EXECUTIVE SUMMARY

The kingdom of Morocco is the North African countries known as the Maghreb - the
"Arab West". Its rich culture is a blend of Arab, Berber, European and African
influences. The capital city is Rabat.

The official language is Arabic and various

Berber dialects are spoken. Morocco was a French protectorate from 1912 to 1956,
when Sultan Mohammed became king. Moroccos long struggle from France ended
in 1956. He was succeeded in 1961 by his son, Hassan II, who ruled for 38 years and
played a prominent role in the search for peace in the Middle East. The official
language is Arabic and various Berber dialects are spoken. When pledging to do
something, a Moroccan Muslim says Insha Allah, or "if God wills it." Before doing
something, a Muslim should say Bismillah, or "In the name of God." The Moroccan
Dirham (MAD) is the currency of Morocco.

There is a small but active stock

exchange in Casablanca. The currency code for Dirhams is MAD. The Cherifian
Anthem has been the anthem of the Kingdom of Morocco even before the country
gained its independence in 1956. Its music was written by Lo Morgan, and the final
Arabic lyrics by Ali Squalli Houssaini in 1970. Morocco today remains one of only a
handful of continuously stable countries in the Middle East and North Africa, ruled
by what many would describe as a strong and widely popular monarchy. In after
month of Arab spring, many hoped that authoritarian regimes in the North African
regimes in the North African state of Tunisia, Egypt, Libya, Algeria and morocco
would be swept from power and new democratic governments would replace them
yet the transition from the old authoritarian rule to a new democratic order has not
been smooth.

The Moroccan economy improved in 2013, with overall growth of 4.7% supported by
good agricultural results. Indeed, agricultural value added increased by 21%,
compared to a fall of 2.5% in non-agricultural activities. Moroccos oil industry is an
crucial sub-sector in the economy. It has two oil refineries at Sidi Kacem & at
Mohammedia. Morocco has an active chemical industry. The tourism industry is
growing and brings in a large portion of the countrys foreign exchange earnings.
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GDP in 2013 was 8.6%. This is forecast to rise by 8.1% in 2014. The agriculture,
fishing & forestry sector employ over a 3rd of the working population & arable land
is used for commercial farming. Growth has been volatile as a result of recurrent
drought condition & unemployment remains high. The construction industry is one
of the most important industries for the Moroccan economy, accounting for 14.8%
of GDP in 2012. Growth in the residential construction market will be supported by
number of affordable housing projects. The textile industry is the smallest compared
to leather as contribution 15% to the national GDP. Todays textile mills are mostly
state-owned and provide input for products destined for the domestic market.
Leather sector is one of the traditional sectors in the Moroccan economy. Most of
the leather industry still operates in small workshops. However, with an increasing
international focus companies are transforming to accommodate complexities of
international buyers. This transition is supported by the State and the Moroccan
Federation of Leather Industries (FEDIC). Morocco entered the 21st century in
economic decline. Some progress has been achieved as the government has
curtailed spending, increased privatization, reduced trade barriers, and stopped
direct credit and foreign exchange allocation. Morocco trade position should
improve as its major trade partners in Europe experience growth & the economic
recovery in Asia. The pace of moroccos economic reform program, however, has
been rather slow.

Morocco has the second-largest non-oil GDP in the Arab world. The US-Morocco
Free Trade Agreement came into force on January 1, 2006. The agreement with
Turkey for free exchange. Morocco is currently our 69th largest goods trading
partner with $3.3 billion in total goods trade during 2013. Goods exports totalled
$2.3 billion. Totalled goods imports $977 million. In recent years, Morocco has
reduced its dependence on phosphate exports, emerging as an exporter of
manufactured and agricultural products, and as a growing tourism destination.
Morocco was the United States' 80th largest supplier of goods imports in 2013. The
five largest import categories in 2013 were: Fertilizers ($255 million), Salt, Sulfur,
Earth and Stone ($232 million), Electrical Machinery ($114 million), Woven Apparel

($90 million), and Prepared Meat, Fish, Etc ($43 million). The top export categories
(2-digit HS) in 2013 were: Mineral Fuel ($1.1 billion), Aircraft ($225 million), Food
Waste (soybean residues) ($165 million), Machinery ($147 million), and Dairy, Eggs,
Honey, ETC. ($119 million). Import of goods was going up 37.13% during the year
2009 to 2013. export of goods was 21822 million USD in 2013 that was increased by
1.89% from 2012 and up 55.27% from 2009. Import of services was decreased by 1% from 2012 and up 22.75% from 2009. Export of services was increased by 100
million USD and also up 10.67% from 2009. Total export of commoditys growth was
falling down during the year 2010-2011 to 2013-2014. Total export to countrys
growth was also falling down. But share of commodity was increasing 5.2% compare
to previous year 2012-2013, that was 4.81% of share of commodity. Total import of
commoditys growth was falling down during the year 2010-2011 to 2013-2014, that
was 23.27% to -2.24. Total import to countrys growth rate was also falling down,
that was -32.84% in 2013-2014.

Morocco has overall export is Rs. 21,417(in US $). And import will be 44,790 (in US $). Export
is less and import will more. Trade between India 1,161. There is no direct fight between
India and morocco economy. Over the years, India and morocco have enjoyed cordial and
friendly relation and bilateral trade have witness for an significant growth of the electronic
industry.

The electronic and electrical industry in morocco is mainly concentrated to the electronic
components, electronic distribution equipment, electrical batteries and storage devices,
lamps and electric generators through these modern electronic products, the increases their
production. The export development of the electronic and electricity industry will increases
from 6,764 to 10, 507 (MAD million) in 2003 to 2006.
Morocco has increases their export and import of goods as well as services from 2003 to
2013 i.e. goods exports to Morocco in 2013 were $2.3 billion, up 6.0%.

Morocco mainly focuses the export on the Clothing and textiles, Transistors and Electric
components, Crude minerals and Inorganic chemicals, Petroleum products and Fertilizers,
Vegetables, Fish and the Citrus fruits. Total export of this commodity will be 10,298.51 in
2013-2014 and total export will be 385.61 million. Morocco was the United States' 57th
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largest goods export market in 2013. U.S. goods exports to Morocco in 2013 were $2.3
billion, up 6.0% ($130 million) from 2012, and up 392% from 2003.

Import of morocco is also increases from the next years respectively by 32% in 2013. They
more emphases on the retail distribution channel and production development for the
growth of international trade. The imports item will be considering by morocco is mainly
Textile, Telecommunications equipment, Wheat, Gas and electricity, Transistors and Plastics
and crude petroleum. In 2013, morocco has 80th largest supplier of goods imported i.e. $977
million.
For countries in the developing world the electronics industry has proven to be an important
sector when trying to diversify their export and to improve their trade performances. This is
an industry that is classified as a dynamic sector due to it showing high annual growth in
export value and significant increase in its share of world trade which makes it a lucrative
industry to be part of. The Moroccan production of electronics and electrical products is
insignificant compared to international levels. Within this industry the most important factor
cost for Morocco is the cost of labour and the level of productivity. Though this cost is lower
than in the north it is higher than its Asian competitors.
Bilateral trade agreement is already there in between India and morocco country. The
relation between India and morocco go back to the 14th century when the famous travelled
to India. A number of bilateral and international issues of mutual interest were discussed
during the meeting. Total export of both the country will be increased by 50% from 20082013. Export growth rate will be increases maximum level i.e. 27.19 because of commercial
and cultural relation, and from 2012-13 it will be continuously decreased.

Indias total export will be increases from 2008 to 2013 by 61%. The major portion of
bilateral trade is made up of import of phosphates and fertilisers by India and import of
textiles, transport equipment and machinery by Morocco. The trade between both countries
will be grown to $1.712 billion in 2010. In 2005 it will be 50% less than the current position.
Through the trade relation between India and morocco, they started joint-venture in
fertilizer industry i.e. IMACID.

Total trade pickup growth level in 2012 for a number of trade delegation from various
industry and export promotion council of India that have been visiting morocco periodically.
For an increases the trade opportunity between both the country, number of trade practices

and trade promotion activity are carry out such as expositions, buyer-seller meets, etc. are
organised. Growth rate of electronic and electric industry in the last six years in Gujarat is
86% while, Maharashtra comes second with 24% contribution for the country.

The government of Gujarat will announce the electronic policy for the power and electronic
segment which helps to create an employment opportunity and it also helpful to an
manufacturing and production activity to generate more revenue in the economy of india.
It is an important source for create an value chain from manufacturing industry to other
electronic sectors. The Gujarat government has encourages small & medium enterprises and
large industries for an investing upto RS.100 crores and also to provide subsidy of Rs. 25 lakh
for growth of electronic investment. They works for the promotion of the electronic
industry.
There are many players involved in the electronic industry expansion like, Shree Ram
Electronics, Shah Electronics, etc. Gujarat Electronics & Software Industries Association is
works for the promotion of the software and also provides the solutions of common issues
as well as for networking offices at state level.

Electronics and electrical industry of morocco with analyze the steepled we found
that society of country is eager to adopt the new technology and new improvement
in electrical and electronic industry. As per there major ratio of young generation
moving towards technological

environment. society of morocco moving towards

urban lifestyle with using electronic and electrical product consumption as one study
shows they are moving towards using desktop to laptops.

Technology have very strong connection with electrical and electronics. Changes &
innovation impact on this industry. As morocco is becoming dynamic industry of
information technology and communication as per report of October 2009 ministry
of morocco. Trade and ministry of launched new morocco digital strategy in 2013
with budget of 5.2 million dollars. The main objective of this policy to promote and
develop new technologies and by focusing four priority social transformation
through information technology; orientating public services towards users;
computerizing small and medium-sized enterprises; and developing the national IT
industry.
5

Morocco has mid size economy the country have main relation with European Union
with France .as this country is largest creditor of morocco. Changes of economics
that recession in 2008-2009 in u .k economy the industry of electrical and electronics
have negative impact of it.

Environmental have really come in to focus as it a major problem of all country.

Environmental condition has great impact of electronics and electrical in some way
or some way not. They are mainly focused on four crucial environment acidification;
carbon footprint; total energy consumed; and water eutrophication. So Moroccan
legal system have a Nemours law for e- waste management namely Law 10-95 on
water, Law 13-03 on air pollution, Law 12-03 on environmental impact studies, and
Law 11-03 on the protection of the environment.

Electrical and electronics industry is affected by so many government policies.

Government providing financial support to start business in IT sector .it has
encouraged many entrepreneur in electronics and electrical business to manufacture
and sales in morocco. Government of morocco develop the IT industry with certain
programmed like INJAZ, GENEI, MOUSANADA, INFITAH, Strengthening the business
environment of electrical and electronic industry in Morocco is a policy goal of the
government. One legal issue is disposal of electronic and electrical product.
Government initiates some program about recycling the product. Which product
covered this segment household appliances, telecommunications equipment,
audiovisual and lighting equipment, electrical and electronic tools, medical devices?

There are some ethics established by Moroccan government about electronics and
electrical industry. Retailer is providing way to disposal while selling the electronic
product. Provide all information to consumer about product description to waste
and it should be printed also some store are providing service of talking back goods
for disposal.

Demographic and cultures aspect include in social environment in India influence the
electronic and electrical industry. Social factor such a health conciseness, consumer
health rates, population rate. Here which product have advance technology despite
of their income they are interested in simplicity product. Home life changes have big
influence in consumer expectation and attitude. Here social factor involves costumer
Income, attitude, and expectation.

Technological aspect is highly aggressive in electronic and electrical industry. As a

new technology and product develop and the market competitor has already made
it. Here innovation is only key to survive in the market. So in electronic industry
company are changing their product constantly as green initiate passed new
technology product must be more efficient in power energy consumption and less
costly. In India context peoples are price sensitive and cost sensitive. So they are
interested to buy product which consume less energy and lower price

Economical environment affect the electronic and electrical industry by past two
decade in television sector but economic is growing rapidly with contribution of IT
sector .as Indian electrical and electronic market jump US$ 32 billion to US$ 150
billion from 2004 to 2010. India have low manufacturing costs, skilled labor, raw
materials, availability of engineering skills and opportunity to meet demand in the
populous Indian market have contributed in electronic and electrical industry. In
global recession 2008-2009 India s electronic and electrical production decrease by
11 % after that this industry have compound annual growth of 8% in period 20102014.

Climate is unpredictable and controllable and this threat for electronic and electrical
industry and also it gives an opportunity for the industry. It is an important factor for
industry as it affects the consumer behaviour and expectations.

Political have direct affect to the electronic and electrical industry by involving new
changes everyday. It is about that minimum wages for labor in electronic and

electrical industry that changes every year. And also government play major role in
company social responsibility (CSR). Indian budget 2014 declare that custom duty of
LED and LCD decrease below 19 inch that boost for industry and now it is zero .so
they will more cheaper. As mobile phones have 10% custom duty that India have
largest market in telecom so such company like i-phone, nexus will be costly in
market and also government is working on digital India program that will make
effect electronic and electrical industry.

March 2005 after Being a signatory to the Information Technology Agreement (ITA-I)
of the World Trade Organization India promoting reform in internet communication
and entertainment that effect the electronic and electrical industry. There is no
restriction in public sector .private sector are welcomed in all area. In term of
electrical and electronic are freely importable and exportable in some area by
government norms. Like high power microwave tubes, high end super computer and
data processing security equipment.

There Nemours grass group for in resistance to involve in new technology and
development in India.IN 21st century they are welcoming the technology and
innovation in every segment like e.g. .information technology and automotive
market. In ethical environment issue is about how to disposal them.

Morocco country have contribution of 15.1%, 31.7% , 53.2% I economy by sector

agriculture , industry and service respectively as year of 2012 major contribution in
GDP were agriculture ,real estate finance and retail business.

Import export of morocco increasing by year to year after 2009. Import of good and
service was 38183 million USD in 2009 and 51,598 million USD in 2013 .it show the
very significant difference .as well export of good and service was 25,946 million USD
in 2009 and 34,982 million USD 2013. Figure show the different between import and
export that import of morocco is higher than export that opportunity for us.

Morocco has top five origins for export like France, Spain, Brazil, India, and Italy.
Those products of mainly in exports are like Insulated Wire, Mixed Mineral or
Chemical Fertilizers, Calcium Phosphates, Phosphoric Acid, Non-Knit Women's Suits.

Electronics and electrical product export of morocco it increase in 2011 with double
with growth of 110%. After that its decreases in years with 33 %, 32 %, 2.28 %
respectively in 2012 to 2014. As per share of this commodity also decrease with
share of 14.33 to 5.2 % in year 2014. That shows that weakness in achieving global
electronic and electrical demands to cater.

Morocco country mainly imports the Refined Petroleum, Crude Petroleum,

Petroleum Gas, Cars, and Wheat. And they imported majorly by this country like
Spain, France, China,

United States, Saudi Arabia. Import of this electronics and electrical was highest in
2010 after that import was declining continuously with 24.39 % and 39.34 % and
5.39 % in year 2011, 2012, 2014 respectively As share of electrical and electronics
share highest in total import of morocco in 2010 and decrease till 2013 after that in
2014 share of this commodity was increases to .23 to .32 % in total import.

India has increases their import as well export i.e. 20% for the every year. Growth
rate of trading for import will be positive. Export will be reduces than the import.
Total trade will reduce in 2013-14. Total growth will be increases from 2010 to 2013.
Total import increases at 7.5%. Total share will be decreases from every year.

Overview of country
The Kingdom of Morocco, also known as the Maghreb or the Arab West, is the most
westerly of the North African countries. The Atlantic and Mediterranean coastlines
and rugged mountain interiors speaks the beauty of the countrys geography. It
unconventionally holds a history of independence unlike its neighbours. Moroccan
culture depicts a rich blend of Arab, African, Berber and European influences.

When Sultan Mohammed became king, Morocco was a French outpost from 1912 to
1956. Hassan II, son of Sultan Mohammed succeeded him in 1961, who in his regime
of 38 years played a prominent role for the search of peace in the Middle east. Few
of his initiatives envisages commission for ensuring human rights, suppression of
Domestic opposition and such.

A former capital, Marrakesh is famed for its architecture

Mohammed VI, son of Hassan was a step ahead of him and a cautious moderniser
introducing some social and economic liberalization. Despite various political
instabilities from 1975 till 2011, Morocco balanced itself.

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Table 1: Geographic details of Morocco

Geographic location:
Northern Africa, bordering the North Atlantic Ocean and the

Location:

Mediterranean Sea, between Algeria and Western Sahara

Geographic

32 00 N, 5 00 W

coordinates:
Map references:

Africa
total: 446,550 sq km

Area:

land: 446,300 sq km
water: 250 sq km

Area
comparative:

slightly larger than California

total: 2,017.9 km

Land boundaries: border countries: Algeria 1,559 km, Western Sahara 443 km,
Spain (Ceuta) 6.3 km, Spain (Melilla) 9.6 km
Coastline:

1,835 km
territorial sea: 12 nm
contiguous zone: 24 nm

Maritime claims: exclusive economic zone: 200 nm

continental shelf: 200-m depth or to the depth of
exploitation
Source: http://www.indexmundi.com/morocco/geography_profile.html

Languages:
The official state language of Morroco is modern standard Arabic and is also the
most commonly spoken. For instance, when pledging to do something, a Moroccan
Muslim says Insha Allah i.e. "if God wills it" or say, before doing something Bismillah
i.e. "In the name of God. Even Moroccan names also depicts Arabic touch like
common female Arabic names are Fatima, Khadija, Aisha and such, and common
male names are Hasan, Ali and such.

