SUMMER TRAINING PROJECT REPORT

ON

STUDY OF BUYING BEHAVIOUR OF CUSTOMER

IN VISHAL MEGA MART

Submitted fort the partial fulfillment of the Award

Of
Bachelor of Business Administration Degree
From
Ch. Charan Singh university, meerut
(Session 2014-2015)

Submitted To:
MRS.NEHA GARG
Faculty, Management

Submitted By:
ABHISHEK AGGARWAL
BBA VI Sem.

BEACON INSTITUTE OF TECHNOLOGY

COMPANY CERTIFICATE

DECLARATION
I ABHISHEK AGGARWAL, hereby declare that the research work presented in this
project report entitled STUDY OF BUYING BEHAVIOUR OF CUSTOMER IN
VISHAL MEGA MART . For the fulfillment of the award of Bachelor in Business
Administration from Chaudhary Charan Singh University, Meerut is based on my work
during the summer training in the amul . The project embodies the result of original
work and studies carried out by me and the contents of the project do not form the basis
for the award of any other degree to me or to anybody else.

DATE :
ABHISHEK AGGARWAL

ACKNOWLEDGEMENT
With great pleasure I express my heartiest thanks to Mr. Anil Sharma (Manager), for
giving me an opportunity to work under their guidance in their esteem organization and
providing me necessary resources for my project. It makes and feels me proud to be a
part of VISHAL MEGA MART

I would like to express my extreme gratitude to MRS.NEHA GARG ( Lecturer BBA

Department ) for his inspiring and supporting guidance during the course of this project .
No words of appreciation are good enough for the constant encouragement , which I
have received from her.

I would also thank my institution and my faculty members without whom this
project would have been a distant reality.

At last I would like to extend my sincere thanks to all the respondents to whom
I visited for giving their support and valuable information , which helps me in
completing my project work.

Executive Summary
As customers taste and preferences are changing, the market scenario is also changing
from time to time. Todays market scenario is very different from that of the market
scenario before 1990. There have been many factors responsible for the changing market
scenario. It is the customers changing tastes and preference, which has bought in a
change in the market. Income level of the people has changed; life styles and social class
of people have completely changed now than that of olden days. There has been a shift in
the market demand in todays world. Technology is one of the major factors, which is
responsible for this paradigm shift in the market. Todays generation people are no more
dependent on hat market and far off departmental stores. Today we can see a new era in
market with the opening up of many departmental stores, hypermarket, shoppers stop,
malls, branded retail outlets and specialty stores. In todays world shopping is not any
more tiresome work rather its a pleasant outing phenomenon now.

The study is based on a survey done on customers of a hypermarket named big bazaar.
Big bazaar is a new type of market, which came in to existence in India since 1994. It is a
type of market where various kinds of products are available under one roof. My study is
on determining the customers demand for big bazaar and the satisfaction level of
customers in big bazaar. The study will find out the current status of big bazaar and
determine where it stands in the current market.

This market field survey will help us in knowing the present customers tastes and
preferences. It will help in estimating the customers future needs and wants.

TABLE OF CONTENT

INTRODUCTION

CHAPTER-2

COMPANY PROFILE

SWOT analysis

3.CHAPTER-3
3.1

OBJECTIVE OF THE PROJECT

3.2

IMPORTANCE AND SCOPE OF THE PROJECT

4.CHAPTER-4. LITERATURE REVIEW

5. CHAPTER -5. RESEARCH METHODOLOGY
5.1

RESEARCH DESIGN

5.2

DATA COLLECTION

5.3

LIMITATION

6. CHAPTER -6. DATA ANALYSIS AND INTERPRETATION

7.CHAPTER -7
7.1

FINDINGS

7.2

CONCLUSION

7.3

RECOMMENDATIONS & SUGGESTIONS

8. APPENDICES
9.BIBLIOGRAPHY

INTRODUCTION TO RETAIL INDUSTRY

.
Introduction of Indian Retail Industries:
Retail is Indias largest industry, accounting for over 10 per cent of the countrys GDP
and around eight per cent of the employment. Retail industry in India is at the crossroads.
It has emerged as one of the most dynamic and fast paced industries with several players
entering the market. But because of the heavy initial investments required, break even is
difficult to achieve and many of these players have not tasted success so far. However,
the future is promising; the market is growing, government policies are becoming more
favorable and emerging technologies are facilitating operations. Retailing in India is
gradually inching its way toward becoming the next boom industry. The whole concept of
shopping has altered in terms of format and consumer buying behavior, ushering in a
revolution in shopping in India. Modern retail has entered India as seen in Sprawling
shopping centers, multi-storied malls and huge complexes offer shopping, entertainment
and food all under one roof. The Indian retailing sector is at an inflexion point where the
growth of organized retailing and growth in the consumption by the Indian population is
going to take a higher growth trajectory.
The Indian population is witnessing a significant change in its demographics. A large
young working population with median age of 24 years, nuclear families in urban areas,
along with increasing working-women population and emerging opportunities in the
services sector are going to be the key growth drivers of the organized retail sector in
India.
Retailing is the final step in the distribution of merchandise -the last link in the Supply
Chain -connecting the bulk producers of commodities to the final consumers. Retailing
covers diverse products such as foot apparels, consumer goods, financial services and
leisure.
A retailer, typically, is someone who does not effect any significant change in the product
execs breaking the bulk. He/ She are also the final stock point who makes products or
services available to the consumer whenever require. Hence, the value proposition a

retailer offers to a consumer is easy availabilities of the desired product in the desired
sizes at the desired times.
In the developed countries, the retail industry has developed into a full-fledged industry
where more than three-fourths of the total retail trade is done by the organized sector.
Huge retail chains like Wal-Mart, Carr four Group, Sears, K-Mart, McDonalds, etc. have
now replaced the individual small stores. Large retail formats, with high quality ambiance
and courteous.
Retailing is the interface between the producer and the individual consumer buying for
personal consumption. This excludes direct interface between the manufacturer and
institutional buyers such as the government and other bulk customers. A retailer is one
who stocks the producers goods and is involved in the act of selling it to the individual
consumer, at a margin of profit. As
Such, retailing is the last link that connects the individual consumer with the
manufacturing and distribution chain.
Retailing is more than selling goods:
Retailing consists of the sale of goods or merchandise, from a fixed location such as a
department store or kiosk, in small or individual lots for direct consumption by the
purchaser. Retailing is a well recognized business function which compromises making
available desired product in the desired quantity at the desired time. This creates a time,
place and form utility for the consumer. The success of retailing is highly dependent on
an efficient supply chain management. A well-developed supply chain reduces wastages
and transaction cost thereby reducing the cost of inventories to be maintained by the
producers and the traders. A reduction in the cost of inventory management leads to a
reduction in the final price to the consumer.
Retailing has been identified as a thrust area for promotion of textiles, processed foods,
agricultural and horticultural produce. Retail Sector can be divided into organized and
unorganized sectors:
Unorganized Retail:
Unorganized retailing is characterized by a distorted real-estate market, poor
infrastructure and inefficient upstream processes, lack of modern technology, inadequate

funding and absence of skilled manpower. Therefore, there is a need to promote

organized retailing.
Unorganized Retail:
Unorganized retailing is characterized by a distorted real-estate market, poor
infrastructure and inefficient upstream processes, lack of modern technology, inadequate
funding and absence of skilled manpower. Therefore, there is a need to promote
organized retailing.

