstereotypesandcommonassumptions.

Hereisasamplelettertotheeditor:
Dearletterseditor:

InherarticleofJanuary4th,2000("Violencehasonlystrengthenedsettlers'resolve"),Naomi
MorrisreferstoBinyaminandTaliaKahaneas"twoprominentsettlers".Whileitiscorrectthat
thetwoslainIsraeliswereindeedprominentsettlers,Ifounditstrangethatthewriterfailed
tomentiontoherreadersthatBinyaminKahanewasinfactheadoftheJewishDefense
League,anorganizationcommittedtoriddingIsraelofallArabpresence.

Ms.Morrisshouldtrustherreaderswiththefacts,allthefacts,andonlythefacts,ratherthan
suppressinconvenientbitsandpieces.

[FullNameHere]
[HomeAddressHere]
[DaytimePhonenumberHere]
[EveningPhonenumberHere]

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ArrangingEditorialBoardMeetings
Inadditiontodirectinterviews,EditorialBoardmeetingsareacrucialaspectofaneffectivemedia
strategy.AnEditorialBoardmeetingisaclosedmeetingwithoneormoreofanewspaperseditors.
Itisanopportunityforyoutospeakdirectlywiththepeopleinchargeofeditorialpolicyatyourlocal
paper. It is not unheard of for an editor to write an Editorial piece following a board meeting,
however,itismorelikelythattheywillusethemeetingfortheirownbackgroundinformationwhen
makingeditorialdecisions.
Making an Appointment: To schedule an editorial board meeting, follow the same process for an
interview detailed above. Editors are even harder to reach than reporters and receive even more
volume of email and phone messages. Therefore, you may also want to send your request for a
meetingandyourPressReleasetoEditorialAssistantsorAssistantEditors.
Preparation: Preparation is key for a successful Editorial Board meeting. Prior to the meeting, do
someresearchtofindouthowspecificeditorscoverIsrael/Palestine.Lookattheirpasteditorialsor
talktopeoplewhomayknowthemordiscussedtheissueinthepast.YourpapersEditorsmayhold
avarietyofviewsonthesubject.Decidewhatyouwanttofocusonandlayouttalkingpointsand
factsthatsupportyourarguments.CallIFPBifyouneedadviceorresourcesorwanttodiscussyour
meeting.
Content:Duringthemeeting,focusonyourexperienceandwhatyouknow.Editorswillmostlikely
beinterestedinhearingaboutyourfirsthandexperienceandwillwanttohearaboutconditions
onthegroundatthistime.Werecommendcraftingyourpresentationaroundtheseconsiderations.
Prepare a 1520 minute presentation, but be prepared for the editors to interrupt with questions.
Editorial Boards can vary wildly some will be content to sit quietly and take notes with limited
questions,otherswillinterjectoftenandsteerthediscussiontowardstopicswhichinterestthem.It
isimportanttostateupfrontthatyouarenotapolitician.Youmaynotbecomfortableanswering
certainquestionsandthatisfine.Itisperfectlyacceptabletodeclinetoansweraquestionthatyou
donotknowtheanswerto.
Leave Reading Materials: It is a good idea to leave editors with reading materials (fact sheets,
importantarticles,maps,etc.).Ideallyyoushouldusematerialsthatsupportyourpresentationand
whichyourefertoduringthecourseofyourtalk.ContactIFPBifyoudlikeadviceonwhatresources
youcanbring.
Build a Relationship: Your Editorial Board Meeting is only the beginning of our work. An hour
meetingisnotgoingtochangethemindofaneditororchangethecourseofyourpapersreporting
on Israel/Palestine. You should view the meeting as the beginning of a relationship. Building a
relationshipwithyoureditorsallowsyouaccesstothemwhentheypublishfactsthatarewrongorif
youwishtopublishanOp/Edpieceorletterinthenewspaper.
Attheendofthemeeting,askifyoucouldmeetwiththemagainin3monthsorso(ifyouworkwith
anactivistgroup,youmayalsowishtobringanyguestspeakerstomeetwiththeEditorialBoard).
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Askforthebusinesscardsofattendeesbeforeyouleave,andsupplythemwithyourownbusiness
card.
View your task as a long term one. They need to understand that you will always be here. Be
persistent but don't overdo followup emails or letters. One mail every few days should be your
limit.
Ifyouhavetroublegettinganeditorialboardmeeting,bringaguest:Somenewspapers,especially
thoseinlargemediamarketswillnotbeeagertomeetwithyouasanindividual.Ifthatisthecase,
tryorganizingacontingentofpeoplefromyourcommunity,includingfaithleadersandothernotable
communityleaders.Betteryet,ifyouhaveaguestspeakervisitingfromPalestineorIsrael,thisisthe
perfecttimetomakeamajorpushforaboardmeeting.Editorsshouldjumpatthechancetohear
fromsomeonefromtheregion.