11

Currency and exchange rate of Morocco:

Moroccan Dirham (MAD) is the country currency of Morocco. The currency
rankings depicts that the most popular MAD exchange rate is the MAD to EUR rate.
The exchange rates of MAD with major currencies are listed as under:

Table 2: Currency conversions of MAD with major currencies of the

world
Currency EUR
1 MAD
Inverse:

USD

GBP

CAD

AED

SAR

CHF

AUD

EGP

INR

0.09034 0.11495 0.07035 0.12765 0.42218 0.43119 0.10908 0.13058 0.82216 7.0022
11.0687 8.69962 14.2148 7.83413 2.36865 2.31916 9.16758 7.65809 1.21630 0.1428

Source: http://www.xe.com/currency/mad-moroccan-dirham

Religion
Islam is the state religion with majority of Moroccans being Muslims. Karaouine
Mosque is the largest mosque in Africa built in AD 862 is located in the Moroccan
city of Fez. Besides, a small number of people of about 70,000 are Christians in
Morocco, mainly Roman Catholics; and a very small minority envisage Jewish of
about 6,000 to 7,000.

The Flag of Morocco:

The Flag of Morocco with a green star on complete red connotes great values and
aspects of motivation. The red background on the Moroccan flag denotes bravery,

12

valour, hardiness and strength; while the green coloured, five-pointed star is the
representative of the Seal of Solomon.

Moroccan Anthem
Even before the country gained its independence in 1956, the Cherifian Anthem is
Moroccos national anthem and continues to be. The music of the anthem is
contributed by Leo Morgan, and the lyrics by Ali Squalli Houssaini in the year 1970.

Current economic scenario

Despite the slowdown in world economic growth, Moroccan economy consolidated
its growth in 2013 with GDP rising to 4.7 percentage compared to 2.7 percentage in
2012. This can be attributed to the vibrant agricultural sector of the country.
However, in the current year, the non-agricultural activities were somewhat less
dynamic compared to 2012. In 2013, the overall exports were down by 4% due to
the decline of almost 28% of exports of phosphates and its derivatives. The only
exports to gain advantage from the recovery of external demand were capital goods,
in specific electrical cables and wires.

Moroccan government continued with a sound macroeconomic and fiscal

management in 2013. A vigilant monetary policy held inflation at 1.9% and the aided
reduction of GDP to 7.2%, which was 10% in 2012. It also helped increase the foreign
exchange reserves by 4.5 months of imports of goods and services. However, the
fiscal deficit reached 5.3% of GDP to which government took corrective measures to
improve revenue collection and lowered public investment for 2014 with an
objective to bring fiscal deficit down to 3% of GDP by 2016. Research states that
reforms of the compensation fund and the application of an indexation system for
petroleum products will be needed to achieve this objective.

However, the overall performance of the Moroccan economy has been encouraging
and advantageous from the perspective of political and social stability.

13

The business environment has seen an improvement. Several indicators to this

seems to be the country moving up eight places in the annual World Bank Doing
Business report, climbing from 95th to 87th in one year. Besides, 2013 has witnessed
improvement in tourism revenue (+2%), transfers from Moroccans living abroad and
a significant increase in foreign direct investment (+20%).

Despite the overall economic improvement, Morocco has not been able to solve the
issue of youth employment (15-24 years of age), which has reached to 19.1% in
2013. A positive signal for employment and growth of various businesses is
Moroccan governments focus on implementation of reform programme in terms of
subsidies, taxation, retirement, fiscal system and social protection. The main
objective for the same is (i) to improve upon the efficacy of public finances; and (ii)
to support the development of an inclusive growth model supported by the private
sector and that generates jobs for young people.

These reforms are accompanied by investments in targeted sectoral strategies to

accelerate the transformation and diversification of its economy, which in turn will
lead to employment creation.

The National Pact for Industrial Emergence (PNEI, 2009-15) intends to stimulate the
industrial sector and to enhance its competitiveness, and is thus a vital framework
for launching industries. This provides a competitive advantage to Morocco. With
these reforms, Morocco aims to create 2,20,000 new jobs by 2015. The new-fangled
aeronautical and automobile industries embody an important source of economic
growth and innovation for Morocco.

Political stability
Morocco is marked as one of only a handful consistently stable country in the Middle
East and North Africa, under the rule of what many would illustrate as a strong and
widely popular monarchy. In a region that has experienced sustained political
turmoil since protests erupted in Tunisia in December 2010, the US has a continued
14

interest in deepening and broadening its existing security partnership with the
country, as a key tool for furthering US foreign-policy interests in and countering
regional security threats emanating from neighbouring states in North Africa and the
nearby Sahel. The visit by US Secretary of State John Kerry to Morocco to meet his
counterpart, Salaheddine Mezouar, and Moroccan King Mohammed VI in April
offered an important opportunity to discuss ways to further advance the historic
strategic partnership between the two countries.

Demographic Profile of Morocco:

Population

32,649,130 (July 2013 est.)

0-14 years: 27.1% (male 4,489,297/female 4,353,921)
15-24 years: 18% (male 2,918,765/female 2,951,131)
25-54 years: 41.7% (male 6,590,575/female 7,033,013)

Age structure

55-64 years: 7% (male 1,135,921/female 1,135,747)

65 years and over: 6.3% (male 919,236/female 1,121,524)
(2013 est.)
total dependency ratio: 48.9 %

Dependency ratios

youth dependency ratio: 41.5 %

elderly dependency ratio: 7.4 %
potential support ratio: 13.5 (2013)
total: 27.7 years

Median age

male: 27.1 years

female: 28.2 years (2013 est.)

Population

growth

rate

1.04% (2013 est.)

Birth rate

18.73 births/1,000 population (2013 est.)

Death rate

4.78 deaths/1,000 population (2013 est.)

Net migration rate

-3.56 migrant(s)/1,000 populations (2013 est.)

Urbanization

Urban population: 57% of total population (2011)

15

Rate of urbanization: 1.62% annual rate of change (2010-15

est.)
Major

cities

- Casablanca 3.245 million; RABAT (capital) 1.77 million; Fes

population

1.044 million; Marrakech 909,000; Tangier 768,000 (2009)

At birth: 1.05 male(s)/female
0-14 years: 1.03 male(s)/female
15-24 years: 0.99 male(s)/female

Sex ratio

25-54 years: 0.94 male(s)/female

55-64 years: 1 male(s)/female
65 years and over: 0.82 male(s)/female
Total population: 0.97 male(s)/female (2013 est.)

Mother's mean age

at first birth

25.4 (2004 est.)

Total: 25.49 deaths/1,000 live births

Infant mortality rate

Male: 30.04 deaths/1,000 live births

Female: 20.71 deaths/1,000 live births (2013 est.)

Total fertility rate

Contraceptive

67.4% (2011)

prevalence rate
HIV/AIDS

2.17 children born/woman (2013 est.)

adult

prevalence rate
HIV/AIDS - people
living with HIV/AIDS
HIV/AIDS deaths

0.1% (2009 est.)

26,000 (2009 est.)

1,200 (2009 est.)
Improved:
Urban: 98% of population

Drinking
source

water

Rural: 61% of population

Total: 83% of population
Unimproved:
Urban: 2% of population
Rural: 39% of population

16

Total: 17% of population (2010 est.)

Improved:
Urban: 83% of population
Rural: 52% of population
Sanitation

facility

access

Total: 70% of population

Unimproved:
Urban: 17% of population
Rural: 48% of population
Total: 30% of population (2010 est.)
Noun: Moroccan(s)

Nationality

Adjective: Moroccan

Ethnic groups

Arab-Berber 99%, other 1%

Religions

Muslim 99% (official), Christian 1%, Jewish about 6,000

Arabic (official), Berber languages (Tamazight (official),

Languages

Tachelhit, Tarifit), French (often the language of business,

government, and diplomacy)
Definition: age 15 and over can read and write
Total population: 67.1%

Literacy

Male: 76.1%
Female: 57.6% (2011 est.)

School

life Total: 11 years

expectancy (primary Male: 12 years

to tertiary education) Female: 11 years (2010)
Child

labour

- Total number: 500,960

children ages 5-14

Education
expenditures
Maternal
rate

mortality

Percentages: 8 % (2007 est.)

5.4% of GDP (2009)

100 deaths/100,000 live births (2010)

Children under the 3.1% (2011)

17

age

of

years

underweight
Health expenditures

6% of GDP (2011)

Physicians density

0.62 physicians/1,000 population (2009)

Hospital bed density

1.1 beds/1,000 population (2009)

Obesity

prevalence rate

adult

16.4% (2008)

Source:http://www.indexmundi.com/morocco/demographics_profil
e.html

Current news and developments in the country

The economy of Morocco improved in 2013. Despite of fall on 2.5% in nonagricultural sectors, the credit for this can be given to the overall growth of 4.7
percent supported by good agricultural results, especially in cereal productions.
Further, good rain is the cause benefiting the primary sector. Other agricultural
sectors, livestock farming and offshore fishing also experienced sustained growth,
getting advantage from sectoral public investment programmes, especially the
Morocco Green Plan and the Maritime Halieutis Plan. In all, the agricultural sectors
value supplemented growth by 21% in 2013, making nearly 15% contributions to
GDP. However, unfavourable weather conditions and low levels of precipitation for
2014 are expected to impact results negatively for the current year.

As discussed above, the manufacturing industries irregular and weak growth in 2013.
The secondary sector contributed less than 15% to the GDP and the growth of only
0.6% was marked compared to 2012. However, certain industries mainly, the
aeronautical and automobile experienced significant increases in exports: more than
14% and 20%, respectively. Results for agri-food and pharmaceutical industries were
also positive, making contribution to exports. But, real estate, construction, leather

18

and textiles had negative growth rates owing to strong hit by fall in European
demand. However, forecasts shows recovery in three sectors: i) a recovery in the
extractive industries (5.6% in 2014 compared to 0.4% in 2013); ii) improved growth
across all processing industries (4% in 2014 compared to 1.8% in 2013), in particular
in the textile-clothing sector; and iii) a return to growth in the building and
construction sector (4% in 2014 compared to -1.6% in 2013).

The PNEI reform seems a positive hope for the revival of coutnrys industrial sector
especially automobile and aeronautical industries. Especially, the automobile sector
has been very vibrant with growing exports, since the inauguration of the Renault
factory in February 2012. In aeronautics, the other Moroccan high performer,
activities are diversified across the whole value chain, covering everything from
production and dedicated services to maintenance and engineering. Moroccos
aeronautical industry now envisages about 100 companies, including some of the
biggest groups in the world, such as Aerospace, Aircelle, Bombardier, EADS and
Safran. The industry employs more than 100000 highly skilled workers with turnover
of more than 8 billion Moroccan dirhams (MAD), and an annual growth rate in
turnover of 25% over the last five years.

Growth in non-manufacturing industries has shown weak results in 2013. Phosphate

production, once a stronghold of Moroccan industry, fell by more than 2%,
shimmering lower external demand. This under-performance is due to the major fall
in sales overseas. Research says that if external demand rises in 2014, a recovery
could be expected.

The tertiary sector sustained to prop up Moroccan growth in 2013, but at a

somewhat slower rate than in 2012, depicting the slowdown in the growth of value
added in the public sector. Overall, telecommunications and commerce was the
centre for growth in the tertiary sector. Consequently, the enlargement of telephony
and Internet networks has been affirmative and telecommunication service coverage
has expanded. Overall telephony stock was reinforced by a growth rate of 6.6% and

19

44.3 million subscribers, while Internet services rose by 34.7% or 5.2 million
subscribers at the end of October 2013. Tourism has also shown signs of tourism
with growth rate of 4.8% in 2013. Overall overnight stays and travel revenue also
rose by 5% and 13%, respectively. In 2014, the tertiary sector is expected to maintain
this trend of growth at an estimated rate of +5.1%, boosted by strengthened
telecommunications, commerce and transport. The tourism sector is also expected
advance slightly.

MAJOR CONTRIBUTING INDUSTRIES IN TERMS OF

VALUE
Phosphate mining and processing industry:
With the three-quarters of the worlds estimated reserves of phosphates, Morocco
was the worlds third ranked producer of phosphates, with only China and Us ahead
of it. It controlled one third of the international trade in phosphates and their
derivatives. These mineral commodities and products were Moroccos leading
foreign exchange earning sector and accounted for about 35% of foreign trade. As a
result, the mining industry continued to play a key role in the national economy
(Arab-Greek Chamber, 2009). Despite a slow growth of phosphate and derivative
sector in 2013, forecasts shows signs of recovery in 2014.

Morocco produced 17% of the worlds output of phosphate rock, 6% of the worlds
output of barite, 2% of the worlds output of cobalt, 2% of the worlds output of
fluorspar, and 1% of the worlds output of lead (Guberman, 2010; Jasinski, 2010;
Miller, 2010a,b; Shedd, 2010).

This was one of the major reasons of US signing Free Trade Agreement (FTA) with
Morocco, and it becoming the first African country to have an FTA with the United
States (U.S. Department of State, 2009). It also had an FTA with European Union;
Turkey, Arab Maghreb Union (made up of Algeria, Morocco, and Tunisia); and PanArab Free Trade Area. The Arab-Mediterranean Free Trade Agreement between

20

Egypt, Jordan, Morocco, and Tunisia entered into force in 2007. Most of Moroccos
trade was with the European Union (EU) (International Trade Center, 2009).

Food processing industry:

Moroccos food processing industry gets the advantage of countrys temperate
climate, good soil and water resources. It is the second largest processing industry in
Morocco after the chemicals and para-chemicals sector. It generates an output of
USD 6.78 billion and an added value of USD 2.07 billion (31% of GDP).

With exports reaching USD 1.14 billion, the industry processes mainly fruit,
vegetables, meat, fish, milk products, oils, cereals, flour, grits, tobacco and
beverages.

The seafood sub-sector also gets the benefit from Moroccos 3,500 km coastline
which is known for its richness in context of fish. Production capacity that has been
approximated by the FAO is nearly 1.5 million tons annually. Morocco is considered
the largest fish producer in Africa and the Arab world. This sub-sector yields up to
50% of processed food exports and 12% of total Moroccan exports.

Leather industry:
This is one of the traditional sectors in the Moroccan economy. It was one of the
major contributor of the national GDP. Moroccan cities with traditional leather
business and major leather production envisage Fez, Meknes, Marrakech, Rabat,
Tetouan, Tangier.

The product portfolio reaches from personal leather goods, to bags and briefcases,
garments, and footwear. Footwear is the largest product category. Subcontracting
plays a vital role in the leather industry. Similar to its textile industry, Moroccan
leather industry has also shown a trend of vertical integration to meet the demand
for integrated global solution. Companies have also developed brands for
international market. Competition is posed by Asian leather industry. Because of the

21

integrated model, high quality brands such as Pierre Cardin and Louis Vuiton have
started producing in Morocco.

This transition from small workshops to making companies satisfying international

buyers is supported by the State and the Moroccan Federation of Leather Industries
(FEDIC). Due to the strategic importance of the leather industry the PNEI plan applies
to this industry as well. Collaboratively these measures are geared towards export
promotion, training of employees, and modernising production processes.

Textile industry:
The textile industry is small compared to leather industry. Supply chain relationships
developed under the OPT agreements as well as limited investment during these
years led to a relatively high import dependence for textiles that act as inputs for the
clothing products. This is also reflected in employment figures, which have been
declining from 80,000 in 1996 to almost half of this in 2007.

Major textile mills are state-owned catering mostly to the domestic market.
However, investment activities by private investors has been picking up in recent
years, partially due to the conclusion of the US-Morocco FTA. This is a concern for
vertically integrated producers targeting on production for the export market. These
investments were supported by government incentives such as financial support
channelled through the Hassan II Fund, or through the provision of state land.

Construction industry:
The construction industry is one of the most important industries for the Moroccan
economy, accounting for 14.8% of GDP in 2012.

In 2013, in a bid to increase the supply of affordable housing and create jobs in the
country, the International Finance Corporation (IFC) announced its plan to invest
MAD420.3 million (US$50.0 million) in Alliances Group, a leading Moroccan home

22

builder, which will help the company to construct 110,000 affordable housing units
by 2020.

Energy sector:
Energy consumption has risen at an average annual rate of 5.7% from 2002 to 2011.
However, per capita energy consumption, at 0.52 tonnes oil equivalent (Toe) in
2011, is less than one third the world average (1.7% Toe). Moroccos focus on
energy-intensive sectors (chemicals, construction, etc.), on building infrastructure,
on tourism and industry will increase its long-term energy needs.

Morocco consumed 17,262 kToe of energy in 2011, with petroleum products

accounting for 61.9%. Coal is second (22.5%), followed by electricity trade (7.2%),
natural gas (4.6%) and RES, namely hydropower (3.0%) and wind power (1.0%).

Moroccos installed electricity generation capacity stood at 6,677 MW in 2012, with

coal-fired generation being the largest segment at 1,785 MW, followed by
hydroelectric at 1,770.

Morocco is the only North African country with no natural oil resources and is the
largest energy importer in the region. In 2011, the country imported 95.6% of its
energy demand, equal to MAD85 billion (about US$10.3 billion), up from MAD19.1
billion (roughly US$2.3 billion) in 2002. Petroleum imports account for 20% of total
imports and 50% of the current trade deficit. The leading supplier of Moroccos
energy requirements is Saudi Arabia at 48%.

Morocco has had to import increasing amounts of electricity from Spain through two
400kV subsea cables that span the 26-kilometre Strait of Gibraltar. Imports in 2012
were close to 5,000 GWh compared with 1,000 GWh in 2005.

The government of Morocco recently declared its initiation of a $11 billion

investment project in the countrys energy sector. The project is a direct feed back to

23

the increasing domestic demand of thermal energy. The project is one step forward
to providing alternative energy sources, protection of the environment, and
increasing competitiveness of the Moroccan economy.

Tourism industry:
The Moroccan government is investing heavily in the development of tourism
industry. Vision 2010 strategy for tourism helped it to grow. A large government
sponsored marketing campaigns to attract tourists positioned Morocco as a cheap
and exotic, yet safe, place for European tourists.

Morocco's relatively large number of tourists has been aided by its location, tourist
attractions, and relatively low price. The direct contribution of Travel & Tourism to
GDP in 2013 was MAD76.1 bn (8.6% of GDP). This is forecast to rise by 8.1% to
MAD82.3bn in 2014. This primarily reflects the economic activity generated by
industries such as hotels, travel agents, airlines and other passenger transportation
services (excluding commuter services). But it also includes, for example, the
activities of the restaurant and leisure industries directly supported by tourists.