COMPANY PROFILE
Introduction of Vishal Retail Ltd.:
Vishal Retail Ltd, a leading player in the Indian retail industry, is a pioneer in discount
retailing and is focused on tier II and III cities in the country. It has a strong presence in
manufacturing and retailing of readymade garments (apparels); retailing of non-apparels
and a large variety of FMCG products. The company has pan-India presence with 108
mid-sized hypermarket format stores as on April 28, 2008 covering about 2.3mn sq ft
retail space area. Vishal is supported by strong manufacturing set-up in Gurgaon,
Dehradun and Manesar with a capacity of 5,000 garment pieces per day in each unit. It
also has 29 warehouses located in 8 key cities in India covering over 1.1mn sq ft area.
Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is
today a conglomerate encompassing 117 showrooms in 75 cities / 20 states. Indias first
hyper-market has also been opened for the Indian consumer by Vishal. Situated in the
national capital Delhi this store boasts of the singe largest collection of goods and
commodities sold under one roof in India
The group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic
leadership of Mr. Ram Chandra Agarwal. The group had of turnover Rs 2884.43 million
for fiscal 2006 and Rs. 6026.53 million for fiscal 2007.
The groups prime focus is on retailing. The Vishal stores offer affordable family fashion
at prices to suit every pocket.
The groups philosophy is integration and towards this end has initiated backward
integration in the field of high fashion by setting up a state of the art manufacturing
facility to support its retail endeavors.

Company Background:
Vishal Retail was incorporated on July 23, 2001 as Vishal Retail Private Limited as a
retailer of ready-made apparels in Kolkata in 2001. The company has acquired the
business of 'M/s The Vishal Garments' and 'M/s Vishal Garments' in 2001. In 2003, the
company has acquired the manufacturing facilities from Vishal Fashions Private Limited
and M/s Vishal Apparels.
Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all
price ranges. The showrooms have over 70,000 products range which fulfills all your
household needs, and can be catered to under one roof. It is covering about 2059292 lac
sq. ft. in 18 states across India. Each store gives you international quality goods and
prices hard to match. The cost benefits that are derived from the large central purchase of
goods and services are passed on to the consumer.
The Founders
Mr. Ramchandra Agarwal
Mrs. Uma Agarwal
Mr. Surendra Agarwal

Investment Rational:
Vishal Retail sells ready-made apparels (including its own brands) and wide range of
household merchandise and other
consumer goods such as footwear, toys, watches, toiletries,grocery items, sports items,
crockery, gift and novelties.Vishal is value Retail Company catering to middle and
lowermiddle income groups.As Apparel segment contributes 63 percent; it has plans
tofocus more on FMCG.To reduce cost, Vishal does in-house production of
apparels,Procurement of goods directly procurement of goods from thesmall and medium
size vendors and manufacturers.Efficient Logistics and distribution system along
withcustomized product mix at stores depending on the regionalcustomer behavior and
preferences.Plans of penetrating deeper into Tier 1 and Tier 2 cities tobank upon early
mover advantage, where organized retail isyet to make a significant mark, which will
help establish andbuild customer loyalty prior to other players.Higher margins of around
5-6 percent in private labels whichaccount for 10 percent of sales in FY07.

MAJOR COMPETITORS
OF VISHAL MEGA MART
Major Players of Retailing in India:
Retailer Current Format New Formats. Experimenting With
Shoppers' Stop Department Store Quasi-mall
Ebony Department Store Quasi-mall, smaller outlets, adding food retail
Crossword Large bookstore Corner shops
Pyramid Department Store Quasi-mall, food retail
Pantaloon Own brand store Hypermarket
Subhiksha Supermarket Considering moving to self service
Vitan Supermarket Suburban discount store
Food world Food supermarket Hypermarket, Food world express
Globus Department Store Small fashion stores
Bombay Bazaar Aggregation of Kiranas
E-food mart Aggregation of Kiranas
Metro Cash and carry
Major Competitors of Vishal Megamart in Meerut City:
1. BIG-BAZAR
Type Subsidiary of Pantaloon Group
Founded 2001
Headquarters Mumbai, India
Industry Retail
Parent Pantaloon Group
Owner Kishore Biyani
Slogan Is se sasta aur accha kahi nahin

Product Ranges:

Dress

Materials

EquipmentsFootwear

Suiting

&

Toys.Home

ShirtingElectrical
Textiles.Home

Accessories.Electronics
Needs

Appliances.Household
Plastics.Hardware.Home Decor Luggage.Linens.Sarees.Stationery.

goods.Household

Products Offered by Vishal Megamart:

HOME FURNISHING:
Drawing Room Door Mat Carpet Curtains Kitchen Apron Kitchen Napkin
FOOD MART:
FOOD & BEVERAGES Bedroom Bed Sheet Pillows Pillow Cover Bathroom Bath Mats
Towel Gift Sets
SPORTS & FITNESS:
INDOOR GAMES
Basket Ball
T.T. Bat Boxing Kit Swimming Costumes Water Ball
Fitness Equip.
OUTDOOR GAMES
Cricket Bat Football Lawn Tennis
Tennis Racket
Tennis Ball
FOOTWEAR:
BOYSShoesSandalsLADIESShoesSlippers
TELEMART:
Communication Mobile
MENS:
Upper
Shirt Casual Shirt Formal Ethnic & Sports Night Suits T-Shirts Dupatta Sherwani GIRLS
Slippers Sandals MENS Shoes Slippers
Mobile Accessories Mobile Batteries Mobile Charger Mobile Dori
Lower
Jeans(MP)Cotton

Trouser(MPC)Winter WearSuit(WMC)Blazer(WMB)Windcheater(WMW)Jacket
LADIES ACCESSORIES:
Upper
Kurta Skirt Top Ethnic Nighty Lancha
Sharara
Salwar Suit
INFANTS:

Garments
Hot Pant Frock Baba Suit
Winter Wear
Sweater Pull Over
WOMEN:
Sarees
Fancy(SRF) Synthetics Banarsi

Jewellery
Necklace
Ring
Lower
Pants Jeans Capri Winter Wear Jackets Stawl
Blazer
Track Suit
Accessories
Bed Sheet Under Garments Socks
Personal Items
Cap(LCA) Socks(Las)
Cosmetics
LIp Gloss Nail Polish

