Entrepeneurship Business Report (Diploma Study)

Table of Content
Table of Content 1-2
Acknowledgement 3
PART 1 INTRODUCTION 4
1.1Purpose of business plan 4

1.2Business background 4
1.3Business overview 11
1.4Business potential 11
PART 2 ORGANIZATIONAL PLANS 12
2.1Company background 12
2.2Mission/vision/objectives 14
2.3Office location/layout 15
2.4Organizational chart 17
2.5Partnership agreement 18
2.6Job specification/job description 32
2.7Hr policies 39
2.8Administration budget 45
PART 3 MARKETING PLAN 47
3.1Marketing organizational chart 48

3.2Production introduction 51
3.3Target market / market size 53
3.4Competitors analysis 56
3.5Market Size 57
3.6Marketing strategies 59
3.7Market Share 63
3.8Sales forecast 66
3.9Marketing budget 67
PART 4 OPERATION PLAN 68
4.1Introduction 68
4.2Operation organizational chart 69
4.3Operational Personal 71
4.4Site location/plant layout 78
4.5List of machineries/equipments/
raw materials/suppliers 83
4.6Process flowchart 88
4.7Operation budget 92
PART 5 FINANCIAL PLANS 93
5.1List of input 93
MAMALAWN’s ENTERPRISE
5.2Project implementation cost 98

5.3Source of funds 98
5.4Financial tables 102
5.5Performa cash flow 106

5.6Performa income 107
5.7Performa balance sheet 108
5.8Financial ratios and graphs 109
APPENDIX 115
ACKNOWLEDGEMENT
BISMILLAHIRAHMANIRRAHIM
pg. 2
First of all we thanks and Alhamdulillah to Allah with His permission, we able to finish this
business proposal with our own self and teamwork. Not to forgot thank you very much to our
lecturer Encik Baderisang bin Mohamed to help us in advising and correct our false to ensure we
able to do the best proposal and complete it on time.
Hence, we are very appreciating and thank to entire supporter that involved in completing
our task. They are:
1. Universiti Teknologi Mara, Bukit Mertajam Campus.

2. Aman Nursery Enterprise, Muadzam Shah, Pahang.
3. The last but not least, we would like to thank to all colleagues and our company team to
work in teamwork and give full cooperation and collaboration in order to finish this
business plan successfully. Lastly, we are proudly appreciated and thanks to our family
for their support and forbearance of us during accomplishing this task.
PART 1: INTRODUCTION
1.1 Purpose of business plan
pg. 3
This business plan is to organize our business before we start business. In this plan we will
describe all information of our business with detail. For introduction we will describe on our
background, overview, and potential. By doing this business plan we can develop and improve
our business for time to time. Business plan will help us to manage our financial, employees,
products, price, marketing, supplier and many more. Firstly we decide our business title and we
have decided to choose for lawn scaping. By creating this business plan we able to attract
investors and suppliers. Others need for this business plan are it allow us to plot our mission and
vision, established business, understands the forecast staffing needs, determine financial needs,
estimate profit and loss and document marketing plans. Lastly, this business plan help us to
smooth up our business to higher goal and achievement.
1.2 Business background
We discover new opportunity from lawn. So we decided to start new business on lawn. The
reason are we realize that our people now start to use grass for their home. This is new revolution
of life style because usually lawn is grows for golf field only. Then new idea comes to plant the
grass on their lawn. This open opportunity for entrepreneurs to start new business. We also do
not want to miss this opportunity and we now planning to start business base on lawn or grass.
This business is base on lawn, so we focus on lawn by planting many kind of grass so
that costumer will have much choice to choose. One of famous grass that being plant on golf
field is Turt or more specific Cowgrass. We plant other grass that suitable for lawn. Our shop
locate at urban area because easier to plant all grass. The area soil is suitable for growing grass.
We also sell other lawn accessory as much as we could sell.
Our business employees only 5 person. Each person have their own jobs. We divide each
person to do job for harvesting, marketing, supplying, financials, and promoting. Quality of the
product is the most important things. Financial record is available in this business. All the
pg. 4
income and credit is record in account. Supplier for this lawn is easy to find. The seed for the
grass can be found at market.
Product Background
Firstly we must understand our product that is grass. We start with method on how to prepare the
soil and some knowledge about soil use to plant grass. Before start cultivation we first must to
prepare their nursery. Now we start with soil test. Soil test can be done by using our own hand,
this test do not need specific machines. We only using hoe to plough the sand before plant the
grass. From this process, we will know bout th ingredient. After that we will know if the land is
not suitable to plant the tree, it is suitable for grass. Next is weed control, this step we will see
the condition of the land before plant the grass. Land poison use to avoid unnecessary things.
Then we will clean the nursery area, determine the flow of water. This help the grass to grow
faster and fine. Grass needs a proper water flow and watering. After that we will do fertilizer this
help to maintain the nutrient in the soil. At least use fertilizer with high P for rooting. Next is
plough, this step help to combine the soil with the fertilizer. We will use plough machine to use
this step. Lastly is rake, we will clear all the land from rock or stone. Now we can move on how
to plant the grass.
After preparing for the soil, next step we will move in the how to plant the grass. There
are 4 method to plant the grass that are seed, sod, sprig, and stolon. We can buy the seed at any
supermarket and nursery. Usually we buy seed type Bermudagrass species because this is the
most frequently use to grow the grass. But in Malaysia we just import the seed from other
country. To plant grass using seeds we need a boxes. We will use this boxes to plant box before
we sell to customer in sod or sprig. Prepare some space and soil same as we do to plant other
grass. Burn soil and top-soil is used to plant the grass. Depth of the soil must between one to two
pg. 5
inch. Remember to water and fertilizer but do not use chemical fertilizer. In two to three weeks
you will get grass. Then use sprig method to plant the grass on the land.
Even more we cannot determine the characteristic of the grass like we want. If we using
sod method, it is grass with soil. Sod usually sold in 1 or 2 feet per square. It also sold in rolled
like carpet. Sprig remind us like we plant grain. It is because we take a piece of the grass and
tuck the root into soil with the distance from each grass is two to four inch. We can buy sod and
cut it into pieces and make it into sprig. Next is stolon, this method we take part of the grass call
stolon, it also include rhizome with internod, then it will become new grass.
Figure below show the main part of Turf grass.
pg. 6
Figure 1: Turf Grass Main Part
pg. 7
The cheaper way to plant grass is using stolon. But remember to plant this stolon as soon
as possible after harvesting. The vegetative grows will drastically goes down when it expose too
long to weather. First step to start planting grass using sprig or sod is arrange the sod like we
arrange rock to built the house. This method help to keep the water flow run clear during
watering. Put sand or top-soil on the sprig or sod or stolon. Tuck the sprig into soil using special
tire or small roller. After that start watering because sprig and stolon only can store few water.
Do not watering to much but frequently. Watering depend on weather. For sod, water it until soil
below the sod is wet. Then we will start to fertilizer. Do fertilizer frequently because sprig,
stolon and sod cannot store much food. After that you can start to cut when grass is about 10mm.
More frequently you cut the grass, the more grass will grows. Lastly you can start to weeding.
This step is use to throw out any unwanted weed from the land. After that we will start repeating
step fertilizer, weeding, and cut.
There are 4 type of grass famous in Malaysia. First is Cowgrass, this grass easy to take
care, do not needs much fertilizer, and least insect attack. This grass grow slow but if too many
fertilizer or shade it wil grow fast. Suitable to plant under tree or house. It have short root. Pearl
Grass is also for this cultivate Cowgrass species. Next grass is Bermudagrass also known as
Cynadon dactylon. This grass will green every year. Remember that this grass need much sun
light and not suitable to plant under house or shade. If it have least sun light or weather, it will
have thin blade and sheath. It can stand for rough weather and rain. Bermudagrass also suitable
for wide area. Now Seranggoongrass, this type of grass usually cut until it reach 4.4mm and
usually live in tropical and subtropical. It can live in flood and rough weather. Even though it has
rough physical it color is light green and needs less fertilizer. Grass like this grow slow. Lastly is
Zoysiagrass also known as Zoysia matrella or Zoysia japonica or Zoysia tenufolia. It has light
pg. 8
green and thin blade like Seranggoon Grass. This grass grow straight and need to cut frequently
and grow slow.
Figure 2: Zoysia Grass. This figure

show the picture of Zoysia
Grass. It has a thin blade. Look
beautiful when it is cut short.
Figure 2: Seranggoon Grass. This figure show the