The direct contribution of Travel & Tourism to GDP is expected to grow by 5.6% pa to
MAD141.5bn (9.7% of GDP) by 2024.

Table 3: GDP-composition by sector

Agriculture: 15.1%
Industry: 31.7%
Services: 53.2% (2012 est.)

Sector

2008

2012

Agriculture, hunting, forestry, fishing

14.6

14.4

of which fishing

1.2

1.0

Mining

7.3

5.3

24

Manufacturing

14.2

15.9

Electricity, gas and water

2.6

2.6

Construction

6.2

6.5

Wholesale and retail trade, hotels and 14.0

restaurants
2.6
of which hotels and restaurants

13.0

Transport, storage and communication

7.3

6.7

Finance, real estate and business services

14.0

14.1

2.6

Public administration, education, health

and social work, community, social and 8.7

9.7

personal services
Other services

11.1

11.8

Gross domestic product at basic prices

100.0

100.0

The manufacturing sector is progressively attracting new investments, encouraged

by the highly qualified workforce, high growth potential, export-oriented approach,
various diversified upstream industries, as well as the presence of major
international players (ABB, ST Microelectronics, Nexans, Ingelec, Thales, Alstom,
etc.). It is expected to grow further due to the expansion of the automobile sector,
the investment incentives offered by the State, the expansion of electronic
component sub-contracting, in which Morocco is becoming a global hub.

IMPORT EXPORT OF MORROCO

Morocco holds the second-largest non-oil GDP in the Arab world. In the past,
Morocco relied heavily on the exports of phosphate and its derivatives, which has
declined over the recent years. The country has now emerged as an exporter of
manufactured and agricultural products and its popularity as a tourism destination is
flourishing.

25

Morocco Trade: Overview

In recent years, Moroccos economy has been growing over 4% annually. This growth
has been helped by the establishment of Free Trade Agreements with the European
Union (Moroccos largest trading partner) and the USA. Also it has signed trade
agreements with several other partners.
The Agadir Agreement, which was signed with Egypt, Jordan and Tunisia, within
the framework of the Greater Arab Free Trade Area.
The US-Morocco Free Trade Agreement came into force on January 1, 2006.
The agreement with Turkey for free exchange.

Moroccan trade is still dominated by its main import and export partner France,
although France's share in Moroccan trade is declining, in favour of the US, the Gulf
Region and China. If seen as a single entity, the EU, with which Morocco has signed
its free trade agreement, is by far Morocco's largest trading partner.

Morocco has now abridged its dependence on phosphate exports, in recent years
emerging as an exporter of manufactured and agricultural products, and as a
growing tourism destination. However, its competitiveness in basic manufactured
goods, such as textiles, is hampered by low labour productivity and high wages.
Morocco is dependent on imported fuel and its food import requirement can rise
substantially in drought years, as in 2007. Although Morocco runs a structural trade
deficit, this is typically offset by substantial services earnings from tourism and large
remittance inflows from the Diaspora, and the country normally runs a small
current-account surplus.

U.S.-Morocco Trade Facts

Morocco is currently USs 69th largest goods trading partner with $3.3 billion in total
(two way) goods trade during 2013. Goods exports totalled $2.3 billion; Goods
imports totalled $977 million. The U.S. goods trade surplus with Morocco was $1.3
billion in 2013.

26

TABLE 3: IMPORT EXPORT OF MORROCO (2009 TO 2013)

Foreign Trade Indicators

2009

2010

2011

2012

2013

Imports of Goods (million USD)

32,881

35,381

44,295

44,872

45,090

Exports of Goods (million USD)

14,054

17,771

21,519

21,417

21,822

Imports of Services (million USD)

5,302

5,724

6,713

6,578

6,508

Exports of Services (million USD)

11,892

12,138

13,550

13,066

13,160

Source: http://commerce.nic.in/eidb/ecomxcntq.asp

Exports of Morocco
Morocco was the United States' 57th largest goods export market in 2013. U.S.
goods exports to Morocco in 2013 were $2.3 billion, up 6.0% ($130 million) from
2012, and up 392% from 2003. U.S. exports to Morocco are up 379% from 2005 (PreFTA).

The top export categories (2-digit HS) in 2013 were: Mineral Fuel ($1.1 billion),
Aircraft ($225 million), Food Waste (soybean residues) ($165 million), Machinery
($147 million), and Dairy, Eggs, Honey, ETC. ($119 million).

U.S. exports of agricultural products to Morocco totalled $441 million in

2013. Leading categories include: and dairy products ($117 million), soybean meal
($112 million), and cotton ($44 million)

Morocco exports:

Clothing and textiles

Transistors and Electric components

Crude minerals and Inorganic chemicals

Petroleum products and Fertilizers (including phosphates)

Citrus fruits, Vegetables, Fish

Moroccos export partners are; Spain (19.2%), France (17.6%), Brazil (7.1%), US
(4.5%), Belgium (4.5%) and Italy (4.3%).
27

Table 4: Top 5 product and destination of Export by Morocco

Top 5 Products Insulated Wire (9.5%), Mixed Mineral or Chemical Fertilizers
exported

by (8.3%), Calcium Phosphates (7.4%), Phosphoric Acid (7.1%),

Morocco
Top

Non-Knit Women's Suits (4.7%)

Export

destinations

of France (18%), Spain (15%), Brazil (5.8%), India (5.5%), Italy (3.9%)

Morocco
Source: http://atlas.media.mit.edu/profile/country/mar/

Table 5: 5 Years Export Data of Morocco for Electronics and Electricals

Department of Commerce
Export Import Data Bank
Export :: Commodity x Country wise
Dated: 23/9/2014
Commodity: 85 ELECTRICAL MACHINERY AND EQUIPMENT AND PARTS
THEREOF; SOUND RECORDERS AND REPRODUCERS, TELEVISION IMAGE
AND SOUND RECORDERS AND REPRODUCERS, AND PARTS.
Country: MOROCCO
S.No.

\Year

Values in US$ Million

%Growth

Total

export

commodity

2009-

2010-

2011-

2012-

2013-

2010

2011

2012

2013

2014

21.84

45.66

30.23

20.54

20.07

109.13

-33.8

-32.07

-2.28

10,144.

11,528.

10,862

10,298.

83

11

.71

51

of 7,233.1
9

%Growth

40.25

13.64

-5.77

-5.19

%Share of country (1 of 0.3

0.45

0.26

0.19

0.19

318.57

372.1

426.56

385.61

27.19

16.8

14.63

-9.6

3)
6

Total export to country

%Growth

250.47

28

%Share of commodity (1 8.72

14.33

8.12

4.81

5.2

of 6)
Source : http://commerce.nic.in/eidb/ecomxcntq.asp

INTERPRETATION:
As above last half decade data of export of morocco it increase in 2011 with double with
growth of 110%. After that its decreases in years with 33 %, 32 % ,2.28 % respectively in
2012 to 2014. As per share of this commodity also decrease with share of 14.33 to 5.2 % in
year 2014

IMPORTS:
Morocco was the United States' 80th largest supplier of goods imports in 2013.
U.S. goods imports from Morocco totaled $977 million in 2013, a 4.8% increase ($45
million) from 2012, and up 154% from 2003. U.S. imports from Morocco are up 119%
from 2005 (Pre-FTA).

The five largest import categories in 2013 were: Fertilizers ($255 million), Salt, Sulfur,
Earth and Stone ($232 million), Electrical Machinery ($114 million), Woven Apparel
($90 million), and Prepared Meat, Fish, Etc ($43 million).
U.S. imports of agricultural products from Morocco totaled $129 million in 2013.
Leading categories include: processed fruits and vegetables ($43 million) and fresh
fruit ($29 million).

Morocco imports:
Crude petroleum
Textile fabric
Telecommunications equipment
Wheat
Gas and electricity
Transistors and Plastics
Moroccos import partners are; France (16.1%), Spain (13.5%), Italy (6.5%), China
(6%), Germany (5.6%), Saudi Arabia (5.4%) and Moldova (5%).
29

Moroccos primary trade partner continues to be France. France is also the primary
creditor and foreign investor for Morocco.
Imports to Morocco totaled $31.83 billion in 2010; however fell from $39.35 billion
in 2008

Top

Products Refined

imported by Morocco

Petroleum

(9.3%),

Crude

Petroleum

(8.5%),

Petroleum Gas (4.9%), Cars (3.7%), and Wheat (2.5%)

Top 5 Import origins of Spain (13%), France (12%), China (7.0%), United States
Morocco

(6.7%), Saudi Arabia (5.8%)

Source : http://atlas.media.mit.edu/profile/country/ind/

Department of Commerce
Export Import Data Bank
Import :: Commodity x Country - wise
Dated: 23/9/2014
Commodity: 85 ELECTRICAL MACHINERY AND EQUIPMENT AND PARTS
THEREOF; SOUND RECORDERS AND REPRODUCERS, TELEVISION IMAGE
AND SOUND RECORDERS AND REPRODUCERS,AND PARTS.
Country: MOROCCO
S.No.

\Year

Values in US$ Million

%Growth

Total

Import

commodity

2009-

2010-

2011-

2012-

2013-

2010

2011

2012

2013

2014

6.37

4.82

4.93

2.99

2.83

-24.39

2.31

-39.34

-5.39

27,211.

32,865.3

29,819.

29,152.

01

58

75

of 22,074.
22

%Growth

23.27

20.78

-9.27

-2.24

%Share of country (1 0.03

0.02

0.01

0.01

0.01

839.64

1,658.45

1,309.0

879.18

of 3)
6

Total

Import

to 861.51

country

30

%Growth

-2.54

97.52

-21.07

-32.84

%Share of commodity 0.74

0.57

0.3

0.23

0.32

(1 of 6)
Source : http://commerce.nic.in/eidb/ecomxcntq.asp
INTERPRETATION:
Import of this electronics and electrical was highest in 2010 after that import was
declining continuously with 24.39 % and 39.34 % and 5.39 % in year 2011, 2012,
2014 respectively
As share of electrical and electronics share highest in total import of morocco in
2010 and decrease till 2013 after that in 2014 share of this commodity was increases
to .23 to .32 % in total import.

ELECTRICAL AND ELECTRONICS INDUSTRY IN MOROCCO

Consumer electronics records positive growth in 2012
2012 was a particularly good year for consumer electronics in Morocco. Volume and
value growth were positive as the industrys leading players dropped their prices in
order to remain competitive due to the price sensitivity of the majority of Moroccan
consumers. At the same time, there was increasing demand for new technologies
and more powerful and faster consumer electronics devices. In addition, many local
consumer electronics brands are recording stronger growth in their volume shares as
they are more suited to the consumption habits of Moroccan consumers as well as
meeting their desire for low unit prices. The consumer electronics category with the
highest number of local brands present remains computers and peripherals.

The Moroccan government moves towards its IT vision through Digital

Morocco
In order to position Morocco as a dynamic emerging country for information
technology and communications, in October 2009 the Ministry of Industry, Trade
and New Technologies launched the Digital Morocco 2013 strategy. Initially
endowed with a budget of US$5.2 million dollars, the programmes main objective is
31

to promote and develop new information technologies by focusing on four strategic

priorities: social transformation through information technology; orientating public
services towards users; computerising small and medium-sized enterprises; and
developing the national IT industry. In addition, the government is providing financial
support to businesses and start-ups in the IT sector as technology start-ups generally
have difficulty obtaining financing from Moroccan banks, the majority of which focus
mainly on supporting larger companies and conventional business. This has
encouraged many entrepreneurs to begin manufacturing consumer electronics
products for sale in Morocco and begin expanding into France, Senegal, Gabon and
Nigeria. The two most successful local players in this respect are Data Plus with its
RMC tablets and DBM with its Accent tablets and laptops.

The shift from desktops, notebooks and feature phones towards

tablets, laptops and smart phones led by government
Consumer electronics in morocco is rapidly becoming an industry marked by regular
technological improvements. This is possible thanks to various government actions.
The most important of these is INJAZ, a programme which aims to equip each
student with a computer internet connection. Telecommunications companies play
an important role in the development of this programme. The second government
programme is GENIE, which targets all public institutions and aims to upgrade all IT
infrastructures with better and faster performing computers, printers and
peripherals. Then there are the MOUSANADA and INFITAH programmes, which
target small and medium-sized enterprises with annual revenues not exceeding
US$300 000, providing them with financial support up to 60% of the cost of
refurbishing their offices with newer computers, televisions, telecommunications
equipment and In-car navigation devices for business purposes. Computers recorded
strong growth in Morocco during 2012 as the influence of government and banks
helped students gain access to personal computers at low prices. Moreover, many
Moroccan companies switched from desktops to the use of laptops in order to
provide greater flexibility to their employees, many of whom became more mobile
as a result.
32

Branded retail outlets gaining ground over informal retail distribution

channels
During 2012, the majority of international companies operating in consumer
electronics in Morocco saw their volume shares falling. Many new local and
international brands which offer products at more competitive prices than the
industry leaders began attracting the interest of Moroccos price-sensitive
consumers. The strongest brands in this respect were Haier and Edison in televisions,
RMC in tablets and Accent in laptops. Sales of consumer electronics through informal
retail channels continue to decline, to the benefit of well-established branded retail
outlets. The reason for this is that Moroccans are now looking more for consumer
electronics products which offer warranties as they feel that they cannot risk
purchasing consumer electronics through informal channels with no recourse to the
seller in the case that the device turns out to be defective.

Consumer electronics is set to record moderate growth over the

forecast period
Over the forecast period, consumer electronics in Morocco is expected to record
slow but steady growth. Tablets and other portable computers is expected to record
by far the most dynamic volume and constant value growth of any consumer
electronics category over the forecast period. As consumption of netbooks and
desktops is declining, tablets is gaining share in computers. Tablets and other
portable computers is set to increase in volume at a CAGR of 25% over the forecast
period, while constant value sales are set to increase at a CAGR of 13%.

The Moroccan production of electronics and electrical products is

insignificant compared to international levels.
The developing worlds trade in these products is dominated by East and Southeast
Asia but Morocco and a few other countries in the Middle East and North African
(MENA) region have recently embarked on the same route. Studies show that there

33

are a few product groups where the MENA region has a small but increasing share of
worlds exports. In 2003 the region had a 2,72% share of world exports in electrical
distribution equipments. This is of interest since Morocco has recently emerged as a
regional leader within production of electrical components. This would imply that a
large part of the MENA share stems from Morocco.

The electrical and electronics industry in Morocco is mainly concentrated to the

following six sub-sectors:

wiring and cables, electronic components, electrical

distribution equipment, electrical batteries and storage devices, electric devices and
lamps and electric transformers and generators. While the production is small
compared to Moroccos traditional products, it is increasing.

TABLE 4 : BILATERAL TRADE OPPORTUNITIES WITH INDIA

Morocco India bilateral trade
S.No. Year

2008-2009 2009-2010 2010-2011 2011-2012 2012-2013

1.

EXPORT

242.85

2.

%Growth

3.

India's Total Export

4.

%Growth

5.

%Share

6.

IMPORT

7.

%Growth

8.

India's Total Import

9.

%Growth

10.

%Share

11.

TOTAL TRADE

12.

%Growth

250.47

318.57

372.10

426.38

3.14

27.19

16.80

14.59

185,295.36 178,751.43 251,136.19 305,963.92 300,274.12

-3.53

40.49

21.83

-1.86

0.13

0.14

0.13

0.12

0.14

948.15

861.51

839.64

1,635.33

1,300.35

-9.14

-2.54

94.77

-20.48

303,696.31 288,372.88 369,769.13 489,319.49 491,945.05

-5.05

28.23

32.33

0.54

0.31

0.30

0.23

0.33

0.26

1,191.00

1,111.98

1,158.21

2,007.44

1,726.72

-6.63

4.16

73.32

-13.98

34

13.

India's Total Trade

14.

%Growth

15.

%Share

16.

TRADE BALANCE

17.

India's Trade Balance

488,991.67 467,124.31 620,905.32 795,283.41 792,219.17

-4.47

32.92

28.08

-0.39

0.24

0.24

0.19

0.25

0.22

-118,400.95

-109,621.45 -118,632.94 -183,355.57 -191,670.93

Source : www.indiaembassyrabat.com
INTERPRETATION:
India has increases their import as well export i.e. 20% for the every year. Growth
rate of trading for import will be positive. Export will be reduces than the import.
Total trade will reduce in 2013-14. Total growth will be increases from 2010 to 2013.
Total import increases at 7.5%. total share will be decreases from every year.
MoroccoIndia relations refer to the bilateral ties between Morocco and India.
Morocco has an embassy in New Delhi. It also has an Honorary Consul based in
Mumbai. India operates an embassy in Rabat. Both nations are part of the NonAligned Movement.

In the United Nations, India supported the decolonization of Morocco and the
Moroccan freedom movement. India recognised Morocco on June 20, 1956 and
established relations in 1957. India and Morocco have enjoyed cordial and friendly
relations and over the years bilateral relations have witnessed significant depth and
growth.

For long, India has been one of the major markets for Moroccan phosphate and its
derivatives. Other main items of export to India are metallic ores and metal scrap,
semi-finished products and inorganic chemicals. The main items of India's exports to
Morocco are cotton yarn, synthetic fiber, transport equipment, pharmaceuticals,
agricultural implements, chemicals, spices and manufactured metals. Bilateral trade
has been growing in the past 10 years and reached US $ 1.2 in 2011.

An Indian joint venture in Morocco, IMACID, which was set up in 1999 to produce
phosphoric acid, is located at Jorf Lasfar, about 150 km. south of Casablanca. The
35

initial JV partners were M/s.Chambal Chemicals & Fertilizers Ltd. of the Birla Group
from India, and Office Cherifien des Phosphates (OCP) on the Moroccan side. In
2005, Tata Chemicals Limited joined IMACID project as third and equal partner. This
JV project produces about 430,000 MT per annum of phosphoric acid, nearly all of
which is imported by India. The Moroccan phosphate organization, OCP, has
invested in Paradeep Phosphates Ltd. in India.

