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A CASE STUDY IN
PATIENT EDUCATION & RETENTION

By

Synergy Marketing Advisory Services

June 2008

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Background

Chronic disease requiring long term treatment

Problem of Patient Apathy
Patient denial

Two drug treatment

Reliever
Controller

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Problem

Doctor Denial
Fear of loss of patient, hence
Relief treatment masked under another name
Preference for older therapy as masks disease
Low acceptance of advance therapy and control medication
o Problems of proper usage
o Doctor has no time to explain

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Problem

Patient Adherence
Barriers to acceptance
Myths & Misconceptions
Social stigma

High dropout, as high as 90%

Improper medication
Alternative therapies

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Situation

Increasing competition
Erosion of Market Share

Doctor resistance to upgrade

Low patient compliance and adherence

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The Need

Cost effective Strategy that will

Increase entry barriers for competition
Improve doctor
Acceptance
Relations

Ensure patient education & compliance

Reassert leadership

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The Solution

A paradigm shift in approach

from

Disease Management
to

Patient Management

Creates backpressure while offering support to Doctors

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Program Outlines
Company
Patient
Agency
Prescription

Call Center

Doctor
Feedback

Call Center

Counselor

Backcheck

Followup Call

Patient
Visit 1

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The Results

Client
The overall presentation heightened the image of both the
doctor as well as the Company
The complete package of DTs presentation, professional
approach, DVDs etc. have added a very positive flavour to the
program. This also impressed doctors to a great extent.

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The Results

This service has definitely set the a competitive differential. It has

influenced competitor doctors to revert to the Company Brands.
Impact of the Film has been incredible. Reassurance of active
normal life with right treatment has been addressed best by the
film.
It has also helped to address inhibitions of family members.

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The Results

Impact on business in program territories has been well documented

The entire monitoring process has been very intricate & full proof and a
similar approach needs to be followed by our people

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The Synergy Advantage

Offers a complete Integrated package of

Conceptualising customised need based solutions
Integrating with the company & suppliers and other stake holders
Implementing selection and execution of the plan
Monitoring & Control MIS, establishing multiple checkpoints to control
& rectify deviations

Evaluation cost benefit both qualitative & quantative

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Contact

Vijay Raut
Synergy Marketing Advisory Services
7A/04, Ashirwad CHS, New MHADA Colony,
Near Poonam Nagar, Andheri (E). Mumbai 400 093.
91-22-2836 5149
M 0 9322266445
e-mail: synergyconslt@yahoo.co.in
raut.vijay@gmail.com