picture of Seranggoon Grass. It have a
rough characteristic. This characteristic
make this grass can live in flood.
Growth Habit Grow Rate Overcome Overcome Rough
pg. 9
Heat shade
Stolon & Very Good Very Good Very week Good
Bermudagrass Rhizom
Stolon Good Average Very Good Very Good
Cowgrass
Stolon Good Good Average Very Good
Seranggoon
grass
Stolon & Slow Very Good Good Good
Zoysiagrass Rhizom
Table 1: Difference between 4 types of Malaysia Turf Grass (Source: www.mynormas.com)
The above table shows the characteristic of 4 grasses that usually plant in Malaysia. Each
of the characteristic gives advantages to the grass to live. Some people use this characteristic to
help them on planting the grass and that really help a lot.
1.3 Business Overview
pg. 10
Our business is all about lawn. We sell lot of kind of grass for lawn and also accessory use for
lawn. The quality of the grass is the important feature. Some grass is suitable for house lawn.
However not all type of grass we sell because some grass suitable for difference type of season.
We try to applied as many method for planting the grass so we can keep the quality of grass.
Next is lawn accessory. We also sell this lawn accessory for lawn and decorate. The
decoration is like a statue to put on lawn. Fertilizer and other equipment use in lawn also sell. We
also sell vast with many design for costumers. We will promote our product by using media,
such as newspaper and radio.
1.4 Business Potential
This business possible in future will expand as a famous home-style. Lawn scaping will produce
as many kind of grass that gives costumer lot of choices. This business will afford sells grass for
football court. We all will expand our business when this business famous one days. Lawn
scaping will sell all the grass for costumer using internet. Costumer can have low price and we
will deliver the product. We will export our lawn grass to other country by providing the best
quality for the costumer. we will link with new entrepreneur group and give the capital for them
make a same business. Besides, we will take some profit from them. Furthermore we provide
training for the new entrepreneurs who want start their business.
PART2 : ORGANIZATIONAL PLANS
2.1 COMPANY BACKGROUND
pg. 11
• Company name: MAMALAWN ENTERPRISE
• Business name: LAWN SCAPING
• Names group:
NAME IC NUMBER
ABDUL IRFAN BIN AZMI 840319-09-5169
MOHD AZROL BIN SHAARI 830928-02-8779
MOHD FIRDAUS BIN AZMAN 860323-04-5531
ASRUL AFENDI BIN ABD RAHIM 851128-02-2989
MOHAMAD FAIDHI BIN MOHAMAD 830223-01-5431
NASIR
• Business Address:
No. 1655, JALAN BUKIT MERTAJAM,
KAMPUNG BELAH DUA,
PERMATANG PAUH,
13500 PULAU PINANG.
• Corresponding Address:
No. 1655, JALAN BUKIT MERTAJAM,
KAMPUNG BELAH DUA,
pg. 12
PERMATANG PAUH,
13500 PULAU PINANG.
• Telephone & Fax : 04-3552454
• Telephone of business: 019-7563822
• Website: www.mamalawn.com.my
• Registration: PG0164545-T
• Name of bank: BANK ISLAM(account number: 08-0443-2221-1233)
2.2 MISSION/VISSION/OBJECTIVE
• Mission: To make the use of lawn in landscape be famous future.
• Vision:
– To interact the people become landscaper.
pg. 13
– The best supplying lawn
– Rotate the capital since want expand our business
• Objectives:
– To achieve profit of RM 700,000(1 YEAR).
– Supply lawn to landscaper
– Help the landscaper to buy the lowest price of lawn
– Give easy link from us to customers by website of our business
2.3 OFFICE LOCATION/LAYOUT
• Office Location
The office location that we have chosen at Jalan Bukit Mertajam, Pulau Pinang. This is
because this location is strategic and located in development area. In this area have many phase
of construction in order to be new town for the resident. As a result the resident will increase day
by day. So this is our good opportunity for our company to build up our office because the
resident is the target of our market.
• Office Layout
pg. 14
pg. 15
pg. 16
2.4 Organization Chart:
ABDUL IRFAN BIN AZMI
GENERAL MANAGER
ASRUL AFENDI BIN ABD RAHIM MOHD AZROL BIN SHAARI
ADMINISTRATION MANAGER FINANCIAL MANAGER
pg. 17
MOHAMAD FAIDHI BIN MOHAMAD NASIR MOHD FIRDAUS BIN AZMAN
MARKETING MANAGER OPERATION MANAGER
2.5 Partnership agreement
This partnership agreement has been made and signed by each of partners in front
of 2 witnesses which is lawyer on 3rd April 2008 (Partnership Act 1961). This
agreement been made to prevent and difficulties might be arise or occur and to
make sure the business running smooth and effectively. The partners are:-
Name I/C Number
Abdul Irfan bin Azmi 840319-09-5169
Mohd Azrol bin Shaari 830928-02-8779
Mohd Firdaus bin Azman 860323-23-5531
Asrul Afendi bin Abdul Rahim 851128-02-2989
Mohamad Faidhi bin Mohamad Nasir 830223-12-5431
All partners are agreed and will obey with all the terms stated in the Contract
Agreement as follows:-
pg. 18
Name of the business is: LAWN SCAPING
1. Lawn Scaping were established on 3rd September 2008 by five (5)

members partner under Partnership Act registered 1961 (Amendment 1974)
2. The address is: Permatang Pauh, Pulau Penang
Our business will start on 31/12/09 and will start operating even cause of death of
partners or withdraws from the partnership, the business will not be dissolved and
the partner must proceeds the activities of the business.
3. All board of directors will contribute the capital amount of RM70,000 per
person
4. All the properties made under company’s name are considered as assets of
the company business.
5. The partners who are responsible as a board of director of the business:-
Name Position
ABDUL IRFAN BIN AZMI GENERAL MANAGER
pg. 19
MOHD AZROL BIN SHAARI FINANCIAL MANAGER
MOHD FRIDAUS BIN AZMAN OPERATING MANAGER
ASRUL AFENDI BIN ABD RAHIM ADMIN. MANAGER
MOHAMAD FAIDHI BIN MOHAMAD NASIR MARKETING MANAGER
6. Profits or losses must be shared equally with all board of director.
7. Each partner is entitled to a salary for participating in the partnership

business.
8. No interest is payable on a partner’s capital but partner must be paid

according to their contribution to the business.
9. Each partner is entitled to be responsibility and actively participates in each

management in the business.
10.Partners must cooperate with each other and help any problem occur to
develop the business and maintain the business running smoothly.
11.Each partners must make sure all problem are shared with each members
and be solved easily together.
12.Every partner must follow and understand all the term and conditions and
signed to agree the agreement that witnesses by two persons.
pg. 20
______________________
(Abdul Irfan bin Azmi)
GENERAL MANAGER
(Mohd Azrol bin Shaari) (Asrul Afendi bin Abdul

Rahim)
FINANCIAL MANAGER ADMIN. MANAGER
(Mohd. Firdaus bin Azman) (Mohamad Faidhi bin