KIDS BOYS:
Lower Sets Winter Wear
Jeans Night Suit Suit
Bermudas Baba Suit Blazer
Dungries Jacket
Upper Ethnic
Shirt Formal Kurta- Pyjama
T-Shirt Sherwani
KIDS GIRLS:
Lower Sets
Hot Pant Night Suit
Skirt Capri Set
Dungries
Upper Ethnic
Tops(GWT Sharara
Frock(GFK) Lancha

TRAVEL ACCESSORIES:
Luggages Portfolio Bags
Suitcase Shoulder Bags Pouch & Cases Executive Bag Waist Pouch School Bags Vanity
Cases

HOUSEHOLD:
Acrylic Ware Copper Steel
Dinner Set mug Cake Server
Pressure
Home Aids Non Stick
Cooker
Floor Wiper Cooker Handi Sanitary Brush Pressure Pan Dosa Tawa
General Plastic Electrical Bone China
Goods App.
Coffee Mug Chopper Soup Set
Bucket Microwave Oven Dessert Set
Glass Ware Thermo Ware Porcelain
Cup Tiffin Cup & Saucer
Lemon Set Container

LIFESTYLE: Gifts &

Time Zone Opticals Novelties
Ladies Wrist Ladies Sun
Flower Vase
Watch Glass Mens Wrist
Watch Mens Sun Glass Key Chain
Mens Electric & Perfume/Deo Accessories Electronics Items
Belts Battery (ABT) Spray
Wallets Calculator Deo

TOYS & GAMES:

Cycles &Soft Toys Dolls Scooters
Musical Toys Barbie Doll CyclesNon-Musical Other Dolls Scooters
Board Games Infant Video Games
Toys
Wooden Blocks Teether T.V. Game Video
Puzzles Swing Hand Game Video

STATIONARY:
School Office Paper Mart
Exam Board Office File Diary
Clay Punching File
Machine
Party Stuff
Balloons
Ribbons

SWOT ANALYSIS
STRENGTHS:
.

We can encash brand image of Vishal Retail Ltd. to sell its new product.

It sells product at cheaper prices.

Garment sector of the Vishal is much more superior to other retail stores.

It offers wide range of products under one roof.

It provides good after-sale service.

It is the only store in Meerut where you can exchange the goods after purchase.

(On selected items).

.

The Vishal Mega Mart is situated at the big market place.

It segments on middle and lower middle income groups, which constitute majority

of the population in India.

.

It has welled design store & well organized store.

WEAKNESSES:
.

Absolutely no brand awareness for the product. (Z-Line).

Need to incorporate many new features as per customer requirement.

Lack of proper extraction of work from staff.

Need to include more varieties of the same item.

Need to provide more offers/ discounts on FMCG. Here the perception of the

people is quite low, because from my consumer behavior survey I have found out that
most of respondents think that Vishal Mega Mart is not providing good offers/discounts
on FMCG in comparison of Vishal Mega Mart.
.

Need to improve store layout according to customer facility.

People are not so modern in Meerut and their perceptions are quite advance.

OPPORTUNITIES:

No other big competitor in that area.

To increase the customer satisfaction by providing different variety of products.

Z-line (Manufacturing unit of Vishal) if we create the brand image of it. It will get

additional sales in the future.

.

Coming era is of knowledge and information if we sell our manufacturing unit

product through internet so we can create its brand image + additional sales in future.
.

There is a boom of retail in future according to current scenario. If Vishal creates

brand image of its Z-line product, so it can give direct competition to the other branded
products in future.
THREATS:

. Big Bazaar, Spencer, Reliance and Globus are the main competitors.

. Overseas group entering the market.

Increased competition in the domestic market.

Other Companies are gives lot of discounts

Unorganized sector is shaping in big competition

OBJECTIVE OF THE STUDY:

Main objective of the study is to find out the buying behavior of customer in Vishal
Mega Mart

There are some extensive objectives for the study which are listed below.

1. To determine the current status of Vishal megamart

2. To find out the impact of Organize Retailers on unorganized
Retailers
3. To Study Indian retail industry
4. To Study Market Share of Vishal Megamart
5. To Study Products sold by vishal megamart
6. To study SWOT Analysis of Vishal Megamart
7. To study working of Vishal Mega Mart

Importance and Future Scope:

Vishal Retail Ltd has declared that the company has opened four new Showrooms at
different localities.
The company has opened a store at Shree Ram Palace, Main Delhi Road, Meerut. This is
the companys second store in Meerut spreading across an area of 3,600 Sq. ft. (Approx).
The company opened a store at Nauchandi Garh Road, Meerut commonly called Dreemz,
Opp. Samrat Heavens, Meerut. This is the companys third store in Meerut covering up
an area of 12,000 Sq. ft. The company has opened a showroom at Enclave, Near BSNL
Office, Ranipur More, Haridwar. This is the companys first store in Haridwar spreading
across an area of 9,545 Sq. ft. (Approx).

The company opened its store at Arcade, Plot No. 56-58, Dumas Road, Piplad, Surat.
This is companys second store in Surat spreading across an area of 38,000 Sq. Ft
(Approx).
Vishal Retail Limited is an India-based retail company. It was established in 1986. It was
formerly called Vishal Retail Private Limited and changed its name to Vishal Retail
Limited in 2006. The company is based in New Delhi, India. As of August 8, 2007, the
company operated 53 retail stores, including two stores that are operated by its
franchisees. It sells readymade clothes, and a variety of household merchandise and other
consumer goods, including toys, footwear, toiletries, sports items, watches, grocery items,
crockery, novelties and gifts. Today, the stock is hovering around Rs 724 on the Bombay
Stock Exchange. Vishal Retail has seen a 52-week high of 812 and low of Rs 423.

Literature review

There was a study conducted by Sales & Customer Service Department of Texas
Agricultural Extension Service Texas A&M University System College Station, Texas.
According to this study the researchers find the tips to increase the impulsive sales of the
flowers. The findings of the study were:
Tips for Boosting Sales:
Creating variety in the department with frequent changes of display and movement of
regularly sold merchandise also entices customers. Recognizing items that typically make
a minimal contribution to sales and replacing them with items that create "sales appeal"
increases the likelihood of sales. Displays that tie in with a national slogan or storewide
theme generate interest, as do displays that highlight special products and services.

Tip 1: use color to create original, eye-catching displays.

Tip 2: use themes to create interest in unusual products and renew interest in
everyday items.

Tip 3: keep undecorated plants available to attract consumers who are buying for
themselves.

Tip 4: create displays that emphasize special products or services.

Tip 5: change stock and displays often so consumers are drawn into the
department each week.

Tip 6: be flexible enough to change an item or arrangement that isnt selling.