The bilateral trade has grown to $1.712 billion in 2010 from $573.87 million in 2005
with balance of trade in favour of Morocco ($611 million). The major portion of
bilateral trade is made up of import of phosphates and fertilisers by India and import
of textiles, transport equipment and machinery by Morocco.

Trade opportunity for morocco to trade in India

Inorganic chemicals, fertilizers (including phosphates), petroleum products, citrus
fruits, vegetables, fish, phosphate, fertilizers (including phosphates), This is the top
item that morocco exports and India imports so there is biggest trade opportunity
for morocco to export those items to India. As well as opportunity for India for
import those items at lowest cost from morocco.

Opportunity for India to trade in morocco

Moroccos major imports are crude petroleum, textile fabric, telecommunications
equipment, wheat, gas and electricity, transistors, plastics, motor vehicles, aircraft,
manufacturing equipment and computer and software and hardware computer
system.

So there is a biggest opportunity for India to trade textile fabric, telecommunications

equipment, wheat, gas and electricity, transistors, plastics, motor vehicles, aircraft,
manufacturing equipment and computer and software and hardware computer
system.

36

BILATERAL TRADE BETWEEN MOROCCO AND INDIA WITH REGARDING

ELECTRICAL AND ELECTRONICS EQUIPMENT
MOROCCO IMPORT FROM INDIA
ELECTRICAL INDUSTRY (2012 DATA)
TABLE 5 : MOROCCO IMPORT FROM INDIA IN ELECTRICAL SECTOR
Commodity

Trade Value

ELEC MCH APPAR,PARTS,NES [SITC Rev.3 code 77]

$16,598,119

ELECT POWER MACHNY.PARTS [SITC Rev.3 code 771]

$450,540

Transformers, electrical [SITC Rev.3 code 7711]

$135,286

Liquid dielectric transformers [SITC Rev.3 code 77111]

$4,051

Other electrical transformers [SITC Rev.3 code 77119]

$131,235

Oth.elec power mach,part [SITC Rev.3 code 7712]

$315,254

Static converters (e.g., rectifiers) [SITC Rev.3 code 77121]

$163,914

Ballasts for discharge lamps or tubes [SITC Rev.3 code 77123]

$3,432

Other inductors [SITC Rev.3 code 77125]

$34,757

Parts of the electric power machinery of group 771 [SITC Rev.3 code 77129]

$113,150

ELEC.SWITCH.RELAY.CIRCUT [SITC Rev.3 code 772]

$1,960,546

Electric resistors,parts [SITC Rev.3 code 7723]

$4,117

Fixed carbon resistors, composition- or film-type [SITC Rev.3 code 77231]

$118

Other fixed resistors [SITC Rev.3 code 77232]

$21

Wire-wound variable resistors (including rheostats and potentiometers) [SITC

Rev.3 code 77233]
Other variable resistors (including rheostats and potentiometers) [SITC Rev.3 code
77235]

$1,216

$2,763

Switch.apparatus,1000v+ [SITC Rev.3 code 7724]

$1,351,169

Fuses for a voltage exceeding 1,000 V [SITC Rev.3 code 77241]

$478

37

Automatic circuit-breakers for a voltage exceeding 1,000 V but less than [SITC
Rev.3 code 77242]

$464,310

Other automatic circuit-breakers [SITC Rev.3 code 77243]

$821,766

Isolating switches and make-and-break switches [SITC Rev.3 code 77244]

$64,614

Switch.apparatus,<1000v [SITC Rev.3 code 7725]

$529,013

Fuses for a voltage not exceeding 1,000 V [SITC Rev.3 code 77251]

$20,554

Automatic circuit-breakers for a voltage not exceeding 1,000 V [SITC Rev.3 code
77252]
Other apparatus for protecting electrical circuits, for a voltage not exc [SITC Rev.3
code 77253]

$13,872

$236,604

Relays for a voltage not exceeding 1,000 V [SITC Rev.3 code 77254]

$3,369

Other switches for a voltage not exceeding 1,000 V [SITC Rev.3 code 77255]

$59,058

Plugs and sockets [SITC Rev.3 code 77258]

$9,978

Other electrical apparatus for switching or protecting electrical circuit [SITC Rev.3
code 77259]
Elec.control panels etc. [SITC Rev.3 code 7726]
Boards, panels (including numerical control panels), consoles, desks, cab [SITC
Rev.3 code 77261]
Parts,electrc.panels etc [SITC Rev.3 code 7728]
Boards, panels, consoles, desks, cabinets and other bases for the goods o [SITC
Rev.3 code 77281]
Other parts suitable for use solely or principally with the apparatus fal [SITC Rev.3
code 77282]

$185,579
$5,681
$5,681
$70,566
$2,296

$68,270

ELECTR DISTRIBT.EQPT NES [SITC Rev.3 code 773]

$1,215,225

Insultd wire,etc.condctr [SITC Rev.3 code 7731]

$1,143,729

Ignition wiring sets and other wiring sets of a kind used in vehicles, ai [SITC Rev.3
code 77313]

$27,485

Other electric conductors, for a voltage not exceeding 80 V [SITC Rev.3 code $25,555

38

77314]
Other electric conductors, for a voltage exceeding 80 V but not exceeding [SITC
Rev.3 code 77315]

$1,577

Other electric conductors, for a voltage exceeding 1,000 V [SITC Rev.3 code 77317] $988,791
Optical fibre cables [SITC Rev.3 code 77318]

$100,321

Electrc.insulating equip [SITC Rev.3 code 7732]

$71,496

Electrical insulators of materials other than glass or ceramics [SITC Rev.3 code
77324]
Insulating fittings for electrical machines, appliances or equipment, bei [SITC Rev.3
code 77326]
Insulating fittings for electrical machines, appliances or equipment, bei [SITC Rev.3
code 77328]
Insulating fittings for electrical machines, appliances or equipment, bei [SITC Rev.3
code 77329]

$14,059

$2,180

$1,917

$53,341

ELECTRO-MEDCL,XRAY EQUIP [SITC Rev.3 code 774]

$334,426

Electro-medical equipmnt [SITC Rev.3 code 7741]

$103,681

Other electrodiagnostic apparatus (including apparatus for functional exp [SITC

Rev.3 code 77412]

$30,668

Ultraviolet or infrared ray apparatus [SITC Rev.3 code 77413]

$73,012

X-ray apparatus etc.part [SITC Rev.3 code 7742]

$230,745

Apparatus based on the use of X-rays, whether or not for medical, surgica [SITC
Rev.3 code 77421]
X-ray tubes [SITC Rev.3 code 77423]

$42,682
$186,239

Other apparatus based on the use of alpha, beta or gamma radiations, whet [SITC
Rev.3 code 77429]

$1,824

DOM.ELEC,NON-ELEC.EQUIPT [SITC Rev.3 code 775]

$10,161,728

Household laundry equipt [SITC Rev.3 code 7751]

$392,404

Household- or laundry-type washing machines (including machines which bot $392,404

39

[SITC Rev.3 code 77511]

Dom.refrigeratrs,freezrs [SITC Rev.3 code 7752]
Refrigerators, household-type (electric or other), whether or not contain [SITC
Rev.3 code 77521]

$9,755,510
$9,755,510

Electro-thermic appl nes [SITC Rev.3 code 7758]

$13,814

Electric smoothing-irons [SITC Rev.3 code 77584]

$705

Electrothermic domestic appliances, n.e.s. [SITC Rev.3 code 77587]

$8,938

Electric heating resistors (other than of carbon) [SITC Rev.3 code 77588]

$4,171

TRANSISTORS,VALVES,ETC. [SITC Rev.3 code 776]

$571,118

Diodes,transistors etc. [SITC Rev.3 code 7763]

$40,563

Diodes, other than photosensitive or light-emitting diodes [SITC Rev.3 code 77631] $2,220
Transistors (excluding photosensitive transistors) with a dissipation rat [SITC Rev.3
code 77632]
Transistors (excluding photosensitive transistors) with a dissipation rat
[SITC Rev.3 code 77633]
Thyristors, diacs and triacs (excluding photosensitive devices) [SITC Rev.3 code
77635]
Photosensitive semiconductor devices; light-emitting diodes [SITC Rev.3 code
77637]

$260

$36,340

$927

$817

Electronic microcircuits [SITC Rev.3 code 7764]

$530,555

Digital monolithic integrated units [SITC Rev.3 code 77641]

$511,773

Hybrid integrated circuits [SITC Rev.3 code 77645]

$1,088

Other electronic integrated circuits and microassemblies [SITC Rev.3 code 77649]

$17,694

ELECTRIC.MACH.APPART.NES [SITC Rev.3 code 778]

$1,904,537

Batteries,accumulators [SITC Rev.3 code 7781]

$39,172

Primary cells and primary batteries [SITC Rev.3 code 77811]

$876

Electric accumulators (storage batteries) [SITC Rev.3 code 77812]

$37,572

Parts of electric accumulators [SITC Rev.3 code 77819]

$725

40

Electric lamps,bulbs etc [SITC Rev.3 code 7782]

$454,242

Filament lamps (other than flash bulbs, infrared and ultraviolet lamps an [SITC
Rev.3 code 77821]

$67,539

Discharge lamps (other than ultraviolet lamps) [SITC Rev.3 code 77822]

$381,931

Sealed-beam lamp units [SITC Rev.3 code 77823]

$3,910

Ultraviolet or infrared lamps; arc lamps [SITC Rev.3 code 77824]

$777

Parts of the lamps of subgroup 778.2 [SITC Rev.3 code 77829]

$86

Automotive electrc.equip [SITC Rev.3 code 7783]

$850,424

Electrical ignition or starting equipment of a kind used for spark-igniti [SITC Rev.3
code 77831]
Parts of the equipment of heading 778.31 [SITC Rev.3 code 77833]

$396,353
$27,759

Electrical lighting or signalling equipment (excluding articles of subgro [SITC Rev.3

code 77834]

$382,716

Parts of the equipment of heading 778.34 [SITC Rev.3 code 77835]

$43,597

Electrical capacitors [SITC Rev.3 code 7786]

$22,063

Fixed capacitors designed for use in 50/60 Hz circuits and having a react [SITC Rev.3
code 77861]

$19,552

Aluminium electrolytic fixed capacitors [SITC Rev.3 code 77863]

$2,394

Other fixed capacitors [SITC Rev.3 code 77867]

$117

Elec mch wth indiv funct [SITC Rev.3 code 7787]

$57,044

Other electrical machines and apparatus, having individual functions, n.e [SITC
Rev.3 code 77878]
Parts of the electrical machines and apparatus of subgroup 778.7 [SITC Rev.3 code
77879]
Elect machnery,equip,nes [SITC Rev.3 code 7788]
Electromagnets;

permanent magnets and articles

permane [SITC Rev.3 code 77881]

$46,231

$10,812
$481,591

intended to

become

$8,752

Electric sound or visual signalling apparatus (e.g., bells, sirens, indic [SITC Rev.3 $15,718

41

code 77884]
Carbon electrodes, carbon brushes, lamp carbons, battery carbons and other [SITC
Rev.3 code 77886]

$457,121

INTERPRETATION:
In 2012 in electrical industry total value of $16,598,119 imported by morocco from
India

in

ELEC

MCH

APPAR,PARTS,NES

[SITC

Rev.3

code

77].

In

ELEC.SWITCH.RELAY.CIRCUT [SITC Rev.3 code 772] total import of morocco from

India is $1,960,546 . in the segment. In ELECTR DISTRIBT.EQPT NES [SITC Rev.3 code
773] total import was $1,215,225 in value. In ELECTRO-MEDCL,XRAY EQUIP [SITC
Rev.3 code 774] segment total value was imported by morocco was $334,426. In
DOM.ELEC,NON-ELEC.EQUIPT [SITC Rev.3 code 775] total value of $10,161,728 was
exported by india to morocco. In TRANSISTORS,VALVES,ETC. [SITC Rev.3 code 776]
total

value

of

$571,118

was

imported

by

morocco

from

india.

In

ELECTRIC.MACH.APPART.NES [SITC Rev.3 code 778] total value of $1,904,537 was

imported.

From the data it is found that in segment of In ELEC.SWITCH.RELAY.CIRCUT [SITC

Rev.3 code 772] was $1,960,546 , which is higher as compared to other segments. So
continuous efforts should be made to maintain and enhance these exports.

Morocco import from India in electronics sector

Commodity

Trade Value

TELECOMM.SOUND EQUIP ETC [SITC Rev.3 code 76]

$23,588,366

TELEVISION RECEIVERS ETC [SITC Rev.3 code 761]

$6,060

Television receivers, colour (including video monitors and video projecto

[SITC Rev.3 code 7611]

$6,060

RADIO-BROADCAST RECEIVER [SITC Rev.3 code 762]

$3,225

Portable radio receivers [SITC Rev.3 code 7622]

$3,225

42

Radio-broadcast receivers capable of operating without an external source

[SITC Rev.3 code 76221]
Radio-broadcast receivers capable of operating without an external source
[SITC Rev.3 code 76222]

$2,439

$785

SOUND RECORDER,PHONOGRPH [SITC Rev.3 code 763]

$159

Sound,video recordng etc [SITC Rev.3 code 7638]

$159

Other sound-reproducing apparatus [SITC Rev.3 code 76383]

$159

TELECOMM.EQUIP.PARTS NES [SITC Rev.3 code 764]

$23,578,923

Line telephone etc.equip [SITC Rev.3 code 7641]

$38,104

Telephonic or telegraphic switching apparatus [SITC Rev.3 code 76415]

$38,104

Microph.loudspkrs.amplif [SITC Rev.3 code 7642]

$453,050

Microphones and stands therefor [SITC Rev.3 code 76421]

$38,646

Loudspeakers, mounted in their enclosures [SITC Rev.3 code 76422]

$8,559

Loudspeakers, not mounted in their enclosures [SITC Rev.3 code 76423]

$145,607

Headphones,

earphones

and

combined

microphone/speaker

sets

[SITC Rev.3 code 76424]

$23,467

Audio-frequency electric amplifiers [SITC Rev.3 code 76425]

$35,671

Electric sound amplifier sets [SITC Rev.3 code 76426]

$201,100

TV,radio transmittrs etc [SITC Rev.3 code 7643]

$23,064,305

Transmission apparatus incorporating reception apparatus [SITC Rev.3 code

76432]
Parts,telecommun. equipt [SITC Rev.3 code 7649]
Parts and accessories suitable for use solely or principally with the app
[SITC Rev.3 code 76491]
Parts and accessories suitable for use solely or principally with apparat
[SITC Rev.3 code 76492]
Parts and accessories suitable for use solely or principally with the app
[SITC Rev.3 code 76493]

43

$23,064,305
$23,464
$1,312

$10,969

$11,173

Parts and accessories suitable for use solely or principally with the app
[SITC Rev.3 code 76499]

$10

INTERPRETATION:

TELECOMM.SOUND EQUIP ETC [SITC Rev.3 code 76] $23,588,366

TELEVISION RECEIVERS ETC [SITC Rev.3 code 761]
SOUND RECORDER,PHONOGRPH [SITC Rev.3 code
763]

$6,060
$159

TELECOMM.EQUIP.PARTS NES [SITC Rev.3 code 764] $23,578,923

In telecommunication and sound equipment morocco import total value of

$23,588,366 from india. In TELEVISION RECEIVERS ETC [SITC Rev.3 code 761]
segment india export total value of $6,060 equipments to morocco. In SOUND
RECORDER,PHONOGRPH [SITC Rev.3 code 763] segment total value of $159 was
imported by morocco from india. In TELECOMM.EQUIP.PARTS NES [SITC Rev.3 code
764] segment total value of $23,578,923 equipments was imported by morocco from
India.

From the data it is found that in telecommunication parts and equipments trade
value was higher as compared to other segments the value was $23,578,923. In
SOUND RECORDER,PHONOGRPH sector only $159 trade was made by both
countries. So india should try to focus on that segments and can try to increase trade
in those segments with morocco.