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ArrangingInterviews
Most people dont realize that obtaining interviews takes a lot of work. An interview with the
mainstreammediausuallytakes37callsperreporter.AfteryourPressReleaseissentout,beready
to make a series of followup calls to the media in your area. Remember: followup on the press
releaseshouldbeimmediate.
FollowupCalls:Whenyoucallareporter,editor,talkshowhostorproducer,youcanassumethat
theywillnothavenoticedyourrelease.Mediacontactsreceivehundredsofpressreleaseseveryday
anddonotreadmostofthem.Thatiswhyyourfollowupcallsareessential.Chancesare,youwill
needtoresendthemthePressReleaseagain.Specifythesubjectoftheemailyouaresendingand
senditassoonafterthephonecallaspossible.
Messages: Many times you will not reach the media contact you are calling and will be asked to
leaveavoicemailmessage.Ifthisisyourfirstroundoffollowupcalls,itisagoodideatoleavethe
messageandresendthereleaseviaemail(again,specifythesubjectoftheemailinyourvoicemail
message).
MoreCalls:Onefollowupcallwillrarelybeenoughtolandaninterview.Wesuggestthatyoukeep
an updated contact sheet for each media contact you make. Record the date and result of every
contact.Usethesenoteswhenyoumakethenextcall.Remindthemediacontactwhenthelasttime
youspokewasandwhathe/shetoldyouatthatpoint.Keepcallinguntilyougetadefiniteanswer
eitheraYesoraNobutdontbeanuisance.
TheInterview:Onceyoulandaninterview,IFPBstaffcanhelpyoudeveloptalkingpointsorconsult
withyouoninterviewstrategies.Justcallus.Oneimmediatetip:wehavenoticedthatmanyNorth
Americanreportersprefertofocusondelegatesindividualexperiencesattheexpenseofthefacts
onthegroundinIsrael/Palestine.Youmaywanttopayextraattentiontobringingfactsandstories
thatillustratewhatyouwitnessed.
Build a Relationship: Use your interview to build a relationship with the reporter/interviewer. To
thisend,youmayalsowanttomakesmalltalkbeforeoraftertheinterview.Befriendlyandaskthe
interviewerquestionsabouttheirowninterestinIsrael/Palestine.Relationshipswithreporterscan
openupmanyavenuesforlatermediaactivism.Youcanreturntothereporterlaterforcoverageof
local events, a return trip to Israel/Palestine, or even other related issues. The reporter may even
begintouseyouasaresourceintheirownwork.Whenanarticleispublished,besuretofollowup
withthereportertothankhim/herandmentionyourinterestincontinuingtherelationship.

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FiveComponentsofaSuccessfulInterview

1. Youdontneedtobeanexpert.Youdontneedtoknowtheanswertoeveryquestion.Stick
towhatyouknowandwhatyouexperienced.Youareanexpertinwhatyouexperienced.

2. Prepare Talking Points with the facts, information and stories you want to relay. Talking
points are short factual statements. See below for more on Talking Points. You may even
wanttotypethemouttogivetothereporterfortheirarticle.

3. IfyouneedhelpresearchingTalkingPointstherearetonsofsourcesatwww.ifpb.org.

4. Reportersmayfocussolelyonyourpersonalinvolvementwiththedelegation.Beawareof
thispossibilityand,ifnecessary,bereadytorefocustheconversationonwhatyousawand
heardinIsrael/Palestine.Wegenerallyseetwotypesofarticleswrittenonefocusessolely
on the individual, the other brings in facts and information about what is happening in
Israel/Palestine.

5. Followup on your interview by contacting the newspaper editor to request an Editorial

Board Meeting. Editorial Board meetings are the best way to influence your newspapers
coverageofIsrael/Palestineissues.Theyprovideyouwithaoneononeopportunitytospeak
withtheeditors.

WhatisaTalkingPoint?