Tip 7: have a person on hand to provide information and assistance at all times.

Tip 8: create a friendly, comfortable atmosphere with accessible displays that

encourage browsing.

Tip 9: offer only quality plants and floral arrangements.

Tip 10: situate the department so that customers know where it is and can see it
from most areas of the store.

The Kano et al. (1996) model of customer satisfaction classifies product

attrib utes based on how they are perceived by customers and their effect on
customer satisfaction (Kano, Serakuet al. 1996). According to the model,
there are three types of product attributes that fulfil customer satisfaction to
a different degree: 1) basic or expected attributes, 2) performance or spoken
attributes, and 3) surprise and delight attributes.
A competitive product meets basic expected attributes, maximises
performances attributes, and includes as many excitement attributes as
financially feasible. In the model, the customer strives to move away from
having unfulfilled requirements and being dissatisfied
The performance or spoken attributes (the central line of the model) are
those expressed by customers when asked what they want from the product.
Depending on the level of their fulfilment by a product or a service these
requirements can satisfy or dissatisfy consumers.
The basic or expected attributes (lower curve in the model) are basic
attributes, which customers take for granted and they are so obvious that
they are not worth mentioning. While the presence of these attributes is not
taken into account, their absence is very dissatisfying.
The surprise and delight attributes (upper curve in the model) lay beyond
customers expectations. If they are present they excite the customer, but
their absence does not dissatisfy, as customers do not expect them.

A successful combination of expected and exciting attributes provides a

company with an opportunity to achieve competitive advantage. A
successful company will correctly identify the requirements and attributes
and use them to document raw data, user characteristics, and important
service or product attributes.
To make information about the identified requirements about attributes
understandable and useful for designers, a so-called Quality Function
Deployment (QFD) approach is often being used. The goal of QFD is to
assure that the product development process meets and exceeds customer
needs and wants and that customer requirements are propagated throughout
the life cycle of the product. The approach uses a number of matrices, which
help translating customer requirements into engineering or design
parameters, specifying product features, manufacturing operations and
specific instructions and cont rols. QFD allows for the minimising of errors
and the maximising of product quality for customers. The approach is
probably the only existing quality system with such strong orientation to
customer satisfaction.
Innovation framework
The process of adopting new products has also been studied within
innovation adoption literature, and in particular the Rogers (1995)
innovation framework. The framework suggests five steps, through which an
adopter goes to the adoption of a new product or a service (Rogers 1995:
36):

first knowledge of an innovation forming an attitude toward the innovation

decision to adopt or reject implementation of the new idea confirmation
of this decision Rogers model closely resembles the customer satisfaction
model by Engel et al. (1995), see (Figure 3). The first knowledge is acquired
when an individual is provided with the information about the innovation.
The attitude is formed evaluating the features of innovation and a resolution
on accepting or rejecting the product follows. Implementation corresponds
to the consumption and confirmation refers to the need to reaffirm the
decision about the innovation adoption.
Rogers also maintained that people accept innovation differently, depending
on their personality, their innovativeness, and interpersonal communication,
and according to this could be classified into innovators, early adopters,
early majority, late majority, and laggards (Figure 6). Innovators seek
newness and value the time period that is passed since the product launch.
Laggards seek reassurance and confirmation about product or service
qualities through interpersonal communication and word-of-mouth.
A large number of studies have analysed the differences between earlier and
later adopters based on socio-economic, demographic, cultural, or
psychological criteria (Tornatsky, Eveland et al. 1983), (Gatignon and
Robertson 1985), (Frank, Sundqvist et al. 2001),
Economists, for example, suggest that for social innovation to take place,
innovators should first accept innovation and then create institutional
framework that would trigger the acceptance of new practices. For the
laggards to join in another mechanism the desire not to be left out of the
group can be used to speed up dissemination of more sustainable practices.

Besides adopter categories, Rogers also identified a range of factors

affecting the rate of
adoption:

RESEARCH METHODOLOGY
Research Methodology:
Research methodology is the way to systematically solve the research problem .It may be
under stood as a science of studying to how research is done scientifically. In it we study
the various steps that are generally adopted by a researcher in studying his research
problem along with the logic behind them.
In research methodology we not only talk of the research methods but also consider the
logic behind the methods we use in the content of our research study and explain why we
are using a particular method and why we are not using others so that research results are
capable of being evaluated either by the researcher himself or by others.
Secondary data are those which have been collected by someone else and which have
already been passed through the statistical process. There are several ways by which
secondary data can be classified.
Survey Method:
The survey is a non-experimental, descriptive research method. Surveys can be useful
when a researcher wants to collect data on phenomena that cannot be directly observed
(such as opinions on library services). Surveys are used extensively in library and
information science to assess attitudes and characteristics of a wide range of subjects,
from the quality of user-system interfaces to library user reading habits. In a survey,
researchers sample a population. Basha and Harter (1980) state that "a population is any
set of persons or objects that possesses at least one common characteristic." Examples of
populations that might be studied are 1) all 1999 graduates of GSLIS at the University of
Texas, or 2) all the users of UT General Libraries. Since populations can be quite large,
researchers directly question only a sample (i.e. a small proportion) of the population
Types of Surveys: Surveys can be divided into two broad categories: the questionnaire
and the interview. Questionnaires are usually paper-and-pencil instruments that the
respondent completes. Interviews are completed by the interviewer based on the
respondent says. Sometimes, it's hard to tell the difference between a questionnaire and
an interview. For instance, some people think that questionnaires always ask short closedended questions while interviews always ask broad open-ended ones. But you will see
questionnaires with open-ended questions (although they do tend to be shorter than in

interviews) and there will often be a series of closed-ended questions asked in an

interview. Survey research has changed dramatically in the last ten years. We have
automated telephone surveys that use random dialing methods. There are computerized
kiosks in public places that allows people to ask for input. A whole new variation of
group interview has evolved as focus group methodology. Increasingly, survey research is
tightly integrated with the delivery of service. Your hotel room has a survey on the desk.
Your waiter presents a short customer satisfaction survey with your check. You get a call
for an interview several days after your last call to a computer company for technical
assistance. You're asked to complete a short survey when you visit a web site. Here, I'll
describe the major types of questionnaires and interviews, keeping in mind that
technology is leading to rapid evolution of methods. We'll discuss the relative advantages
and disadvantages of these different survey types in Advantages and Details Of Research:
Method Used:

Survey method

Type Of survey:

Interview

Instrument used:

Questionnaire

Sample size: 100

Data used:

Both Primary & Secondary

Data Collection:
Data Collection is an important aspect of any type of research study.Inaccurate data
collection can impact the results of a study and ultimately lead to invalid results. Data
collection methods for impact evaluation vary along a continuum. At the one end of this
continuum are quantative methods and at the other endof the continuum are Qualitative
methods for data collection .