44

INDIA IMPORT FROM MOROCCO

TABLE 6 : INDIA IMPORT FROM MOROCCO

Electrical components imported by India from morocco

Commodity

Trade Value

ELEC MCH APPAR,PARTS,NES [SITC Rev.3 code 77]

$3,527,754

ELECT POWER MACHNY.PARTS [SITC Rev.3 code 771]

$2,456

Transformers, electrical [SITC Rev.3 code 7711]

$365

Other electrical transformers [SITC Rev.3 code 77119]

$365

Oth.elec power mach,part [SITC Rev.3 code 7712]

$2,091

Static converters (e.g., rectifiers) [SITC Rev.3 code 77121]

$329

Other inductors [SITC Rev.3 code 77125]

$1,762

ELEC.SWITCH.RELAY.CIRCUT [SITC Rev.3 code 772]

$167,626

Electric resistors,parts [SITC Rev.3 code 7723]

$17,399

Other fixed resistors [SITC Rev.3 code 77232]

$72

Other

variable

resistors

(including

rheostats

and

potentiometers)

[SITC Rev.3 code 77235]

Switch.apparatus,1000v+ [SITC Rev.3 code 7724]

$17,327
$1,481

Other electrical apparatus for switching or protecting electrical circuit [SITC

Rev.3 code 77249]

$1,481

Switch.apparatus,<1000v [SITC Rev.3 code 7725]

$117,128

Fuses for a voltage not exceeding 1,000 V [SITC Rev.3 code 77251]

$2,245

Automatic

circuit-breakers

for

voltage

not

exceeding

1,000

[SITC Rev.3 code 77252]

Other apparatus for protecting electrical circuits, for a voltage not exc [SITC
Rev.3 code 77253]
Relays for a voltage not exceeding 1,000 V [SITC Rev.3 code 77254]

45

$47,021

$170
$48,180

Other switches for a voltage not exceeding 1,000 V [SITC Rev.3 code 77255]
Other electrical apparatus for switching or protecting electrical circuit [SITC
Rev.3 code 77259]
Elec.control panels etc. [SITC Rev.3 code 7726]

$1,307
$18,204
$28,579

Boards, panels (including numerical control panels), consoles, desks, cab [SITC
Rev.3 code 77261]
Parts,electrc.panels etc [SITC Rev.3 code 7728]

$28,579
$3,038

Other parts suitable for use solely or principally with the apparatus fal [SITC
Rev.3 code 77282]

$3,038

ELECTR DISTRIBT.EQPT NES [SITC Rev.3 code 773]

$132,787

Insultd wire,etc.condctr [SITC Rev.3 code 7731]

$115,888

Winding wire [SITC Rev.3 code 77311]

$47,364

Co-axial cable and other co-axial conductors [SITC Rev.3 code 77312]

$43,205

Ignition wiring sets and other wiring sets of a kind used in vehicles, ai [SITC
Rev.3 code 77313]
Electrc.insulating equip [SITC Rev.3 code 7732]
Electrical

insulators

of

materials

other

$62
$16,899

than

glass

or

ceramics

[SITC Rev.3 code 77324]

Insulating fittings for electrical machines, appliances or equipment, bei [SITC
Rev.3 code 77328]
Insulating fittings for electrical machines, appliances or equipment, bei [SITC
Rev.3 code 77329]

$4,218

$4,532

$8,149

ELECTRO-MEDCL,XRAY EQUIP [SITC Rev.3 code 774]

$35,055

X-ray apparatus etc.part [SITC Rev.3 code 7742]

$35,055

X-ray tubes [SITC Rev.3 code 77423]

$35,055

DOM.ELEC,NON-ELEC.EQUIPT [SITC Rev.3 code 775]

$269

Electro-thermic appl nes [SITC Rev.3 code 7758]

$269

Parts of the electrothermic appliances of subgroup 775.8 [SITC Rev.3 code $269

46

77589]
TRANSISTORS,VALVES,ETC. [SITC Rev.3 code 776]

$3,099,928

Diodes,transistors etc. [SITC Rev.3 code 7763]

$618,107

Diodes,

other

than

photosensitive

or

light-emitting

diodes

[SITC Rev.3 code 77631]

Transistors (excluding photosensitive transistors) with a dissipation rat [SITC
Rev.3 code 77633]
Thyristors, diacs and triacs (excluding photosensitive devices) [SITC Rev.3 code
77635]
Photosensitive semiconductor devices; light-emitting diodes [SITC Rev.3 code
77637]

$243,095

$341,234

$29,562

$3,096

Other semiconductor devices [SITC Rev.3 code 77639]

$1,120

Electronic microcircuits [SITC Rev.3 code 7764]

$2,463,906

Elctrn comp pts,crystals [SITC Rev.3 code 7768]

$17,916

Parts of the devices of subgroup 776.3 and of the mounted piezoelectric

c [SITC Rev.3 code 77688]

$623

Parts of the articles of subgroup 776.4 [SITC Rev.3 code 77689]

$17,292

ELECTRIC.MACH.APPART.NES [SITC Rev.3 code 778]

$89,632

Batteries,accumulators [SITC Rev.3 code 7781]

$30,795

Primary cells and primary batteries [SITC Rev.3 code 77811]

$30,795

Electric lamps,bulbs etc [SITC Rev.3 code 7782]

$1,112

Filament lamps (other than flash bulbs, infrared and ultraviolet lamps an [SITC
Rev.3 code 77821]

$149

Discharge lamps (other than ultraviolet lamps) [SITC Rev.3 code 77822]

$130

Ultraviolet or infrared lamps; arc lamps [SITC Rev.3 code 77824]

$833

Electro-mech.hand tools [SITC Rev.3 code 7784]

$26,500

Other tools [SITC Rev.3 code 77845]

$26,500

Electrical capacitors [SITC Rev.3 code 7786]

$11,884

47

Fixed capacitors designed for use in 50/60 Hz circuits and having a react [SITC
Rev.3 code 77861]

$3,606

Other fixed capacitors [SITC Rev.3 code 77867]

$8,278

Elec mch wth indiv funct [SITC Rev.3 code 7787]

$11,548

Other electrical machines and apparatus, having individual functions, n.e [SITC
Rev.3 code 77878]
Parts of the electrical machines and apparatus of subgroup 778.7
[SITC Rev.3 code 77879]
Elect machnery,equip,nes [SITC Rev.3 code 7788]
Electromagnets; permanent magnets and articles intended to become
permane [SITC Rev.3 code 77881]
Parts of the equipment of heading 778.82 [SITC Rev.3 code 77883]

$846

$10,702
$7,794
$1,496
$6,298

INTERPRETATION:
Commodity

Trade Value

ELEC MCH APPAR,PARTS,NES [SITC Rev.3 code 77]

$3,527,754

ELEC.SWITCH.RELAY.CIRCUT [SITC Rev.3 code 772]

$167,626

ELECTR DISTRIBT.EQPT NES [SITC Rev.3 code 773]

$132,787

ELECTRO-MEDCL,XRAY EQUIP [SITC Rev.3 code 774]

$35,055

DOM.ELEC,NON-ELEC.EQUIPT [SITC Rev.3 code 775]

$269

TRANSISTORS,VALVES,ETC. [SITC Rev.3 code 776]

$3,099,928

ELECTRIC.MACH.APPART.NES [SITC Rev.3 code 778]

$89,632

In the segment of electrical total trade value was $3,527,754. In sub segment of
ELEC.SWITCH.RELAY.CIRCUT [SITC Rev.3 code 772] total trade value of $167,626 was
imported by india from morocco. In ELECTR DISTRIBT.EQPT NES [SITC Rev.3 code
773] having trade value of $132,787 was exported by morocco to india. In the
segment of ELECTRO-MEDCL,XRAY EQUIP [SITC Rev.3 code 774] total imported by

48

India from morocco was $35,055. In segment of DOM.ELEC,NON-ELEC.EQUIPT [SITC

Rev.3 code 775] total imported value by India was $269. India imported total value
of $3,099,928 in the segment of TRANSISTORS,VALVES,ETC. [SITC Rev.3 code 776]
and in the segment of ELECTRIC.MACH.APPART.NES [SITC Rev.3 code 778] total trade
was $89,632 between India and morocco.

From the table it is found that segment with higher trade value was TRANSISTORS,
VALVES, ETC having total trade value was $3,099,928. And segment with lower trade
value was DOM.ELEC, NON-ELEC.EQUIPT [SITC Rev.3 code 775] which is $269. So
morocco should focus on that segment to increase trade with India.

Electronics equipments imported by India from morocco

Commodity

Trade Value

TELECOMM.SOUND EQUIP ETC [SITC Rev.3 code 76]

$408,874

SOUND RECORDER,PHONOGRPH [SITC Rev.3 code 763]

$404,867

Sound,video recordng etc [SITC Rev.3 code 7638]

$404,867

Video-recording or reproducing apparatus, whether or not incorporating a [SITC

Rev.3 code 76381]

$404,867

TELECOMM.EQUIP.PARTS NES [SITC Rev.3 code 764]

$4,006

Microph.loudspkrs.amplif [SITC Rev.3 code 7642]

$165

Loudspeakers, not mounted in their enclosures [SITC Rev.3 code 76423]

$11

Headphones, earphones and combined microphone/speaker sets [SITC Rev.3

code 76424]
Parts,telecommun. equipt [SITC Rev.3 code 7649]
Parts and accessories suitable for use solely or principally with the app [SITC
Rev.3 code 76493]

49

$153
$3,462
$3,462

INTERPRETATION:
Commodity

Trade Value

TELECOMM.SOUND EQUIP ETC [SITC Rev.3 code 76]

$408,874

SOUND RECORDER,PHONOGRPH [SITC Rev.3 code 763]

$404,867

TELECOMM.EQUIP.PARTS NES [SITC Rev.3 code 764]

$4,006

Analysis of table indicates total trade value of $408,874 in electronic segment. In the
segment of SOUND RECORDER,PHONOGRPH [SITC Rev.3 code 763] having total trade
value of $404,867 in which is imported from morocco. And in the segment of
telecommunication equipment total import by India is $4,006.

By analyzing bilateral trade between India and morocco in electrical and electronic
segment we can say that there is harmonious trade between both of them. But some
corrective yet to be taken to increase trade between both.

TRADE OPPORTUNITY
For India to trade/export to morocco

On the basis of export and import data of both the country. It was found that there
is some equipments which India export and morocco imports but not from India. So
its an opportunity for India to export those items to morocco.
The founded opportunities are listed in the table.

Opportunity to export electrical equipments

77245

Name: Lightning arresters, voltage limiters and surge suppressors for a voltage
Description: Lightning arresters, voltage limiters and surge suppressors
Name:

Other

electrical

apparatus

for

switching

or

protecting

electrical

circuit

77249 Description: Other electrical apparatus for switching or protecting electrical circuits, or for
making connections to or in electrical circuits

50

77262

77311

77312

77322

77323

77411

Name: Boards, panels (including numerical control panels), consoles, desks, cab
Description: ....for a voltage exceeding 1,000 V
Name: Winding wire
Description: Winding wire
Name: Co-axial cable and other co-axial conductors
Description: Co-axial cable and other co-axial conductors
Name: Electrical insulators of glass
Description: Electrical insulators of glass
Name: Electrical insulators of ceramics
Description: Electrical insulators of ceramics
Name: Electrocardiographs
Description: Electrocardiographs
Name: Apparatus based on the use of alpha, beta or gamma radiations, whether or

77422

Description: Apparatus based on the use of alpha, beta or gamma radiations, whether or
not for medical, surgical, dental or veterinary uses (including radiography or radiotherapy
apparatus)
Name: Clothes-drying machines, each of a dry linen capacity not exceeding 10 kg

77512

Description: Clothes-drying machines, each of a dry linen capacity not exceeding 10 kg

(excluding those of heading 743.55)

77522

Name: Deep-freezes, household-type (electric or other)

Description: Deep-freezes, household-type (electric or other)
Name: Elec.shavers,clipprs,pts

7754

Description: Shavers and hair clippers, with self-contained electric motor, and parts
thereof

77541

77542

77549

Name: Shavers with self-contained electric motor

Description: Shavers
Name: Hair clippers with self-contained electric motor
Description: Hair clippers
Name: Parts for shavers and hair clippers with self-contained electric motor
Description: Parts
Name: Dom.elect-mechanicl appl

7757

Description: Electromechanical domestic appliances with self-contained electric motor;

parts thereof

51

77571

77572

77573

77579

77581

77582

77583

77585

Name: Vacuum cleaners and floor-polishers, electromechanical, domestic, with se

Description: Vacuum cleaners and floor-polishers
Name: Food grinders and mixers; fruit or vegetable juice extractors, electromec
Description: Food grinders and mixers; fruit or vegetable juice extractors
Name: Other electromechanical domestic appliances, with self-contained electric
Description: Other
Name: Parts of the electromechanical domestic appliances falling within subgrou
Description: Parts
Name: Electric instantaneous or storage water heaters and immersion heaters
Description: Electric instantaneous or storage water-heaters and immersion heaters
Name: Electric space-heating apparatus and electric soil-heating apparatus
Description: Electric space-heating apparatus and electric soil-heating apparatus
Name: Electrothermic hairdressing or hand-drying apparatus
Description: Electrothermic hairdressing or hand-drying apparatus
Name: Electric blankets
Description: Electric blankets
Name: Microwave ovens; other ovens; cookers, cooking plates, boiling rings, gri

77586

Description: Microwave ovens; other ovens; cookers, cooking plates, boiling rings, grillers
and roasters

77589

Name: Parts of the electrothermic appliances of subgroup 775.8

Description: Parts of the electrothermic appliances of subgroup 775.8
Name: TV picture tubes,CRT,etc

7761

Description: Television picture tubes, cathode-ray (including video monitor cathode-ray

tubes)

77611

7762

Name: Television picture tubes, cathode-ray (including video monitor cathode-ra

Description: ....colour
Name: Oth.electronc valv,tubes
Description: Other electronic valves and tubes (including television camera tubes)
Name: Television camera tubes; image converters and intensifiers; other photoca

77621

Description: Television camera tubes; image converters and intensifiers; other

photocathode tubes

77623

Name: Other cathode-ray tubes

52

Description: Other cathode-ray tubes

77625

77627

77629

77639

Name: Microwave tubes (excluding grid-controlled tubes)

Description: Microwave tubes (excluding grid-controlled tubes)
Name: Other valves and tubes
Description: Other valves and tubes
Name: Parts of the tubes and valves of subgroups 776.1 and 776.2
Description: Parts of the tubes and valves of subgroups 776.1 and 776.2
Name: Other semiconductor devices
Description: Other semiconductor devices
Name: Elctrn comp pts,crystals

7768

Description: Piezoelectric crystals, mounted; parts, n.e.s., of the electronic components

of group 776

77681

Name: Piezoelectric crystals, mounted

Description: Piezoelectric crystals, mounted
Name: Parts of the devices of subgroup 776.3 and of the mounted piezoelectric c

77688

Description: Parts of the devices of subgroup 776.3 and of the mounted piezoelectric
crystals of item 776.81

77689

77817

Name: Parts of the articles of subgroup 776.4

Description: Parts of the articles of subgroup 776.4
Name: Parts of primary cells and primary batteries
Description: Parts of primary cells and primary batteries
Name: Electro-mech.hand tools

7784

Description: Electromechanical tools for working in the hand, with self-contained electric
motor; parts thereof

77841

77843

77845

77862

Name: Drills of all kinds

Description: Drills of all kinds
Name: Saws
Description: Saws
Name: Other tools
Description: Other tools
Name: Tantalum fixed capacitors
Description: Tantalum fixed capacitors

53

Name: Ceramic dielectric fixed capacitors, single layer

77864

Description: Ceramic dielectric fixed capacitors, single layer

Name: Ceramic dielectric fixed capacitors, multilayer

77865

Description: Ceramic dielectric fixed capacitors, multilayer

Name: Paper or plastics dielectric fixed capacitors

77866

Description: Paper or plastics dielectric fixed capacitors

Opportunity to export electronic components

Name: Motor veh.radio receiver

7621

Description: Radio-broadcast receivers not capable of operating without an external

source of power, of a kind used in motor vehicles (including apparatus capable of
receiving radio-telephony or radio-telegraphy)

76211

76212

Name: Radio-broadcast receivers not capable of operating without an external so

Description: ....incorporating sound-recording or reproducing apparatus
Name: Radio-broadcast receivers not capable of operating without an external so
Description: ....not incorporating sound-recording or reproducing apparatus
Name: Other radio receivers

7628

Description: Other radio-broadcast receivers (including apparatus capable of receiving

radio-telephony or radio-telegraphy)

76281

Name: Other radio-broadcast receivers (including apparatus capable of receiving

Description: ....incorporating sound-recording or reproducing apparatus
Name: Other radio-broadcast receivers (including apparatus capable of receiving

76282

Description: ....not incorporating sound-recording or reproducing apparatus but

combined with a clock
Name: Other radio-broadcast receivers (including apparatus capable of receiving

76289 Description: ....not incorporating sound-recording or reproducing apparatus nor with a

clock
Name: Turntables,record player
7633

Description: Turntables (record-decks) and record-players, not incorporating a soundrecording device

54

76331

76335

Name: Record-players, coin- or disc-operated

Description: Record-players, coin- or disc-operated
Name: Turntables (record-decks)
Description: Turntables (record-decks)
Name: Video-recording or reproducing apparatus, whether or not incorporating a

76381 Description: Video-recording or reproducing apparatus, whether or not incorporating a

video tuner
Name: Sound-recording apparatus, whether or not incorporating a sound-reproduci
76384 Description: Sound-recording apparatus, whether or not incorporating a soundreproducing device
76411

76417

76431

7648

Name: Telephone sets

Description: Telephone sets
Name: Other apparatus, for carrier-current line systems
Description: Other apparatus for carrier-current line systems
Name: Transmission apparatus
Description: Transmission apparatus
Name: Telecommun.equipment,nes
Description: Telecommunications equipment, n.e.s.
Name: Radar apparatus, radio navigational aid apparatus and radio remote contro

76483 Description: Radar apparatus, radio navigational aid apparatus and radio remote control
apparatus

55

CURRENT TRENDS IN GUJARAT

The Gujarat government

announced Electronic

Policy

(2014-2019)

envisaging

investment of $6 billion (approx Rs 36,800 crore) for the sector and generation of
employment opportunities for half a million people by 2020.
The government will also to set up 'Gujarat Electronics Mission' under the new
policy. The mission will identify and facilitate formation of Electronics Manufacturing
Clusters (EMCs) and set up offices in different countries to attract investments to
Gujarat from those countries in Electronics System Design and Manufacturing
(ESDM) sector.
In a low key affair state government spokesperson Saurabh Patel on Wednesday
announced the policy which aims to give fillip to indigenous manufacturing of
electronics products and attract investment in the sector. It plans to create a
favourable investor-friendly ecosystem across the entire value chain of electronic
system and manufacturing. Under the new electronic policy, the state government
targets to establish Gujarat as "globally-recognized hub for the ESDM industry.

Further, under the new policy the state government has proposed slew of sops for
the new and existing units including exemption on VAT (value added tax) on
products manufactured and sold in Gujarat for an initial period of five years, interest
subsidy for five years for micro enterprises, small & medium enterprises and large
industries having an actual investment up to Rs 100 crore. Maximum amount of
interest subsidy per annum shall be Rs 25 lakh for MSME sand Rs 50 lakh for large
units.

The government will provide a special incentive package for mega projects, that
employ more than 500 people with fresh investment of over Rs 250 crore, VAT
refund equal to 90 per cent of capital investment. It will also give interest subsidy for
five years at the rate of 7 per cent for micro enterprises, 5 per cent for small &
medium enterprises and 2 per cent for large industries having an actual investment
up to Rs 100 crore. The incentives also include 100 per cent exemption on electricity

56

duty for five years, power tariff subsidy of Re 1 for electronics manufacturing units.
The units will also get a employment generation grant with upper limit of Rs 5 lakh
per annum against employer provident fund contribution.

