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Education in India is provided by public sector and private sector with all their
fundings coming from Central level, state level and local. Only free education is a
fundamental right to children between ages 6 and 14. Education has been a very
primary thing all over the world these days. Furthermore, to qualify for any job, or
any business an individual has go through a basic level which is knowledge and
knowledge comes from education. This is the main reason why education is very
much compulsory for everyone these days.
HISTORY
"Sri Aurobindo Memorial School is located at Banashankari II Stage, Bangalore.
The Founders of the School Dr. Santoshananda and Smt. Sushila Santosh and their
eldest daughter Mrs. Espoir Pearson personally took the blessings of Supreme Divine
Mother and started the School in Jayanagar, Bangalore which was initially called The
New English School. The School is run by New Age Educational Trust (Regd.
1970)." Sri Aurobindo Memorial School was established in 1962 and it was named as
"The New School" in January 1962 which was changed to "The New English
School".
Nathaniel and Espoir Pearson, who were both enthusiast of the Mother and Sri
Aurobindo, have founded the school and the School got the Mother's blessings upon
foundation.
In the beginning it was a primary school, having classes up to Standard 7 until the
beginning of 1970s, when Mr. and Mrs. Pearson left Bangalore for Australia.
The main objective of the school was to make it as English Medium School and the
founders the Pearsons had a dream to create it as excellent English learning and
teaching. (Wikipedia, 2015)
Curriculum
The School projects a wholesome learning methodology to the child at all levels, with
adequate emphasis given to academics, literary, sports activities and value education.
The School is affiliated to the Central Board of Secondary Education from Standard 1
to 10. At the lower levels, the Kindergarten system is followed. With the medium of
instruction being English, students also learn Sanskrit, Kannada and Hindi. Regular
Assessments as per CBSE norms are conducted in the form of individual and group
activities.
The School is spread over an area of about 3 acres. The School functions in two
blocks on the same campus. The Primary Section is in the Progress Building and the
Middle and High Schools are in the Harmony Building. A serene Meditation Hall
where the Relics of Lord Sri Aurobindo are enshrined is like the heart of the
Institution. There are spacious Halls for Music, Art, Dance and other fine arts where
creative skills of students are honed. In the auditoriums, Sri Maa Hall and Hall of
Harmony the children participate in the various literary and cultural activities. In the
Gita Room, displays related to Indian festivals, culture and history are organized.
There are First Aid Rooms with medical facilities where qualified Medical
assistants are present on all working days to attend to unwell children. Excellent
Laboratories for various branches of Science and Computer education are provided."
(Sriaurobindomemorialschool.in, 2015)
It provides the basic skills on which a firm can build and train further
IT provides CSR to have a good quality education in future
Develop own university laws, rules and regulations to keep the
students on-going
Joint venture with a already developed and well-known firm can be a
great success.
It can b a emerging trend of the developing countries to go global and
provide the best education to the students as significant students from
these 2 countries seek education abroad. (Studyinaustralia.gov.au, 2015)
rather than their own native language. Today, Indias first language is
considered as English. To go to a foreign country to study every one from
Asian countries have a pass an IELTS test, which is the first step to qualify for
a foreign university. Thats it why many schools have taken step forward to
provide their students a better platform of English level. (Fool & market, 2014)
IMPLEMENTATION STRATEGY
RESEARCH
By regularly evaluating, the process the came to be on the positive side as
collaboration with one of the most reputed schools in Chinas capital state can be a
great success if formulated accordingly. Research can be done accordingly with the
use of the already developed educational industry magazines, websites and books to
collect ample data for taking the school at a global.
CONSULT
Sri Aurobindo Memorial School can consult with the various other firms in the
developed countries who had already setup the joint venture with other big institutions
and how are they running the business now. Contact other accountants and other
business owners to ask advice to join other firm in a different country.
DECIDE
Mrs. Pearson was the founding principal of the school and Mr. Pearson was its
director of studies. The school has decided to have their school going abroad and to a
developing country, which has high, demand in English. They choose BIBS
(Beanstalk International Bilingual School) as their joint partner in China, which was,
minimize the risk of failure to a very much low level.
FINANCING
The financing for the school to start as a joint venture in China will be at a very much
high risk. For implementation of high English standards to the students lots of faculty
has to be hired from China, India as well as from other developed countries like
Australia, USA, Canada etc. which can be very much cost effective for the institution
and for which both the institutions should have a good finance with them. BIBS
(Beanstalk International Bilingual School) is already a highly reputed school in China,
which also focuses on English as one of their primary language. Financing at a low
risk can be done by collaborating the self-assets of both the schools, bank loans from
Chinese banks as well as partnerships with big sponsors etc.
HIRING
Hiring the staff should have to be in a very much effective way as the aim of the
school is to provide best English program to their existing students as well as students
who can get inspired from the institution. Their present focus is to expand the school
internationally for which they can put the best teachers from home and host country as
well as from other high institutions all around the world to give a better education,
which is also good for the future expansion of the joint venture.
MARKETING
Global marketing is a new phenomenon. Global marketing is all-together a richer
cocktail now. The marketing skills for the Indian school is best to have joint venture
with BIBS (Beanstalk International Bilingual School) as its already one of the most
highly reputed school of China. By this process the school in Bangalore can have a
good competence in the future. Joint venture is the best marketing strategy for the
institution to go global in the start. Going with already developed countries will not at
all work, as there is less demand of English in those countries, which can be a big
failure for this school.
REFRENCES
Sriaurobindomemorialschool.in,. (2015). Sri Aurobindo Memorial
School - Welcome. Retrieved 29 May 2015, from
http://sriaurobindomemorialschool.in
Wikipedia,. (2015). Sri Aurobindo Memorial School. Retrieved 29
May 2015, from
http://en.wikipedia.org/wiki/Sri_Aurobindo_Memorial_School
Fool, T., & market, H. (2014). Head of the class: Education is a key export
market. The Sydney Morning Herald. Retrieved 29 May 2015, from
http://www.smh.com.au/business/motley-fool/head-of-the-class-education-isa-key-export-market-20140716-ztjr9.html