Data collection methods

The Quantitative data collection methods, rely on random sampling and structured data
collection instruments that fit diverse experiences into predetermined response categories.
They produce results that are easy to summarize, compare, and generalize. Quantitative
research is concerned with testing hypotheses derived from theory and/or being able to
estimate the size of a phenomenon of interest. Depending on the research question,
participants may be randomly assigned to different treatments. If this is not feasible, the
researcher may collect data on participant and situational characteristics in order to
statistically control for their influence on the dependent, or outcome, variable. If the
intent is to generalize from the research participants to a larger population, the researcher
will employ probability sampling to select participants. Typical quantitative data
gathering strategies include:

Experiments/clinical trials.

Observing and recording well-defined events (e.g., counting the number of

patients waiting in emergency at specified times of the day).

Obtaining relevant data from management information systems.

Primary Data Collection:

The considerable and diverse array of primary data methods includes, e.g., true
experiments such as randomized controlled trials (RCTs) and other controlled trials; other
prospective but uncontrolled trials; observational studies such as case-control, crosssectional studies, and surveillance studies; and simpler designs such as case series and
single case reports or anecdotes. These methods can be described and categorized in
terms of multiple attributes or dimensions, such as whether they are prospective or
retrospective, interventional or observational, controlled or uncontrolled, and other
attributes noted below. Some of these methods have alternative names, and many studies
employ nearly limitless combinations of these attributes

Primary data used in this project is mainly collected through questionnaire which

has been taken with the help of sample size which has been taken and after that the entire
data has been manipulated.
Secondary data:
Secondary data originally collected for a different study, used again for a new research
question.
o

Service District Statistics including basic client counts, attributes, demographics,

social conditions and lots of program information (analogous to public schools and
school teachers, who constitute some of the most accountable of public servants).
o

Other Social and Economic Indicators, Consumer Price Index, unemployment

figures, inflation indicators, Income Figures, etc.

o

Resource Inventories and other needs assessments

Opinion Polls taken by others

Budgets

The secondary data used in this project is :

.through internet .through books of retail .company profiles of Vishal Mega Mart and
shoppers stop

LIMITATION

Preparation of a project report and concluding a research is a whole process which is

carried out in a number of steps. Therefore through out the whole process of research
there are a number of difficulties encountered by researcher, at every step. In the present
study we may assume following limitation.

1.

Data dont represent entire population behavior.

2.

It is very difficult to measure perception by means of mathematical

calculation.

3.

This research was done in Meerut and Meerut city only hence this
Conclusion is valid only for Meerut.

4.

It was assumed that respondent have the knowledge of the choice that were
given in the questionnaire and respondent were compelled to choose only
from given alternatives.

5.

I have to visit daily 4 km from my home at mall

6.

During my training I have to do some other work also like attending customer
and floor arrangement etc

The respondent view point on the study/questionnaire purely judgment and may be
induced by other reasons also.

CHAPTER 6

DATA ANALYSIS AND INTERPRETATION

The survey is done on Vishal Mega Mart. Survey is done of 100 respondents of Meerut
who come to visit Vishal Mega Mart. A specific questionnaire is prepared for the
customers and data is obtained from them by moving around Vishal Mega Mart and
personally interacting with them. The customers gave valuable information regarding
their consumption pattern in Vishal Mega Mart. All information are collected

and a

proper analysis is done.

All the analysis and its interpretations are discussed below. Each of the analysis is done
as per the information obtained from the customers and a serious interpretation has been
done to best of my effort.

Income wise distribution of customers coming to Vishal Mega

Mart

Higher Income Group

5%

Middle Income Group

50%

Lower Income Group

20%

No Income Group

25%

Analysis:

The above diagram shows the distribution of income level of customers

coming in to Vishal Mega Mart. Among the 100 respondents 50% of customers are of
middle income level that is between Rs20000 60000. Least number of customers
visiting Vishal Mega Mart are the higher income level people that constitute only 5%.
The lower income level of people coming to Vishal Mega Mart constitutes of 20%. 25%
of people belong to no income group which mostly consists of students.

Interpretation: Vishal Mega Mart is the hub of shopping for middle level income
group people because of its reasonable price on its each product category. The higherlevel income group people dont prefer to do shopping in Vishal Mega Mart, as it doesnt
deal with branded products. The higher-level income group people are very status
conscious and their psychology is such type that they dont prefer much to visit Vishal
Mega Mart, as it is a discounted store. The lower income group people come in to Vishal
Mega Mart as they get goods at a discounted price. Hence Vishal Mega Mart should
include branded products in its product category, which will encourage higher income
group people to come in to Vishal Mega Mart. Probably not much of lower income group
people come to Vishal Mega Mart as they dont like to have any shopping experience
rather they just go for near by store where they can get their necessity goods. Even they
purchase goods on a regular basis on a small quantity. So they dont have much interest to
come to Vishal Mega Mart and do shopping.

Purpose behind visiting Vishal Mega Mart

Shopping
Outing
Both

Analysis:

60
10
30

Out of the 100 respondents 60% of respondents visit Vishal Mega Mart for

shopping, 10% for outing and 30% visit Vishal Mega Mart for both the purposes.

Interpretation:

From this I interpret that Vishal Mega Mart is purely a shopping

complex but it also facilitates a certain kind of ambience and decorum to the people that
they also visit it for the purpose of outing. The infrastructure and ambience of Vishal
Mega Mart is so that people even like to go there even also they dont have to purchase
anything. People enjoy doing shopping in Vishal Mega Mart. This is very nice for it as
often customers purchase some goods while moving I the building.

Garment Outlet

40%

Footwear Outlet
Food Court

15%
20%

Entertainment
Gift Corner

10%
10%

Jewellery and Watches Store

5%

Demand for other retail outlets in a mall

Chart Title

10%

5%

10%

40%

20%
15%

garment outlet
foot wear outlet
food court
entertainment
gift corner
jewelery and
watches

Analysis: The above graph shows that 40% of people visit garment outlet in a mall
other than that of Vishal Mega Mart. 20% of people also prefer to visit food court in a
mall other than Vishal Mega Mart. 15% of the people go to footwear outlet in a mall
other than Vishal Mega Mart. 10% of people also go to mall for entertainment purpose.
Some people that are 15% each also visit gift corner store and jewellery & watches store
in a mall other than Vishal Mega Mart.

Interpretation:

From this analysis I come to know that most of the people tend to

visit garment outlets in a mall other than Vishal Mega Mart as it has some exclusive
branded outlets. People also go for footwear stores as malls have branded footwear stores
in it. People go for watching movies to mall for entertainment. Yet a few people visits gift
corners and jewellery stores in a mall. This is of course a threat for Vishal Mega Mart that
it is not able to attract customers from other retail outlets and retain them with it. Vishal
Mega Mart should definitely include more of branded products in its product category in
order to bring in the customers of mall to it and retain them with it. It can include some of
the exclusive branded outlets of cloths and jewellery in it in order to attract the brand
choosy customers.