Besides exemption from stamp duty and registration fee in case of lease, sale or
transfer of land for the first time, new units or existing one carrying out expansion
will also get VAT exemption on products manufactured and sold in Gujarat for a
period of five years.

Gujarat Electronics & Software Industries Association

On 14th December, '96 GEIA (Gujarat Electronics Industries Association) was formed
with initial membership of around 40 members. In 1997 GEIA was rechristened as
GESIA (Gujarat Electronics & Software Industries Association) to widen scope to
include software industries. GESIA is a not-for-profit, industry-led and industrymanaged association. After a decade, GESIA has become the only nodal
representative association of ICT Industry in Gujarat having 370+ members from
various parts of Gujarat. GESIA works in partnership with the Government of Gujarat
for the promotion of Software, BPO / KPO, Telecom / ISP and Electronics industry in
the State of Gujarat.
As a State level body, it provides a recognized platform for discussions & solutions of
common issues as well as for networking amongst its members, professionals and
Government officials. Over the years, GESIA has formed various partnerships with
National Level Industry Associations such as MAIT, NASSCOM, etc. to work with
them as their partner in Gujarat.

Electrical Research and Development Association

Mission on Electrical & Electronic Products:
This mission works in two complementary areas namely Power Electronics
products and Electrical products

57

R&D activities of the Power Electronic products group have led to the development
of several power electronics based technologies such as Low Voltage Impulse
Generator, Active Power Filter, Frequency Trend Meter, Recurrent Surge
Oscillograph, Electronic Ballast for TFL & HPSV Lamps, Short Time Overcurrent Test
Setup, Zero Flux Current Transformer, etc.
ERDA is equipped to evaluate various electronic products such as Inverters, UPS,
AC/DC power supplies, AC/ DC drives, SMPS, Electronic energy meter, Electronic
ballast, Electronic filters, etc. Evaluation capability includes a state-of-the-art 10
cubic meter semi anechoic chamber for EMI/EMC evaluation.
The group working on Electrical Products is equipped to undertake research and
development on electrical equipment such as Transformers, Rotating Machines, and
Switchgear. A number of advanced product technologies have resulted from R&D
activities of this mission.

MAJOR PLAYERS OF GUJARAT AND INDIA

Major players in Gujarat
Power

Links, Vapi : Power Links is one of the leading dealers and suppliers of

electrical power products across the country.

Shree

Ram Electronics : Shree Ram Electronics produces electrical and electronics

products.
Mangalam

Industrial Products, Ahmedabad : Mangalam Industrial Products

dealing with Electronic components like Wire Wound Resistors, Electrolytic

capacitors, Thick film Metal Oxide resistors etc
Shah Electronics, Ahmedabad : Shah Electronics provides CE-certified products and

is an ISO 9000 : 2001 Company.

Symphony Air Coolers, Ahmedabad

: Symphony is a world leader in evaporative air

coolers.

58

Major players in India

General Electronic & Electronic Co.
Started Manufacturing in the year 2010 keeping in mind to serve Indian industries to
offer international standard X-ray machines, Industrial X-Ray Machines, NDT X-Ray
unit at Affordable cost. Our NDT test X-Ray unit useful for Insulator. Al. /Fe Casting,
Precision pipe observation, welding, etc.

Industrial x-ray machines, portable industrial x-ray machines, ndt

Products

x-ray machines, aluminium casting x-ray, x-ray control panel, x-ray

Supplier

and inspection, x-ray machine control panel, portable x ray equipment,

Manufacturer

automatic x-ray inspection, x-ray machine spare parts, industrial xray equipment, x ray machine p...

Best Electronics Company Gujarat

1.

DIAMOND Award eInfochips Ltd.

2.

PLATINUM Award TechSture Technologies

Best Computer Hardware/System Integrator Gujarat

Evolutionary Systems Pvt. Ltd.

List of Major Public Sector Companies in Electrical and Electronics

Industry
Bharath Electronics Limited (BEL), Karnataka
Bharath Heavy Electronics Limited (BHEL), New Delhi
Bharatiya Nabhikiya Vidyut Nigam Limited, Tamil Nadu
Bihar State Electricity Board, Bihar

59

Gujarat export basket

Development of small scale sector is spread across different industrial sectors.
However, the trend when compared with large industries presents a different
picture. Textile including hosiery and garments accounts for the largest number of
SSI units, followed by other sectors. This can be observed from the following chart:

Textiles: Gujarats textile sector has been exploring newer subsectors like technical
textile sector. This sector is expected to grow spurred by the huge growth or growing
requirement in automotive applications, medical textiles, geo-textiles, agro-textiles
used for crop protection and protective clothing for fire fighters, bullet-proof jackets
and space suits.Also, with a new textile policy in place, Gujarat is set to see robust
growth in garment exports in the next five years, informed Federation of Indian
Export Organizations (FIEO).

Gems and Jewellery: Gujarat accounts for over 70% of total Gems and Jewellery
exports of India. Almost 80% of cutting and polishing of diamonds is done in Gujarat
and 90% of total diamonds in Gujarat are processed by about 10,000 diamond units
located in and around Surat.

60

Plastics/Chemical/Petrochemical sector: Gujarats chemicals and petrochemicals

industry offers a wide spectrum of opportunities for the investors both from India
and abroad. Gujarat is known as the Petro Capital of India. The State contributes
62% of countrys petrochemicals production and 51% of countrys chemicals
production. Gujarat contributes 15% of the total national chemical exports.

Assistance provided by Government of Gujarat to electronics industry

To

establish Gujarat as a globally-recognized hub for the ESDM(electronics system

and design) industry, the state government is planning to declare Electronics Policy
2014-2019.
Newunitsandexistingunitsasperthepolicywillbeentitledforexemptionof100%VATonp

roductsmanufacturedandsoldinGujaratforaperiodoffiveyears
Assistance

of up to 25% of the project cost to EMC SPVs in the Greenfield, subject

to a ceiling of INR 20 crores (USD 1.6 million)

Special Scheme to assist training institutions and trainees in the ESDM industry.
Incentives to MSME ESDM units
Design City to be setup in the state and Gujarat Electronic Mission to be Launched
A

highly empowered Single Window Clearance System towards the establishment

of the Electronics manufacturing units in the State for granting approvals and
clearances
Setting

up of at least five Brownfield and three Greenfield Electronics

Manufacturing Clusters
Creation

of Intellectual Property (IP) by contributing more funds to R&D for start-

ups and development of Centers of Excellence (CoEs) in the ESDM sector

Trade opportunity with Goa and morocco.

As we seen earlier morocco import many electronic and electrical equipment from
India and also there are equipments that India as well as Gujarat can export mo
morocco.

61

Gujarat exports electronics and electrical equipments to following countries.

Kenya, Nigeria, Oman, Yemen , Bangladesh, Iran, Madagascar, Qatar, United States,
Vietnam
There no such electrical and electronic equipments exported to morocco by Gujarat.
So there is no trade exist between Gujarat and morocco in terms of electronics and
electrical equipments. But opportunity is available to export x-ray tubes, control
panel system etc.

STEEPLED ANALYSIS
STEEPLED ANALYSIS OF ELECRICAL AND ELECTRONICS INDUSTRY IN
MOROCCO
SOCIAL :
Society is continually changing. For example, tastes and fashions constantly change.
As an example, consider the growing popularity of social media such as Facebook,
especially among younger people. Unlike their parents, young consumers have been
brought up in an age where mobile phones and computers are used every day.

The society of morocco is moving towards the urban lifestyle so its lead to increase
uses and consumption of electronics goods and services. People are likely to
purchase Smartphone, tablet, desktop laptop, and other electronic devices.

It has been found that people of morocco shifted from desktop to laptop. Hence
there are few proportion of people are technically literate so they are unable to use
advance technology so its not favourable for consumer electronic and electrical
industry.

TECHNOLOGICAL:
There is very strong connection between technology and electronic & electrical
industry. Change or innovation in technology imposed great impact on electronic
62

and electrical industry. When new technology comes previous one absolute. For
example computer and Smartphone rubes out typewriter and pager from the
market.

In order to position Morocco as a dynamic emerging country for information

technology and communications, in October 2009 the Ministry of Industry, Trade
and New Technologies launched the Digital Morocco 2013 strategy. Initially
endowed with a budget of US$5.2 million dollars, the programmes main objective is
to promote and develop new information technologies by focusing on four strategic
priorities: social transformation through information technology; orientating public
services towards users; computerising small and medium-sized enterprises; and
developing the national IT industry.

Digital morocco strategy with an objective to computerising small and medium-sized

enterprise and developing it industry, will demanding more electronic goods and
services like computer, laptops, internet devices like loco and routers etc.

ECONOMICAL :
Morocco is a mid-sized economy with limited exposure to the global economy. But,
the country maintains strong trade relations with the European Union (EU),
especially France. France is its largest trading partner as well as the creditor. The
sluggishness in the EU has impacted Moroccos exports and inflow in the past couple
of years.

Changes in the wider economy impact on businesses. In 200809, the UK economy

went into recession. This had a negative impact on the electronics & electrical
industry. During this period unemployment was rising. Even people in work felt the
effects of the recession. Many employers were forced to cut wages or to keep pay
rises very low. As a result, consumers had less disposable income. This means they
are less likely to purchase luxury goods. This had a direct impact on electronics and
electrical industry as sales of electronic components was declined.

63

The countrys textiles, electronic components, offshore services and tourism sectors
are the priority sectors for foreign direct investment. The government is also keen on
investment in the technology sector as well as research and development.

The economic reforms initiated by King Mohammed VI since 2003 have brought
macroeconomic stability to the country. In 2005, the government launched a
National

Initiative

for

Human

Development

to

alleviate

poverty

and

underdevelopment. Improving education and job opportunities and reducing income

disparity among the People are the major long-term challenges of Morocco.

The government is confident of managing its fiscal position. The 2011 budget does
not include any increases in tax rates. Reforming the subsidy system is a priority for
the government. Rising international commodity prices can put strain on its public
finances as it depends on imports for its energy needs.

The central bank, Bank al-Maghrib follows a benign policy rate of 3.25%, given the
countrys slowing growth and inflation.

ENVIRONMENTAL
Acid rain, Water pollution, Global warming, Dying animals, plants, and fish, The list
goes on. Accurately gauging their impact on the environment has only really come
into focus in the past couple of decades. Sustainable design looks at how their
products development, from cradle to grave, will affect four crucial environmental
factors: air acidification; carbon footprint; total energy consumed; and water
eutrophication. Measuring these impacts will help them better design for the
environment.

Environmental condition of any country has great impact on the industry within that
country some environmental conditions are favourable and some not.

64

Since e-waste has a dangerous impact on the environment and public health in
general, and particularly in uncontrolled dumps, Law 28-00 is relevant as it prohibits
the mixing of hazardous waste with other types of waste. Moreover, it establishes
rules for the organisation of existing dumps and calls for their replacement with
sanitary landfills, defining three different landfill categories. This categorisation
defines the type of waste the landfills are authorised to receive.

The Moroccan legal system also comprises a numerous set of laws relevant to
e-waste management, namely Law 10-95 on water, Law 13-03 on air pollution, Law
12-03 on environmental impact studies, and Law 11-03 on the protection of the
environment.

Morocco has also adopted the concept of sustainable development and ratified
various international agreements specific to environment protection, namely the
Montreal Protocol in 1992; the Vienna Convention and the amendments in London
and Copenhagen in 1995; the UN Framework Convention on Climate Change
(UNFCCC) in 1995, followed by the Kyoto Protocol in 2002; the Basel Convention on
transboundary movements of hazardous wastes in 1995; the Stockholm Convention
on persistent organic pollutants (POPs) in 2001; and the protocol on the prevention
of the Mediterranean Sea's pollution in 1999. Finally, Morocco cooperates actively
with the European Union in the domains of soil and water quality, the consequences
of industrial development, and the control and prevention of marine pollution.

POLITICAL:
Electronic & electrical industry is affected by many aspects of government policy. In
particular, all industries must comply with the law. They must also consider the
impact of any forthcoming legislation on their operations. This may require taking
action before the legislation comes into effect.

The government is providing financial support to businesses and start-ups in the IT

sector as technology start-ups generally have difficulty obtaining financing from

65

Moroccan banks, the majority of which focus mainly on supporting larger companies
and conventional business. This has encouraged many entrepreneurs to begin
manufacturing consumer electronics products for sale in Morocco and begin
expanding into France, Senegal, Gabon and Nigeria. The two most successful local
players in this respect are Data Plus with its RMC tablets and DBM with its Accent
tablets and laptops.
Consumer electronics in morocco is rapidly becoming an industry marked by regular
technological improvements. This is possible thanks to various government actions.
The most important of these is INJAZ, a programme which aims to equip each
student with a computer internet connection. Telecommunications companies play
an important role in the development of this programme. The second government
programme is GENIE, which targets all public institutions and aims to upgrade all IT
infrastructures with better and faster performing computers, printers and
peripherals. Then there are the MOUSANADA and INFITAH programmes, which
target small and medium-sized enterprises with annual revenues not exceeding
US$300 000, providing them with financial support up to 60% of the cost of
refurbishing their offices with newer computers, televisions, telecommunications
equipment and In-car navigation devices for business purposes. Computers recorded
strong growth in Morocco during 2012 as the influence of government and banks
helped students gain access to personal computers at low prices. Moreover, many
Moroccan companies switched from desktops to the use of laptops in order to
provide greater flexibility to their employees, many of whom became more mobile
as a result.

Strengthening the business environment in Morocco is a policy goal of the

government. Relaxing regulations to set up business was one of the positive steps
toward this goal.

LEGAL:
One issue that affects manufacturers and retailers of electronic goods is the disposal
of these products at the end of their life. Recycling is high on the public agenda.
66

There are government initiatives to promote more recycling. These initiatives are
sometimes backed by legislation.

For example, the Waste Electrical and Electronic Equipment (WEEE) regulations are
designed to reduce the amount of electronic waste going to landfill sites. Businesses
must obey these environmental laws. However, a company that goes further by
taking other measures to minimise its environmental impact will be seen more
favourably by consumers.

Products covered under the regulations include:

household appliances
telecommunications equipment
audiovisual and lighting equipment
electrical and electronic tools
medical devices

Any computer hardware (new, refurbished or used) that is equipped with a modem
or any component that connects to the telecommunications networks requires an
authorization for the regulator, the Agence Nationale de Reglementation des
Telecommunications (ANRT). The ANRT maintains a list of computer hardware
approved for import into Morocco The customs office will require from the importer
that a product that is not included in the ANRTs list submit a request, with technical
specifications, to ANRT in order to obtain an authorization (homologation) from
that agency. Import of refurbished computer hardware that is not equipped with a
modem or a component that connects to the telecommunications network, as well
as parts and accessories (including toner cartridges) is permitted.

Retailer must provide free written information to customers on:

Which take back service you provide.
How they can reuse and recycle electrical and electronic equipment.
Why this waste needs to be separated from other waste.
67

 the damaging effects of not recycling electrical and electronic equipment

The meaning of the wheelie bin symbol.

E-waste in Morocco: Early days, yet strong awareness

A recent report of the United Nations Environment Programme (UNEP) entitled
Recycling: From E-Waste to Resources states that sales of electronic products in
regions such as Africa and Latin America are set to rise sharply in the next ten years.
Unless the necessary steps are taken to adequately collect and recycle materials,
many developing countries risk facing hazardous e-waste mountains with serious
consequences for the environment and public health.

In 2007, Morocco launched an e-waste project led by the Moroccan Centre for
Cleaner Production (MCCP) with the objective of conducting a diagnosis of the
countrys e-waste status. By 2008, Morocco was the only Arab country that had
concluded an e-waste assessment study to define the current e-waste management
situation.

The study concluded that households account for 73% of e-waste generated, which
is the largest share compared to companies and government with 26% and 1%
respectively. Morocco is said to throw away 13,500 metric tonnes of PCs and 15,100
metric tonnes of TV e-waste in a year.

ETHICAL:
There are some ethical standard established by government of morocco:

Retailer or manufacturer responsibility:

Retailer must provide a way for your customers to dispose of their old household
electrical and electronic equipment when you sell them the same goods new.

68

The Waste Electrical and Electronic Equipment (WEEE) regulations apply regardless
of how you sell the products, whether direct or by internet, mail order or telephone.

Retailer or manufacture must do 1 of the following:

provide a free, in-store, take back service to your customers
set up an alternative, free take back service
join the Distributor Takeback Scheme (DTS)

Tell customers which service you provide.

You must provide free written information to your customers on:

which take back service you provide
how they can reuse and recycle electrical and electronic equipment
why this waste needs to be separated from other waste
the damaging effects of not recycling electrical and electronic equipment
the meaning of the wheelie bin symbol

Shops
You must provide this information by:
displaying posters in your store about which service you provide
including information leaflets with the electrical and electronic equipment you sell

Online retailers
You must publish information about electrical and electronic waste and the service
you offer on your website.

Take back waste in store:

You must offer to take back waste of the same type as the item your customers buy
from you, regardless of brand. You must also take back items that have the same
function.

69

STEEPLED ANALYSIS OF ELECTRICAL AND ELECTRONICS

INDUSTRY IN INDIA/GUJARAT.
SOCIAL:
Demographic and cultural aspects includes in the social factors of the external
environment. Electrical and electronics industry has also been affected by social
issues from time to time. This is mainly because Sony has so widely expanded into
different cultures and different markets that it tends to become hard to deal with all
the diversity. The social factors which influences electrical and electronics industry
varies in each country. These show the customers needs and the size of the
potential markets in every country.

Social factors such as health consciousness of customers and consumer health rates
might affect electrical and electronics industry. Usually in India the older population
may not be interested in the latest electrical and electronics Products which includes
more advance technology despite the better income they may receive, they are
more interested in the simplicity of the products they buy.

Home life changes have a big influence on attitudes and expectations of consumer.
Nowadays, telephone and catalogue sales are increasingly popular.