ATalkingPointisashort,factualstatementthatquicklyandclearlyrelaysanimportantfactoridea.Talkingpoints
shouldbeshortandfocused.ThebestTalkingPointscanbeexplainedinonethreesentences.

Wesuggestyoucomeupwithnomorethan35mainTalkingPointsforuseinyourinterviews.Whatyouchooseto
focusonisuptoyou,buttrytohave35clearideastofocusyourinterviews.Thisisevenmoreimportantforradioor
televisioninterviews.However,fornewspaperarticlesitisalsoimportanttogivereportersshortandeasyquotesto
use.Relayyourtalkingpointandthenexpandonitfurtherinfollowingstatements.Herearesomeexamples:

IsraelswallisbuiltalmostentirelyonPalestinianlandintheWestBank.Lessthan20%ofitfallsonthe
internationallyrecognizedborder.Ifthewalliscompletedascurrentlyplanned,itwillstretchmorethan400
milesinlength.Inmanyplacesitisnearly30feethigh,twicetheheightoftheBerlinWall.

Israelreceives$2.75billionofUSMilitaryaideachyearandisbyfarthelargestrecipientofUSaid.In2008a
newtenyearagreementbetweentheUnitedStatesandIsraelpromised$30billioninU.S.militaryaidtoIsrael.
Thismilitaryaidpackagerepresentsa25%increaseoverthepreviousU.S.annualmilitaryaidappropriation.
AllthiswhiletheU.S.governmentarguesthattheyaretryingtomakepeace!

Israelisocietyisnotmonolithic.TherearemanypeoplewhoareworkingcloselywithPalestinianstoendthe
occupation.WemetmanybraveIsraeliswhoareworkingforpeace.Itisimportanttorecognizetheirwork
andraiseuptheirvoices.

ThesiegeofGazahashadcatastrophichumanitarianconsequences.Millionsofpeoplearedeniedfood,water,
electricityandotherbasicnecessities.Thepolicyhasresultedin50%unemploymentinGazaandapoverty
rateof80%.WemetwithIsraeliresidentsinthetownofSderotwhichhasbeenhitbyPalestinianmortars
fromGaza.TheytoldusthatthesiegeonGazahasnotprovidedthemwithmoresecurity.

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ArrangingMediaforYourEvents
Media contacts (particularly newspaper reporters) may be especially interested in reporting on
speaking events where you or guests from Palestine/Israel speak. Therefore, additional contacts
shouldbemadetoyourmedialistpriortoyourpresentations.
RewriteyourPressRelease:DraftaPressReleaseandincludetheinformationaboutyourevent.
Includetime,place,sponsorsandanyadditionalrelevantinformation.Keepyourreleaseshortandto
thepoint.
Followup:Asinanycontactswithreporters,followupiskey.Thesamecallvolumeisneededin
ordertoobtainmediacoverageforyourspeakingevent.ContactIFPBforhelphere.Weshouldbe
abletohelpmakecalls.Yourlocalsponsorsshouldalsobeabletoworkwithyouonthis.
ReturntoReportersyouWorkedWithPreviously:Ifareporterdidwriteanearlierarticleonyour
delegation,contacthim/herdirectlywhenyoudoaspeakingevent.Younowhaveapersonalcontact
withhim/heranditwillbeeasiertoraiseinterestasecondtime.Thatdoesnotmeanthatyouwill
notneedtofollowup.Chancesarethatevenyourtriedandtruecontactswillneedanumberofcalls
andemailsbeforetheytakeonthestory.

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FOLLOWUPCALLS:TheKeytoSuccessfulMediaAdvocacy

Ifyouareseriousaboutgettinganinterviewyouwillneedtocallyourlocalmedia...manytimes.
Ifyouarepersistent,yourstorywillbeimpossibletoignore.Herearefivethingstorememberabout
followupcalls:

1. Youarecallingtomakesuretheygotthereleaseandtopitchyourstory.Itisimperative
thatwemakethecallsASAP,becausethisstorywillbedoneinabouttwoweeksandour
chanceswillbegone.

2. Youmayhavetocalltwo,threeorevenfourtimesbeforeyoureachanactualeditoror
reporter.

3. Youwanttokeepcallinguntilyourreporter/editorsaysyesorno

4. Afteryourinterview,orifyoudontgetaninterview,askforaneditorialboardmeeting(see
theFollowUpPacketforadescriptionofaneditorialboardmeeting).