Products mostly purchased by customers in Vishal Mega Mart

Clothes
Grocery
Food Item
Leather Item
Electronic Item
Gift Item
Any other Item

Analysis:

60%
70%
50%
25%
15%
10%
10%

This chart clearly indicates that the demand for grocery that is 70% is

highest by the customers followed by clothes rated 60%. The next highest demand is for

food items that is 50%. 25% demand is for leather items in Vishal Mega Mart. Electronic
items holds 15% of demand and gift items and other items has a demand of only 10% by
the customers of Vishal Mega Mart.

Interpretation:

From this analysis I interpret that customers demand are high for

grocery and clothes followed by food items in Vishal Mega Mart. Electronic items have a
little demand by the customers. Gift items and other items are not much in demand by the
customers. I can interpret that clothes, grocery and food items are the major products
which hold maximum number of customers. So Vishal Mega Mart should maintain its
low pricing and product quality to keep hold of the customers and also it should keep
more qualitative products of gift and leather items so that people would go for more
purchase of these items from it. Vishal Mega Mart has many local branded products of
grocery and cloths and it is successfully selling it. It should also include branded products
so that more sales can take place.

Expenditure pattern of customers coming in to Vishal Mega

Mart

Below 500
500-1000
1000-1500
1500-2000
More than 2000

11%
16%
22%
22%
29%

Analysis: We can clearly see from this graph that majority of the customers spend a
lot in Vishal Mega Mart that is 29% of people spend more than Rs2000 in a single visit to
Vishal Mega Mart. Equal number of people that is 22% of people each spend Rs 10001500 and Rs 1500-2000 respectively in a visit to Vishal Mega Mart.16% of people spend
Rs 500-1000 and only 11% of customers are there who spends less than Rs500 in their
visit to Vishal Mega Mart.

Interpretation: From this I interpret that most of the customers purchase goods in
bulk which leads them to spend a lot. Volume sales are high in Vishal Mega Mart.
Customers tend to purchase more goods from Vishal Mega Mart as it provides goods at a
discounted rate. Probably those persons who spend more in a visit to Vishal Mega Mart
are purchasing on a monthly basis. Those customers who are spending very less money
that is below Rs 500 are mostly coming in just to move around Vishal Mega Mart and
spend time. In the process they used to spend money on food items and also purchase
some products while roaming in it. Impulse buying behavior of customers comes in to
play to a large extent. More discounts shall be provided to people who does bulk
purchase. This will encourage people to purchase more products.

Time spent by customers in shopping in Vishal Mega Mart

Less than half an hour

10%

Half an hour to 1 hour

30%

1 hour to 1 1/2 hours

50%

1 1/2 hours to 2 hours

40%

More than 2 hours

20%

Analysis: People spend a lot of time in shopping in Vishal Mega Mart. Majority of the
respondents said that they spend at least 1 hour to 1 hours in Vishal Mega Mart. 40%
respondents also said that they spend 1 hours to 2 hours in their visit to Vishal Mega
Mart. Only 10% of people said that they spend very little time that is less than half an
hour in Vishal Mega Mart.

Interpretation: As per the given data I interpret that customers are very product
choosy now a days and thats why they spend a lot of time in shopping in Vishal Mega

Mart. Probably customers might even be spending more time in Vishal Mega Mart as it
pr0ovides a very nice ambience and atmosphere for the people to shop in. Hence those
persons who spend half an hour or less than half an hour in Vishal Mega Mart are those
persons who just come to purchase limited products and come only because of low
pricing of products. People also spend much time in it but purchase very few goods. The
sales personnel should focus on the people who take long time in shopping and purchases
a lot and provide special kind of service to them as they are the major customers.

Comparison of footfalls in weekdays and weekends

Weeks days

40%

Weekends

60%

Analysis: The above graph shows that more number of people comes to Vishal Mega
Mart in weekends than that of week days .40% of people visits Vishal Mega Mart in
weekdays where as 60% of people visit Vishal Mega Mart in weekends.

Interpretation: I can clearly interpret from this that most of the people tend to visit
Vishal Mega Mart in weekends rather than that of week days. There are more footfalls in
Vishal Mega Mart in weekends than that of week days. Though there is not much
difference as 40% of people visit Vishal Mega Mart in week days hence in weekends the
footfall increases by 10%. As people come more in weekends, so Vishal Mega Mart
should keep it open for more time in weekends. The infrastructure can be changed a bit in
weekends so that customers can see more products clearly and can move around
comfortably. In order to bring in more number of customers in week days Vishal Mega
Mart should provide some schemes in week days which will encourage people to come in
to it in week days also. Hence the crowd is more in weekends and Vishal Mega Mart
should avail more parking spaces for its customers in weekends. It can make some
temporary arrangement for parking every weekend. It should not spend much money in
advertising and displaying of products in weekdays rather it should advertise and display
products more in weekends as more number of people comes in weekends.

Customers preference of timing to visit Vishal Mega Mart

10 A.M. - 6 P.M.

42%

6 P.M. -10P.M.

58%

Analysis: The above pie chart shows that most of the people prefer to visit Vishal
Mega Mart in evening time than that of the daytime. Only 42% of people tend to visit
Vishal Mega Mart during daytime while 58% of people tend to visit Vishal Mega Mart
during evening time.

Interpretation: From the above analysis I interpret that evening time is the peak
time for Vishal Mega Mart and daytime is the off peak time for Vishal Mega Mart. There
is more number of people found in Vishal Mega Mart during evening time than that of
daytime. Probably more of products are being sold during evening time in Vishal Mega
Mart than that of daytime. Vishal Mega Mart shall provide some special offerings during
daytime so that more people should come in during daytime. It could offer some special

kind of product in daytime, which will be not available during evening time. In this way
it will bring in more number of people during day time for getting the special kind of
products but along with that it will be able to sale other products as people do a lot of
impulse buying at Vishal Mega Mart.

Comparison of customers purchasing with planned list of

products and purchasing products on an unplanned basis

Yes

80%

No

20%

Analysis:

As shown in the graph out of my total respondents of 200, 80% of

customers come to Vishal Mega Mart with a planned list of products. Only 20% of people
come in to Vishal Mega Mart without any planned list of products to be purchased from
Vishal Mega Mart.

Interpretation: As per the data obtained from the customers of Vishal Mega Mart I
interpret that most of the customers comes in to Vishal Mega Mart with a planned list of
products. Few customers come to Vishal Mega Mart without any planned list of products
and purchases products depending on their selection. These people basically come to the
mall and hence get in to Vishal Mega Mart. Depending on the product category and brand
and quality of products they purchases goods. Some couples come to mall and go to food
bazaar to have food together and to have chit chat among them. The customer who comes
with a planned list of products purchases more products than that of the customers who
comes without any planned list of products. So Vishal Mega Mart should provide more
variety and essential goods so that more number of people should come in with a planned
list of products.

