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Joe Reed

Visionary, innovative strategist with history of impactful leadership; technology

pioneer with entrepreneurial, profit-driven commitment to excellence.


Cell: 925-520-5530

Pleasanton, CA


VP Technology Sales, Business Development, Operations, Programs

Consistently Surpasses Sales, Profit, Performance Expectations
-Innovative, creative sales leadership exceeded national telecom sales objective by $40m
-Grew complex network communications contract from $25m to $175m in 3 years
-Led strategy that successfully took away $70m contract from global communications giant
-Led diverse team that completed $100m technology contract exceeding profit target 10%+
-Grew company size and revenue at least 5x in multiple companies

Global Competencies Guarantee Successful Business Growth

Visionary Entrepreneur
Team Player-Coach
Influential Motivator
Expert Communicator
Complex Problem Solver

Creative, Imaginative
Organized Strategic Planner
Adept, Agile, Flexible
Duty, Integrity, Loyalty
West Point Leadership

Startup Experience
Amazing Connected Network
MBA, Engineering Degree
Fun-loving, Humorous

Hitachi Global Storage Technologies (HGST), Bionic Power

Currently serving as New Product Introduction Strategist for HGST, crafting the multi-year strategy for
introduction of leap-ahead solutions in the computer media software and storage product line,
targeting a new market vertical. Serving as well as senior member of Advisory Board for Bionic Power,
a Vancouver, British Columbia company with patented unique technology that harvests and stores
power generated by normal human activity.
-Grew revenue of Bionic Power by over 500%; contracts pipeline by over 600%
-Analyzing market, planning long term strategy for integration of unique media storage product line
with a family of leading partner software/hardware technologies.
-Serving as the division subject matter expert in Aerospace/Defense and Government market vertical
-Building engineering, program and product management team as well as marketing and sales force
for exceeding target objectives in new business unit.
-Responsible for complimentary corporate development activities, mergers and acquisitions to
support new products
Ultra Electronics
National Director, U.S. Sales
Led all U.S. marketing, business development and sales for two separate divisions of Ultra Electronics,
a $1.1 Bn international network engineering company with key roles in cyber-security, software,
communications networks, and technology programs.
-Lauded by CEO and advisory board for successful winning strategy for multi-year, $100m+ award
-Led team which achieved 170% of sales target in 2013 for major secure telecommunications system
-Performed due diligence resulting in successful acquisition strategy for two separate companies
-Rated as best sales division in company for the year 2013

NCS Technologies (vendor to CSC and SNC)

Vice President Sales
Hand-picked by company owners after 10 years of working together to reorganize the company for
acquisition. Led sales team supporting billion dollar advanced technology clients nationwide.
-Grew 2011-2012 sales 200% resulting in significant increase in valuation for acquisition
-Won enterprise software engineering contract adding 35 new employees, 30% revenue increase
-Led successful bid to transform major software development center to cloud-based SaaS architecture
-Led due-diligence efforts for acquisition analysis of a small business partner
Sierra Nevada Corporation
VP Business Development
Led BD/Sales team for one of seven business areas in a $1.5 billion privately owned technology
engineering company. Set national strategy for staff of seven across the U.S. Responsible for over
$100m per year and 20% annual growth. As VP Programs, P&L Responsibility for over $100m/year.
-Sold over $170m in network systems enabling secure distribution of classified combat data
-Grew $35m contract with single customer to total sales of over $150m
-Led strategy which exceeded sales expectations for handheld classified radio program by $25m
-Formed multi-corporation team, led bid that won a critical $100m+ intelligence fusion programs
-Recognized as international expert in soldier-worn computing networks, chaired technology forums
-Led acquisition strategy for alternative energy and wireless technology companies
-Developed, tested, and supported leading 4G sensor network for use in sensitive classified program
Computer Sciences Corporation
Director, Western Region
Ran CSC Western Region, one of four regional engineering technology offices with combined
responsibility for over $800 million in revenue. Directed the activities, planning, operations, and
deliveries at multiple locations in western U.S.
-Hired, trained, and led managers of technology contracts across 7 different locations nationwide
-Launched two CSC software development offices; grew personnel 600% and revenue 500%
-Directed the operations of 5 separate companies in support of $100m network technology program.
-Led software product development, production, integration and delivery for critical computer system
-Led proposal team to win key enterprise software contract; executed complete multi-year contract
-Won and delivered $97m network contracts, delivered ahead of schedule and under budget
-Achieved multi-year software development sales in excess of $30m, a growth of over 200%
-Achieved > 20% sales growth annually, selected in 2003 as Outstanding New Employee of the Year
Various Internet Startups/E-Commerce Launches
In 1999-2000, I founded/launched an internet startup, then led the company through all aspects of
organizing the business from first round funding through first order valued at over $5m. Over next
two years, continued to work with internet-based efforts from early stage startups through very
mature launches of internet sales for a NASDAQ traded retail chain. Corporation size from 10 people
to as many as 5000. Sales growth ranged from 80% to over 1000%. In positions from VP to CEO,
delivered successful sales pitches to venture capital firms, private investors, and channel partners.
Officer, U.S. Army
Final Army assignment - leadership mentor at Santa Clara University, and Stanford. Held command and
staff assignments worldwide including command of over 500 soldiers; dangerous assignments in
wartime situations; international relations with allied forces; and forces management for combat
theaters. I commanded both U.S. and British military in international military combat operations.

Prior President, Silicon Valley West Point Society
Founder, General (Ret) Colin Powell Foundation
Obstacle Course Racing (Tough Mudder, Spartan Beast, Rugged Maniac)
Education: MBA, Long Island University, NY. BS Nuclear Engineering, USMA, West Point, NY
Clearance: Secret (Current/active); Previously Held Top Secret

Skills & Expertise

Systems Engineering
Program Management
Product Development
New Business Development
Requirements Analysis
Cyber Security
Configuration Management
Public Speaking
Business Development
Engineering Management
IT Management
Government Contracting
Computer Security
Network Security
Cross-functional Team Leadership
Operational Planning
Intelligence Analysis
Earned Value Management
Change Management

Air Force
Team Leadership
Strategic Partnerships
Information Assurance

Proposal Writing
Project Planning
Operations Management
Mobile Devices
Software Development
Team Building
Process Improvement
Organizational Leadership
Top Secret Security Clearance
Cloud Computing
Enterprise Software
Network Technology
Wearable Computers
Chief Executive
Satellite Communications
Sales Management