Mohamad Nasir)
OPERATING MANAGER MARKETING MANAGER
So, I as an eyewitness letter, confirm that all the agreement fact truthfully,
pg. 21
Eyewitness 1 Eyewitness 2
Name: Mior Rozan Farish Name: Kamil Azuan Wan Norzan
I/C Number: 650309-09-5554 I/C Number: 750412-03-5642
Partners profile:
• General Manager
NAME : ABDUL IRFAN BIN AZMI
I.C NO. : 840319-09-5169
ADDRESS : 1052 JLN BKT MERTAJAM KG.BELAH DUA13500
PERMATANG PAUH, PULAU PINANG
E-MAIL ADDRESS : fan5169@yahoo.com
TELEPHONE NO. : 013-9898166
DATE OF BIRTH : 19 MARCH 1984
pg. 22
AGE : 25 years old
MARITAL STATUS : SINGLE
ACADEMIC : DIPLOMA IN BOTANI(PLANT) (UiTM)
QUALIFIQATION
COURSES : BUSINESS MANAGEMENT ( Ministry of Commercial & Trade
ATTENDED Entrepreneurship ) (Department and Commercial)
SKILL : HAVE SKILL IN BUSINESS MANAGEMENT
SPEAK FLUENTLY IN 3 LANGUAGES
(MALAY,ENGLISH,JAPAN)
KNOWLEDGE IN MIROSOFT OFFICE,INCLUDING,(WORD,
EXCEL, ACCESS).
EXPERIENCE : PRODUCT MANAGEMENT
PRESENT : GENERAL MANAGER
OCCUPATION
pg. 23
• Administration manager
NAME : ASRUL AFENDI BIN ABD RAHIM
I.C NO. : 851128-02-2989
ADDRESS : N0 17, JLN RAMBAI JAYA 18,MELAKA.
E-MAIL ADDRESS : fnd_smrhm@yahoo.com
DATE OF BIRTH : 28 NOV 1985
AGE : 24 years old
ACADEMIC : DIPLOMA IN BUSINESS ADMINISTRATION (UiTM)
pg. 24
QUALIFIQATION
ATTENNDED Entrepreneurship ) (Department and Commercial)
(MALAY,ENGLISH,FRENCH)
KNOWLEDGE IN MIROSOFT OFFICE,INCLUDING,WORD,
EXCEL, POWER POINT,ACCESS
EXPERIENCE : SUPERVISOR
PRESENT : ADMINISTRATION MANAGER
OCCUPATION
pg. 25
• Marketing Manager
NAME : MOHAMAD FAIDHI BIN MOHAMAD NASIR
I.C NO. : 830223-12-5431
ADDRESS : NO53, LORONG IM 15/28 BANDAR INDERA MAHKOTA 15,
KUANTAN,PAHANG.
E-MAIL ADDRESS : adi_xxy@yahoo.com.my
DATE OF BIRTH : 23 FEB 1983
AGE : 26 years old
ACADEMIC : DIPLOMA IN BUSINESS MARKETING (UiTM)
pg. 26
QUALIFIQATION
ATTENNDED Entrepreneurship ) (Department and Commercial)
(MALAY,ENGLISH,ARABIC).
EXCEL, POWER POINT, PUBLISHER), ADOBE.
EXPERIENCE : PROMOTER
PRESENT : MARKETING MANAGER
OCCUPATION
pg. 27
• Operation Manager
NAME : MOHD FIRDAUS BIN AZMAN
I.C NO. : 860323-23-5531
ADDRESS : 1052 JLN BKT MERTAJAM KG.BELAH DUA13500
PERMATANG PAUH, PULAU PINANG
E-MAIL ADDRESS : suadrif_89aries@yahoo.com.my
DATE OF BIRTH : 23 MARCH 1989
AGE : 23 years old
ACADEMIC : DIPLOMA IN BUSINESS MANAGEMENT (UiTM)
QUALIFIQATION
pg. 28
(MALAY,ENGLISH,MANDARIN)
EXCEL, ACCESS,OUTLOOK).
EXPERIENCE : MANUFACTURE OPERATOR
PRESENT : OPERATION MANAGER
OCCUPATION
pg. 29
• Financial manager
NAME : MOHD AZROL BIN SHAARI
I.C NO. : 830928-02-8779
ADDRESS : Blok G,1-4-2 Tasik Height Apartment,
Bandar Tasik Selatan,
15600,Kota Bharu
E-MAIL ADDRESS : azrol_armis@yahoo.com.my
DATE OF BIRTH : 28 SEPT 1983
AGE : 26 years old
MARITAL STATUS : Married
ACADEMIC : DIPLOMA IN BUSINESS MARKETING (UiTM)
QUALIFIQATION
COURSES : BUSINESS MARKETING ( Ministry of Commercial & Trade
pg. 30
SKILL : ADVANCE IN DESIGNER LANDSCAPES,EXPERIENCE IN
OFFICE MANAGEMENT
EXPERIENCE : MARKETING OPERATOR
PRESENT : OPERATION MANAGER
OCCUPATION
2.6 Job Specification/Job description
pg. 31
Job Specification
General manager : ABDUL IRFAN BIN Manage the business effectively.
AZMI
Divide the work to the other specific manager.
Know each manager detailing.
Take care about their worker.
Administration manager : ASRUL AFENDI Manage about company management.
BIN ABD
Always link with general manager and discuss
RAHIM about company management.
Help the other manager to manage their work
Marketing manager : MOHD AZROL BIN To market our product to the other users.
SHAARI
Manage the marketing
Operation manager : MOHD FIRDAUS BIN Manage the operation of lawn
AZMAN
Financial manager : MOHAMAD FAIDHI The company money management.
BIN MOHAMAD NASIR
pg. 32
NO POSITION NUMBER OF STAFF

1 General Manager 1
2 Administration Officer 1
3 Financial Officer 1
4 Marketing Officer 1
5 Operation Officer 1
TOTAL 5
• Position and number of staff
Our business operation does not require a lot of staff number because of lawn scaping business
can be operated by use a little number of person. We limited the number of staffs by 5 persons on
business starting.
pg. 33
• Position and Job Description
POSITION JOB DESCRIPTION
GENERAL MANAGER
Job Specification • Holds ultimate authority over the
company operation.
• Degree holder in Business
Management. • Responsibility for managing both the
revenue and cost elements of a

• 3 years working experience.
company's income statement (Profit
• Self motivated, excellent
& Loss).
interpersonal and communication
• Responsible for leading or
skills.
coordinating the strategic planning
• Ability to handle stress/work under
functions of the company and overall
pressure.
operation of company establishment.
• Hiring and manage of a management
team, overall management of
company staff, budgeting and
financial management.
• Creating and enforcing business
objectives and goals, managing
projects and renovations.
• Management of emergencies and
other major issues involving
pg. 34
customers, employees, or the facility,
public relations with the media, local
governments, and other businesses.
ADMINISTRATION OFFICER • Plans and coordinates business
management or administrative and

Job Description
support services.
• Degree holder in Business
• Ensure that all necessary agreements,
Management.
permits and licenses necessary for
• At least 1 year(s) of working
company activities are in place, and
experience in the related field is
keep updated on national rules and
required for this position.
regulations.
• Minor knowledge and skill in HR,

• Serve as a specialist responsible for
finance and marketing.
gathering facts, analyzing findings,
• Computer literate, other basic reaching logical conclusions,
skills. recommending solutions and
coordinating confidential or highly
sensitive projects.
• Managing the working schedule,
evaluating and preparing the staff
performing.
• Preparation of statistical returns and
audit materials for company
activities as required by the GM.
pg. 35
• Ensure staffs have suitable
workloads and materials, and that
they produce appropriate
information.
FINANCIAL OFFICER
Job Description • Responsible for company’s budget
and investments, providing financial

• Possess at least a Diploma or
advice and support, clear budgetary
Advanced/Higher/Graduate
planning for the future, both short
Diploma in
and long term.
Finance/Accountancy/Banking or
equivalent. • Maintain overall budget control and
monitor cash flows and expenditures.

Provide up-to-date analysis and
experience in the related field is
financial reports to the GM.
required for this position.
• Maintain a particular responsibility

• Able to handle full set accounting.
towards transparency and
• Preferred skill(s): UBS Accounting
accountability within finance and
Software.
administration.
• Job role in Management or Internal

• Monitor ongoing levels of
Audit.
expenditure on individual programs
as against budget and provide timely
advice of likely over and under
spends.
pg. 36
• Manage bank accounts, local
transfers and payments, to
suppliers/staff through the bank
account.
• Plan and prepare budgets and
documents, such as the annual
report, according to company goals.
MARKETING OFFICER • Oversees all marketing, advertising
and promotional staff and activities,

Job Description
establish marketing strategies to
• Possess at least Diploma in
meet organizational objectives.
Marketing or Business study or
• Evaluate customer research, market
relevant certificates.
conditions, and competitor data and
implement marketing plan changes
experience in the related field.
as needed.
• Excellent communication skills.

• Organize and analyze market
• Good complexion, pleasant research and surveys, generate
personalities with good reports on products, services,
interpersonal skill. consumers and incomes.
• Knowledge in IT field and • Study competitors' products and
excellent computer skills. services, market trends and customer
pg. 37
demand.
• Monitor, analyze and estimate
customer demand and feedback of
providing services.
• Improve and decide on pricing and
special deals for services.
• Identify and implement
communication strategies, such as
advertising campaigns, to attract
customers.
• Prepare marketing plans, including
budgets and progress reports.
OPERATION OFFICER • Plans, implements, and coordinates
projects process and resources.