Brand preference of customers in Vishal Mega Mart

Yes
No
Depends on category

Analysis:

10%
50%
40%

As seen in the above chart it is clearly known that only 10% of people

come in to Vishal Mega Mart with a list of brands in advance. 50% of people completely
deny that they dont prepare in list of brand in advance. 40% of people told that they
prepare a list of brand depending on the product category.

Interpretation:

From this I interpret that customers dont opt for much brand

preference while purchasing products in Vishal Mega Mart. A few customers search for
brands but depending on the product category. Customers probably dont decide for
brands on products as there are not much of known branded products available at Vishal
Mega Mart. On product categories like grocery and clothes, Vishal Mega Mart has many
local branded products. Customers purchase a lot of these, as its cheap in price even

though its quality is not so good. As most of the customers belong to lower class and
middle class people, they purchase those local branded products as it gives them value for
money. Different products of the same category have different prices. Quality of products
varies with the price. This enables customization of products for various types of
customers. Customers search for brands mostly in apparel section. Some customers also
pre decides the brand on the local manufactured grocery and food products of Vishal
Mega Mart. Vishal Mega Mart should include more of the branded products in its each
category so that customers have more options to choose among the brands. This will
bring in more number of people to Vishal Mega Mart, which will definitely increase the
sales.

Cloths
Grocery
Gift Items
Electronic Items
Leather Items
Any Other Item

category

40%
40%
33%
25%
2%
12%

Comparison

of

brand preference on
different

product

Analysis: This graph shows that cloths and grocery are the only two items on which
customers mostly prefer the brands that is 40% each. 33% brand preference is on gift
items and 25% is on electronic items. Brand preference on leather items is 2% and 12%
on any other item.

Interpretation: From this I interpret that some of the products brand are predecided
in advance and for some of the products customers dont at all predecide any brand. As
per electronic goods are concerned customers predecide the brand as many branded
electronic products are available in Vishal Mega Mart. The customers predecides brands
on cloths and grocery most as Vishal Mega Mart produces much of local brands and also
have some well known branded products of clothes with it like flying machine jeans.

Cash Payment

73%

Credit Card

21%

Debit Card

6%

Mode of payment of customers in Vishal Mega Mart

Analysis: As per my study is concerned, out of the total respondents 73% of people
make cash payment in Vishal Mega Mart. 21% of them uses credit card as their mode of
payment and 6% of the people makes payment in Vishal Mega Mart through their debit
card.

Interpretation:

As per the obtained data I interpret that maximum number of

people makes cash payment in Vishal Mega Mart. A fraction of people uses their credit
card for payment in Vishal Mega Mart and a very few people uses their debit card for

payment. I can interpret that quick exchange of money for goods is done in Vishal Mega
Mart as most of the people mode of payment is cash payment. Hence some times Vishal
Mega Mart has to wait for a short time period as some of the customers make their
payment through credit and debit card.

Customers mode of transport to Vishal Mega Mart

Hired Vehicle

10%

Two-wheeler

40%

Four-wheeler

50%

Any Other

0%

Analysis: Around 50% of the total respondent of 200 that is 100 people comes in to
Vishal Mega Mart with their own four wheelers. The second majority of people consist of
people riding two wheeler and coming in to Vishal Mega Mart. Only 10% of people of
the total respondent visits Vishal Mega Mart on hired vehicles. None of the customers of
the total respondent comes in any other mode of transport.

Interpretation: From the above data I interpret that there are more number of four
wheelers coming found in Vishal Mega Mart than that of two wheelers. People prefer
more to go to Vishal Mega Mart in four wheelers than that of two wheelers. A few people

are found who comes in to Vishal Mega Mart with a hire vehicle. Probably they might be
the tourists.

Parking space availability in Vishal Mega Mart

Analysis: As it is shown in pie chart most of the people say Vishal Mega Mart does
not provide adequate parking space. Equal number of people also says that adequate
space is provided for parking Vishal Mega Mart. Only 10% of people say that more than
adequate space is available for parking in Vishal Mega Mart.

Interpretation:

Analyzing the above data, I interpret that customers are not

satisfied with the parking space availability provided by Vishal Mega Mart. Hence its a
threat for Vishal Mega Mart as it may loose its customers because of less parking space
availability. Even though many customers say adequate space is available for parking in
Vishal Mega Mart but also it is a threat for Vishal Mega Mart as it is seen more number
of people are expected to come in to Vishal Mega Mart. In holidays probably it will be
very difficult for customers to park their vehicle in Vishal Mega Mart.

Yes

85%

No

15%

Customers preference towards Kirana store

Analysis: Out of my total respondent of 200 customers, 85% of them says they go to
their near by kirana store and 15% said that they dont at all go to any kirana store. This
shows that majority of people go to kirana store even though they visit Vishal Mega Mart.
But some customers are there who never goes to any kirana store.

Interpretation: As per the given data I analyze that most number of people tend to
purchase goods from near by kirana store even if they come to Vishal Mega Mart. I can
conclude from this that a kirana store is a competitor of Vishal Mega Mart. Some
customers never go for shopping in kirana store as of it does not have much variety
option available with it. Probably they are more interested in having a shopping
experience rather than to just go and purchase goods from kirana store.

Comparison of Vishal Mega Mart with any Kirana store

Vishal
Mega Mart
Kirana store

Price

Service

Variety

Quality

Convenience

Shopping Experience

Ambience

70
30

50
50

100
0

40
60

25
75

90
10

95
5

Analysis: The above graph shows the comparison of different factors between Vishal
Mega Mart and a nearby kirana store. 70% of people say Vishal Mega Mart provides
goods at a cheaper price as compared to that of a kirana store. 50% of people say Vishal
Mega Mart provides better service and another 50% of them say kirana store provides
better service. Each and every customer that is 100% agrees that there are more variety of
products available at Vishal Mega Mart than that of kirana store. As per quality of goods
is concerned 60% of the customer say kirana store provides better qualitative products
while 40% of the customers say Vishal Mega Mart also provides qualitative products.
75% people say it is more convenient for them to go to a kirana store while 25% of them

say going to Vishal Mega Mart is more convenient for them. 90% of respondents said it is
a good shopping experience at Vishal Mega Mart while 105 of them said that they also
have a good shopping experience at kirana store. As per ambienc
e is concerned 95% of customers said Vishal Mega Mart provides much nice ambience
than Vishal Mega Mart while 5% of them said that ambience provided by kirana store is
also equivalent to that of Vishal Mega Mart.