Lately many youths demand better features such as better access to entertainments
in their electronic products. This creates a demand for consumer electronics such as
Play Station Portable (PSP) and Sony MP3 Player.

Social factor involve customers income, attitude, behaviour and other factors of a
customer.

70

Further, the availability of choices, changing pace of life, rapid urbanization, and
increased purchasing capacity of the middle class have all contributed to the growth
of the electrical and consumer durable industry.

The increasing affordability and availability of these products leads to a gradual

penetration into smaller towns which are now showing impressive sales of consumer
electronics. Some of the consumer products like refrigerators, televisions and so on
were once a lifetime purchase. But today consumers outgrow older models as new
products come into the market and find that it is easier and cheaper to buy new
electronic equipment than repair an old product.

TECHNOLOGICAL:
The electronics industry is tightly related to technology. Since technological advances
produce new electronics for companies, the speeds at which technological advances
occur and new electronics are produced make it difficult for companies to enter the
industry. By the time a new company develops a new product, a better version from
a competitor may have been developed already. To differentiate into new markets
with new products, companies must rely on innovation because it is a key to
sustainability in the electronics and electronic appliance market. This is because in
country like India consumers needs are constantly changing. Electronics
manufactures like Sony model their research and development around the user
experience (Sony). With new technology, companies can appeal to households by
promoting easier family and consumer interaction through electronic appliances.

Commercially, household appliances such as televisions, microwaves, and washing

machines have useful lives that eventually end. Product development through
technological advancement attempts to persuade customers into purchasing new
electronics before the useful life of their old products expire and help customers
satisfy their need in a more effective manner. Technology advances in electronics
mean faster and higher quality products. The benefits from these advances range

71

from more efficient medical operations due to high resolution operating monitors to
conserving water through the use of an energy efficient washing machine.

As more green initiatives are passed, producers of electronic appliances must adapt
their product to the legal specification. With more electronic products running at a
higher efficiency with decreased energy inputs, the technology saves businesses and
households money. Technology has even evolved to the point where electronic
appliance producers are able to create products like air conditioners that are
environmentally friendly and use renewable energy. This technology helps
businesses create a brand identity that resonates with consumers who value the
environment. Companies have developed air conditioners that not only increase
efficiency, but also eliminate the gases that contribute to global warming (Savage).
Technological development guides the industry in encouraging companies to model
their products to satisfy customer needs.

In Indian context people are price sensitive and cost sensitive. So they are intended
to buy those products which consumes less electricity and also of lower in price. So
with the help of advanced technology it can be possible.

ECONOMICAL:
The countrys economic environment affects television in several ways. Indian
economy has witnessed significant growth in the last two decades. The IT sector has
contributed significantly to the overall economic growth. In recent years, the
electronic industry has been growing very rapidly. The electronics market in India
jumped from US$ 11.5 billion in 2004 to US$ 32 billion in 2009 making it one of the
fastest growing electronics market worldwide with the potential to reach US$150
billion by 2010. Indias low manufacturing costs, skilled labour, raw materials,
availability of engineering skills and opportunity to meet demand in the populous
Indian market have contributed significantly to facilitate the growth of the
electronics industry. Besides, Indias, large and growing middle class of 320-340
million has disposable income for consumer goods.
72

The global recession in 2008-09 had resulted in the electronic manufacturing

services industry diminishing by 11 per cent in 2009. But the resurgence of consumer
spending in the latter part of 2009 led analysts to believe that the electronic industry
is going to enjoy a compound annual growth rate of 8 per cent in the period 20102014. It is expected that India and other emerging economies will present some of
the best markets for consumer spending in 2010 and beyond. such a prediction
would imply that obsolescence would be an ever recurring factor in the growth
dynamics of the electronic manufacturing industry. The generation of such obsolete
electronic items or e-waste is therefore, likely to increase manifold in proportion to
the growth in the electronics industry.

ENVIRONMENTAL:
Climate change is something unpredictable and unchangeable. It might become a
threat to electrical and electronics industries activities and also society. Generally, it
is also give a chance to electrical and electronics industries an opportunity to
become one of the solutions.

Electrical and electronics industries tackle climate change is an important

commitment for them. This is to ensure their business continuity. Moreover,
responses and eco conscious actions must be taken before it gives impact to
electrical and electronics industries. For instance, rising sea levels and abnormal
weather which cause by climate change could predict the underlying physical risks.
Furthermore, the markets might change a flow, as their perceptions change to
another purchasing trend.

POLITICAL:
Political factors could have a direct impact on the ways of electrical and electronics
industry. Government often makes new decisions involving policy or legislation and
it affect daily business.

73

In the directive of businesses, the political factors have a huge influence. An example
of political factors that affects electrical and electronics industry which includes
government laws is minimum wage law. This would affect electrical and electronics
as the minimum wage law keeps changing every year.
the government also plays a major role in ensuring companies observe corporate
social responsibility. In the Union Budget for Indian 2014 Custom duty to be
decreased for LCD and LED computer display panels below 19-inches to boost
manufacturing of LCD and LED TVs in the country. The custom duty will now be 0
(zero). Since these panels find use in making flat panel TVs and computer monitors,
in general they will go cheaper. The government is also lowering custom duty on flat
copper wires for TVs and computer manufacturing, so that the products will be
cheaper.

Cathode Ray Tube TVs (CRT TVs) will be cheaper as the Minister realizes that these
are the popular TVs that are still in use in villages. With this how the government is
going to implement the migration from analog TV to digital TV, does however needs
some explanation. Since last two years government has been busy implementing this
migration. We hope you remember the deadlines put on shifting from cable TVs to
digital cable TVs signals via set-top-boxes.

Mobile phones will be cheaper and so will be the computers in India. This will be for
products that will be manufactured in India. But, the government decides to put 10%
basic customs duties on telecom products, to discourage imports. Since India is a
major market for telecom products like phones and tablets that are mostly imported,
be it iPhones, Nexus handsets or cheap phones from the Indian Smartphone
companies. This could result in increased prices of imported telecom goods,
including phones and tablets. The government is yet to explain if this is going to
impact the Smartphone market.

In a big move to the mobile, Internet ad companies, mobile and Internet Ad revenue
will come under Service Tax net.

74

Government is also planning to get Broadband to villages, and will make smart cities
in India.
In this direction, government will launch a pan India Programme called Digital India
to further bridge the divide between digital haves and have-nots. This would
ensure Broad band connectivity at village level, improved access to services through
IT enabled platforms, greater transparency in Government processes and increased
indigenous production of IT hardware and software for exports and improved
domestic availability.

So this are the governmental decision which will affect the electrical and electronics
industry favourably or unfavourably.

LEGAL :
India has been successfully promoting reforms in all the constituents of the Internet,
Communication and Entertainment sector. Being a signatory to the Information
Technology Agreement (ITA-I) of the World Trade Organization and with effect from
March 1, 2005 the customs duty on all the specified 217 items has been eliminated.
Industrial Licensing has been virtually abolished in the Electronics and Information
Technology sector except for manufacturing electronic aerospace and defence
equipment. There is no reservation for public sector enterprises in the Electronics
and Information Technology industry and private sector investment is welcome in
every area. Electronics and Information Technology industry can be set up anywhere
in the country, subject to clearance from the authorities responsible for control of
environmental pollution and local zoning and land use regulations.

In general, all Electronics and IT products are freely importable, with the exception
of some defence related items. All Electronics and IT products, in general, are freely
exportable, with the exception of a small negative list which includes items such as
high power microwave tubes, high end super computer and data processing security
equipment.
75

ETHICAL:
There are numerous other grass roots groups and movements that ivoke traditional
wisdom and practicalethics in their expression of resistance to and concerns for
radical transformations of the local environment. With new technological
innovation, new adaption of technologies, changes in systems, upgrade of
technologies towards 21st century in different industry.

Here electronic and electrical industry have not most effect of ethical environment
of India , as India is developing country and development in differ industry and
sector day by day they are adopting new environment of electrical and electronic
industry in different industry E.g. automotive industry, information systems,
electricity industry, mainly issue of ethical environment of India is issue about the
e-waste that thee-waste if increase year by year in tones .after electronics &
electrical item use major problem is how to disposal them. ????

an environmental health scientist at University of California Irvine interviewed by Jon

Mooallem for the New York Times Magazine reports, In a phone that you can hold
in the palm of your hand, you now have more than 200 chemical compounds, To
try to separate them out and study what health effects may be associated with
burning it or sinking it in water thats a lifetime of work for a toxicologist.

COMPARATIVE ANALYSIS OF STEEPLED IN TABULAR FORM....

MORROCCO
ECONOMIC

INDIA

It is impact on business After recession, negative

and

to

strong

maintain
relation

European union.
Government

the impact

electronic

with industry and sales will be

decline.
invest Government

InTechnology sector and national

research

on

launches
human

and development to poverty

76

development.

and underdevelopment.

Managing fiscal policy.

Reforming

Raising

international system.

commodity
growth.

subsidiary

price

Recent

for Low manufacturing cost,

year skilled labour, raw material,

electronic industry has available

growing rapidly.
After

of

opportunity

skill
to

and

facilitate

recession, the growth of the industry.

electronic manufacturing
industry will diminishing.

SOCIAL

Society is continuously Moving towards the urban

changes like, taste and lifestyle
preferences.

to

increase

consumption of electronic

Few proportion of people goods shifted from desktop

are

valuable

to

use to laptop.

advance technology.

Impact on different culture

Older population may not and market.

interested in the latest They

interested

in

the

electronic product, which simplicity of the product.

have advance technology.

To

create

demand

for

Influence the customer customer electronics and

needs and size of the for
potential market.

better

access

to

electronic product.

For growth of industry,

focuses on availability of
choices, changing pace of
life, rapid urbanization and
increases the purchasing
capacity.
POLITICAL

The

government

is It

has

encouraged

providing financial support entrepreneurs

77

to

many
begin

to businesses and start-ups manufacturing

in

the

IT

sector

technology
generally

as electronics products for sale

start-ups in
have

consumer

Morocco

difficulty expanding

and

begin

into

France,

obtaining financing from Senegal, Gabon and Nigeria.

Moroccan banks.
They

In the Union Budget for

provides

programme

two Indian 2014 Custom duty to

INJAZ and be decreased for LCD and LED

GENIE, which targets all computer

display

panels

public institutions and aims below 19-inches to boost

to

upgrade

all

IT manufacturing of LCD and

infrastructures with better LED TVs in the country.

and

faster

performing The

computers, printers.

government

is

also

lowering custom duty on flat

Cathode Ray Tube TVs (CRT copper wires for TVs and
TVs) will be cheaper as the computer manufacturing, so
Minister realizes that these that the products will be
are the popular TVs that are cheaper.
still in use in villages.

In this direction, government

This would ensure Broad will launch

pan

band connectivity at village Programme

called

India
Digital

level, improved access to India to further bridge the

services through IT enabled divide
platforms.
TECHNOLOGICAL

between

digital

haves and have-nots.

Change or innovation in To promote and develop new

technology

has

great information technologies by

impact on electronic and focusing on computerising

electrical industry.

small

and

medium-sized

To differentiate into new enterprises strategic

markets with new products.

This

technology

helps

companies must rely on businesses create a brand

innovation because it is a identity .
key to sustainability in the Indian consumers' needs are
electronics and electronic constantly

78

changing

in

appliance market.

technology.

Technological development There is no reservation for

guides

the

industry

in public sector enterprises in

encouraging companies to the

Electronics

model their products to Information

satisfy customer needs.

and

Technology

industry

Private sector investment is In general, all Electronics and

welcome in every area. IT

products

Electronics and Information importable,

are

freely

with

the

Technology industry can be exception of some defence

set up anywhere in the related items.
country.
All

Electronics

and

IT

products, in general, are

freely exportable, with the
exception

of

small

negative.

ENVIRONMENTAL

Since

e-waste

has

a A recent report of the

dangerous impact on the United

Nations

environment and public Environment

Programme

health in general, and (UNEP) entitled Recycling:

particularly

in From E-Waste to Resources

uncontrolled dumps, Law states

that

28-00 is relevant as it electronic

sales

of

products

in

prohibits the mixing of regions such as Africa and

hazardous

waste

with Latin America are set to

other types of waste.

This

rise sharply in the next ten

categorisation years.

defines the type of waste By 2008, India Climate

the

landfills

are change

authorised to receive.

is

unpredictable

In 2007, Morocco launched unchangeable.

an e waste project led by
79

something
and
It

might

the Moroccan Centre for become

threat

to

Cleaner Production (MCCP) electrical and electronics

with

the

objective

of industries
conducting a diagnosis of

activities

and

also society.

the

countrys

waste

status.

conscious actions must be

Generally, it is also give a

chance to electrical and
electronics

industries

an

opportunity to become one

of the solutions.

tackle

climate

change is an important
commitment for them.

80

taken before it gives impact

to electrical and electronics
industries.
For instance, rising sea levels
and abnormal weather which

Electrical and electronics

industries

Moreover, responses and eco

cause

by

climate

change

could predict the underlying

physical risks.

SWOT ANALYSIS OF THE INDUSTRY

SWOT analysis of electrical and electronic industry in Morocco
STRENGTHS:
Well-respected employer
Well-equipped machinery
Based on Turnkey projects no outsourcing services
Flexible, efficient and finishing projects punctually
The only exports to benefit from the recovery of external demand were capital

goods, in particular electric cables and wires

The new aeronautical and automobile industries represent an important source of

growth and innovation for electronics and electrical industry.

Morocco today remains one of only a handful of continuously stable countries in
the Middle East and North Africa that helps electronics and electrical and other
industries.

WEAKNESSES:
No international experience
Lack of cultural knowledge about Morocco
Lack of enough labour force to assist the project abroad.
The

manufacturing industries experienced weak and irregular growth in 2013. So

that will affect the demand of electronics and electrical equipments that are used in
manufacturing.

OPPORTUNITIES:
Low labour costs
Large domestic market
Emerging market and growing economy
High profits margin
Existing distribution networks
Increasing growth rate in sales /Growing demand
Low cost of shipping freight

81

 Many Spanish companies in the sector possible partnership

Low cost of production.

The reform of the Moroccan industrial sector, supported by the PNEI, helped
Revive and diversify the countrys industrial fabric.
The sector is increasingly attracting new investments, encouraged by the high
growth potential, the highly qualified workforce, a resolutely export-oriented
approach, diversified upstream industries, and the presence of major
international players (ABB, ST Microelectronics, Nexans, Ingelec, Thales, Alstom,
etc.)
the development of telephony and Internet networks has been positive and
telecommunication service coverage has expanded.

THREATS:
Corruption
Governmental policy on e-waste and environmental care provide unexpected theat

to electronics and electrical industry.

The

most important threat to electronics and electrical industry is changing

technology.
Rising cost of raw materials raw material cost in electronics and electrical are very

high so there is always a problem of price rise in the cost of raw material.
Too

many taxes there are too many taxes are levied by the government of

morocco to all industries which are operating in the country.

Lack

of resources- electronics and electrical industry requires recourses like skilled

man power adequate technology, electricity, transportation facility that morocco is

lacking.
Lack of expertise in international trade
High cost energy, industrial land, transportation- all type of industry got affected by

this three factors.

The manufacturing industries contributed less than 15% to GDP and grew by 0.6%

Compared to 2012. So this may be threats for electronics and electrical

equipments.

82

SWOT ANALYSIS OF ELECTRICAL AND ELECTRONICS INDUSTRY

IN INDIA
Growing annually around 10 percent, the Indian electronics industry is projected to
touch $94 billion over the next three years, quoting a report by global consultancy
firm Frost & Sullivan.

STRENGTH:
1.

Availability of cheap and skilled man power

2.

Rugged performance design of domestic electrical equipment to meet tough

network demand.

3.

Good mix of large private and public sector enterprises, multinational

companies and small and medium companies.

4.

Domestic presence of major foreign players, either directly or through

technical collaborations with domestic manufacturers.

5.

State-of-art technology in most sub-sectors at par with global standards.

6.

Emerging global reputation of Indian electrical and electronic equipment for

sourcing products and components and also of Indian transmission and other
EPC contractors.

7.

Matured electronic component industry

WEAKNESS:
1.

Inefficient sales channels, especially for exports (weak transportation

infrastructure)

2.

Sluggish integration with global manufacturing chain.

3.

Failure to establish brand India in electronics, similar to it/

4.

Less emphasis on clean and environment-friendly technology, especially

recycling.

5.

Growth restricted to electronic components and computer segments.

OPPORTUNITY
1.

Rising domestic sales of consumer electronics, with increasing disposable

incomes.

83

2.

Increased off-shoring in the global electronic industry, especially in design.

3.

Increased contract manufacturing.

4.

Domestic demand: to sustain the envisaged annual GDP growth rate of

around 8-9% over the next 20 years, it has been estimated that India will
require to increase its electricity generation capacity by around five times by
2032.

5.

Rapid growth in metros, airports and other infrastructure projects is expected

to generate huge demand for matching BTG and T&D equipment.

6.

External demand: Currently, share of Indias exports in the global market is

less than 1 per cent. With the electricity sector being a sunrise sector across
the entire developing world, there exists a significant export potential for the
domestic industry.

THREATS
1.

Limited access to capital

2.

Over-depending on consumer electronics

3.

Rising manpower and infrastructure costs

4.

Shortfall in contracted manufacturing facilities

5.

Over-dependency on import of key components

6.

Further tightening of global environment compliance norms.

7.

Free trade agreements (FTAs) with AEAN countries such as Thailand

84

ABOUT GOA
OVER VIEW OF GOA

General Information about Goa

Capital of Goa

Panaji

Came into existence on

30th May 1987

Geographical Location of 1453' N and 1540' N lattitude and 7340' E and 7420' E
Goa

longitude

Area

3702 s-km.

Number of Districts

Population

1400000 persons

Density of population

363 per s-km.