Job Description
• Improve the operational systems,

• Degree holder in any field.
processes and policies in support of
organizations mission.
experience in the related field.
• Play a significant role in long-term
• Dynamic, self starter, motivated,
planning, including an initiative
team player with good
geared toward operational
interpersonal and excellent
excellence.
negotiation skills.
• Responsible to all the operational
pg. 38
• Strong passion for customer activities in the business.
service, enthusiastic and dedicated

• Giving good service to customer.
to deliver total customer
• Ensure all the operation is working
satisfaction.
smoothly in order to providing a
quality services.
• Identify the problems that exist
during the operation process.
• Responsible for data entry, accounts
payable, grant report entry and
managing the company operations.
• Staff Incentives
All DISTORTION Mamalawn’s workers have right for all the staff remuneration schemes and
fringe benefits which provided by the company according to Labour Act 1991.
• EPF
DISTORTION MamaLawn Enterprise will contribute 13% of the staff’s salary for the EPF
savings.
• SOCSO
pg. 39
DISTORTION MamaLawn Enterprise will pay 2% of the staff’s salary to the SOCSO
insurance.
• Bonus
Bonus will be given to all staff if and only if the company’s income benefits overcome the
50%. Bonus of two months basic salary will be paid.
• Overtime
Overtime will be paid 1.5% multiplied with one hour basic salary.
• Medical Facilities
DISTORTION Company’s panel clinic, Hospital Seberang Jaya will provide medical
facilities all staff when needed.
• Public Holiday
Company operation is non-stop so the staffs those working on public holiday will be paid
triple of daily basic salary.
• Medical Leave
Maximum medical leave is 12 days, the rest is unpaid leave.
• Emergency Leave
Emergency leave will be deducted from annual leave.
pg. 40
• Remuneration table
BIL DESIGNATION QUANTITY MONTHLY EPF AMOUNT
SALARY CONTRIBUTION (RM)
(RM) (12%) (RM)
1 General Manager 1 3,000.00 360.00 3,360.00
2 Administration 1 2,000.00 240.00 2,240.00
Officer
3 Financial Officer 1 2,000.00 240.00 2,240.00
4 Marketing Officer 1 2,000.00 240.00 2,240.00
5 Operational Officer 1 2,000.00 240.00 2,240.00
pg. 41
TOTAL / MONTH 5 11,000.00 1320.00 12,320.00
TOTAL / YEAR 5 132,000.00 15,840.00 147,840.00
• Preliminary Expenses
BIL ITEMS AMOUNT (RM)
RENOVATION AND REGISTRATION
1 Premise Renovation 20,000.00
2 Business Registration 1,800.00
3 Stamp Duty 100.00
4 Business Licences 1,000.00
TOTAL 22,900.00
DEPOSIT
1 Premise 5,000.00
2 Company Insurance 1,500.00
pg. 42
3 Electricity 250.00
4 Water 50.00
5 Telephone 330.00
TOTAL 7,130.00
SUBTOTAL 30,030.00
• List of Office Furniture And Fittings
BIL ITEM QUANTITY PRICE/UNIT TOTAL COST
(RM) (RM)
FURNITURE
1 Office Table 5 250.00 1,250.00
2 Office Chair 9 80.00 720.00
3 File Cabinet 5 200.00 1,000.00
4 Meeting Table Set 1 450.00 450.00
5 Set Sofa 1 300.00 300.00
TOTAL 21 1,280.00 3,720.00
FITTINGS
1 Air-Conditioner 2 1,500.00 3,000.00
2 Computer 4 1,500.00 6,000.00
3 4 in 1 Printer 2 220.00 440.00
4 Telephone 5 70.00 350.00
pg. 43
5 White Board 1 50.00 50.00
6 Soft Board 2 30.00 60.00
TOTAL 12 3,370.00 9,900.00
OTHER
EXPENDITURE
Stationeries - 1,000.00 1,000.00
Coffee Mixer 1 120.00 120.00
Fridge 1 500.00 500.00
First Aid Kit 1 135.00 135.00
Fire extinguisher 1 120.00 120.00
TOTAL 4 1,875.00 1,875.00
SUBTOTAL 37 6,525.00 15,495.00
pg. 44
2.6 Administrative Budget
Particulars F. Assets Monthly Others Total
Exp.
Fixed Assets
Land & Building
65,000 65,000
Office Furniture 3,
720
3,720
Office Fittings 9,9 9,9
00 00
Office Renovation 20, 20,
000 000
Working Capital
Salaries 11, 11,
000 000
EPF 1, 1,
560 560
Insurance
250 250
pg. 45
- -
Pre-Operations & Other
Expenditure
Other Expenditure 1,
875
1,875
Deposit (rent, utilities, etc.) 7, 7,
130 130
Business Registration & Licences 2, 2,
900 900
Insurance & Road Tax for Motor 2, 2,
Vehicle 803 803
Other Pre-Operations Expenditure
- -
Total 12, 14, 126,
810 708 138

98,620
pg. 46
PART 3 MARKETING PLAN
A marketing plan is a written document that details the necessary actions to
achieve marketing objectives. In order it is the important elements in business
activity. Marketing is the process of planning and executing the concept, pricing,
promotion and distribution of ideas, good and service to create exchanges that
satisfy individual and organization objective.
Beside the process creating of marketing plan we must considered many of
factor. We must classified the factor by identify by the mainly. It because each
strategy must address some unique considerations, it is not reasonable to identify
‘every’ important factor at a generic level. However, many a common to all
marketing strategy.
In addition marketing plan is used by the most company to increase their
sales of products or services. The main objective is to reach the company goal on
the market sales and to serve the best quality of product by given the wide variety
and choice available, companies that can better understand and satisfying the
customer wins. Marketing effort are focused on the new and prevalent concept of
marketing.
In business environment this is the important component because it forms as
the ‘backbone’ that will lead to the successful of the business. Without marketing
our business cannot be running well. Consequently, the challenge in any business is
to produce and offer a product that a result in profit for the business and more
importantly, satisfies the targeted customer.
pg. 47
MARKETING ORGANIZATIONAL CHART
MARKETING PERSONEL
PERSONEL NO OF PERSONEL
MARKETING MANAGER 1
PROFESIONAL WORKER 2
CLERK 2
PROMOTER 4
CASHIER 2
pg. 48
TOTAL 9
JOB DESCRIPTION
POSITION JOB SPECIFICATION JOB DESCRIPTION
MARKETING • Manage the marketing • Responsible for the

MANAGER promotion and
advertisement
• Monitoring as a
supervisor the
daily operation of
marketing and
reporting to the
Board of Director.
• Focus on strategic,
tactical and short
term operation
• Responsible for the
development,
design, and
improvement of
system marketing
pg. 49
PROFESSIONAL • Research and quality • Responsible to

WORKER serve the
• PUBLIC document about
RELATION operation planning.
• Record the data
• MARKETING about production
POTENTIAL • Research and
AND checking quality
FINANCIAL product.
• Record the
feedback customer
• Identify the
problem,
research and
develop
production.
CLERK • Record and serve document • Responsible to

serve the
document about
marketing
planning.
• Record the data
about purchase.
CASHIER • Sales product • Responsible in

transaction
process.
PROMOTER • Promote product • Promote our

product to
costumer.
• Checking stock
item(restocking).
PRODUCT INTRODUCTION
pg. 50
Mamalawn Enterprise provides the best quality of item that as a our company goals.
Our shop sales any of item for landscaping and mainly we produce quality grass.
Special consideration we are provide the best quality of grass that suitable with our
country weather and season and care by professional workers.
We have sale the variety of grass in per feet that easy to costumer to buy it.
We have guaranteed our grass that have own unique quality because we get it from
good gen and the grass had been tested before we take it as a our product. We
also have professional adviser to make a good landscaping that master with the
care of the grass in order easy to costumer to get the knowledge about that. Our
company have provides manual about grass care to every person that buy our grass
product. This concept is using by our company to neglect doubt about our product
by costumer. It because it involved a lot of money so we have alert especially about
costumer satisfied.
Furthermore our company provides new design equipment product for
landscaping at all times during business operations. So our costumer can get all of
items many more in our shop. Costumer also can get many of fertilizer in our shop
especially for flowers. To make comfortable for our costumer have decorate our
shop systematically. We also shown list of our product at the entrance of our shop.
Beside cash transaction we also received any credit card.
pg. 51
Type of prduct
Price
Type
Zoysia Normal price = RM 4.00 per unit
Member (10% discount)= RM 3.60 per