5. Havealltheinformationinfrontofyouknowwhentheeditor/reporterreceivedyourpress
releaseandbereadytoresendyourreleaseimmediately.

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ScriptforFollowupCalls

Reporter/Editor:Hello
You:Hello,mynameis________andIamcallingtofollowuponapressreleaseyoushouldhavereceivedon
__________.ThereleasedetailsmytriptoIsrael/PalestinewithInterfaithPeaceBuilders.Didyoureceivetherelease?

Scenario1

Reporter/Editor:Idontrememberseeingit,canyouresendit?
You:Yes,Iwillemailittoyourightnow.Lookforitinyourinboxinthenextfewminutes.Thesubjectlinewillread
___________________________.Pleasetakeacloselook.WemetwithPalestiniansandIsraeliswhoofferedafresh
perspectiveonthesituationthereandtheprospectsforpeace.IwouldlovetosharemyobservationswithyouandI
thinkyourreaderswouldbeinterestedinhearingthisperspective.

Scenario2

Reporter/Editor:IthinkIrememberseeingit,butwhatisitabout?
You:ItdetailsthetripIjustreturnedfromtoIsrael/Palestine.IwaswithadelegationthatmetwithPalestinianand
Israelinonviolentorganizersandcivilsocietyleaders.WemetwithPalestiniansandIsraeliswhoofferedafresh
perspectiveonthesituationthereandtheprospectsforpeace.IwouldlovetosharemyobservationswithyouandI
thinkyourreaderswouldbeinterestedinhearingthisperspective.IwillresendthereleaserightnowLookforitinyour
inboxinthenextfewminutes.Thesubjectlinewillread___________________________.Pleasetakeacloselook.

Scenario3

Editor:YesIsawitandIthinkIassignedittoareporter.
You:CanyoutellmewhichreportersothatIcanfollowupwiththemdirectly?Also,wouldyoubeavailableforan
EditorialMeeting?IwouldlovetosharemyobservationswithyouandyourEditorialBoard.

Scenario4

Editor:yesIsawit,butitisnotsomethingwewillcovernow.
You:OK,couldIrequestaneditorialmeetingwithyouandyoureditorialboard?Iwouldliketosharesomeofmy
experiencesandobservationsoftherealityonthegroundinIsraelandPalestine.Ithinkyouwouldfinditinteresting
andhelpfulforyourcoverageoftheregion.

ScriptforVoicemail:

You:Hello,mynameis___________andIamcallingtofollowuponapressreleasewhichyoushouldhavereceived
on____________.ThereleasedetailsmytriptoIsrael/PalestinewithanInterfaithPeaceBuildersdelegation.Ithink
youandyourreaderswouldbeinterestedinsomeoftheobservationsIhaveofthecurrentrealityontheground,
especiallyasthecurrentsituationhasbecomemoreunstable.Iwillresendthepressreleasenow.Lookforitwiththe
subjectline______________________________.Myphonenumberis________________.Pleasecallmewithany
questions.Againmynameis___________andmyphonenumberis______________.

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ListofOnlineResourcesforMediaActivism:
Thereareagreatdealofresourcesforyourmediaworkavailableonline.Hereareafewwebsitesto
getyoustarted:
TheInstituteforMiddleEastUnderstanding:www.imeu.net
AnorganizationprovidingjournalistsandeditorswithinformationonPalestineandPalestinians.Their
BackgroundBriefingscanbeusedasfactsheetsforEditorialBoardMeetingsorarticles.

WRITE!forJustice,HumanRightsandInternationalLawinPalestine:http://writetruth.org
WRITE!providesapublicservicebymonitoringtheUSMediaandtakingactiontoimprovethewaythatthe
U.S.mediareportsnewsandinformationabouttheIsraeliPalestinianconflict,Israel'smilitaryoccupationof
Palestinianterritories,andthequestionofPalestine.Writeseekstopromoteaccurate,balancedandobjective
reportingontheMiddleEastingeneralandthePalestinianIsraeliconflictinparticular.

TheUSCampaigntoEndtheIsraeliOccupationMediaResources:
www.endtheoccupation.org/article.php?list=type&type=257
TheUSCampaign'smediaresourcesprovideopportunitiesformediaadvocacyandeducation.Acoalitionof
over200localandnationalorganizationsintheUS,thecampaign'sresourcesarewidelyusedand
disseminated.