Literacy

82.32%

Languages spoken in Goa

Konkani, Marathi, Hindi and English

State Bird

Black crested bulbul

State Animal

Gaur

State Tree

Asna

Climate

Moderate Climate

Airports in Goa

Dabolim Airport, located at a distance of 30 Kilometers from

Panaji

History of Goa
The history of Goa can be traced back to the 3rd centuary B.C. when it was part of
Emperor Ashoka'sMauryan Empire. The next few centuaries witnessed the rise and
fall of several kingdoms in Goa. In 1510, the Portuguese defeated the ruling Bijapur
king and established a permanent settlement in Velha Goa. Even after India gained
its independence in 1947, Goa was a Portuguese overseas territory till 1961. Goa was
under the control of Portuguese for about 450 years.

85

Geography of Goa
Goa lies between 1453' N and 1540' N lattitude and 7340' E and 7420' E
longitude. Geographically Goa falls in the costal region know as the Konkan and the
state has a coastline of around 100Km. This long coastline of Goa has created some
of the best beaches in the world. These beaches are the main attraction of Goa
Tourism. Zuari and Mandovi are the two main rivers flowing through the state of
Goa. These two rivers along with their tributaries drain around 70 percent of the
state. The Mormugaoharbor on the mouth of the river Zuari is one of the best
natural harbors in South Asia. Geographically Goa can be divided into 3 divisions:

1.

Mountainous Region formed by Sahyadri Ranges in the east,

2.

Plateau Region in the center

3.

Low-lying river basins and coastal plains.

Economy of Goa
Goa exports coconuts, fruit, spices, manganese and iron ores, bauxite, fish and salt.
Goa manufacturers produce fertilizers, sugar, textiles, chemicals, iron pellets and
pharmaceuticals. Rice is the staple food. Fruit, salt, coconuts, pulses and betel(areca
nut) are also produced. Tourism plays an important role in the economy and is a
growth industry. By the end of the decade the number of hotel beds is expected to
rise tenfold from the present 10,000. The concept of homestays for visitors is being
examined and householders are being encouraged to add an extra room to their
home to accommodate paying guest. In the south of Goa beyond the Majorda resort,
five hotel complexes are being developed on Colva beach. These are situated
between the sea and the river so that during the monsoon, when the sea is too
rough and dangerous for swimming, water sports can proceed on the river.

Crops in Goa
Rice is the driving force of Goa's rural economy and hence also its staple. All over
the state, there are numerous paddy fields, cultivated by hard working farmers. But
86

the best and most lucrative crop is probably the coconut which is grown in
thousands of coconut cultivations located mostly in the coastal villages but also in
the interior. The coconut tree is the source of a number of products its sap called
toddi is a popular local liquor, the copra oil squeezed from young coconuts is used
for cooking and also sold to soap and cosmetic manufacturers; the coarse hair
surrounding the shell produces fibre for rope, coir-matting and furniture upholstery;
dried palm fronds make baskets, brooms and thatch; while the wood from fallen
trees is used to make rafters for houses. Besides coconuts, plantations of areca nuts,
mango, jackfruit and cashews are found all around Goa. Cultivation of spices and
other fruits ranging from pineapples to bananas, and pepper to cinnamon is also
quite common in many rural areas.

Ethnicity and Surnames in Goa

The people of Goa are Indo-Aryan and are closely related to the neighbouring
Marathi people. The majority of Goas population comprises of the Aryan Marathas.
The present chief minister of Goa, PratapsinhRane belongs to a royal clan of
Maratha. The common surnames of Marathas are Rane, Sawant, Kadam, Porob and
many others. For a listing of Goan Maratha surnames, see Maratha Clan System.
Most of the Goan Marathas are closely related to the Maratha people of the
neighbouring region of Sawantvadi, which was a former princely state and is often
called the sister-region of Goa. The other major ethnic groups of Goa are
GoudSaraswat Brahmins and Christians. The GoudSaraswats trace their lineage to
the Saraswatiriver, although the exact location of which is unknown. The surnames
amongst Saraswats include Benegal, Bhat, Shenoy, Pai, Prabhu etc

TRANSPOTATION CONNECTIVITY HOW TO REACH GOA

By Air
Goas airport, Dabolim, is 29 km south of Panaji, on the coast near Vasco da Gama.
Most of Indias domestic airlines operate services here, and several direct charter

87

companies fly into Goa from the UK and Europe. Indian Airlines connects Goa with
Bombay, Bangalore, Cochin, Trivandrum and Delhi.

By Train
TheKonkan Railway connects Goa with Mumbai and Mangalore. The main station in
Goa is Madgaon in Margao, but expresses and passenger trains stop at most other
stations along the line.

By Boat
Passenger/vehicle ferries cross the states many rivers.

By Motorcycle
Goa is one of the few places in India where hiring a motorcycle or scooter is both
cheap and easy, and the relatively short distances make travel a breeze, although
India is no place to learn to ride a motorcycle, or even a scooter. Every other
traveller you meet seems to have been involved in a bike accident of some
description. Bikes available include old Enfield, more modern Tamaha 100s and the
gearless Kinetic Honda scooters. Rental prices vary according to season, length of
hire and quality of the bike. In most cases you dont need to provide a deposit, but
youll probably be asked for your passport details and the name of your hotel.
Guesthouses, hotels and places where taxi drivers congregate are good places to hire
a bike, but youll get plenty of offers on the street at beach resorts. Motorcycle are a
licensed form of taxi in Goa.

By Road
Goa is connected by the National Highways - NH4A, NH17 and NH17A to the
neighbouring states of Maharashtra and Karnataka.

The industry in Goa is ranked fourth in the country by a study conducted by the Rajiv
Gandhi Institute for Contemporary Studies and Confederation of India Industry. So
the industry in Goa has emerged as one of favorable destination for investment.
Being both investor-friendly as well as environment -friendly, Goa has one of the
highest per capita income ratios in the country, one of the highest literacy rates, the
highest road, rail, air and sea network density, the lowest crime rates, and a
harmonious trade union-management relationship. All these factors, combined,
88

contribute

towards

healthy

environment

for

the

industry

in

Goa.

Several Central and state organizations have been set up over the years with the
aims and objectives of securing and assisting in the rapid and orderly establishment
of Industrial Areas, Industrial Estates and industries in Goa. The following Central
and State government institutions are active developers of industry in Goa:
The Economic Development Corporation (EDC) of Goa, Daman and Diu.
The Goa, Daman & Diu Industrial Development Corporation (GDDIDC).
The Goa Handicrafts, Rural & Small Scale Industries

Development Corporation (GHRSSIDC).

The Goa Industrial Development Corporation (GIDC).
The Industrial Development Bank of India (IDBI).
The Maharashtra Industrial & Technical Consultancy Organisation (MITCON).
The Maharashtra State Financial Corporation (MSFC).
The National Small Industries Corporation (NSIC).
The Small Industries Development Bank of India (SIDBI).
The Small Industries Service Institute (SISI).

The government of Goa has also formulated certain policies to operate the industry
in Goa. Some of the features of the Industrial Policy of Goa - 2003 announced by the
Goa Government are given below:

Fast clearance of investment.

Creation

of

Industrial Parks, Industrial

Estates,

Roads, Power, Water,

Communications, IT enabled services etc.

Strengthening of human resource base.
Introduction of new subsidy schemes.
Promotion of cottage industries.

Given its extremely efficient and useful sea network, export too forms a major
industry in Goa; thus rendering the operations conducted by the Mormugao Port

89

Trust a profitable one. Mormugao Port was declared a Major Port on 2.12.1963. It is
one of the oldest ports on the west coast of India. It is a major iron ore exporting
Port of India with an annual throughput of around 18 million tones of iron ore. The
Port accounts for about 50% of India's iron ore export. Apart from ore, there has also
been a steady increase in liquid bulk and general cargo traffic since 1963.

Fishing also constitutes a major industry in Goa. Out of 11 talukas of the state,
people from 8 talukas are involved in fishing activities and fishermen from 42 villages
are involved in marine fishing. There are over 30,000 fishermen in the state, with the
population of active fishermen standing at 12,000. The state has a registered fleet of
1,134 mechanized boats, 755 country crafts, 1963 non-motorized country crafts and
6463 nets. Apart from these, there are five fish landing centers and 14 fish landing
ramps.

ECONOMY OF GOA
Goa is one of the hottest tourist destinations of the country. The place is blessed
with immense natural beauty and is always crowded with tourists. Thus the
hospitality sector is one of the major contributor to the economy of Goa. Goa has
two main tourist seasons: winter and summer when the hotels and resorts of Goa
earn handsomely. Some other things that boost the economy of Goa are agriculture,
business and commerce, electronic and IT industry, fisheries, mining etc.

Agriculture : The main plantation crops of Goa are coconut, areca nut, cashew and
garden crops like mango, pineapple, jackfruits and bananas. Other than these the
state largely depends on its neighbors like Karnataka and Maharashtra for day-today needs of agricultural produce like vegetables, etc. Goa is also notable for its low
beer, wine and spirits prices due to its very low excise duty on alcohol.

Mining : Goa is the costal land which is rich in minerals and ores and mining. Mining
in Goa focuses on ores of iron, Bauxite, manganese, clays, limestone and silica. The
leaders in the Goan Iron Ore industry include Sesa Goa and Dempo.
90

Other Industries : The electronic industry in Goa doesn't lag behind either. The other
medium scale industries include the manufacturing of pesticides, fertilizers, tires,
tubes, footwear, chemicals, pharmaceuticals, wheat products, steel rolling, fruits and
fish canning, cashew nuts, textiles, brewery products.

Fisheries : Goa is a costal state having a vast coastline of 105 kms. The state is
imbedded with many water bodies, which are great source of seafood and pearls.
Thus the other main strength of the Goan economy is the fishing industry. It also
provides employment to a large number of people in Goa.

SWOT ANALYSIS ON INDUSTRY ENVIRONMENT IN GOA

STRENGTHS:
Goas biggest strength is the high literacy rate in the State. Its medical
infrastructure also puts it way ahead of most other States in India as reflected in the
health achievements of the population.
The small size of the State makes it possible for Goa to become a model state of
the country. The high political participation and involvement in local affairs can
increase self-regulation in the community and make devolution and decentralisation
effective.

WEAKNESSES:
The growing population and an unregulated tourism growth have placed
unsustainable demands on the natural resources of the State.
Mining which has had its positive economic effects has also placed large costs on
the environment and health of the local population.
The rising cost of living has also disturbed the staple diet and nutrition basket of
the local population.

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OPPORTUNITIES:
Goa has a large educated manpower with the ability to read and write in English.
This is a big asset that would help it to integrate into the global knowledge economy.
The clean environment, presence of few non-polluting industries and a large
medical infrastructure provides potential for health tourism which needs to be
tapped carefully without overdrawing on the natural resources.

THREATS:
Economic growth has also seen a number of structural changes in Goa. There has
been a growing inequality in the State and this needs long-term policy solutions. The
decline in nutritional status both due to higher prices during some peak tourist
season and lifestyle changes also needs to be taken note of.
The declining sex ratio is a matter of grave concern. There is growing incidence of
suicides, violence and crime especially against women, senior citizens and children
which needs to be addressed.
As incomes in the State have grown, so has vehicular traffic. Inadequate traffic
supervision of vehicles and road rage is leading to a large number of casualties and
fatal accidents on Goas roads.
Most importantly, the lack of strict enforcement of rules and regulations is the
largest threat to Goa.

ECONOMICS OF THE FISHING INDUSTRY IN GOA

FISHING INDUSTRY AND GOAS ECONOMY
Marine fisheries are one of Goas major industries. Its significance lies in three main
areas: as a source of animal protein for human consumption, as a source of

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employment, and as a source of foreign exchange earnings. The contribution of the

fishing industry in generating employment cannot be underestimated. Barbosa
(2002) points out that Goa has 71 fishing villages and 22,000 fishermen, while data
provided by Government of Goa confirms that out of 11 talukas of the State,
fishermen from 8 talukas are involved in fishing activities and fishermen from 42
villages are involved in marine fishing. The estimated population of fishermen in the
state

is

over

30,000

and

population

of

active

fishermen

is

12,000.

TRENDS IN FISH CATCH

TABLE 7 :Trends In Fish Catch (in tons) 2005-2012
Sr. No

Year

Marine Catch

Inland Catch

Total

(Base)

1995

27210

1430

28640

2006

91277

3270

94547

2007

67236

3474

70710

2008

60075

3365

63440

2009

64563

3570

68133

2010

69386

3749

73135

2011

67563

3684

71247

2012

90990

4321

95311

Source: The Economic Survey, Government of Goa, Various Issues

INTERTPRETATION:
As in year 2006 compare to 1995 after one decade fish catch industry increase
three times . after this year it s decrease in constantly till 2011and after that it s
showing positive trend in 2012 with highest fish catch..

Electronic and electrical Industry in Goa

Overview
The Government has emphasised the importance of a strong electronic industry in
an emerging Information Society in the coming years. And focussed on building a
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robust infrastructure and framing and implementing an Information Technology

Policy for providing a framework of actions and future guidance. The
recommendations of this policy include Action Plans, IT Governance and
development of Software industry.
Infrastructure
As a major attraction and boost to Electronics Industry, the State Government plans
to set up the following centres with the help of ET&T, a public sector unit under the
Department of Electronics, Government of India.

Software Development & Export Centre

Electronics Design & Technology Centre

Raw Materials Bank

The Electronic Test & Development Centre

It provides varied testing facilities for different components and assemblies in
electronics.
Goa is emerging to be a software paradise. Incentives to set up a software export
centre in Goa are:

100% foreign equity allowed in Software Technology Park Scheme

Income tax concessions

High-speed data communication links at competitive tariffs

Access to domestic market

No Customs and Central Excise duties

Re-export of capital goods permitted

The Software Technology Park (STP)

The first of the Software Technology Park (STP) complex is coming up at Verna, just
about 12 kms. from Goa airport. The STP, besides providing excellent infrastructure
viz. building and data communication facilities, also acts as a nodal point for a singlewindow clearance. Various multinationals and household names in the electronic

94

and software sectors have already set shops here. Some of the facilities provided for
these sectors are:

Very centrally located position

Built-up premises to suit your requirements

High-speed data communication links

Adequate power and water supply

Conference hall

Business centre

Centralised communication facilities, office automation facilities, etc

Income tax concessions

Recognition as a Priority sector.

The Information Super Highway Corridor

The proposed information super highway corridor at Panaji-Verna-Vasco-Mormugao
is aimed at providing high-speed, state-of-the-art data communication and
multimedia facilities like:

Digital high-speed services

Internet services

Electronic Data Interchange

Satellite communication

Optical fibre network

Other related services

Information Technology Policy

The IT policy of the Government of Goa envisages the use of IT in the Government
Administration, Education, Industry, Health, Entertainment & Leisure Industry, and
Empowerment and Social Equity. Development of Software Industry is an important
component of this policy.

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Action Plan for IT

Setting up of Department of Information Technology

Setting up of Software Technology Park Authority

Setting up a Information Supercorridor

Setting up a High-Powered IT Council

Setting up of more IT Companies

Attracting Multinationals and NRI

Trade opportunity for Goa to trade with morocco and Gujarat.

Goa is the biggest manufacturer of x-ray tubes and India is exporting x-ray tube to
morocco so its and opportunity for companies who are situated at Goa to do
business through expansion, merger or establishing new entity in morocco. Goa also
can spread their business by trading x-ray tubes to Gujarat. Fishing industry and
tourism industry are the industry for which Goa is well known there is a relation
between goa and morocco but it can be increase by doing some more efforts.

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CONCLUSION:
Morocco today remains one of only a handful of continuously stable countries in the
Middle East and North Africa. The Moroccan economy improved in 2013, with
overall growth of 4.7% supported by good agricultural results. The tourism industry
is growing and brings in a large portion of the countrys foreign exchange earnings.
GDP in 2013 was 8.6%. This is forecast to rise by 8.1% in 2014.
The study of report conveys that the overall performance of the Moroccan economy
has been encouraging and advantageous because of political stability & some
government actions. There are many opportunities created by introducing free trade
agreement (FTA) with United States. Morocco has mid size economy the country had
main relation with European Union with France as this country is largest creditor of
morocco.
From the report it has been found that there are many environmental factors which
encourage the growth of electronics and electrical industry. The macro
environmental factors affecting very much to electronics and electrical industry and
provide opportunity as well as threat.
We found from the report that growth in automobile and aeronautical industry
ignite the growth of electronic industry. Governmental programs like offer
morocco and digital morocco mainly focuses on electronics and electrical
industry.
There is a harmonious trade between India and morocco. But corrective steps yet to
be taken to enhance the bilateral trade between both the countries.
China is biggest exporter of electronics equipment there are many equipments that
morocco import from china so India can emphasis on those equipments in the way
that morocco can be attract to import those equipments from India.
From the report also we can conclude that India is going to become sufficient
manufacture electronics and electrical equipments and in future there is a possibility
of growth in electronic and electrical industry.
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The problem of e-waste is there, the government of both of the country are very
much aware about environmental condition they formed such rules and regulation
that restrict the growth of electronics and electrical industry.
Goa is the biggest manufacturer of x-ray tubes and India is exporting x-ray tube to
morocco so its and opportunity for companies who are situated at Goa to do
business through expansion, merger or establishing new entity in morocco.
So by the study of entire report we can conclude that there is a wide scope and
opportunity of electronics and electrical segment in morocco.

98

Company profile
Hariram Engineering
Mr. Gautam Chandu (Proprietor)
No. 97, Gate No. 1, Devchand Industrial Estate, Near Udhana South Zone Office,
Opposite Navjivan Hyundai Showroom, Udhana
Surat - 394210
Gujarat, India
www.harirameng.com
PHONE NUMBER : 08373913638, 9427231747
BUSINESS TYPE :

manufacturer , exporter

products & Services

New Items : Roll To Roll Lamination Machines
Electrical Panel.
Paper Plate Making Machine
Disposable Plate Making Machine
Paper Plate Machine
Buffet Plate Making Machine
Semi Automatic Dona Making Machine
Reel to Sheet Cutting Machine

99

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