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  • RDD Learning Academy Account MGMT

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    rddwebeditor
    22 просмотров7 страниц
    The account manager is the key liaison between RDD and our Customer Trading Partners at headquarters level. He or she provides counsel, guidance and expert activation of RDD Client sales and merchandising initatives. They provide thorough, responsible and impactful engagement of their account’s procurement, merchandising, marketing & financial management. They also closely collaborate with RDD business management and RDD Client Partners to achieve mutual goals & objectives.

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    RDD Learning Academy Account Mgmt

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    The account manager is the key liaison between RDD and our Customer Trading Partners at headquarters level. He or she provides counsel, guidance and expert activation of RDD Client sales and merchandising initatives. They provide thorough, responsible and impactful engagement of their account’s procurement, merchandising, marketing & financial management. They also closely collaborate with RDD business management and RDD Client Partners to achieve mutual goals & objectives.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    22 просмотров7 страниц

    RDD Learning Academy Account MGMT

    Загружено:

    rddwebeditor
    The account manager is the key liaison between RDD and our Customer Trading Partners at headquarters level. He or she provides counsel, guidance and expert activation of RDD Client sales and merchandising initatives. They provide thorough, responsible and impactful engagement of their account’s procurement, merchandising, marketing & financial management. They also closely collaborate with RDD business management and RDD Client Partners to achieve mutual goals & objectives.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 7

    RDD Associate Learning Academy

    Enterprise-wide Training, Education & Associate-development


    RDD ASSOCIATES
    Perishables Expertly Merchandised
    Collaborative Partnerships Business Solutions Leadership - Breakthrough Results
    1

    RDD Associates Core Leadership Strategy

    Enterprise Sustainability - Laser focus on GROWING OUR BUSINESSES


    train, develop & reward VALUED ASSOCIATE RESOURCES build momentum to ensure

    FUTURE ENTERPRISE SUCCESS!


    What is RDDs

    ASSOCIATE LEARNING ACADEMY?

    An enterprise-wide training, education & associate -development process, that:

    For every RDD position, identifies core skills, business processes /


    protocols, technology enablers and best business practices / solutions
    critical to delivering sales agency SERVICE EXCELLENCE
    Provides a comprehensive portfolio of fundamental and advanced
    training/education modules facilitating associate development and building
    organizational capacity and performance

    RDD Associate Learning Academy


    Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

    Account Management 101


    [I]
    Course
    Overview

    Key Discussion Topics

    Course Overview: Definition / Purpose / Rationale


    Learning Outcomes & Objectives

    [II]
    Key
    Elements &
    Topics

    Key Considerations & Inputs; Project Team & Resources


    Methodology & Process; Technology Enablers
    Appropriate Documentation & Output

    [III]
    Applications
    &
    Utilization

    [IV]
    Reference,
    Recap &
    Next Steps

    Applications (Client, Customer and/or RDD-Directed)


    Case Study Examples
    Targeting Adaptation & Usage

    Recap
    Handouts & Reference Guide
    Next Steps & Timeline

    RDD Associate Learning Academy


    Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

    Account Manager
    Key liaison between RDD and our Customer Trading
    Partners at headquarters level.

    Provides counsel, guidance and expert activation of RDD


    Client sales and merchandising initiatives.

    Thorough, responsible and impactful engagement of their


    accounts procurement, merchandising, marketing &
    financial management.

    Closely collaborate with RDD business management and


    RDD Client Partners to achieve mutual goals & objectives
    RDD Associate Learning Academy
    Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

    Activities & Responsibilities


    Establish/Maintain effective partnerships at HQ to facilitate
    sales, merchandising and marketing initiatives.

    Collaborate with business managers to develop account


    specific sales and customized merchandising plans.

    Maintain accurate brand and item authorization records.

    Negotiate programs and new item presentations within Client


    trade-funding parameters in consideration of customer
    expectations.
    RDD Associate Learning Academy
    Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

    Activities & Responsibilities (cont)


    Accurately maintain sales volume histories.
    Report timely feature & marketing promotional activities.
    Expeditiously address and resolve financial issues, including
    deductions/pricing discrepancies etc.
    Initiate and actively participate in the preparation and
    presentation of client/customer business reviews.

    Visit account store locations to maintain knowledge of key


    retailer merchandising initiatives and the competitive
    landscape.
    Prioritize focus and resources using Trakstar performance
    management platform, and regularly record achievements
    RDD Associate Learning Academy
    Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

    Critical Skill Sets


    Competency with MS Windows software suite (Outlook, Excel,
    PowerPoint and Word).

    Base understanding of syndicated sales data platforms (IRI &


    Nielsen), and customers proprietary systems (PPI, EYC, etc.)
    Effective collaborator and contributor functioning in a team
    environment.
    Self-motivating, high-energy and results-oriented strong
    evangelist for RDD & Clients agendas!
    Winning attitude and comfortable operating in a dynamic
    client services customer activation environment.

    RDD Associate Learning Academy


    Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

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