GWAssociates:www.peterwirth.net
PeterWirth,ofGWAssociates,isamediaconsultantwithawealthofexperienceinmediaadvocacyfor
activistsandprogressivecauses.PetesMediaGuideincludesresourcesheetsforavarietyofadvocacy
techniquesandisanessentialresourceandisavailableinfullonline.

FairnessandAccuracyinReporting:www.fair.org
AbroadmediawatchdoggroupfocusingonmanyprogressiveissuesintheUS.TheirMediaActivismKitisvery
useful.

Capwiz:http://capwiz.com/yodemo/dbq/media
FindcontactinformationforyourlocalmediawithCapwiz'sonlinedatabase.

PeaceVoice:www.peacevoice.info
PeaceVoiceisanimportantinitiativebasedinPortlandwhichmaintainsalengthydatabaseandemaillistof
editorsinmainlyruralcommunitiesaroundthecountries.Peaceprofessionalscansubmittheirop/edsto
PeaceVoicewhothendistributesthemtotheirlistofeditors.ManyPeaceVoiceop/edshaveruninmedia
marketsthatoftendonothearprogressiveviews.

InterfaithPeaceBuildersActivistResources:www.ifpb.org/education/resources
Thisguideisavailableonlinewithhotlinkstoadditionalresourcesandtips.Otherresourcesarealsoavailable
includinglinkstothelatestinformationfromHumanRightsandActivistorganizationsinPalestineandIsrael.

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InterfaithPeaceBuildersCommitmenttoMovementBuilding

Interfaith PeaceBuilders describes our work as delegation based education and advocacy. This
phraseembodiesourcommitmenttobemorethanjustadelegationprogram.Infact,participantson
IFPBdelegationsknowthattheironthegroundexperienceisonlythebeginning.
Whileadelegationcanbeadeeplymovingandtransformationalevent,IFPBsprimaryworkishere
in communities across the United States and North America. Through delegation followup work,
Grassroots Advocacy Trainings and other related programming, our Education and Advocacy
Program promotes the continued engagement of our delegation participants and the growth of a
comprehensiveanddiverseUSbasedmovementforIsraeliPalestinianpeace.
IFPBs Education and Advocacy Program prioritizes civic engagement, movement building and
coalition organizing. All of Interfaith PeaceBuilders efforts have the ultimate goal of building a
strong,comprehensiveanddiverseUSbasedmovementforIsraeliPalestinianpeace.Toachievethis
goal, IFPB works to develop the knowledge, understanding, skills and capacity of individuals and
small groups through ontheground experience, ongoing education, activist skills training and
supportforgrassrootsorganizing.Arangeofdifferentstrategiesoperatingsimultaneouslyisthekey
to successful movement building and IFPB materials and trainings are geared to promoting and
supporting peacebuilding efforts on a variety of levels. Through Grassroots Advocacy Trainings,
delegation followup work, and other programming, IFPB empowers our partners and constituents
withtheskillsandexperienceneededtobuildapowerfulandsustainablemovement.

OurMediaAdvocacyEfforts

InterfaithPeaceBuildersbelievesthatindividualcitizenscanbeempoweredtotakeconstructive
actioninthepursuitofpeaceintheMiddleEast,anendtotheIsraelioccupationandajust
resolutiontotheIsraeliPalestinianconflict.

Adeepenedpersonalunderstandingoftheconflictisimportant,butitdoesnotchangethe
situationbyitself.OurpartnerorganizationsinPalestine/Israelwantustohaveanimpacton
publicandforeignpolicy.Thiscontinuingworkafterthedelegationisthemostvitalcomponent
ofourprogramintryingtoreachajust,peaceablesolutiontotheconflict.

Weaskdelegatestomakeacommitmenttoinformingotherswhentheyreturn,inorderto
increasepublicawarenessandadvocacyintheUS.Thegoalistopersuadeotherstotakeaction,
whichwillaffectUSpublicpolicyandfundingasitrelatestoviolenceintheregion.

Thisisanintroductoryguideandtherearemanymoreresourcesavailable.Oneimportant
sourceisFairnessandAccuracyinReportingwhoseMediaActivistKitisavailableontheir
websiteatwww.fair.org.

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13269thSt.,NW
Washington,DC20001
phone202.244.0821

www.ifpb.org

InterfaithPeaceBuilders
September2009

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