unit
Cowgrass Normal price = RM 4.00 per unit
Member (10% discount)= RM 3.60 per

unit
pg. 52
TARGET MARKET
Business need to focus their marketing activities toward certain groups of
customers. These customers are chosen based on the business ability to satisfy the
needs and wants. These selected customers are known as target market.
Therefore, the target market is defined as group of customers with need and
wants that can be satisfied by the business through the supply of goods product
and service. Target market is essential in marketing that business continuity can
persist.
People become more aware of their chosen by considered the quality of
product and service. It can be satisfied by the business through the supply of good
product. Mamalawn Landscaping produce the quality grass and landscaping item to
their customers. We very particular about our customer so we have divided our
customer into three group as our shop is located area that near the residential area
of Permatang Pauh and nearest area, company like golf resort, hotels and
government infrastructure and properties like public park, highways and many
more.
pg. 53
Figure: Target market location
ANALYZING TARGET MARKET
Nowadays people like to decorate and landscape their home and any place to
existing the natural and fresh environment. Landscaping to get a green
environment is quiet grown and like a trend in our community. More than that our
to get a mind first class in our community, government encourage the green
environment at any place . Every year the government organizes the green festival
that is “green earth”.
Media Massa also as a medium to people to get any knowledge has a many of
television programs about the landscaping. As a trendy now this programs get the
good feedback from spectator. Surely every people know about Eric Leong as a
professional host television show in landscaping programs is attracted many
spectator with amazing idea in house landscape. As a result it can increase the
enthusiasm for landscaping,
pg. 54
So we have a good potential in marketing especially for grass sales. Surely
costumer come to our shop to get the landscaping item. We have grouping the our
target market in three group, residential area, government infrastructure and
properties and other. We always focus the scope and marking them as our costumer
in Permatang Pauh and nearest area.
LIST OF SEGMENTATION
Mamalawn Enterprise as a landscaping company has identify the target market
base on the 3 mainly segmentation geographic, demographic, and behavioral
SEGMENTATION VARIABLES/BASES
GEOGRAPHIC • Strategic located area the shop
closely in the middle of target
marketing market
• Suitable weather hot warm among
year that suitable for grass
development
pg. 55
• Arable soil
DEMOGRAPHIC • Many residential are marriage that
want their home like family
environment landscaping
• Residential have a mind first class
and good buyers power
BEHAVIORAL • Discount and benefit
• Quality in available price is needed
for mind first class
• Gift
COMPETITOR
pg. 56
In developing our marketing business plans, we have identify our main competitor
and analyze them by strengthen and weakness in order to know whom the business
is sharing the market and develop the appropriate marketing strategies to compete
with its rivals.
COMPANY STRENGTHEN WEAKNESS
AMAN LANDSCAPE ➢ Good promotion ➢ Don’t produce their
ENTERPRISE ➢ Experts in own product
landscaping ➢ Located area not
➢ High class shop strategic (far)
ORKED NURSERY ➢ Strategic near their ➢ The price quite
ENTERPRISE resident expensive
➢ Good service ➢ Limited product
SNZ NURSERY ➢ Constant sales ➢ Limited product
ENTERPRISE ➢ Loyalty costumer ➢ The price quite
➢ Strategic location expensive
MARKET SIZE
pg. 57
Market sizes are the total potential purchase that is expected from the target
market. The target size is quoted in unit of sales ringgit for a specific period e.g.
daily monthly or annually.
The Mamalawn Enterprise potential purchase includes of the competitor’s
sevices within the same market.
TARGET COSTUMER PERCENTS (%) SALES(RM)
RESIDENTIAL 50 55,555.55
GOVERNMENT 30 33,333.33
INFRASTRUCTURE AND
PROPERTIES
OTHERS 20 22,222,22
TOTAL PERMONTH 100 111,111.11
pg. 58
MARKET STRATEGY
Every business plan must have a good strategy. Our strategy focuses on building
customer base by providing good costumer experience. We have use many strategy
in order to make our business successfully and costumer satisfied too. To make sure
the objective can be achieved ther are several factor to be considered, which 4P’s :
 Product/ service strategies
 Price strategies
 Place strategies
 Promotion strategies
pg. 59
PRODUCT STRATEGIES
• Have a brand name or labeling our trademark Mamalawn Enterprise logo
• Properly packaging with suitable plastic bag or anything else
• Quality product only that have double checked.
• Warranty
PRICE STRATEGIES
• Price not fix but can be negotiable in large purchase
• Discount for loyalty member
PLACE STRATEGIES
• Comfortable shop exclusive for customer
• Friendly promoter
• Internet
PROMOTION STRATEGIES
• Advertising our product in using media
1) Printed media
pg. 60
○ Banner
○ Flyers
○ Business card
1) Broadcast media
○ Website at www
○ Email :adi_xxy@yahoo.com
• Mega sales in annual event ‘Green Earth Day’
• Member card for loyalty customer to get reward by redeem the point.
• Free manual book for every grass purchase
Banner
Business card
pg. 61
Member Card
DISTRIBUTION
Distribution strategy is aimed directly to consumer. Strategic location is one of the
factors that it is easier for us to deliver our product to our target costumer. The
strategy location means it easy to costumer to drop by to Mamalawn Enterprise. So
we can interact directly to customer without having any intermediaries. As a
provider distribution channel which is channel one.
pg. 62
In future, we intend to have another branch as one o future plan to distribute plan
to distribute our product around Malaysia. It could help us to increase sales and
length our wing in landscaping business.
MARKET SHARE
Market share refers to portion of the market that the business can control after
taking into consideration market size and the competitor’s position in the same
market. Market share is often quoted in term percentage of the total market size.
Mamalawn Enterprise operates to produce the landscaping grass and
produce the landscaping item located in developing town near the construction area
and residential area that have many of public place that serve by government that
we have supposed as our mainly costumer.
Mamalawn Enterprise Landscape has identified 3 main competitor, which are
Aman Landscape Enterprise, Orked Nursery Enterprise, and SNZ Nursery Enterprise.
A survey on the business reveals that each of the competitors controls several
percentage of the market.
pg. 63
MARKET SHARE BEFORE ENTRY OF MAMALAWN LANDSCAPE
COMPANY MARKET SHARE (%) SALES(RM)
AMAN LANDSCAPE
40 2,113,332.91
ENTERPRISE
ORKED NURSERY
30 1,599,999.98
ENTERPRISE
SNZ NURSERY ENTERPRISE 30 1,599,999.98
100
TOTAL 5,333,332.28
pg. 64
MARKET SHARE AFTER ENTRY OF MAMALAWN LANDSCAPE
COMPANY MARKET SHARE (%) SALES(RM)
AMAN SELANDSCAPE
30 1,599,999.98
ENTERPRISE
ORKED NURSERY
25 1,333,333.07
ENTERPRISE
SNZ NERSERY ENTERPRISE 20 1,066,666.46
MAMALAWN ENTERPRISE 25 1,333,333.07
TOTAL 100 5,333,332.28
SALES FORECAST
Our sales forecast assume the following change
YEAR MONTH SALES PURCHASE

FORECAST(RM)
PROJECTIO
N
(RM)
1 1 111,111.11 54,540.00
2 107,728.96 52,795.00
3 104,745.95 51,337.86
4 110,303.10 53,550.52
5 110,303.10 53,550.52
pg. 65
6 112,525.32 54,091.38
7 119,191.99 56,752.68
8 121,766.70 57,411.01
9 101,414.21 47,817.63
10 101,414.21 47,817.63
11 110303.10 51,528.28
12 122,525.32 56,722.33
TOTAL 1,333,333.07
2 (INCREAMENT 7%) 1,426,666.385
3 (INCREAMENT 15%) 1,533,333.031
MARKETING BUDGET
pg. 66
FIXED ASSETS OTHER TOTAL

MONTHLY
ITEM EXPENSES EXPENSES
EXPENSES (RM)
(RM) (RM)
GRAND OPENING
CEREMONY 6000 6000
PROMOTION
• Banner &
flyers
• Signboard
700
1500 2500
• Business
card 300
MARKETING
PERSONAL
SALARY
• Public 1700
relation 1600
• Marketing
potential
and 1000*2=200 10500
financial 0
• Clerk 800*2
• Cashier =1600
• Promoter
900*4
=3600
TOTAL 1500 10500 7000 19000
PART 4 OPERATION PLAN
pg. 67
Introduction
Mamalawn provides the best quality of item that as a our company. Special consideration we are
provide the best quality of grass that suitable with our country weather and season and care by
professional workers under by operation manager. We have provide the variety of grass in per
feet that easy to costumer to buy it. We have guaranteed our grass that have own unique quality
because we get it from good gen and the grass had been tested before we take it as a our product.
We also have professional adviser to make a good landscaping that master with the care of the
grass in order easy to costumer to get the knowledge about that.
Our company have provides manual about grass care to every person that buy our grass
product. This concept is using by our company to neglect doubt about our product by costumer.
It because it involved a lot of money so we have alert especially about costumer satisfied. We
make sure the delivery item arrive to the costumer follow the specified time our company
provide this product .The costumer also we take responsibilty on item we provide if the bad
feedback by the costumer. It can help our company more efficient to provide high quality
product and improving our company in business on future.
Input
 seed, sprig (plant Output

method) pg. 68
 fertilizer
External Environment Factors
Transformation  High quality grass
 water Process
 soil and sand
Feedback
pg. 69
pg. 70
OPERATION PERSONEL
PERSONEL NO OF PERSONEL
OPERATION MANAGER 1
PROFFESSIONAL WORKERS 2
WORKERS 20
DELIVER 2
TOTAL 25
pg. 71
MARKETING SCHEDULE OF POSITION, JOB SPECIFICATION & JOB DESCRIPTION
pg. 72
POSITION JOB SPECIFICATION JOB DESCRIPTION
OPERATION MANAGER Manage the product • Plans, implements,
and coordinates
projects process and
resources.
• Improve the
operational systems,
processes and
policies in support of
organizations
mission.
• Play a significant
role in long-term
planning, including
an initiative geared
toward operational
excellence.
• Responsible to all
the operational
activities in the
business.
• Giving good service
to customer.
• Ensure all pg.