Interpretation: I interpreted from this that a kirana store is one of the competitor of
Vishal Mega Mart. It is a threat for Vishal Mega Mart as some of the attributes of a kirana
store provides more satisfaction to customers. Vishal Mega Mart should try to improve on
each of its attributes and out compete the kirana store so that it can convert the customers
of kirana store to be the customers of Vishal Mega Mart.

CHAPTER 7

FINDINGS
1. Vishal Mega Mart is a major shopping complex for todays customers. It is a
place where customers find variety of products at a reasonable price. Vishal Mega
Mart has a good reputation of itself in the market. It has positioned itself in the
market as a discounted store. It holds a huge customer base.
2. The majority of customers belong to middle class family. The youth generation
also likes shopping and moving around Vishal Mega Mart. Volume sales always
take place in Vishal Mega Mart. Impulse buying behavior of customers comes in
to play most of the times in Vishal Mega Mart.

3. Vishal Mega Mart is a hypermarket as it provides various kinds of goods like

apparels, grocery, stationary, food items, electronic items, leather items, watches,
jewellery, crockery, decorative items, sport items, chocolates and many more.
4. It competes with all the specialty stores of different products which provide goods
at a discounted rate all through the year. It holds a large customer base and it
seemed from the study that the customers are quite satisfied with Vishal Mega
Mart.
5. As of now there are 34 Vishal Mega Marts in different cities of India, it seems that
there is a vast growth of Vishal Mega Mart lying as customers demand is
increasing for Vishal Mega Marts.

CONCLUSION
Vishal Mega Mart is a hypermarket store where varieties of products are being sold on
different product category. It has emerged as a hub of shopping specially for middle class
people.
Different types of products starting from a baby food to pizzas all are available under one
roof. In Meerut it is the middle class people who mostly do marketing from Vishal Mega
Mart. Even most of the people do their monthly shopping from Vishal Mega Mart.
People not only visit Vishal Mega Mart to do shopping but also visit for outing purpose
as it provides a very nice ambience to its customers. As people go to malls they just tend
to move around Vishal Mega Mart whether it is for shopping purpose or for outing
purpose. Grocery, apparels and food items are the products which are demanded most by
the customers of Meerut in Vishal Mega Mart. The major drawback of Vishal Mega Mart
is that it lacks in providing enough parking space for its customers. This may discourage
the customers to come to Vishal Mega Mart and shop as they face difficulty in parking
their vehicles. Even though some customers say that they dont feel problem in parking
their vehicle, it is because of the parking space available to them by the mall. As it is
surveyed it seems that the biggest competitors of Vishal Mega Mart are the kirana stores
and the discounted specialty stores like Vishal mega mart, Meerut bazaar etc.

Recommendation & Suggestions

Vishal Mega Mart should provide large parking space for its customers so that
they can easily park their vehicles.

Vishal Mega Mart should include more of branded products its product category
so as to attract the brand choosy people to come in to Vishal Mega Mart.

It should make different cash counters for different customers. Cash counter and
credit card payment counter should be placed differently in order to reduce the
rush and save the customers time. This will be a kind of motivator for the
customers of Vishal Mega Mart.

The service of the sales person is needed to be improved. Personal care should be
taken by the sales person for the customers so that the customers feel good.

Vishal megat should come up with more and more discounts

Vishal Meaga mart should come huge sale promotion

Vishal Megart should increase it product range

Vishal Mega mart should come up with food also

Appendices

Questionnaire prepared for customers of Vishal Mega Mart

1. How frequently do you visit Vishal Mega Mart?
a) Weekly
b) Monthly
c) Quarterly
d) On a unplanned basis
2. Apart from Vishal Mega Mart do you intend to visit any other retail outlet in a Mall?
a) Yes

b) No

3. If yes then what are the other retail outlets do you intend to visit in a mall?
a) Garment Outlet
b) Footwear Outlet
c) Food Court
d) Entertainment
e) Gift Corner
f) Jewellery and Watches store
4. What is the purpose behind visiting Vishal Mega Mart?
a) Shopping
b) Outing
c) Dating
5. What type of products do you mostly purchase in Vishal Mega Mart?
a) Cloths
b) Grocery
c) Food Item
d) Leather Item
e) Electronic Item

f) Gift Item
g) Any other Item

6. On an average how much amount of money do you spend in a visit to Vishal Mega
Mart?
a) Below 500
b) 500 1000
c) 1000 1500
d) 1500 2000
e) More than 2000
7. How much time do you spend in a visit to Vishal Mega Mart?
a) Less than half an hour
b) Half an hour to 1 hour
c) 1 hour to 1 hours
d) 1 hours to 2 hours
e) More than 2 hours
8. Which days of the week do you prefer to visit Vishal Mega Mart?
a) Week days
b) Weekends
9. Which time of the day do you mostly prefer to visit Vishal Mega Mart?
a) 10am 6pm
b) 6pm 10pm
10. Do you go with a planned list of products to be purchased from Vishal Mega Mart?
a) Yes

b) No

11.Do you prepare a list of brands in advance when you visit to Vishal Mega Mart?
a) Yes

b) No

c) Depends on category
12. In which categories of products do you pre-decide the brands?
a) Cloths
b) Leather Items
c) Electronic Items
d) Grocery
e) Gift Items
f) Any other Item

13.

What is your mode of payment in Vishal Mega Mart?

a) Cash payment

14.

b)Credit Card

What encourages you to visit Vishal Mega Mart?

a. Price
b. Service
c. Ambience
d. Product Variety
e. Product Quality
f. Convenience

15. How would you rate the services of the sales personnel in Vishal Mega Mart on a 1
5 scale?
a. Very good
b. Good
c. Ok
d. Poor
e. Very poor

16. What is your convenience to Vishal Mega Mart?

a) Hired vehicle
b) Two-wheeler
c) Four-wheeler
d) Any other
17. How is the parking space availability in Vishal Mega Mart?
a) Less than adequate
b) Adequate
c) More than adequate
18. Do you go to Kirana store?
a) Yes

b) No

1. Compare your nearest Kirana store with Vishal Mega Mart on the following
parameters.

i. Price
ii. Service
iii. Variety
iv. Quality
v. Convenience
vi. Shopping Experience
..
1. Name: 2. Age: 3. Sex: 4. Location/Address: 5. Qualification: 6. Profession: 7. Whats your monthly income?
a) Below 10,000
b) 10,000 20,000
c) 20,000 40,000
d) 40,000 60,000
e) More than 60,000

Bibliography

BIBLIOGRAPHY
BOOKS KNOOTZO DONNEL
Essentials of management concepts
PHILIP KOTLER
Marketing Management

C .R. KOTHARI
Research Methodology

WEBSITES www.vishalmegamart.com
www.google.com

REFERENCE Vishal Mega Mart outlet in Meerut, Noida, Gazhiabad, Indralok, and Wazirpur.

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