the 73
TABLE: MARKETING SCHEDULE OF POSITION, JOB SPECIFICATION & JOB
DESCRIPTION
pg. 74
Workers Incentives
All DISTORTION mamalawn’s workers have right for all the staff remuneration schemes and
fringe benefits which provided by the company according to Labour Act 1991.
• EPF
DISTORTION MamaLawn Enterprise will contribute 13% of the staff’s salary for the EPF
savings.
• SOCSO
DISTORTION MamaLawn Enterprise will pay 2% of the staff’s salary to the SOCSO
insurance.
• Overtime
Overtime will be paid 1.5% multiplied with one hour basic salary.
• Medical Facilities
DISTORTION Company’s panel clinic, Hospital Seberang Jaya will provide medical
facilities all staff when needed.
• Public Holiday
Company operation is non-stop so the staffs those working on public holiday will be paid
triple of daily basic salary. But workers can work in time shift on Saturday or Sunday only.
• Medical Leave
Maximum medical leave is 12 days, the rest is unpaid leave.
Time work
• Workers/Deliver :7.00am-1.00pm , 2.00pm-6.00pm (10 hours work, 1 hours rest)
• Professional Workers:8.00am-12.00pm,2.00pm-6.30pm(8hrs30mnt work,2 hours rest)
pg. 75
No Position No. of Staff Salary/ EPF(RM) Socso(RM) Total (RM)
Required Month
13% 2%
(RM)
1 Workers 20 600.00 78 12 13,800.00
2 Professional 2 1,500.00 195.00 30.00 3,450.00
workers
3 Deliver 2 800.00 104.00 16.00 1,840.00
Total (RM) 19,090.00
Workers planning schedule
pg. 76
Site location/plant layout
Warehouse Layout(under office)
pg. 77
Farm Layout
Location Map
pg. 78
Location farm, warehouse and office our company (square shape )
Location Plan
Reason choosing Land for Farm
Base on the farm we have choose, there are several specification of the land that have satisfied
our need to plant our grass even we are using box to plant the grass. Firstly we consider on the
sunlight that the land receive every month. Some grass cannot receive too much of sunlight but
other can. The most important is to avoid from extremes heat and cold, but in Malaysia we only
considered the extremes heat weather. So must consider the each factor that may affect the
healthy grass grows. Before we try to avoid too much sunlight we must also avoid from shade,
because too less sunlight can make it grow long and few. Unless we pick grass that need less
sunlight. Below is example between the grasses that have less sunlight and enough sunlight.
pg. 79
Figure: The right side is grass with less sunlight
with the same field with the left side. The right side
grow long but few.
Other factors are we must avoid from soil compaction. Soil compaction is when the soil
is bind very closely together. Although the grass roots can push through such a tight soil, it is
very difficult sometimes for them. So we overcome this problem by avoiding from using the soil
or we can do aeration method. This method helps the soil help to loosen up the other areas of the
soil and we will have long term increased saturation soil. Below is an figure of aeration method.
Figure: Aeration Method. Aeration gives space in
the root zone allowing the grass roots to expand and
deepen much easier. It also allows water, air, and
other nutrients to reach the grass roots, again
increasing the health of the grass.
Before we start to use the land have made the surveys on the land for animals that may
cross the land frequently especially female dog. Female dog urine can kills the grass quickly than
male. The urine has concentrated nitrogen which can directly soak the lawn and kill it. Also
avoid from people to step on the grass, this will damage the grass. Furthermore not to forget bird
can also damage the grass, because grass is easy to pull. So it can be damage by bird and also
pest.
pg. 80
Always run a soil test before plant grass on the field or any method we use. To make
easier we just consider 3 factor that are nitrogen, water, and mineral (Fe). If the soil is less
nitrogen it will look old and light green. The grass will stop to grow. To overcome just use
fertilizer rich with nitrogen but must take a caution step to use it step by step until you see a
different. Next, if the grass is not watering it will have problem to back to its own shape when
the grass is being step on. Grass has ability to back to normal shape when it being step on if we
watering enough. Lastly if the soil less mineral (Fe) it will look yellow. Just give it enough
fertilizer with Fe and it will back to normal then grow healthy. Figure below show effect when it
do not have enough Fe.
Figure: The left side is the grass with less Fe. It
looks yellow and thin. Give fertilizer with Fe and it
will grow back to normal.
pg. 81
List of machineries & Equipment/raw materials
To produce a unit of grass, the bills and raw of materials is as follows:
Bill of Materials
Product No. Description Specification Quantity
100XXXX Seed Bermuda grass / 50 gram for 4m2 1 pack
carpet grass
200XXXX Organic fertilizer ½ liter (liquid type) 1 bottle
N.P.K (5:5:5)
300XXXX Box Type: paper 1 unit
Volume=60cm x
60cm x 5 cm
Raw Materials Requirement Schedule
pg. 82
Material Quantity Safety Stock Total Material Price /unit Total price
Requirement
(RM) (RM)
Seed 2500 pack 50 pack 2550 pack 10.00 25,500.00
Fertilizer 278 bottle 22bottle 300bottle 5.00 1,500.00
(organic)
Sand 3000kg 70kg 3070kg - 450.00
Box 27778 2222 unit 30000 unit 1.00 30,000.00
Total (RM) per month 57,450.00
Machine & Equipment Requisition Planning
At Warehouse
No Item Quantity Price / Unit(RM) Total Price(RM)
1 Counter Table 1 250.00 250.00
2 Chair (small size) 8 80.00 640.00
3 Table (small size) 6 100.00 600.00
4 Table (medium size) 2 150.00 300.00
5 Table (big size) 1 250.00 250.00
6 Chair (medium size) 2 100.00 200.00
7 Long table 1 180.00 180.00
8 File cabinet(big size) 2 200.00 400.00
9 Cabinet(medium size) 6 150.00 900.00
10 Cabinet (big size) 12 300.00 3,600.00
11 Rack for product(grass) 9 350.00 3,150.00
pg. 83
(big size)
12 Rack for product(grass) 2 250.00 500.00
(medium size)
13 Telephone 1 70.00 70.00
14 Computer 2 1,500.00 3,000.00
15 Flower vase (small size) 6 20.00 120.00
16 Flower vase (big size) 5 100.00 500.00
Total (RM) 14,660.00
At Farm
No Item Quantity Price / Unit Total Price (RM)
(RM)
1 Plough machine (tractor) ,small 1 7,000.00 7,000.00
size, used
2 Pick-up car(New) 2 52,800.00 105,600.00
3 Automatic Sprinkler System 1 39,200.00 39,200.00
pg. 84
4 Garden equipment Much 10,000.00 10,000.00
Total (RM) 161,800.00
Others Expenditure
No Item Quantity Price / Unit Total Price (RM)
(RM)
1 First Aid Kit 2 135.00 270.00
2 Fire extinguisher 1 120.00 120.00
Total (RM) 390.00
Factors to be considered in purchasing machine and equipment
We also purchase a low price for our machine such as plough machine, used but still work,
maintenance is not hard because it small size and still have spare part to maintenance it .It easy
and friendly to use. Then we purchase the pick-up car, the price is not too expensive and new
design car. It has still warranty because we purchase it is new condition, has warranty 5 years for
spare part. It is friendly to use and has many workshop to get it spare parts. We choose this item
as transportation for transport our product from our farm to our warehouse, and as transport for
delivery our product to our customer.
We survey many shop to purchase such as furniture, equipment and other things to our
company would be efficient to provide the product with systematic and arranged. We considered
pg. 85
carefully before purchase all that things must necessary to our company and make sure the
product can provide with high quality. Thus, our company also care about charity and comfort
our workers so that they can do work with good facility, enough equipment and so on in
workplace to provide the best products.
We used the automatic sprinkler system on our grass to make sure the grass get enough
water to life. In fact, an automatic sprinkler system will conserve water. We never have to worry
about run off from overwatering or about wasting water if forget to turn off the hose. This system
spends another minute of valuable leisure time watering the lawn. The system will do all the
watering. An automatic sprinkler system will do a much better job, because a professionally
designed system delivers exactly the right amount of water to specific lawn and garden areas. In
fact, it could cost more money in the long run. The price of a system depends upon many factors
such as property size, type of landscaping, and special designs. But we can count on the
professional irrigation contractor to design a cost-effective system.
Estimate the price
e.g.: total land area 5000 m²; total cost sprinkler system is
RM 39,200.00.
Therefore,
1 m² of sprinkler system = RM7.84.(estimate)
Production Planning
Calculation for output per day
Average sales forecast for grass per month = RM 111,111.11
Price per unit = RM 4.00(Market Price)
Number of output per month = RM 111,111.00 / RM 4.00
≈ 27778 units
pg. 86
Process Flowchart
Process flowchart to beginning preparation of site for planting grass
pg. 87
Explanation
Before do the process planting the grass, the activity chart above us considered it to beginning
preparation of site for planting grass with step by step.
pg. 88
Firstly, we test soil and referred at Agriculture Department to make sure this soil is
suitable to plant grass because we use seed type Bermuda grass and Carpet grass. Secondly, we
must control the weed before we do process plough. We use suitable poison to destroy the weed
is unnecessary it our soil. This process we take until 1 or 2 week. Thirdly, we clearing area just
remove big rock, bush because we searched the site is an easily to renovation and clearance.
Then, the irrigation and drainage is important to our grass growing. We use automatic sprinkler
system for irrigation and underground drain system for drainage. The automatic sprinkler system
will conserve water and don’t worry about run off from overwatering or about wasting water if
forget to turn off the hose After that, we use a suitable the fertilizer to fix pH value of soil. Then,
we do the process plough with used machine plough. This process to mix fertilizer then put into
the soil, it help root to fast grow into soil, and easier to flattening the soil. Then, after process
plough, we remove any unnecessary things over the soil using rake. Lastly, we do the shaping
the soil and make sure the land we shape can help the irrigation and drainage work properly and
better for grass to life.
Flow Chart for the production of the High Quality Grass and provide the high quality
product to the our customers
pg. 89
Usetheseedt
Usesqu
continued next page...................
…………….continued from previous page
pg. 90
Operation budget
pg. 91
OPERATIONS BUDGET
Particulars Fixed Assets Monthly Others Total
Exp.
Fixed Assets
Machine, equipment and RM161,800.00 RM161,800.00
transport
Warehouse Renovation RM 14,660.00 RM 14,660.00
Working Capital
Raw Materials RM57,450.00 RM57,450.00
Salaries, EPF & SOCSO RM19,090.00 RM19,090.00
Pre-Operations & Other
Expenditure
Other Expenditure RM390.00 RM390.00
Insurance & Road Tax for RM3,500 RM3,500
Motor Vehicle
Other Pre-Operations RM 3,000 RM 3,000
Expenditure
Total RM176,460.00 RM76,540.00 RM6,890.00 RM259,890.00
PART 5 FINANCIAL PLANS
pg. 92
5.1List of input
NAME OF BUSINESS/COMPANY MAMALAWN ENTERPRISE
1. Projected administrative, marketing and operations expenditure :
MARKETING EXPENDITURE
Fixed Assets RM
1,5
Signboard 00
Working Capital
10,5
salaries, EPF, SOCSO 00
Other Expenditure
Other Expenditure 1000
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor
Vehicle
6,0
19,0
TOTAL 00
ADMINISTRATIVE EXPENDITURE
Fixed Assets RM
65,0
Land & Building 00
pg. 93
3,7
Office Furniture 20
9,9
Office Fittings 00
20,0
Office Renovation 00
Working Capital
11,0
Salaries 00
1,5
EPF 60
2
Insurance 50
Other Expenditure
Pre-Operations
7,1
Deposit (rent, utilities, etc.) 30
2,9
Business Registration & Licences 00
Insurance & Road Tax for Motor 2,8
Vehicle 03
Other Expenditure
126,1
TOTAL 38
OPERATIONS EXPENDITURE
Fixed Assets RM
161,8
machine and transport 00
pg. 94
14,6
warehouse renovation 60
Working Capital
57,4
Raw Materials 50
Carriage Inward & Duty
19,0
Salaries, EPF & SOCSO 90
Other Expenditure
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor 3,5
Vehicle 00
3,0
259,8
TOTAL 90
2. Projected sales and purchases:
pg. 95
SALES PROJECTION
Month 1 111,111
Month 2 107,729
Month 3 104,746
Month 4 PURCHASE PROJECTION
110,303
Month
Month1 5 57,450
110,303
Month
Month2 6 52,795
112,525
Month
Month3 7 51,338
119,192
Month 4
Month 8 53,552
121,767
Month 5
Month 9 53,550
101,414
Month 6
Month 10 54,091
101,414
Month
Month7 11 56,752
110,303
Month 8
Month 12 57,411
122,525
Month 9
Total Year 1 47,817
1,333,332
Month 10
Total Year 2 47,817
1,426,666
Month 11 51,528
Total Year 3 1,533,333
Month 12 56,722
Total Year 1 640,823
ToTal Year 2 679,272
Total Year 3 774,370
3. Collection for sales & payment for purchases:
COLLECTIONS FOR SALES PAYMENTS FOR PURCHASES

In the month of sale 100% In the month of purchase
1 month after sale 1 month after purchase 100%
2 months after sale 2 months after purchase
Total 100% Total 100%
4. Economic life of fixed assets &

depreciation method:
Econ. Life Econ. Life

FIXED ASSETS (yrs) FIXED ASSETS (yrs)
Office Furniture 5 5
pg. 96
Office Fittings 5 5
Office Renovation 5 machine and transport 5
- 5 warehouse renovation 5
Signboard 5 5
- 5 5
DEPRECIATION METHOD (1=straight line, 2=declining balance) 1
7. Rate of taxation (for private limited

company): TAX RATE
Year 1 28%
Year 2 28%
Year 3 28%
8. Business background:
BUSINESS LEGAL ENTITY 2 NATURE OF BUSINESS 3

1 = Private Limited Cpmpany (Sdn.
Bhd.) 1 = Manufacturing
2 = Partnership 2 = Trading
3 = Sole Proprietorship 3 = Service
9. Sources of finance:
TERMS OF LOAN (if required)

Interest rate 5%
Loan duration 5
Interest payment method* 2
* Method: 1 = flat rate 2 = annual rest
TERMS OF HIRE-PURCHASE (if required)

Interest rate 5%
Hire-purchase duration 5
pg. 97
5.2Project implementation cost
MAMALAWN ENTERPRISE
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Requirements Cost Loan Hire-Purchase Own Contribution

Fixed Assets Cash Existing F. Assets
Land & Building 65,000 65,000
Office Furniture 3,720 3,720
Office Fittings 9,900 9,900
Office Renovation 20,000 20,000
Signboard 1,500 1,500
machine and transport 161,800 161,800

warehouse renovation 14,660 14,660
Working Capital 1 months

Administrative 12,810 12,810
Marketing 10,500 10,500
Operations 76,540 76,540
Pre-Operations & Other Expenditure 28,598 28,598
Contingencies 10% 40,503 40,503
TOTAL 445,531 40,503 340,028 65,000
ADMINISTRATIVE BUDGET
Monthly
Particulars F.Assets Exp. Others Total
Fixed Assets
65,0 65,0
Land & Building 00 00
3,7 3,7
Office Furniture 20 20
9,9 9,9
Office Fittings 00 00
20,0 20,0
Office Renovation 00 00
- -
Working Capital
11,0 11,0
Salaries 00 00
1,5 1,5
EPF 60 60
pg. 98
2 2
Insurance 50 50
- -
- -
- -
- -
Pre-Operations & Other Expenditure
1,8
7,1 7,1
Deposit (rent, utilities, etc.) 30 30
2,9 2,9
Business Registration & Licences 00 00
2,8 2,8
Insurance & Road Tax for Motor Vehicle 03 03
Other Pre-Operations Expenditure - -

98,6 12,8 14,7 124,2
Total 20 10 08 63
MARKETING BUDGET
Monthly
Particulars F.Assets Exp. Others Total
Fixed Assets
1,5 1,5
Signboard 00 00
- -
- -
- -
Working Capital
- -
10,5 10,5
salaries, EPF, SOCSO 00 00
- -
pg. 99
- -
- -
- -
- -
1,0
Deposit (rent, utilities, etc.) - -
Business Registration & Licences - -
Insurance & Road Tax for Motor Vehicle - -

6,0 6,0
Other Pre-Operations Expenditure 00 00
1,5 10,5 7,0 18,0
Total 00 00 00 00
OPERATIONS BUDGET
Particulars F.Assets Monthly Exp. Others Total
Fixed Assets
machine and transport 161800 161,800
warehouse renovation 14660 14,660
-
-
Working Capital
Raw Materials 57,450 57,450
Carriage Inward & Duty - -
Salaries, EPF & SOCSO 19,090 19,090
- -
- -
- -
- -
pg. 100
Deposit (rent, utilities, etc.) - -

Business Registration & Licences - -
Insurance & Road Tax for Motor Vehicle 3,500 3,500
Other Pre-Operations Expenditure 3,000 3,000
Total 176,460 76,540 6,890 259,500
pg. 101
Fixed Asset Office Furniture Fixed Asset Office Fittings
Cost (RM) 3,720 Cost (RM) 9,900
Method Straight Line Method Straight Line

Economic Life
Economic Life (yrs) 5 (yrs) 5
Annual Accumulated Annual Accumulated

Year Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value
9,9
- - 3,720 - - 00
74 74 1,98 1,98 7,9
1 4 4 2,976 1 0 0 20
74 1,48 1,98 3,96 5,9
2 4 8 2,232 2 0 0 40
74 2,23 1,98 5,94 3,9
3 4 2 1,488 3 0 0 60
74 2,97 1,98 7,92 1,9
4 4 6 744 4 0 0 80
74 3,72 1,98 9,90
5 4 0 - 5 0 0 -
6 0 0 - 6 0 0 -
7 0 0 - 7 0 0 -
8 0 0 - 8 0 0 -
9 0 0 - 9 0 0 -
10 0 0 - 10 0 0 -
Fixed Asset Office Renovation Fixed Asset
Cost (RM) 20,000 Cost (RM)
Method Straight Line Method Straight Line

Economic Life
Economic Life (yrs) 5 (yrs) 5
Annual Accumulated Annual Accumulated
Year Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value
pg. 102
LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES

LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES
LOAN REPAYMENT SCHEDULE
Amount 40,503
Interest Rate 5%
Duration (yrs) 5
Method Baki Tahunan
Year Principal Interest Total Payment Principal Balance
- - 40,503
8,10 2,02 10,12
1 1 5 6 32,402
8,10 1,62 9,72
2 1 0 1 24,302
8,10 1,21 9,31
3 1 5 6 16,201
8,10 81 8,91
4 1 0 1 8,101
8,10 40 8,50
5 1 5 6 -
6 0 0 - -
7 0 0 - -
8 0 0 - -
pg. 103
9 0 0 - -
10 0 0 -
pg. 104
pg. 105
MAMALAWN ENTERPRISE
PRO-FORMA INCOME STATEMENT
Year 1 Year 2 Year 3

Sales 1,333,332 1,426,666 1,533,333
Less: Cost of Sales
Opening stock
Purchases 640,823 679,272 774,370
Less: Ending Stock
Carriage Inward & Duty
Gross Profit
Less: Enpenditure
Administrative Expenditure 153,720 153,720 153,720
Marketing Expenditure 126,000 126,000 126,000
Other Expenditure 3,265 3,265 3,265
Business Registration &
2,900
Licences
Insurance & Road Tax for
6,303 6,303 6,303
Motor Vehicle
Other Pre-Operations
9,000
Expenditure
Interest on Hire-Purchase
Interest on Loan 2,025 1,620 1,215
Depreciation of Fixed Assets 42,316 42,316 42,316
Operations Expenditure 229,080 229,080 229,080
Total Expenditure 1,215,432 1,241,576 1,336,269
Net Profit Before Tax 117,900 185,090 197,064
Tax 0 0 0
Net Profit After Tax 117,900 185,090 197,064
Accumulated Net Profit 117,900 302,990 500,054
pg. 106
MAMALAWN ENTERPRISE
PRO-FORMA BALANCE SHEET

ASSETS
Non-Current Assets (Book

Value)
Land & Building 65,000 65,000 65,000
Office Furniture 2,976 2,232 1,488
Office Fittings 7,920 5,940 3,960
Office Renovation 16,000 12,000 8,000
Signboard 1,200 900 600
machine and transport 129,440 97,080 64,720

warehouse renovation 11,728 8,796 5,864
Other Assets
Deposit 7,130 7,130 7,130
241,394 199,078 156,762

Current Assets
Stock of Raw Materials 0 0 0
Stock of Finished Goods 0 0 0
Accounts Receivable
Cash Balance 370,658 628,412 954,790
370,658 628,412 954,790
TOTAL ASSETS 619,182 834,620 1,118,682
Owners' Equity
Capital 405,028 405,028 405,028
Accumulated Profit 117,900 302,990 500,054
522,928 708,018 905,082
Long-Term Liabilities
Loan Balance 32,402 24,302 16,201
Hire-Purchase Balance
32,402 24,302 16,201
Current Liabilities
Accounts Payable 56,722 95,171 190,269
TOTAL EQUITY & LIABILITIES 612,052 827,490 1,111,552
pg. 107
MAMALAWN ENTERPRISE
FINANCIAL RATIO ANALYSIS
LIQUIDITY
Current Ratio 7 7 5
Quick Ratio (Acid Test) 7 7 5
EFFICIENCY
Inventory Turnover #VALUE! #VALUE! #VALUE!
PROFITABILITY
Gross Profit Margin #VALUE! #VALUE! #VALUE!
Net Profit Margin 8.84% 12.97% 12.85%
Return on Assets 19.04% 22.18% 17.62%
Return on Equity 22.55% 26.14% 21.77%
SOLVENCY
Debt to Equity 17.04% 16.87% 22.81%
Debt to Assets 14.39% 14.31% 18.46%
Time Interest Earned 57 113 161
pg. 108
FINANCIAL RATIOS
pg. 109
pg. 110
pg. 111
pg. 112
pg. 113
APPENDIX
pg. 114

Entrepeneurship Business Report (Diploma Study)

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Table of Content

Table of Content 1-2

1.1Purpose of business plan 4

PART 2 ORGANIZATIONAL PLANS 12

PART 3 MARKETING PLAN 47

3.1Marketing organizational chart 48

PART 4 OPERATION PLAN 68

PART 5 FINANCIAL PLANS 93

5.2Project implementation cost 98

5.5Performa cash flow 106

1. Universiti Teknologi Mara, Bukit Mertajam Campus.

1.1 Purpose of business plan

smooth up our business to higher goal and achievement.

1.2 Business background

We also sell other lawn accessory as much as we could sell.

grass can be found at market.

to plant the grass.

Figure below show the main part of Turf grass.

Figure 1: Turf Grass Main Part

step fertilizer, weeding, and cut.

and grow slow.

Figure 2: Zoysia Grass. This figure

Figure 2: Seranggoon Grass. This figure show the

Growth Habit Grow Rate Overcome Overcome Rough

Stolon & Very Good Very Good Very week Good

Stolon Good Average Very Good Very Good

Stolon Good Good Average Very Good

Stolon & Slow Very Good Good Good

Table 1: Difference between 4 types of Malaysia Turf Grass (Source: www.mynormas.com)

1.3 Business Overview

such as newspaper and radio.

1.4 Business Potential

PART2 : ORGANIZATIONAL PLANS

2.1 COMPANY BACKGROUND

• Company name: MAMALAWN ENTERPRISE

• Business name: LAWN SCAPING

ABDUL IRFAN BIN AZMI 840319-09-5169

MOHD AZROL BIN SHAARI 830928-02-8779

MOHD FIRDAUS BIN AZMAN 860323-04-5531

ASRUL AFENDI BIN ABD RAHIM 851128-02-2989

MOHAMAD FAIDHI BIN MOHAMAD 830223-01-5431

No. 1655, JALAN BUKIT MERTAJAM,

KAMPUNG BELAH DUA,

13500 PULAU PINANG.

No. 1655, JALAN BUKIT MERTAJAM,

KAMPUNG BELAH DUA,

13500 PULAU PINANG.

• Telephone & Fax : 04-3552454

• Telephone of business: 019-7563822

• Name of bank: BANK ISLAM(account number: 08-0443-2221-1233)

• Mission: To make the use of lawn in landscape be famous future.

– To interact the people become landscaper.

– The best supplying lawn

– Rotate the capital since want expand our business

– To achieve profit of RM 700,000(1 YEAR).

– Supply lawn to landscaper

– Help the landscaper to buy the lowest price of lawn

– Give easy link from us to customers by website of our business

2.3 OFFICE LOCATION/LAYOUT

resident is the target of our market.

2.4 Organization Chart:

ABDUL IRFAN BIN AZMI

ASRUL AFENDI BIN ABD RAHIM MOHD AZROL BIN SHAARI